{"id":8208,"date":"2023-06-27T00:34:00","date_gmt":"2023-06-27T00:34:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8208"},"modified":"2026-04-14T10:04:38","modified_gmt":"2026-04-14T10:04:38","slug":"how-to-optimize-your-hyper-casual-and-hybrid-casual-game-advertising-in-2023","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/how-to-optimize-your-hyper-casual-and-hybrid-casual-game-advertising-in-2023\/","title":{"rendered":"C\u00e1ch t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o cho tr\u00f2 ch\u01a1i Hyper-Casual v\u00e0 Hybrid-Casual trong n\u0103m 2023"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"C\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t d\u00e0nh cho tr\u00f2 ch\u01a1i Hyper v\u00e0 Hybrid n\u0103m 2023\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zk6mPKsyy2M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=1024%2C307&#038;ssl=1\" alt=\"T\u1eeb Hyper sang Hybrid v\u00e0o n\u0103m 2024 \u2013 Chi ti\u00eau qu\u1ea3ng c\u00e1o &amp; CPI theo n\u1ec1n t\u1ea3ng, m\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 x\u1ebfp h\u1ea1ng theo qu\u1ed1c gia\" class=\"wp-image-11060\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng k\u00eanh n\u00e0o l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u00e1c tr\u00f2 ch\u01a1i hyper-casual ho\u1eb7c hybrid-casual v\u00e0o n\u0103m 2023? V\u00e0 li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n c\u00f3 n\u00ean thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i tr\u00f2 ch\u01a1i m\u00e0 b\u1ea1n \u0111ang v\u1eadn h\u00e0nh hay kh\u00f4ng? C\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o ch\u1ec9 s\u1ed1 n\u00e0o m\u00e0 b\u1ea1n \u0111ang xem x\u00e9t. D\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i trong n\u0103m 2022, c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o c\u00f3 LTV trung b\u00ecnh cao nh\u1ea5t l\u00e0 ironSource tr\u00ean Android v\u00e0 Apple Search Ads tr\u00ean iOS. Ch\u00fang t\u00f4i s\u1ebd \u0111i s\u00e2u v\u00e0o chi ti\u1ebft v\u1ec1 <a href=\"https:\/\/tenjin.com\/vi\/blog\/best-ad-networks-to-advertise-hybrid-hyper-casual-games-in-2024\/\">c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u<\/a> \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c tr\u00f2 ch\u01a1i casual thu\u1ed9c th\u1ec3 lo\u1ea1i hyper v\u00e0 hybrid d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c nhau nh\u01b0 Ad LTV, IAP LTV, t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng sau 1 ng\u00e0y (D1) v\u00e0 sau 7 ng\u00e0y (D7) trong b\u00e0i vi\u1ebft tr\u00ean blog n\u00e0y.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report?utm_campaign=From%20Hyper%20to%20Hybrid%20in%202023%20ranking%20report&amp;utm_source=Report%20banner%20in%20blog%20post\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"236\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=1024%2C236&#038;ssl=1\" alt=\"\" class=\"wp-image-8209\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=1024%2C236&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?w=1534&amp;ssl=1 1534w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Trong b\u00e0i vi\u1ebft blog n\u00e0y, ch\u00fang t\u00f4i s\u1ebd \u0111i s\u00e2u v\u00e0o m\u1ed9t s\u1ed1 \u0111i\u1ec3m n\u1ed5i b\u1eadt t\u1eeb cu\u1ed9c ph\u1ecfng v\u1ea5n video v\u1edbi Korhan Cabalar \u2013 Nh\u00e0 s\u00e1ng l\u1eadp c\u1ee7a <a href=\"https:\/\/voyagerapplication.com\/\" target=\"_self\">Voyager Growth<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading translation-block\">Trong s\u1ed1 c\u00e1c xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh game si\u00eau casual \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong <a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\" target=\"_self\">b\u00e1o c\u00e1o c\u1ee7a ch\u00fang t\u00f4i<\/a>, xu h\u01b0\u1edbng n\u00e0o khi\u1ebfn b\u1ea1n ng\u1ea1c nhi\u00ean nh\u1ea5t?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTh\u1ef1c ra t\u00f4i kh\u00e1 ng\u1ea1c nhi\u00ean khi s\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP) \u0111\u00e3 t\u0103ng th\u00eam 34%. Do t\u00ecnh tr\u1ea1ng suy tho\u00e1i kinh t\u1ebf t\u1ea1i M\u1ef9, t\u00f4i \u0111\u00e3 d\u1ef1 \u0111o\u00e1n s\u1ed1 l\u01b0\u1ee3ng IAP s\u1ebd gi\u1ea3m. T\u00f4i c\u0169ng cho r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng cho th\u1ea5y c\u00e1c c\u00f4ng ty game di \u0111\u1ed9ng n\u00ean chuy\u1ec3n h\u01b0\u1edbng sang ph\u00e1t tri\u1ec3n c\u00e1c t\u1ef1a game lai-gi\u1ea3i tr\u00ed. T\u00f4i d\u1ef1 \u0111o\u00e1n s\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng (IAP) s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng trong n\u0103m 2023.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=1200%2C630&#038;ssl=1\" alt=\"Xu h\u01b0\u1edbng c\u1ee7a c\u00e1c giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng (IAP) d\u1ef1a tr\u00ean b\u1ed9 d\u1eef li\u1ec7u n\u0103m 2022 c\u1ee7a Tenjin\" class=\"wp-image-7510\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>H\u00ecnh minh h\u1ecda tr\u00ean th\u1ec3 hi\u1ec7n xu h\u01b0\u1edbng c\u1ee7a c\u00e1c giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng (IAP) d\u1ef1a tr\u00ean b\u1ed9 d\u1eef li\u1ec7u n\u0103m 2022 c\u1ee7a Tenjin. Xem b\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7&nbsp;<a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\">\u1edf \u0111\u00e2y<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">B\u1ed9 d\u1eef li\u1ec7u n\u0103m 2022 c\u1ee7a Tenjin kh\u00f4ng ch\u1ec9 cho th\u1ea5y s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng (IAP), m\u00e0 c\u00f2n ch\u1ec9 ra xu h\u01b0\u1edbng gi\u1ea3m c\u1ee7a <a href=\"https:\/\/docs.tenjin.com\/docs\/effective-cost-per-mille-ecpm\" target=\"_self\">eCPM<\/a>s. \u0110i\u1ec1u n\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a vi\u1ec7c c\u00e1c c\u00f4ng ty game chuy\u1ec3n \u0111\u1ed5i <a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\" target=\"_self\">t\u1eeb th\u1ec3 lo\u1ea1i game si\u00eau casual sang th\u1ec3 lo\u1ea1i game hybrid-casual v\u00e0o n\u0103m 2023<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=1200%2C630&#038;ssl=1\" alt=\"Xu h\u01b0\u1edbng c\u1ee7a eCPM d\u1ef1a tr\u00ean b\u1ed9 d\u1eef li\u1ec7u n\u0103m 2022 c\u1ee7a Tenjin\" class=\"wp-image-7511\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>H\u00ecnh minh h\u1ecda tr\u00ean th\u1ec3 hi\u1ec7n xu h\u01b0\u1edbng c\u1ee7a eCPM d\u1ef1a tr\u00ean b\u1ed9 d\u1eef li\u1ec7u n\u0103m 2022 c\u1ee7a Tenjin. Xem b\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7&nbsp;<a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\">\u1edf \u0111\u00e2y<\/a>.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vi\u1ec7c t\u0103ng t\u1ef7 tr\u1ecdng IAP mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch g\u00ec cho chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n c\u1ee7a b\u1ea1n?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cVi\u1ec7c t\u0103ng t\u1ef7 tr\u1ecdng doanh thu t\u1eeb giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP) trong chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n c\u1ee7a b\u1ea1n c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n n\u00ean tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch ROAS k\u1ebft h\u1ee3p, t\u00ednh \u0111\u1ebfn c\u1ea3 doanh thu qu\u1ea3ng c\u00e1o l\u1eabn doanh thu t\u1eeb IAP. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n m\u1edf r\u1ed9ng quy m\u00f4 chi ti\u00eau qu\u1ea3ng c\u00e1o \u2013 \u0111\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 r\u1ea5t t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i di \u0111\u1ed9ng.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1c studio ph\u00e1t tri\u1ec3n game si\u00eau casual n\u00ean t\u1eadn d\u1ee5ng nh\u1eefng k\u00eanh n\u00e0o trong n\u0103m 2023 \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a h\u1ecd?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cN\u1ebfu ch\u1ec9 s\u1ed1 CPI c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 th\u1ea5p, t\u00f4i \u0111\u1ec1 ngh\u1ecb r\u1eb1ng trong giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean, b\u1ea1n n\u00ean ch\u1ecdn\u00a0<strong>TikTok<\/strong>. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n m\u1edf r\u1ed9ng quy m\u00f4 \u0111\u00e1ng k\u1ec3.\u00a0<strong>Meta<\/strong>\u00a0\u0111\u00f4i khi c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1t cho giai \u0111o\u1ea1n n\u00e0y, nh\u01b0ng TikTok mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n. B\u1ea1n c\u0169ng n\u00ean k\u1ebft h\u1ee3p chi ti\u00eau cho ho\u1ea1t \u0111\u1ed9ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) n\u00e0y v\u1edbi c\u00e1c m\u1ea1ng SDK nh\u01b0\u00a0<strong>Applovin, ironSource, Unity, Mintegral<\/strong>, v.v. Theo kinh nghi\u1ec7m c\u1ee7a t\u00f4i, TikTok v\u00e0 Applovin l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p t\u1ed1t nh\u1ea5t. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u00f2n t\u00f9y thu\u1ed9c v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee7a b\u1ea1n.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Li\u1ec7u c\u00e1c k\u00eanh thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) c\u00f3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 \u0111\u1ed1i v\u1edbi nh\u1eefng nh\u00e0 ph\u00e1t tri\u1ec3n chuy\u1ec3n t\u1eeb th\u1ec3 lo\u1ea1i game si\u00eau gi\u1ea3i tr\u00ed (hyper-casual) sang th\u1ec3 lo\u1ea1i game gi\u1ea3i tr\u00ed k\u1ebft h\u1ee3p (hybrid-casual) hay kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTheo t\u00f4i, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n n\u00ean l\u00e0m khi chuy\u1ec3n t\u1eeb th\u1ec3 lo\u1ea1i game si\u00eau casual sang th\u1ec3 lo\u1ea1i game hybrid-casual l\u00e0 thay \u0111\u1ed5i c\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch. Nh\u01b0 t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3, n\u1ebfu b\u1ea1n c\u00f3 doanh thu t\u1eeb qu\u1ea3ng c\u00e1o v\u00e0 mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (IAP), b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ROAS qu\u1ea3ng c\u00e1o trong giai \u0111o\u1ea1n \u0111\u1ea7u. N\u1ebfu b\u1ea1n \u0111ang t\u1ea1o ra nhi\u1ec1u doanh thu t\u1eeb IAP, b\u1ea1n n\u00ean th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ROAS k\u1ebft h\u1ee3p, t\u1eadp trung v\u00e0o c\u1ea3 IAP v\u00e0 doanh thu qu\u1ea3ng c\u00e1o. C\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o. Mi\u1ec5n l\u00e0 b\u1ea1n c\u00f3 ROI d\u01b0\u01a1ng, b\u1ea1n c\u00f3 th\u1ec3 ra m\u1eaft c\u00e1c tr\u00f2 ch\u01a1i n\u00e0y tr\u00ean b\u1ea5t k\u1ef3 n\u1ec1n t\u1ea3ng n\u00e0o. M\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn gi\u1eefa hai th\u1ec3 lo\u1ea1i n\u00e0y l\u00e0 v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i si\u00eau casual, ng\u01b0\u1eddi ch\u01a1i \u00edt c\u00f3 kh\u1ea3 n\u0103ng chi ti\u00eau tr\u00ean Apple Search Ads (ASA). Tuy nhi\u00ean, v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i casual lai, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u01a1 h\u1ed9i \u0111\u1ec3 chi ti\u00eau tr\u00ean ASA.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u1eddng m\u1eafc ph\u1ea3i khi chuy\u1ec3n t\u1eeb th\u1ec3 lo\u1ea1i game \u201chyper\u201d sang th\u1ec3 lo\u1ea1i game \u201chybrid-casual\u201d l\u00e0 g\u00ec?<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c s\u1ed1 li\u1ec7u v\u1ec1 ch\u1ec9 s\u1ed1 gi\u00e1 ti\u00eau d\u00f9ng (CPI)<\/strong>\u201cTr\u01b0\u1edbc \u0111\u00e2y, v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i si\u00eau casual v\u00e0 ch\u1ec9 s\u1ed1 CPI th\u1ea5p, chi ph\u00ed c\u00f3 th\u1ec3 thu h\u1ed3i trong v\u00f2ng 4 ng\u00e0y, \u0111\u00f4i khi th\u1eadm ch\u00ed ch\u1ec9 trong 2 ng\u00e0y. Tuy nhi\u00ean, b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 thay \u0111\u1ed5i. Hi\u1ec7n nay, th\u01b0\u1eddng ph\u1ea3i m\u1ea5t t\u1eeb 15 \u0111\u1ebfn 45 ng\u00e0y \u0111\u1ec3 thu h\u1ed3i v\u1ed1n \u0111\u1ea7u t\u01b0. Khi chuy\u1ec3n \u0111\u1ed5i, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i chuy\u1ec3n tr\u1ecdng t\u00e2m kh\u1ecfi ch\u1ec9 s\u1ed1 CPI v\u00e0 \u01b0u ti\u00ean c\u00e1c ch\u1ec9 s\u1ed1 gi\u1eef ch\u00e2n ng\u01b0\u1eddi ch\u01a1i. Thay v\u00ec \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ed9i v\u00e0ng t\u1eeb b\u1ecf m\u1ed9t tr\u00f2 ch\u01a1i ch\u1ec9 v\u00ec CPI cao h\u01a1n m\u1ed9t ch\u00fat, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n n\u00ean xem x\u00e9t c\u00e1c ch\u1ec9 s\u1ed1 gi\u1eef ch\u00e2n nh\u01b0 D7, D10, D14 v\u00e0 D30. N\u1ebfu c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y cho th\u1ea5y kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n ng\u01b0\u1eddi ch\u01a1i m\u1ea1nh m\u1ebd, th\u00ec CPI cao h\u01a1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u00f9 \u0111\u1eafp. Nhi\u1ec1u y\u1ebfu t\u1ed1, bao g\u1ed3m t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi ch\u01a1i, th\u1eddi gian ch\u01a1i, ch\u00eanh l\u1ec7ch gi\u1eefa doanh thu qu\u1ea3ng c\u00e1o v\u00e0 doanh thu t\u1eeb giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP), c\u00f9ng c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh ng\u1eebng ph\u00e1t h\u00e0nh m\u1ed9t t\u1ef1a game.\u201d<\/li>\n\n\n\n<li><strong>\u0110\u1eb7t qu\u00e1 nhi\u1ec1u qu\u1ea3ng c\u00e1o xen k\u1ebd trong tr\u00f2 ch\u01a1i<\/strong>\u201cM\u1ed9t sai l\u1ea7m kh\u00e1c l\u00e0 ch\u00e8n qu\u00e1 nhi\u1ec1u qu\u1ea3ng c\u00e1o xen k\u1ebd v\u00e0o trong tr\u00f2 ch\u01a1i. M\u1ee5c ti\u00eau l\u00e0 duy tr\u00ec t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi ch\u01a1i t\u1ed1t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng theo th\u1eddi gian. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh kho\u1ea3ng th\u1eddi gian gi\u1eefa c\u00e1c qu\u1ea3ng c\u00e1o xen k\u1ebd. Thay v\u00ec ch\u00e8n qu\u00e1 nhi\u1ec1u qu\u1ea3ng c\u00e1o xen k\u1ebd trong nh\u1eefng ng\u00e0y \u0111\u1ea7u ti\u00ean, m\u1ecdi ng\u01b0\u1eddi n\u00ean t\u1eadp trung v\u00e0o l\u1ee3i \u00edch l\u00e2u d\u00e0i.\u201d<\/li>\n\n\n\n<li><strong>\u0110\u00e1nh gi\u00e1 th\u1ea5p s\u1ee9c m\u1ea1nh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m s\u00e1ng t\u1ea1o<\/strong>\u201cT\u00f4i c\u0169ng nh\u1eadn th\u1ea5y r\u1eb1ng nhi\u1ec1u c\u00f4ng ty game di \u0111\u1ed9ng \u0111ang \u0111\u00e1nh gi\u00e1 th\u1ea5p s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o. T\u00f4i cho r\u1eb1ng y\u1ebfu t\u1ed1 s\u00e1ng t\u1ea1o l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t trong ng\u00e0nh game di \u0111\u1ed9ng. Vi\u1ec7c tuy\u1ec3n d\u1ee5ng m\u1ed9t chuy\u00ean gia s\u00e1ng t\u1ea1o gi\u00e0u kinh nghi\u1ec7m c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 \u0111\u00e1ng kinh ng\u1ea1c cho kh\u1ea3 n\u0103ng sinh l\u1eddi c\u1ee7a c\u00e1c t\u1ef1a game di \u0111\u1ed9ng c\u1ee7a b\u1ea1n.\u201d<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Ngo\u00e0i c\u00e1c tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3i tr\u00ed, c\u00f2n n\u00ean kh\u00e1m ph\u00e1 nh\u1eefng th\u1ec3 lo\u1ea1i n\u00e0o n\u1eefa?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cT\u00f4i tin r\u1eb1ng th\u1ec3 lo\u1ea1i game si\u00eau casual kh\u00f4ng h\u1ec1 suy t\u00e0n, m\u00e0 \u0111ang kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n. B\u1ea1n ch\u1ec9 c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh h\u01b0\u1edbng \u0111i m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c. N\u1ebfu t\u00f4i l\u00e0 nh\u00e0 ph\u00e1t h\u00e0nh, t\u00f4i ch\u1eafc ch\u1eafn s\u1ebd t\u1eadp trung v\u00e0o c\u00e1c t\u1ef1a game gi\u1ea3i \u0111\u1ed1 k\u1ebft h\u1ee3p. M\u1ed9t t\u1ef1a game gi\u1ea3i \u0111\u1ed1 k\u1ebft h\u1ee3p ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 th\u1ec3 duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng v\u00e0 doanh thu trong h\u01a1n 3 n\u0103m.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/hubs.ly\/Q01VSs520\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1560\" height=\"360\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=1560%2C360&#038;ssl=1\" alt=\"H\u00e3y t\u1ea3i ngay b\u1ea3n b\u00e1o c\u00e1o \u201cT\u1eeb \u2018hyper\u2019 \u0111\u1ebfn \u2018hybrid\u2019 v\u00e0o n\u0103m 2023\u201d ngay h\u00f4m nay\" class=\"wp-image-7502\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?w=1560&amp;ssl=1 1560w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=1024%2C236&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=1536%2C354&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=18%2C4&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u1ec1 Tenjin<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111o l\u01b0\u1eddng qu\u1ea3ng c\u00e1o mi\u1ec5n ph\u00ed ban \u0111\u1ea7u v\u00e0 thanh to\u00e1n theo m\u1ee9c \u0111\u1ed9 ph\u00e1t tri\u1ec3n cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i di \u0111\u1ed9ng v\u00e0 \u1ee9ng d\u1ee5ng. L\u00e0 m\u1ed9t&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/mmp\">MMP<\/a>Ch\u00fang t\u00f4i gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf v\u01b0\u1ee3t qua gi\u1edbi h\u1ea1n c\u1ee7a m\u00ecnh b\u1eb1ng nh\u1eefng ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb gi\u00fap h\u1ecd c\u1ea1nh tranh v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n l\u1edbn.<\/p>","protected":false},"excerpt":{"rendered":"<p>What are the\u00a0best channels to advertise hyper-casual or hybrid-casual games in 2023? And should your strategy be different depending on what type of game you\u2019re running? The answer to this question depends on which metric you are taking into account. Based on our data in 2022, the ad networks with the highest average LTV were&#8230;<\/p>","protected":false},"author":2,"featured_media":8210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8,1],"tags":[],"class_list":["post-8208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimize Game Advertising in 2023 | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how to grow and optimize your hyper and hybrid casual games from an expert. 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