{"id":8294,"date":"2023-06-01T01:31:00","date_gmt":"2023-06-01T01:31:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8294"},"modified":"2026-04-14T10:02:50","modified_gmt":"2026-04-14T10:02:50","slug":"best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/","title":{"rendered":"C\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c tr\u00f2 ch\u01a1i casual si\u00eau c\u1ea5p ho\u1eb7c lai trong n\u0103m 2023 \u2013 d\u1ef1a tr\u00ean LTV c\u1ee7a giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP), LTV c\u1ee7a qu\u1ea3ng c\u00e1o, s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng."},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

M\u1ed9t trong nh\u1eefng c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 ch\u00fang t\u00f4i th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c t\u1ea1i Tenjin l\u00e0: Nh\u1eefng k\u00eanh ho\u1eb7c m\u1ea1ng qu\u1ea3ng c\u00e1o n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c tr\u00f2 ch\u01a1i hyper-casual (v\u00e0 hi\u1ec7n nay l\u00e0 hybrid-casual)?<\/p>\n\n\n\n

Ch\u00fang t\u00f4i \u0111\u00e3 t\u1ed5ng h\u1ee3p b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y d\u1ef1a tr\u00ean b\u1ed9 d\u1eef li\u1ec7u n\u0103m 2022 c\u1ee7a Tenjin.<\/p>\n\n\n\n

Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u, h\u00e3y c\u00f9ng xem qua c\u00e1c ch\u1ec9 s\u1ed1 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111ang t\u1ed1i \u01b0u h\u00f3a. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi t\u1ed1i \u01b0u h\u00f3a cho s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t t\u1ed5ng c\u1ed9ng<\/a>, m\u1ed9t s\u1ed1 cho t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng<\/a> v\u00e0o m\u1ed9t ng\u00e0y c\u1ee5 th\u1ec3 ho\u1eb7c gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi qu\u1ea3ng c\u00e1o (ad LTV)<\/a>, v\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game casual-hybrid c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (IAPs)<\/a>. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y t\u1ea5t c\u1ea3 c\u00e1c danh m\u1ee5c n\u00e0y trong b\u1ea3ng x\u1ebfp h\u1ea1ng m\u1ea1ng qu\u1ea3ng c\u00e1o, c\u00f9ng v\u1edbi ph\u00e2n t\u00edch chi ti\u1ebft theo qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u, k\u00eanh ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o v\u00e0 xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong ng\u00e0nh v\u1ec1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, eCPMs v\u00e0 IAPs trong m\u1ed9t b\u00e1o c\u00e1o t\u1ed5ng h\u1ee3p \u201cT\u1eeb hyper \u0111\u1ebfn hybrid trong n\u0103m 2023<\/a>\u201d.<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n \u0111ang v\u1ed9i v\u00e0 ch\u1ec9 mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 x\u1ebfp h\u1ea1ng m\u1ea1ng qu\u1ea3ng c\u00e1o \u2013 h\u00e3y ti\u1ebfp t\u1ee5c \u0111\u1ecdc.<\/p>\n\n\n\n

Top 5 m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c tr\u00f2 ch\u01a1i casual si\u00eau c\u1ea5p ho\u1eb7c lai tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng<\/h2>\n\n\n\n

D\u1ef1a tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t<\/h3>\n\n\n\n

N\u1ebfu \u201cs\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t t\u1ed5ng c\u1ed9ng\u201d l\u00e0 ch\u1ec9 s\u1ed1 m\u00e0 b\u1ea1n \u0111ang t\u1ed1i \u01b0u h\u00f3a, b\u1ed9 d\u1eef li\u1ec7u Tenjin n\u0103m 2022 cho th\u1ea5y c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o sau \u0111\u00e2y l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t (theo th\u1ee9 t\u1ef1 t\u01b0\u01a1ng t\u1ef1):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(L\u01b0u \u00fd: C\u00e0i \u0111\u1eb7t \u0111\u1ea1i di\u1ec7n cho vi\u1ec7c t\u1ea3i xu\u1ed1ng v\u00e0 m\u1edf \u1ee9ng d\u1ee5ng l\u1ea7n \u0111\u1ea7u ti\u00ean b\u1edfi ng\u01b0\u1eddi d\u00f9ng)<\/em><\/p>\n\n\n\n

D\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n trung b\u00ecnh cao nh\u1ea5t cho Ng\u00e0y 1<\/h3>\n\n\n\n

N\u1ebfu \u201cT\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng ng\u00e0y \u0111\u1ea7u ti\u00ean\u201d l\u00e0 ch\u1ec9 s\u1ed1 m\u00e0 b\u1ea1n \u0111ang t\u1ed1i \u01b0u h\u00f3a, d\u1eef li\u1ec7u Tenjin n\u0103m 2022 cho th\u1ea5y c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o sau \u0111\u00e2y \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng cao nh\u1ea5t (theo th\u1ee9 t\u1ef1 t\u01b0\u01a1ng t\u1ef1):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(L\u01b0u \u00fd: T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng ng\u00e0y 1 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u00f3m ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i \u1ee9ng d\u1ee5ng sau 24 gi\u1edd k\u1ec3 t\u1eeb ng\u00e0y c\u00e0i \u0111\u1eb7t.)<\/em><\/p>\n\n\n\n

D\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n trung b\u00ecnh cao nh\u1ea5t v\u00e0o Ng\u00e0y 7<\/h3>\n\n\n\n

N\u1ebfu \u201cDay 7 Retention\u201d l\u00e0 ch\u1ec9 s\u1ed1 m\u00e0 b\u1ea1n \u0111ang t\u1ed1i \u01b0u h\u00f3a, d\u1eef li\u1ec7u Tenjin n\u0103m 2022 cho th\u1ea5y c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o sau \u0111\u00e2y \u0111\u00e3 th\u00e0nh c\u00f4ng nh\u1ea5t (theo th\u1ee9 t\u1ef1 t\u01b0\u01a1ng t\u1ef1):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(L\u01b0u \u00fd: T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng sau 7 ng\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u00f3m ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i \u1ee9ng d\u1ee5ng sau 7 ng\u00e0y k\u1ec3 t\u1eeb ng\u00e0y c\u00e0i \u0111\u1eb7t.)<\/em><\/p>\n\n\n\n

D\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb trung b\u00ecnh cao nh\u1ea5t c\u1ee7a LTV qu\u1ea3ng c\u00e1o v\u00e0o Ng\u00e0y 7<\/h3>\n\n\n\n

N\u1ebfu \u201cDoanh thu qu\u1ea3ng c\u00e1o ng\u00e0y th\u1ee9 7 (LTV)\u201d l\u00e0 ch\u1ec9 s\u1ed1 b\u1ea1n \u0111ang t\u1ed1i \u01b0u h\u00f3a, b\u1ed9 d\u1eef li\u1ec7u Tenjin n\u0103m 2022 cho th\u1ea5y c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o sau \u0111\u00e2y \u0111\u00e3 th\u00e0nh c\u00f4ng nh\u1ea5t (theo th\u1ee9 t\u1ef1 t\u01b0\u01a1ng t\u1ef1):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(L\u01b0u \u00fd: LTV doanh thu qu\u1ea3ng c\u00e1o ng\u00e0y 7 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn doanh thu qu\u1ea3ng c\u00e1o thu \u0111\u01b0\u1ee3c t\u1eeb nh\u00f3m ng\u01b0\u1eddi d\u00f9ng sau 7 ng\u00e0y k\u1ec3 t\u1eeb khi c\u00e0i \u0111\u1eb7t.)<\/em><\/p>\n\n\n\n

D\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb trung b\u00ecnh cao nh\u1ea5t c\u1ee7a LTV IAP v\u00e0o Ng\u00e0y 7<\/h3>\n\n\n\n

N\u1ebfu \u201cDay 7 IAP LTV\u201d l\u00e0 ch\u1ec9 s\u1ed1 m\u00e0 b\u1ea1n \u0111ang t\u1ed1i \u01b0u h\u00f3a, d\u1eef li\u1ec7u Tenjin n\u0103m 2022 cho th\u1ea5y c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o sau \u0111\u00e2y \u0111\u00e3 th\u00e0nh c\u00f4ng nh\u1ea5t (theo th\u1ee9 t\u1ef1 t\u01b0\u01a1ng t\u1ef1):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(L\u01b0u \u00fd: IAP LTV ng\u00e0y 7 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn doanh thu IAP thu \u0111\u01b0\u1ee3c t\u1eeb nh\u00f3m ng\u01b0\u1eddi d\u00f9ng sau 7 ng\u00e0y k\u1ec3 t\u1eeb khi c\u00e0i \u0111\u1eb7t.)<\/em><\/p>\n\n\n\n

T\u00ecm hi\u1ec3u th\u00eam th\u00f4ng tin t\u1eeb b\u00e1o c\u00e1o \u201cT\u1eeb Hyper sang Hybrid v\u00e0o n\u0103m 2023\u201d c\u1ee7a ch\u00fang t\u00f4i.<\/h2>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u00f4ng tin b\u1ed5 sung m\u00e0 b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y trong b\u00e1o c\u00e1o:<\/p>\n\n\n\n

    \n
  1. S\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, eCPM v\u00e0 xu h\u01b0\u1edbng giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP) tr\u00ean c\u1ea3 iOS v\u00e0 Android trong n\u0103m 2022.<\/li>\n\n\n\n
  2. X\u1ebfp h\u1ea1ng c\u00e1c qu\u1ed1c gia d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t, doanh thu qu\u1ea3ng c\u00e1o v\u00e0 doanh thu t\u1eeb giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP).<\/li>\n\n\n\n
  3. X\u1ebfp h\u1ea1ng c\u00e1c k\u00eanh ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean doanh thu qu\u1ea3ng c\u00e1o v\u00e0 eCPM trung b\u00ecnh.<\/li>\n<\/ol>\n\n\n\n
    \n
    T\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7 M\u1edbi<\/a><\/div>\n<\/div>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    One of the most popular questions we hear at Tenjin is: What are the best channels or ad networks to promote hyper-casual (and now hybrid-casual) games? We\u2019ve put together this blog post to answer this question based on Tenjin\u2019s 2022 data set. Before we get started, let\u2019s look at the metrics you might be optimizing…<\/p>","protected":false},"author":2,"featured_media":8396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"\nBest Ad Networks in 2023 | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore the best ad networks for promoting hyper and hybrid casual games in 2023 using data on LTV, installs, retention, and monetization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/\" 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