{"id":8302,"date":"2023-05-03T06:12:00","date_gmt":"2023-05-03T06:12:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8302"},"modified":"2026-04-14T10:02:11","modified_gmt":"2026-04-14T10:02:11","slug":"self-publishing-a-hyper-casual-game","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/self-publishing-a-hyper-casual-game\/","title":{"rendered":"T\u1ef1 xu\u1ea5t b\u1ea3n m\u1ed9t tr\u00f2 ch\u01a1i hyper-casual? C\u00e1ch chi ti\u00eau $1,000,000 cho qu\u1ea3ng c\u00e1o (UA) v\u1edbi ng\u00e2n s\u00e1ch $50,000."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>B\u00e0i vi\u1ebft c\u1ee7a kh\u00e1ch m\u1eddi do Martin Macmillan, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh\/Nh\u00e0 s\u00e1ng l\u1eadp t\u1ea1i&nbsp;<\/em><a href=\"http:\/\/pollen.vc\/\"><em>Pollen VC<\/em><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game hyper casual th\u01b0\u1eddng cho r\u1eb1ng l\u1ef1a ch\u1ecdn duy nh\u1ea5t c\u1ee7a h\u1ecd l\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh, ch\u1ee7 y\u1ebfu v\u00ec s\u1ed1 v\u1ed1n ban \u0111\u1ea7u c\u1ea7n thi\u1ebft \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 tr\u00f2 ch\u01a1i m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd l\u00e0 qu\u00e1 cao. Nh\u01b0ng v\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 \u0111\u1ed9ng l\u1ef1c t\u00e0i ch\u00ednh trong vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng trong ng\u00e0nh game di \u0111\u1ed9ng, li\u1ec7u c\u00e1c studio c\u00f3 th\u1ec3 <a href=\"https:\/\/blog.tenjin.com\/self-publishing-mobile\/\" target=\"_self\"><strong>t\u1ef1 xu\u1ea5t b\u1ea3n c\u00e1c tr\u00f2 ch\u01a1i hyper casual c\u1ee7a ri\u00eang m\u00ecnh<\/strong><\/a> m\u00e0 kh\u00f4ng ph\u1ea3i chia s\u1ebb ph\u1ea7n l\u1edbn doanh thu cho nh\u00e0 ph\u00e1t h\u00e0nh?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tenjin.com\/vi\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"235\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=1024%2C235&#038;ssl=1\" alt=\"T\u00ecm hi\u1ec3u c\u00e1ch Umami Games b\u1eaft \u0111\u1ea7u t\u1ef1 xu\u1ea5t b\u1ea3n v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 sau khi IDFA b\u1ecb lo\u1ea1i b\u1ecf.\" class=\"wp-image-12226\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=1024%2C235&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=1536%2C353&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=1200%2C276&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?w=1740&amp;ssl=1 1740w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y xem ch\u00fang ta c\u00f3 th\u1ec3 tr\u1edf n\u00ean th\u00f4ng minh h\u01a1n m\u1ed9t ch\u00fat nh\u01b0 th\u1ebf n\u00e0o n\u1ebfu ch\u00fang ta nh\u00ecn v\u00e0o c\u00e1c con s\u1ed1 qua m\u1ed9t g\u00f3c nh\u00ecn kh\u00e1c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u00f3 hai \u0111i\u1ec3m ch\u00ednh c\u1ea7n xem x\u00e9t:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>1. Th\u1eddi gian h\u00f2a v\u1ed1n ROAS<\/strong><br>Tr\u00f2 ch\u01a1i c\u1ee7a t\u00f4i s\u1ebd t\u1ea1o ra \u0111\u1ee7 doanh thu \u0111\u1ec3 b\u00f9 \u0111\u1eafp chi ph\u00ed qu\u1ea3ng c\u00e1o ban \u0111\u1ea7u trong bao l\u00e2u?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong m\u1ed9t tr\u00f2 ch\u01a1i casual nh\u1eb9 nh\u00e0ng c\u00f3 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi ch\u01a1i cao v\u00e0 c\u01a1 ch\u1ebf gameplay t\u1ed1t, \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng trong v\u00f2ng v\u00e0i ng\u00e0y.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>&nbsp;2. \u0110i\u1ec1u kho\u1ea3n thanh to\u00e1n c\u1ee7a c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o<\/strong><br>Ph\u1ea3i m\u1ea5t bao l\u00e2u th\u00ec t\u00f4i m\u1edbi nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3n thanh to\u00e1n ti\u1ec1n m\u1eb7t li\u00ean quan \u0111\u1ebfn vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o\/mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (IAP) trong tr\u00f2 ch\u01a1i c\u1ee7a m\u00ecnh?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00f4i c\u00f3 th\u1ec3 r\u00fat ti\u1ec1n m\u1eb7t t\u1eeb doanh thu c\u1ee7a m\u00ecnh v\u00e0 t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o UA \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9 m\u1edf r\u1ed9ng quy m\u00f4 \u0111\u00f3 nhanh ch\u00f3ng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Khi l\u1eadp k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng quy m\u00f4 cho m\u1ed9t tr\u00f2 ch\u01a1i hyper casual, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xem x\u00e9t c\u00e1c th\u00f4ng s\u1ed1 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c ki\u1ebfm ti\u1ec1n t\u1eeb tr\u00f2 ch\u01a1i nh\u01b0 m\u1ed9t c\u00f4ng th\u1ee9c \u0111\u1ea7u t\u01b0. B\u1ea1n \u0111ang c\u1ed1 g\u1eafng x\u00e1c \u0111\u1ecbnh kinh t\u1ebf \u0111\u01a1n v\u1ecb c\u1ee7a tr\u00f2 ch\u01a1i d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n c\u1ee7a n\u00f3 th\u00f4ng qua vi\u1ec7c gi\u1eef ch\u00e2n ng\u01b0\u1eddi ch\u01a1i v\u00e0 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho h\u1ecd.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=1024%2C501&#038;ssl=1\" alt=\"\" class=\"wp-image-8876\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=1024%2C501&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?w=1536&amp;ssl=1 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">N\u00f3i c\u00e1ch kh\u00e1c, s\u1ed1 ti\u1ec1n \u0111\u1ea7u t\u01b0 $0.20 c\u1ee7a b\u1ea1n s\u1ebd h\u00f2a v\u1ed1n sau 5 ng\u00e0y v\u00e0 ti\u1ebfp t\u1ee5c sinh l\u1eddi $0.10, \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n sau 30 ng\u00e0y. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i cho b\u1ea1n <strong>150% ROAS ho\u1eb7c 50% ROI sau 30 ng\u00e0y<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Khi b\u1ea1n \u0111\u00e3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00f4ng th\u1ee9c v\u00e0 tin r\u1eb1ng c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4, m\u1ecdi th\u1ee9 \u0111\u1ec1u ph\u1ee5 thu\u1ed9c v\u00e0o<strong> s\u1ed1 ti\u1ec1n b\u1ea1n c\u00f3 th\u1ec3 chi cho vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng <\/strong>\u0111\u1ec3 nhanh ch\u00f3ng leo l\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n nh\u1ea5t c\u00f3 th\u1ec3, tr\u01b0\u1edbc khi ph\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea7u t\u01b0 v\u00e0o thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) c\u1ee7a b\u1ea1n b\u1ecb ph\u00e1 v\u1ee1, v\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 ti\u1ebfp t\u1ee5c chi ti\u00eau hi\u1ec7u qu\u1ea3 cho UA \u1edf c\u00f9ng quy m\u00f4 \u0111\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">V\u00ec v\u1eady, n\u1ebfu b\u1ea1n chi ti\u00eau li\u00ean t\u1ee5c $33.000 m\u1ed7i ng\u00e0y \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 tr\u00f2 ch\u01a1i, \u0111i\u1ec1u n\u00e0y s\u1ebd y\u00eau c\u1ea7u kho\u1ea3ng <strong>$1.000.000 v\u1ed1n cho 30 ng\u00e0y \u0111\u1ea7u ti\u00ean<\/strong>. B\u1ea1n c\u1ea7n c\u00f3 s\u1eb5n s\u1ed1 ti\u1ec1n \u0111\u00f3 t\u1eeb \u0111\u1ea7u, ho\u1eb7c c\u00f3 m\u1ed9t h\u1ea1n m\u1ee9c t\u00edn d\u1ee5ng l\u1edbn v\u1edbi m\u1ea1ng qu\u1ea3ng c\u00e1o \u0111\u00e3 ch\u1ecdn, \u0111\u1ec3 c\u00f3 th\u1ec3 chi ti\u00eau cho qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng h\u1ebft ti\u1ec1n\/t\u00edn d\u1ee5ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">T\u1ea5t nhi\u00ean, c\u00e1c kho\u1ea3n t\u00edn d\u1ee5ng l\u1edbn th\u01b0\u1eddng ch\u1ec9 d\u00e0nh cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n \u0111\u00e3 c\u00f3 uy t\u00edn ch\u1ee9 kh\u00f4ng ph\u1ea3i cho c\u00e1c studio m\u1edbi th\u00e0nh l\u1eadp. \u0110i\u1ec1u n\u00e0y l\u00e0m tr\u1ea7m tr\u1ecdng th\u00eam v\u1ea5n \u0111\u1ec1 \u0111\u1ed1i v\u1edbi c\u00e1c studio hyper casual, th\u01b0\u1eddng bu\u1ed9c h\u1ecd ph\u1ea3i h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n \u0111\u1ec3 ti\u1ebfp c\u1eadn ngu\u1ed3n v\u1ed1n\/d\u00f2ng t\u00edn d\u1ee5ng c\u1ea7n thi\u1ebft \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4, \u0111\u1ed3ng th\u1eddi <strong>ph\u1ea3i chia s\u1ebb m\u1ed9t ph\u1ea7n doanh thu kh\u00f4ng t\u01b0\u01a1ng x\u1ee9ng<\/strong> \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Ngo\u00e0i ra, <strong>\u0111i\u1ec1u ki\u1ec7n thanh to\u00e1n c\u1ee7a c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o th\u01b0\u1eddng l\u00e0 45-60 ng\u00e0y<\/strong> sau khi k\u1ebft th\u00fac k\u1ef3, d\u00e0i h\u01a1n so v\u1edbi k\u1ebf ho\u1ea1ch thanh to\u00e1n truy\u1ec1n th\u1ed1ng 30 ng\u00e0y v\u1edbi h\u1ea1n m\u1ee9c t\u00edn d\u1ee5ng c\u1ee7a m\u1ea1ng qu\u1ea3ng c\u00e1o \u2013 do \u0111\u00f3, ngay c\u1ea3 m\u1ed9t h\u1ea1n m\u1ee9c t\u00edn d\u1ee5ng kh\u00f4ng gi\u1edbi h\u1ea1n c\u0169ng kh\u00f4ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 d\u00f2ng ti\u1ec1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B\u00e2y gi\u1edd h\u00e3y \u0111\u1eb7t ra m\u1ed9t c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cN\u1ebfu t\u00f4i c\u00f3 th\u1ec3 truy c\u1eadp to\u00e0n b\u1ed9 doanh thu t\u1eeb tr\u00f2 ch\u01a1i c\u1ee7a m\u00ecnh d\u01b0\u1edbi d\u1ea1ng ti\u1ec1n m\u1eb7t m\u00e0 t\u00f4i \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c v\u00e0o ng\u00e0y h\u00f4m sau, v\u00e0 s\u1eed d\u1ee5ng s\u1ed1 ti\u1ec1n \u0111\u00f3 \u0111\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c t\u0103ng c\u01b0\u1eddng ng\u01b0\u1eddi d\u00f9ng (UA), th\u00ec t\u00f4i c\u00f3 th\u1ec3 chi ti\u00eau bao nhi\u00eau cho qu\u1ea3ng c\u00e1o trong m\u1ed9t th\u00e1ng v\u1edbi ng\u00e2n s\u00e1ch m\u1edf r\u1ed9ng l\u00e0 $50.000?\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u0110i\u1ec3m quan tr\u1ecdng \u1edf \u0111\u00e2y l\u00e0 h\u00ecnh d\u1ea1ng c\u1ee7a \u0111\u01b0\u1eddng cong ROAS\/<a href=\"https:\/\/pollen.vc\/calculators\/roas-ltv-and-cash-flow\/\" target=\"_self\">LTV<\/a>, \u0111i\u1ec1u n\u00e0y s\u1ebd quy\u1ebft \u0111\u1ecbnh t\u1ed1c \u0111\u1ed9 thu nh\u1eadp \u0111\u01b0\u1ee3c t\u1ea1o ra, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1ed1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u1ed1c \u0111\u1ed9 t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb (UA) b\u1ed5 sung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03.png?resize=1594%2C780&#038;ssl=1\" srcset=\"https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03.png 1594w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-300x147.png 300w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-1024x501.png 1024w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-768x376.png 768w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-1536x752.png 1536w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-18x9.png 18w\" alt=\"\" width=\"1594\" height=\"780\">Thay v\u00ec ph\u1ea3i ch\u1edd \u0111\u1ee3i 30-90 ng\u00e0y \u0111\u1ec3 nh\u1eadn thanh to\u00e1n t\u1eeb m\u1ea1ng qu\u1ea3ng c\u00e1o, studio c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t kho\u1ea3n t\u00edn d\u1ee5ng xoay v\u00f2ng, cho ph\u00e9p h\u1ecd vay v\u1ed1n d\u1ef1a tr\u00ean doanh thu t\u1eeb m\u1ea1ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c x\u00e1c minh k\u1ef9 thu\u1eadt s\u1ed1 theo ng\u00e0y ti\u1ebfp theo. \u0110i\u1ec1u n\u00e0y gi\u00fap studio c\u00f3 th\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng mang l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n, b\u1eb1ng c\u00e1ch lo\u1ea1i b\u1ecf c\u00e1c tr\u00ec ho\u00e3n thanh to\u00e1n t\u1eeb m\u1ea1ng qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t h\u1ea1n m\u1ee9c t\u00edn d\u1ee5ng xoay v\u00f2ng ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch nh\u00e0 cho vay x\u00e1c minh k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 d\u1eef li\u1ec7u IAP m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp t\u1eeb ngu\u1ed3n, sau \u0111\u00f3 c\u1ea5p h\u1ea1n m\u1ee9c t\u00edn d\u1ee5ng d\u1ef1a tr\u00ean c\u00e1c kho\u1ea3n thu nh\u1eadp \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c (kho\u1ea3n ph\u1ea3i thu), v\u00e0 cu\u1ed1i c\u00f9ng thanh to\u00e1n h\u1ea1n m\u1ee9c t\u00edn d\u1ee5ng b\u1eb1ng c\u00e1ch nh\u1eadn c\u00e1c kho\u1ea3n thanh to\u00e1n \u0111\u1ebfn tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0o ng\u00e0y thanh to\u00e1n th\u00f4ng th\u01b0\u1eddng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c ngu\u1ed3n v\u1ed1n ph\u00f9 h\u1ee3p m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi cho ph\u00e9p c\u00e1c studio t\u1ef1 xu\u1ea5t b\u1ea3n c\u00e1c t\u1ef1a game hyper casual m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ee5 thu\u1ed9c v\u00e0o nh\u00e0 ph\u00e1t h\u00e0nh. C\u1ea7n l\u01b0u \u00fd r\u1eb1ng ti\u00eau chu\u1ea9n \u0111\u1ec3 m\u1ed9t tr\u00f2 ch\u01a1i \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n c\u00f3 th\u1ec3 gi\u1ea3m xu\u1ed1ng. C\u00e1c ch\u1ec9 s\u1ed1 kh\u00f4ng \u0111\u1ee7 ti\u00eau chu\u1ea9n cho m\u1ed9t nh\u00e0 ph\u00e1t h\u00e0nh h\u00e0ng \u0111\u1ea7u c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t studio t\u1ef1 xu\u1ea5t b\u1ea3n, n\u01a1i l\u1ee3i nhu\u1eadn kh\u00f4ng c\u1ea7n chia s\u1ebb, t\u1eeb \u0111\u00f3 n\u00e2ng cao bi\u00ean l\u1ee3i nhu\u1eadn l\u00ean g\u1ea5p \u0111\u00f4i, gi\u1ea3 s\u1eed t\u1ef7 l\u1ec7 chia s\u1ebb doanh thu c\u1ee7a nh\u00e0 ph\u00e1t h\u00e0nh l\u00e0 50% sau chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/bit.ly\/hyper_casual_calculator\" target=\"_self\">H\u00e3y th\u1eed c\u00f4ng c\u1ee5 t\u00ednh to\u00e1n \u0111\u01a1n gi\u1ea3n n\u00e0y<\/a> \u0111\u1ec3 xem kh\u1ea3 n\u0103ng chi ti\u00eau c\u1ee7a b\u1ea1n trong kho\u1ea3ng th\u1eddi gian 30-60 ng\u00e0y d\u1ef1a tr\u00ean h\u1ed3 s\u01a1 ROAS v\u00e0 s\u1ed1 ti\u1ec1n ng\u00e2n s\u00e1ch ban \u0111\u1ea7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u00e1c th\u00f4ng tin c\u1ea7n cung c\u1ea5p:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">ROAS\/<a href=\"https:\/\/growthfullstack.com\/usecase\/simple-customer-lifetime-value-ltv-prediction-in-python\" target=\"_self\">LTV<\/a> t\u0103ng l\u00ean \u0111\u1ebfn d30<\/li>\n\n\n\n<li>Ng\u00e2n s\u00e1ch kh\u1edfi \u0111i\u1ec3m<\/li>\n\n\n\n<li>Th\u1eddi gian thanh to\u00e1n trung b\u00ecnh (\u0111i\u1ec1u ki\u1ec7n thanh to\u00e1n c\u1ee7a c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o)<\/li>\n\n\n\n<li>Ch\u1ec9 s\u1ed1 gi\u00e1 ti\u00eau d\u00f9ng<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e1y t\u00ednh s\u1ebd hi\u1ec3n th\u1ecb c\u00e1c k\u1ebft qu\u1ea3 sau:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u1ed1ng k\u00ea t\u00f3m t\u1eaft<\/li>\n\n\n\n<li>Bi\u1ec3u \u0111\u1ed3 chi ti\u00eau t\u00edch l\u0169y<\/li>\n\n\n\n<li>L\u1ee3i nhu\u1eadn l\u0169y k\u1ebf\/gi\u00e1 tr\u1ecb c\u00f2n l\u1ea1i<\/li>\n\n\n\n<li>Bi\u1ec3u di\u1ec5n \u0111\u1ed3 th\u1ecb LTV<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"894\" height=\"716\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/table.png?resize=894%2C716&#038;ssl=1\" alt=\"\" class=\"wp-image-7395\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/table.png?w=894&amp;ssl=1 894w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/table.png?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/table.png?resize=768%2C615&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/table.png?resize=15%2C12&amp;ssl=1 15w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1520\" height=\"790\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph0.png?resize=1520%2C790&#038;ssl=1\" alt=\"\" class=\"wp-image-7396\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?w=1520&amp;ssl=1 1520w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?resize=300%2C156&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?resize=1024%2C532&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?resize=768%2C399&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1520\" height=\"790\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph1.png?resize=1520%2C790&#038;ssl=1\" alt=\"\" class=\"wp-image-7398\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?w=1520&amp;ssl=1 1520w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=300%2C156&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=1024%2C532&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=768%2C399&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2.png?resize=1520%2C790&#038;ssl=1\" srcset=\"https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2.png 1520w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2-300x156.png 300w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2-1024x532.png 1024w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2-768x399.png 768w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2-18x9.png 18w\" alt=\"\" width=\"1520\" height=\"790\">V\u1edbi ki\u1ebfn th\u1ee9c t\u00e0i ch\u00ednh t\u1ed1t h\u01a1n v\u00e0 ngu\u1ed3n t\u00e0i ch\u00ednh ph\u00f9 h\u1ee3p \u0111\u1ec3 cung c\u1ea5p chu k\u1ef3 t\u00e1i \u0111\u1ea7u t\u01b0 nhanh ch\u00f3ng, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game hyper casual c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 xu\u1ea5t b\u1ea3n c\u00e1c t\u1ef1a game c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n. Kh\u00f4ng ph\u1ea3i m\u1ecdi tr\u00f2 ch\u01a1i \u0111\u1ec1u c\u1ea7n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c ch\u1ec9 s\u1ed1 KPI xu\u1ea5t s\u1eafc \u0111\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i vi\u1ebft n\u00e0y <a href=\"https:\/\/pollen.vc\/blog\/hyper-casual-pie\/\" target=\"_self\">Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng game hyper casual<\/a> \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 c\u00e1ch c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game hyper casual c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u1ef1 xu\u1ea5t b\u1ea3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">T\u00e1c gi\u1ea3 kh\u00e1ch m\u1eddi<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/speaker-Martin-Macmillan-1.jpeg?resize=250%2C250&#038;ssl=1\" alt=\"\" class=\"wp-image-7361\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/speaker-Martin-Macmillan-1.jpeg?w=250&amp;ssl=1 250w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/speaker-Martin-Macmillan-1.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/speaker-Martin-Macmillan-1.jpeg?resize=12%2C12&amp;ssl=1 12w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph translation-block\">Martin Macmillan l\u00e0 Nh\u00e0 s\u00e1ng l\u1eadp v\u00e0 Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh (CEO) c\u1ee7a <a href=\"https:\/\/pollen.vc\/\" target=\"_self\">Pollen VC<\/a>. \u00d4ng c\u00f3 20 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c kh\u1edfi nghi\u1ec7p v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 trong l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh v\u00e0 truy\u1ec1n th\u00f4ng, \u0111\u1ed3ng th\u1eddi t\u1eebng c\u00f3 s\u1ef1 nghi\u1ec7p tr\u01b0\u1edbc \u0111\u00f3 l\u00e0 m\u1ed9t nh\u00e0 ng\u00e2n h\u00e0ng \u0111\u1ea7u t\u01b0. Sau khi tr\u1ef1c ti\u1ebfp tr\u1ea3i qua nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 t\u0103ng tr\u01b0\u1edfng m\u00e0 c\u00e1c startup c\u00f4ng ngh\u1ec7 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u00e0 s\u1ef1 thi\u1ebfu h\u1ee5t c\u00e1c l\u1ef1a ch\u1ecdn t\u00e0i ch\u00ednh n\u1ee3 d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 giai \u0111o\u1ea1n \u0111\u1ea7u, \u00f4ng \u0111\u00e3 nh\u1eadn ra c\u01a1 h\u1ed9i k\u1ebft h\u1ee3p kinh nghi\u1ec7m v\u1ec1 th\u1ecb tr\u01b0\u1eddng t\u00e0i ch\u00ednh truy\u1ec1n th\u1ed1ng v\u00e0 c\u00f4ng ngh\u1ec7 c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh t\u00e0i ch\u00ednh m\u1edbi cho n\u1ec1n kinh t\u1ebf \u1ee9ng d\u1ee5ng v\u00e0 tr\u00f2 ch\u01a1i.<\/p>","protected":false},"excerpt":{"rendered":"<p>Guest post by Martin Macmillan, CEO\/Founder at&nbsp;Pollen VC Hyper casual developers typically believe their only option is to work with publishers, primarily because the upfront capital needed to properly scale a game is so high. But with a better understanding of the financial dynamics of user acquisition in the mobile gaming industry, could studios&nbsp;self-publish their&#8230;<\/p>","protected":false},"author":5,"featured_media":8303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips for Publishing a Hyper-Casual Game | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how to self-publish your own hyper-casual game so you don&#039;t give most of your revenue to publishers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/self-publishing-a-hyper-casual-game\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips for Publishing a Hyper-Casual Game | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how to self-publish your own hyper-casual game so you don&#039;t give most of your revenue to publishers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/self-publishing-a-hyper-casual-game\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-03T06:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:02:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Pollen-vc@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/self-publishing-a-hyper-casual-game\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/self-publishing-a-hyper-casual-game\\\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"Self-publishing a hyper-casual game? How to spend $1,000,000 on UA with a $50,000 budget\",\"datePublished\":\"2023-05-03T06:12:00+00:00\",\"dateModified\":\"2026-04-14T10:02:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/self-publishing-a-hyper-casual-game\\\/\"},\"wordCount\":994,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/self-publishing-a-hyper-casual-game\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Pollen-vc@2x-scaled.jpg\",\"articleSection\":[\"Best practices\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/self-publishing-a-hyper-casual-game\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/self-publishing-a-hyper-casual-game\\\/\",\"name\":\"Tips for Publishing a Hyper-Casual Game | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/self-publishing-a-hyper-casual-game\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/self-publishing-a-hyper-casual-game\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Pollen-vc@2x-scaled.jpg\",\"datePublished\":\"2023-05-03T06:12:00+00:00\",\"dateModified\":\"2026-04-14T10:02:11+00:00\",\"description\":\"Learn how to self-publish your own hyper-casual game so you don't give most of your revenue to publishers.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/self-publishing-a-hyper-casual-game\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/self-publishing-a-hyper-casual-game\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/self-publishing-a-hyper-casual-game\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Pollen-vc@2x-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Pollen-vc@2x-scaled.jpg\",\"width\":2560,\"height\":760},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/self-publishing-a-hyper-casual-game\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Self-publishing a hyper-casual game? How to spend $1,000,000 on UA with a $50,000 budget\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\",\"name\":\"Roman Garbar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g\",\"caption\":\"Roman Garbar\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/vi\\\/blog\\\/author\\\/romantenjin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u1eb9o \u0111\u1ec3 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i si\u00eau casual | Tenjin","description":"H\u1ecdc c\u00e1ch t\u1ef1 xu\u1ea5t b\u1ea3n tr\u00f2 ch\u01a1i hyper-casual c\u1ee7a ri\u00eang b\u1ea1n \u0111\u1ec3 kh\u00f4ng ph\u1ea3i chia s\u1ebb ph\u1ea7n l\u1edbn doanh thu cho c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/vi\/blog\/self-publishing-a-hyper-casual-game\/","og_locale":"vi_VN","og_type":"article","og_title":"Tips for Publishing a Hyper-Casual Game | Tenjin","og_description":"Learn how to self-publish your own hyper-casual game so you don't give most of your revenue to publishers.","og_url":"https:\/\/tenjin.com\/vi\/blog\/self-publishing-a-hyper-casual-game\/","og_site_name":"Tenjin","article_published_time":"2023-05-03T06:12:00+00:00","article_modified_time":"2026-04-14T10:02:11+00:00","og_image":[{"width":2560,"height":760,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Pollen-vc@2x-scaled.jpg","type":"image\/jpeg"}],"author":"Roman Garbar","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Roman Garbar","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"6 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/self-publishing-a-hyper-casual-game\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/self-publishing-a-hyper-casual-game\/"},"author":{"name":"Roman Garbar","@id":"https:\/\/tenjin.com\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84"},"headline":"Self-publishing a hyper-casual game? How to spend $1,000,000 on UA with a $50,000 budget","datePublished":"2023-05-03T06:12:00+00:00","dateModified":"2026-04-14T10:02:11+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/self-publishing-a-hyper-casual-game\/"},"wordCount":994,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/self-publishing-a-hyper-casual-game\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Pollen-vc@2x-scaled.jpg","articleSection":["Best practices"],"inLanguage":"vi"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/self-publishing-a-hyper-casual-game\/","url":"https:\/\/tenjin.com\/blog\/self-publishing-a-hyper-casual-game\/","name":"M\u1eb9o \u0111\u1ec3 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i si\u00eau casual | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/self-publishing-a-hyper-casual-game\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/self-publishing-a-hyper-casual-game\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Pollen-vc@2x-scaled.jpg","datePublished":"2023-05-03T06:12:00+00:00","dateModified":"2026-04-14T10:02:11+00:00","description":"H\u1ecdc c\u00e1ch t\u1ef1 xu\u1ea5t b\u1ea3n tr\u00f2 ch\u01a1i hyper-casual c\u1ee7a ri\u00eang b\u1ea1n \u0111\u1ec3 kh\u00f4ng ph\u1ea3i chia s\u1ebb ph\u1ea7n l\u1edbn doanh thu cho c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh.","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/self-publishing-a-hyper-casual-game\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/self-publishing-a-hyper-casual-game\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/blog\/self-publishing-a-hyper-casual-game\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Pollen-vc@2x-scaled.jpg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Pollen-vc@2x-scaled.jpg","width":2560,"height":760},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/self-publishing-a-hyper-casual-game\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Self-publishing a hyper-casual game? How to spend $1,000,000 on UA with a $50,000 budget"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Th\u1ea7n Tenjin","description":"Ph\u00e1t tri\u1ec3n \u0111\u01a1n gi\u1ea3n","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Th\u1ea7n Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84","name":"Roman Garbar","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g","caption":"Roman Garbar"},"url":"https:\/\/tenjin.com\/vi\/blog\/author\/romantenjin\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/comments?post=8302"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8302\/revisions"}],"predecessor-version":[{"id":17361,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8302\/revisions\/17361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/media\/8303"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/media?parent=8302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/categories?post=8302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/tags?post=8302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}