{"id":8126,"date":"2023-07-11T08:31:00","date_gmt":"2023-07-11T08:31:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8126"},"modified":"2026-04-14T10:04:27","modified_gmt":"2026-04-14T10:04:27","slug":"how-to-scale-hyper-or-hybrid-casual-games-with-unity-roas-campaigns","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/how-to-scale-hyper-or-hybrid-casual-games-with-unity-roas-campaigns\/","title":{"rendered":"C\u00e1ch m\u1edf r\u1ed9ng quy m\u00f4 cho c\u00e1c tr\u00f2 ch\u01a1i casual si\u00eau c\u1ea5p ho\u1eb7c lai v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"C\u00e1ch m\u1edf r\u1ed9ng quy m\u00f4 c\u00e1c tr\u00f2 ch\u01a1i casual si\u00eau c\u1ea5p ho\u1eb7c lai v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/RGQabZmMKTE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Trong b\u00e0i vi\u1ebft blog n\u00e0y, ch\u00fang t\u00f4i ph\u00e2n t\u00edch c\u00e1c \u0111i\u1ec3m ch\u00ednh trong video tr\u00ean v\u00e0 nh\u1ea5n m\u1ea1nh nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd. Roman Garbar t\u1eeb Tenjin \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch Unity ROAS, v\u00e0 C\u00e9line Fraimund t\u1eeb Unity cung c\u1ea5p nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi s\u00e2u s\u1eafc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>V\u1ec1 di\u1ec5n gi\u1ea3 kh\u00e1ch m\u1eddi c\u1ee7a ch\u00fang t\u00f4i, C\u00e9line Fraimund:<\/em><br><em>C\u00f4 l\u00e0 \u0110\u1ed1i t\u00e1c Kh\u00e1ch h\u00e0ng t\u1ea1i Unity, chuy\u00ean h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o khu v\u1ef1c EMEA t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng Unity, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng thu\u1ed9c ph\u00e2n kh\u00fac game casual trong khu v\u1ef1c.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tenjin.com\/vi\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"235\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=1024%2C235&#038;ssl=1\" alt=\"Xem c\u00e1ch YOMI Studio \u0111\u00e3 t\u0103ng g\u1ea5p \u0111\u00f4i s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t nh\u1edd c\u00e1c chi\u1ebfn d\u1ecbch ROAS.\" class=\"wp-image-12220\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=1024%2C235&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=1536%2C353&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=1200%2C276&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?w=1740&amp;ssl=1 1740w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ecdc b\u00e0i vi\u1ebft blog \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch th\u1ed1ng nh\u1ea5t<\/li>\n\n\n\n<li>Thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch Unity ROAS cho nh\u00e0 qu\u1ea3ng c\u00e1o<\/li>\n\n\n\n<li>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Unity Ad Revenue ROAS v\u00e0 Hybrid ROAS<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026v\u00e0 c\u00f2n nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y b\u1eaft \u0111\u1ea7u n\u00e0o!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch ROAS<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">ROAS Campaigns l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(C\u00e2u tr\u1ea3 l\u1eddi n\u00e0y \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong video t\u1eeb th\u1eddi \u0111i\u1ec3m 1:50 \u0111\u1ebfn 2:34)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roman: Chi\u1ebfn d\u1ecbch ROAS l\u00e0 khi nh\u00e0 ph\u00e1t tri\u1ec3n g\u1eedi doanh thu (<a href=\"https:\/\/docs.tenjin.com\/docs\/in-app-purchases-iap\">IAP<\/a>&nbsp;ho\u1eb7c qu\u1ea3ng c\u00e1o) \u0111\u1ebfn m\u1ed9t&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/ad-network\">M\u1ea1ng qu\u1ea3ng c\u00e1o<\/a>&nbsp;v\u00e0 m\u1ea1ng qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Celine: \u0110\u00fang v\u1eady. Unity g\u1ecdi c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 \u201c<a href=\"https:\/\/docs.unity.com\/acquire\/en-us\/manual\/APP-campaigns\">Chi\u1ebfn d\u1ecbch Audience Pinpointer (APP),<\/a>\"V\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y t\u1eadp trung v\u00e0o c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng. Ch\u00fang c\u1ed1 g\u1eafng t\u00ecm ra ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb d\u1ef1 \u0111o\u00e1n cao nh\u1ea5t cho tr\u00f2 ch\u01a1i c\u1ee7a b\u1ea1n. Thu\u1eadt to\u00e1n s\u1ebd th\u1ef1c hi\u1ec7n h\u1ea7u h\u1ebft c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng cho b\u1ea1n v\u00e0 c\u1ed1 g\u1eafng \u0111\u1eb7t l\u1ea1i gi\u00e1 th\u1ea7u cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng m\u00e0 n\u00f3 cho l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t cho tr\u00f2 ch\u01a1i c\u1ee7a b\u1ea1n.\"<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ea1i sao ch\u00fang ta l\u1ea1i n\u00f3i v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch ROAS?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(C\u00e2u tr\u1ea3 l\u1eddi n\u00e0y \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong video t\u1eeb th\u1eddi \u0111i\u1ec3m 0:58 \u0111\u1ebfn 1:50)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YOMI Studio l\u00e0 kh\u00e1ch h\u00e0ng ti\u00eau bi\u1ec3u c\u1ee7a ch\u00fang t\u00f4i (Tenjin) trong c\u00e1c chi\u1ebfn d\u1ecbch ROAS. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd v\u1ec1 YOMI Studio:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quy m\u00f4 doanh nghi\u1ec7p: Doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/li>\n\n\n\n<li>C\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Vi\u1ec7t Nam<\/li>\n\n\n\n<li>Qu\u1ed1c gia m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch: Hoa K\u1ef3<\/li>\n\n\n\n<li>K\u00edch th\u01b0\u1edbc \u0111\u1ed9i ng\u0169 UA: 1 (Nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp)<\/li>\n\n\n\n<li>Th\u1ec3 lo\u1ea1i ch\u00ednh: Tr\u00f2 ch\u01a1i di \u0111\u1ed9ng casual<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch YOMI Studio \u0111\u00e3 s\u1eed d\u1ee5ng Ad Revenue Callbacks v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch ROAS \u0111\u1ec3 t\u0103ng ARPDAU l\u00ean 60% <a href=\"https:\/\/blog.tenjin.com\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\" target=\"_self\">t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Unity<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3 nh\u1eefng lo\u1ea1i chi\u1ebfn d\u1ecbch n\u00e0o c\u00f3 s\u1eb5n trong Unity?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(C\u00e2u tr\u1ea3 l\u1eddi n\u00e0y \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong video t\u1eeb th\u1eddi \u0111i\u1ec3m 3:14 \u0111\u1ebfn 4:34)<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1616\" height=\"264\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?resize=1616%2C264&#038;ssl=1\" alt=\"C\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch Unity d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u\" class=\"wp-image-7529\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?w=1616&amp;ssl=1 1616w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?resize=300%2C49&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?resize=1024%2C167&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?resize=768%2C125&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?resize=1536%2C251&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?resize=18%2C3&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Bi\u1ec3u \u0111\u1ed3 tr\u00ean tr\u00ecnh b\u00e0y c\u00e1c chi\u1ebfn d\u1ecbch m\u00e0 Unity khuy\u1ebfn ngh\u1ecb b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u tr\u01b0\u1edbc khi chuy\u1ec3n sang c\u00e1c chi\u1ebfn d\u1ecbch Audience Pinpointer. Ngu\u1ed3n: Unity.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">C\u00e1c chi\u1ebfn d\u1ecbch ki\u1ec3m tra s\u00e1ng t\u1ea1o v\u00e0 c\u00e0i \u0111\u1eb7t l\u00e0 g\u00ec?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m s\u00e1ng t\u1ea1o (\u0111\u1ea5u th\u1ea7u t\u0129nh):<\/strong>&nbsp;Lo\u1ea1i chi\u1ebfn d\u1ecbch n\u00e0y cho ph\u00e9p b\u1ea1n&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/ab-testing\">Th\u1eed nghi\u1ec7m A\/B<\/a>&nbsp;C\u00e1c t\u00e1c ph\u1ea9m s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n v\u00e0 hi\u1ec3u r\u00f5 nh\u1eefng t\u00e1c ph\u1ea9m n\u00e0o c\u00f3 hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/conversion-rate-cvr\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/a>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u00f3 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c n\u1ed9i dung s\u00e1ng t\u1ea1o (nh\u01b0 video, tr\u00f2 ch\u01a1i t\u01b0\u01a1ng t\u00e1c, v.v.) mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t. C\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y c\u00f3 s\u1eb5n tr\u00ean c\u1ea3 iOS v\u00e0 Android.<\/li>\n\n\n\n<li><strong>C\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch (t\u0129nh v\u00e0 \u0111\u1ea5u gi\u00e1 t\u1ef1 \u0111\u1ed9ng):<\/strong>&nbsp;\u0110\u1ed1i v\u1edbi lo\u1ea1i chi\u1ebfn d\u1ecbch n\u00e0y, b\u1ea1n c\u1ea7n c\u00f3 c\u00e1c li\u00ean k\u1ebft theo d\u00f5i v\u00e0 t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o. Sau khi \u0111\u00e3 thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u ch\u1ea1y lo\u1ea1i chi\u1ebfn d\u1ecbch n\u00e0y m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"2074\" height=\"616\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=2074%2C616&#038;ssl=1\" alt=\"\" class=\"wp-image-7530\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?w=2074&amp;ssl=1 2074w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=300%2C89&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=1024%2C304&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=768%2C228&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=1536%2C456&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=2048%2C608&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>H\u00ecnh \u1ea3nh tr\u00ean gi\u1edbi thi\u1ec7u c\u00e1c chi\u1ebfn d\u1ecbch \"Audience Pinpointer (APP)\". Lo\u1ea1i chi\u1ebfn d\u1ecbch n\u00e0y y\u00eau c\u1ea7u b\u1ea1n ph\u1ea3i g\u1eedi d\u1eef li\u1ec7u sau khi c\u00e0i \u0111\u1eb7t, ch\u1eb3ng h\u1ea1n nh\u01b0 doanh thu t\u1eeb mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (IAP), doanh thu qu\u1ea3ng c\u00e1o, d\u1eef li\u1ec7u gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c b\u1ea5t k\u1ef3 d\u1eef li\u1ec7u s\u1ef1 ki\u1ec7n c\u1ee5 th\u1ec3 n\u00e0o. M\u1ed1i li\u00ean h\u1ec7 gi\u1eefa c\u00e1c chi\u1ebfn d\u1ecbch kh\u1edfi \u0111\u1ea7u \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean v\u00e0 lo\u1ea1i chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 \u0111\u1ec3 m\u1edf kh\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch ROAS ho\u1eb7c s\u1ef1 ki\u1ec7n t\u00f9y ch\u1ec9nh, b\u1ea1n c\u1ea7n b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch c\u00e0i \u0111\u1eb7t. Ngu\u1ed3n: Unity.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u00f4i c\u1ea7n ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch c\u00e0i \u0111\u1eb7t trong bao l\u00e2u \u0111\u1ec3 c\u00f3 th\u1ec3 chuy\u1ec3n sang c\u00e1c chi\u1ebfn d\u1ecbch ROAS v\u1edbi Unity?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(C\u00e2u tr\u1ea3 l\u1eddi n\u00e0y \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong video t\u1eeb th\u1eddi \u0111i\u1ec3m 4:43 \u0111\u1ebfn 5:33)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u1ea7n ph\u1ea3i v\u01b0\u1ee3t qua \"ng\u01b0\u1ee1ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n\" \u2013 \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 trong ph\u1ea1m vi chi\u1ebfn d\u1ecbch CPI c\u1ee7a b\u1ea1n, ch\u00fang t\u00f4i (Unity) c\u1ea7n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng c\u00e0i \u0111\u1eb7t \u0111\u1ee7 l\u1edbn v\u00e0 s\u1ed1 l\u01b0\u1ee3ng d\u1eef li\u1ec7u sau c\u00e0i \u0111\u1eb7t \u0111\u1ee7 l\u1edbn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chi\u1ebfn d\u1ecbch ROAS nhanh nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai l\u00e0 Chi\u1ebfn d\u1ecbch Doanh thu Qu\u1ea3ng c\u00e1o ROAS D0, trong \u0111\u00f3 b\u1ea1n c\u1ea7n kho\u1ea3ng 200 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t cho m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd. Sau \u0111\u00f3, ch\u00fang t\u00f4i (Unity) s\u1ebd c\u00f3 th\u1ec3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch trong v\u00f2ng 48 gi\u1edd k\u1ec3 t\u1eeb khi nh\u1eadn \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch Unity ROAS cho nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 kh\u00f3 kh\u0103n kh\u00f4ng? Ch\u00fang c\u00f3 s\u1eb5n theo m\u1eb7c \u0111\u1ecbnh kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(C\u00e2u tr\u1ea3 l\u1eddi n\u00e0y \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong video t\u1eeb th\u1eddi \u0111i\u1ec3m 5:35 \u0111\u1ebfn 6:52)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u1ee7a ch\u00fang t\u00f4i (Unity) l\u00e0 100% t\u1ef1 ph\u1ee5c v\u1ee5, c\u00f3 ngh\u0129a l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy c\u1eadp v\u00e0 thi\u1ebft l\u1eadp tr\u1ef1c ti\u1ebfp b\u1edfi nh\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 quy tr\u00ecnh t\u1eebng b\u01b0\u1edbc m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch Unity ROAS c\u1ee7a m\u00ecnh:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u01b0\u1edbc 1: \u0110\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u t\u1eeb c\u1ee7a b\u1ea1n <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/en\/mmp?highlight=undefined\">MMP<\/a> \u0111\u01b0\u1ee3c ph\u00e9p chuy\u1ec3n sang Unity, ho\u1eb7c n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 c\u1ee7a b\u1ea1n&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/impression-level-ad-revenue-callbacks\">G\u1ecdi l\u1ea1i doanh thu qu\u1ea3ng c\u00e1o<\/a>&nbsp;\u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u00fang c\u00e1ch (<a href=\"https:\/\/docs.tenjin.com\/docs\/unity-ads?highlight=unity%20ads\">\u1edf \u0111\u00e2y<\/a>Quy tr\u00ecnh 6 b\u01b0\u1edbc c\u1ee7a Tenjin \u0111\u1ec3 thi\u1ebft l\u1eadp \u0111i\u1ec1u n\u00e0y)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u01b0\u1edbc 2: B\u1eaft \u0111\u1ea7u ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch Unity CPI<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u01b0\u1edbc 3: Khi b\u1ea1n \u0111\u1ea1t \u0111\u1ebfn \"ng\u01b0\u1ee1ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n\" c\u1ee7a CPI, c\u00e1c chi\u1ebfn d\u1ecbch ROAS s\u1ebd \u0111\u01b0\u1ee3c m\u1edf kh\u00f3a tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Unity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u01b0\u1edbc 4: Ti\u1ebfp theo, b\u1ea1n ch\u1ec9 c\u1ea7n t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch ROAS b\u1eb1ng c\u00e1ch th\u00eam ng\u00e2n s\u00e1ch, n\u1ed9i dung qu\u1ea3ng c\u00e1o v\u00e0 thi\u1ebft l\u1eadp m\u1ee9c \u0111\u1eb7t gi\u00e1 t\u1ed1i \u0111a c\u00f9ng m\u1ee5c ti\u00eau ROAS m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0110\u1ec3 c\u00e1c chi\u1ebfn d\u1ecbch Unity ROAS th\u00e0nh c\u00f4ng, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n n\u00ean cung c\u1ea5p cho Unity ch\u1ec9 d\u1eef li\u1ec7u c\u1ee7a Unity hay d\u1eef li\u1ec7u t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(C\u00e2u tr\u1ea3 l\u1eddi n\u00e0y \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong video t\u1eeb th\u1eddi \u0111i\u1ec3m 6:53 \u0111\u1ebfn 7:42)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u1ec7n t\u1ea1i, m\u00f4 h\u00ecnh c\u1ee7a ch\u00fang t\u00f4i (Unity) ch\u1ec9 t\u1eadp trung v\u00e0o d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c g\u1eafn nh\u00e3n b\u1edfi Unity. Tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi cho ch\u00fang t\u00f4i to\u00e0n b\u1ed9 d\u1eef li\u1ec7u m\u00e0 b\u1ea1n c\u00f3, kh\u00f4ng c\u00f3 gi\u1edbi h\u1ea1n n\u00e0o v\u1ec1 \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u1ea1n c\u00f3 th\u1ec3 cho ch\u00fang t\u00f4i bi\u1ebft th\u00eam v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch ROAS doanh thu qu\u1ea3ng c\u00e1o t\u1eeb D0 \u0111\u1ebfn D7 kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(C\u00e2u tr\u1ea3 l\u1eddi n\u00e0y \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong video t\u1eeb th\u1eddi \u0111i\u1ec3m 7:54 \u0111\u1ebfn 9:55)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i (Unity) \u0111\u00e3 ra m\u1eaft c\u00e1c chi\u1ebfn d\u1ecbch D7 Ad Revenue ROAS v\u00e0 nhanh ch\u00f3ng nh\u1eadn ra nhu c\u1ea7u v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch D0. Hi\u1ec7n nay, ch\u00fang t\u00f4i cung c\u1ea5p t\u00f9y ch\u1ecdn tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch D0 \u0111\u1ebfn D7 Ad Revenue ROAS \u0111\u1ec3 mang \u0111\u1ebfn cho nh\u00e0 qu\u1ea3ng c\u00e1o nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n, ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb l\u00e0 b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u ki\u1ec7n tham gia c\u00e1c chi\u1ebfn d\u1ecbch D0 nhanh h\u01a1n. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n chuy\u1ec3n sang chi\u1ebfn d\u1ecbch ROAS c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u c\u00e1c chi\u1ebfn d\u1ecbch D0 ROAS nhanh h\u01a1n, v\u00e0 m\u1ed9t khi \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u ki\u1ec7n tham gia D7, b\u1ea1n c\u00f3 th\u1ec3 m\u1edf chi\u1ebfn d\u1ecbch \u0111\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i (Unity) kh\u00f4ng khuy\u1ebfn ngh\u1ecb ch\u1ea1y c\u1ea3 hai chi\u1ebfn d\u1ecbch ROAS D0 v\u00e0 D7 c\u00f9ng l\u00fac cho c\u00f9ng m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n mu\u1ed1n th\u1eed nghi\u1ec7m c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00fd kh\u00e1c nhau v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n kh\u00e1c nhau, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 do ch\u1ea1y c\u1ea3 hai chi\u1ebfn d\u1ecbch ROAS D0 v\u00e0 D7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o (ROAS) cho c\u00e1c chi\u1ebfn d\u1ecbch Unity kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(C\u00e2u tr\u1ea3 l\u1eddi n\u00e0y \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong video t\u1eeb th\u1eddi \u0111i\u1ec3m 9:56 \u0111\u1ebfn 11:13)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u00f4ng th\u01b0\u1eddng, b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Unity s\u1ebd \u0111\u1ec1 xu\u1ea5t m\u1ee9c gi\u00e1 th\u1ea7u cho b\u1ea1n. \u0110\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ROAS, hai y\u1ebfu t\u1ed1 c\u1ea7n l\u01b0u \u00fd l\u00e0 m\u1ee9c gi\u00e1 th\u1ea7u t\u1ed1i \u0111a v\u00e0 m\u1ee5c ti\u00eau ROAS c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec1 xu\u1ea5t c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 m\u1ee9c \u0111\u1eb7t gi\u00e1 t\u1ed1i \u0111a l\u00e0 n\u00ean \u0111\u1eb7t g\u1ea5p 2-3 l\u1ea7n m\u1ee9c CPI trung b\u00ecnh m\u00e0 b\u1ea1n th\u1ea5y trong chi\u1ebfn d\u1ecbch. Ch\u00fang t\u00f4i khuy\u1ebfn ngh\u1ecb n\u00ean \u0111\u1eb7t m\u1ee9c \u0111\u1eb7t gi\u00e1 t\u1ed1i \u0111a kh\u00e1 cao \u0111\u1ec3 tr\u00e1nh vi\u1ec7c m\u1ee9c \u0111\u1eb7t gi\u00e1 t\u1ed1i \u0111a l\u00e0m gi\u1edbi h\u1ea1n m\u1ee9c \u0111\u1eb7t gi\u00e1 th\u00f4 s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong phi\u00ean \u0111\u1ea5u gi\u00e1. \u0110i\u1ec1u n\u00e0y s\u1ebd ng\u0103n b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ec1 m\u1ee5c ti\u00eau ROAS, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 kh\u1edbp v\u1edbi ROAS c\u1ee7a 30 ng\u00e0y g\u1ea7n nh\u1ea5t m\u00e0 b\u1ea1n \u0111\u00e3 theo d\u00f5i trong chi\u1ebfn d\u1ecbch CPI c\u1ee7a m\u00ecnh. Th\u1ec9nh tho\u1ea3ng, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y s\u1ef1 ch\u00eanh l\u1ec7ch gi\u1eefa d\u1eef li\u1ec7u \u0111\u00f3 v\u00e0 m\u1ee5c ti\u00eau ROAS c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, ch\u00fang t\u00f4i tin r\u1eb1ng vi\u1ec7c \u0111\u1eb7t m\u1ee5c ti\u00eau ROAS sao cho kh\u1edbp v\u1edbi d\u1eef li\u1ec7u ROAS c\u1ee7a 30 ng\u00e0y g\u1ea7n nh\u1ea5t l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1c chi\u1ebfn d\u1ecbch Unity Hybrid ROAS c\u00f3 gi\u1ed1ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch Ad Revenue ROAS v\u1ec1 m\u1eb7t \u0111\u1eb7t gi\u00e1 th\u1ea7u kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(C\u00e2u tr\u1ea3 l\u1eddi n\u00e0y \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong video t\u1eeb th\u1eddi \u0111i\u1ec3m 11:30 \u0111\u1ebfn 12:17)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c chi\u1ebfn d\u1ecbch Hybrid ROAS nh\u1eafm m\u1ee5c ti\u00eau c\u1ea3 d\u1eef li\u1ec7u IAP v\u00e0 doanh thu qu\u1ea3ng c\u00e1o. \u0110\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y, b\u1ea1n v\u1eabn ch\u1ec9 c\u1ea7n \u0111\u1eb7t m\u1ed9t m\u1ee9c gi\u00e1 th\u1ea7u t\u1ed1i \u0111a v\u00e0 m\u1ed9t m\u1ee5c ti\u00eau ROAS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i (Unity) \u0111\u01b0a ra c\u00f9ng m\u1ed9t khuy\u1ebfn ngh\u1ecb v\u1ec1 vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee9c \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ed1i \u0111a cho c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y nh\u01b0 \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t cho c\u00e1c chi\u1ebfn d\u1ecbch ROAS \u1edf tr\u00ean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi m\u1ee5c ti\u00eau ROAS, tuy nhi\u00ean, ch\u00fang ta th\u1ea5y r\u1eb1ng m\u1ee5c ti\u00eau ROAS cho doanh thu t\u1eeb giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP) th\u01b0\u1eddng th\u1ea5p h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi m\u1ee5c ti\u00eau ROAS cho doanh thu qu\u1ea3ng c\u00e1o. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, vi\u1ec7c t\u00ecm ki\u1ebfm s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa m\u1ee5c ti\u00eau doanh thu t\u1eeb qu\u1ea3ng c\u00e1o v\u00e0 m\u1ee5c ti\u00eau doanh thu t\u1eeb giao d\u1ecbch trong \u1ee9ng d\u1ee5ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ng\u00e2n s\u00e1ch khuy\u1ebfn ngh\u1ecb cho c\u1ea3 chi\u1ebfn d\u1ecbch Ad Revenue ROAS v\u00e0 Hybrid ROAS l\u00e0 bao nhi\u00eau?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(C\u00e2u tr\u1ea3 l\u1eddi n\u00e0y \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong video t\u1eeb th\u1eddi \u0111i\u1ec3m 12:19 \u0111\u1ebfn 13:29)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 lo\u1ea1i chi\u1ebfn d\u1ecbch n\u00e0o, ng\u00e2n s\u00e1ch t\u1ed1i \u01b0u m\u00e0 ch\u00fang t\u00f4i khuy\u1ebfn ngh\u1ecb th\u01b0\u1eddng l\u00e0 kho\u1ea3ng $500 m\u1ed7i ng\u00e0y cho m\u1ed7i khu v\u1ef1c \u0111\u1ecba l\u00fd. Ch\u00fang t\u00f4i (Unity) hi\u1ec3u r\u1eb1ng \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t s\u1ed1 ti\u1ec1n kh\u00e1 cao, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi chi\u1ebfn d\u1ecbch \u0111\u1ea7u ti\u00ean. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh xu\u1ed1ng m\u1ed9t ch\u00fat so v\u1edbi m\u1ee9c \u0111\u00f3. Tuy nhi\u00ean, ch\u00fang t\u00f4i kh\u00f4ng khuy\u1ebfn ngh\u1ecb gi\u1ea3m xu\u1ed1ng d\u01b0\u1edbi $100 v\u00ec b\u1ea1n c\u1ea7n c\u00f3 \u0111\u1ee7 ng\u00e2n s\u00e1ch \u0111\u1ec3 thu\u1eadt to\u00e1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 quy m\u00f4 l\u1edbn h\u01a1n th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 ROI (Return on Ad Spend) \u1ed5n \u0111\u1ecbnh h\u01a1n nhi\u1ec1u v\u00e0 ch\u00ednh x\u00e1c h\u01a1n nhi\u1ec1u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3 c\u00f2n b\u1ea5t k\u1ef3 nguy\u00ean t\u1eafc t\u1ed1t nh\u1ea5t n\u00e0o cho b\u1ea5t k\u1ef3 lo\u1ea1i chi\u1ebfn d\u1ecbch n\u00e0o m\u00e0 ch\u00fang ta ch\u01b0a \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(C\u00e2u tr\u1ea3 l\u1eddi n\u00e0y \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong video t\u1eeb th\u1eddi \u0111i\u1ec3m 13:30 \u0111\u1ebfn 14:50)<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0110\u1eebng t\u1ed1i \u01b0u h\u00f3a qu\u00e1 m\u1ee9c c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ROAS, v\u00ed d\u1ee5, b\u1ea1n n\u00ean \u0111\u1ec3 kho\u1ea3ng 2-3 ng\u00e0y gi\u1eefa c\u00e1c l\u1ea7n t\u1ed1i \u01b0u h\u00f3a. Sau khi b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh m\u1ee9c gi\u00e1 th\u1ea7u t\u1ed1i \u0111a ho\u1eb7c m\u1ee5c ti\u00eau ROAS, b\u1ea1n n\u00ean \u0111\u1ee3i cho \u0111\u1ebfn khi c\u00f3 m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ea7y \u0111\u1ee7 ph\u1ea3n \u00e1nh c\u00e1c thay \u0111\u1ed5i tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 \u0111i\u1ec1u ch\u1ec9nh n\u00e0o kh\u00e1c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch Hybrid, ho\u1eb7c chi\u1ebfn d\u1ecbch IAP \u0111\u01a1n l\u1ebb, ho\u1eb7c chi\u1ebfn d\u1ecbch ROAS doanh thu qu\u1ea3ng c\u00e1o \u0111\u01a1n l\u1ebb \u0111ang \u1edf giai \u0111o\u1ea1n D7 \u2013 ch\u00fang t\u00f4i th\u01b0\u1eddng khuy\u1ebfn ngh\u1ecb n\u00ean \u0111\u1ec3 kho\u1ea3ng m\u1ed9t tu\u1ea7n gi\u1eefa c\u00e1c l\u1ea7n t\u1ed1i \u01b0u h\u00f3a. \u0110\u00f4i khi ch\u00fang t\u00f4i th\u1ea5y ng\u01b0\u1eddi d\u00f9ng thay \u0111\u1ed5i n\u00f3 h\u00e0ng ng\u00e0y, v\u00e0 \u0111i\u1ec1u n\u00e0y khi\u1ebfn m\u00f4 h\u00ecnh kh\u00f3 \u00e1p d\u1ee5ng v\u00e0 kh\u00f3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng th\u1ef1c s\u1ef1 c\u1ee7a t\u1eebng thay \u0111\u1ed5i.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ch\u1ea1y m\u1ed9t qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o cho m\u1ed7i $100 trong gi\u1edbi h\u1ea1n h\u00e0ng ng\u00e0y.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i l\u01b0u \u00fd s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o \u0111ang ch\u1ea1y t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o. Nguy\u00ean t\u1eafc chung c\u1ee7a ch\u00fang t\u00f4i l\u00e0 ch\u1ea1y m\u1ed9t qu\u1ea3ng c\u00e1o cho m\u1ed7i $100 c\u1ee7a gi\u1edbi h\u1ea1n h\u00e0ng ng\u00e0y. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd v\u00e0 \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>","protected":false},"excerpt":{"rendered":"<p>In this blog post, we analyze the main discussion points from the video above and highlight key takeaways. Roman Garbar from Tenjin asks questions about Unity ROAS campaigns, and C\u00e9line Fraimund from Unity provides insightful answers. About our guest speaker C\u00e9line Fraimund:She is a Client Partner at Unity, focusing on assisting EMEA advertisers in maximizing&#8230;<\/p>","protected":false},"author":2,"featured_media":8295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unity ROAS Campaigns | Tenjin<\/title>\n<meta name=\"description\" content=\"Unlock growth with proven best practices for Unity ROAS campaigns, featuring a collaborative video with Unity Ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/how-to-scale-hyper-or-hybrid-casual-games-with-unity-roas-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unity ROAS Campaigns | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Unlock growth with proven best practices for Unity ROAS campaigns, featuring a collaborative video with Unity Ads\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/how-to-scale-hyper-or-hybrid-casual-games-with-unity-roas-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-11T08:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:04:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Best-Ad-Networks@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" 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