{"id":7910,"date":"2023-08-10T14:05:00","date_gmt":"2023-08-10T14:05:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=7910"},"modified":"2026-04-14T10:06:49","modified_gmt":"2026-04-14T10:06:49","slug":"from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\/","title":{"rendered":"T\u1eeb Hyper sang Hybrid \u2013 B\u00e1o c\u00e1o theo d\u00f5i qu\u00fd 1\/2023 (M\u1ea1ng qu\u1ea3ng c\u00e1o &amp; X\u1ebfp h\u1ea1ng qu\u1ed1c gia + Xu h\u01b0\u1edbng IAP &amp; eCPM)"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=1024%2C307&#038;ssl=1\" alt=\"T\u1eeb Hyper sang Hybrid v\u00e0o n\u0103m 2024 \u2013 Chi ti\u00eau qu\u1ea3ng c\u00e1o &amp; CPI theo n\u1ec1n t\u1ea3ng, m\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 x\u1ebfp h\u1ea1ng theo qu\u1ed1c gia\" class=\"wp-image-11056\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Trong b\u00e0i vi\u1ebft ti\u1ebfp theo v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u2018<a href=\"https:\/\/blog.tenjin.com\/from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings\/\">T\u1eeb xe si\u00eau \u0111i\u1ec7n sang xe lai v\u00e0o n\u0103m 2023<\/a>\u2019Trong b\u00e1o c\u00e1o n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb Tenjin trong n\u1eeda \u0111\u1ea7u n\u0103m 2023 \u0111\u1ec3 l\u00e0m s\u00e1ng t\u1ecf nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e1o c\u00e1o m\u1edbi n\u00e0y bao qu\u00e1t n\u1eeda \u0111\u1ea7u n\u0103m 2023 v\u00e0 bao g\u1ed3m nh\u1eefng ph\u00e2n t\u00edch sau \u0111\u00e2y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>So s\u00e1nh gi\u1eefa m\u1ee9c trung b\u00ecnh&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/effective-cost-per-mille-ecpm\">eCPM<\/a>&nbsp;trong n\u1eeda cu\u1ed1i n\u0103m 2022 so v\u1edbi n\u1eeda \u0111\u1ea7u n\u0103m 2023 tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 Android v\u00e0 iOS<\/li>\n\n\n\n<li>So s\u00e1nh gi\u1eefa&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/in-app-purchases-iap\">Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (IAPs)<\/a>&nbsp;trong n\u1eeda cu\u1ed1i n\u0103m 2022 so v\u1edbi n\u1eeda \u0111\u1ea7u n\u0103m 2023 tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 Android v\u00e0 iOS<\/li>\n\n\n\n<li>C\u00e1c qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u d\u1ef1a tr\u00ean&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/install\">t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t<\/a>&nbsp;tr\u00ean c\u1ea3 Android v\u00e0 iOS<\/li>\n\n\n\n<li>C\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u d\u1ef1a tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t tr\u00ean c\u1ea3 Android v\u00e0 iOS<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/follow-up-from-hc-to-hb-2023.pdf\" style=\"background-color:#6bb4e1\">T\u1ea3i b\u00e1o c\u00e1o ngay b\u00e2y gi\u1edd<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Trong b\u00e1o c\u00e1o ti\u1ebfp theo c\u1ee7a \"T\u1eeb Hyper \u0111\u1ebfn Hybrid v\u00e0o n\u0103m 2023\", ch\u00fang t\u00f4i \u0111\u00e3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u Tenjin t\u1eeb n\u1eeda \u0111\u1ea7u n\u0103m 2023 \u0111\u1ec3 ti\u1ebft l\u1ed9 nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng v\u00e0 ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o. B\u00e1o c\u00e1o m\u1edbi n\u00e0y bao ph\u1ee7 n\u1eeda \u0111\u1ea7u n\u0103m 2023 v\u00e0 bao g\u1ed3m c\u00e1c th\u00f4ng tin sau:<\/p>","protected":false},"author":5,"featured_media":7911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,1],"tags":[],"class_list":["post-7910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper to Hybrid H1 2023 | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore H1 2023 mobile gaming trends with ad network rankings, country insights, IAP performance, and eCPM benchmarks for hybrid games.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyper to Hybrid H1 2023 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Explore H1 2023 mobile gaming trends with ad network rankings, country insights, IAP performance, and eCPM benchmarks for hybrid games.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-10T14:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:06:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/From-Hyper-to-Hybrid-H1-2023-Follow-Up-Report-@2x-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\\\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"From Hyper to Hybrid \u2013 H1 2023 Follow Up Report (Ad Network &amp; 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