{"id":8324,"date":"2023-03-30T08:50:00","date_gmt":"2023-03-30T08:50:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8324"},"modified":"2026-04-14T09:59:32","modified_gmt":"2026-04-14T09:59:32","slug":"how-a-small-puzzle-games-developer-turned-into-a-self-publishing-powerhouse-a-metajoy-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/how-a-small-puzzle-games-developer-turned-into-a-self-publishing-powerhouse-a-metajoy-case-study\/","title":{"rendered":"C\u00e1ch m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i x\u1ebfp h\u00ecnh nh\u1ecf tr\u1edf th\u00e0nh m\u1ed9t \"\u00f4ng l\u1edbn\" trong l\u0129nh v\u1ef1c t\u1ef1 xu\u1ea5t b\u1ea3n \u2013 Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Metajoy"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Metajoy \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Tenjin \u0111\u1ec3 nh\u1eadn s\u1ef1 h\u1ed7 tr\u1ee3 v\u1ec1 ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c n\u1ed7 l\u1ef1c xu\u1ea5t b\u1ea3n t\u1ef1 ch\u1ee7 c\u1ee7a m\u00ecnh. H\u1ecd \u0111\u00e3 t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch m\u1ea1nh m\u1ebd c\u1ee7a Tenjin \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb cho ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Metajoy cho r\u1eb1ng nh\u1eefng k\u1ebft qu\u1ea3 sau \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa h\u1ecd v\u1edbi Tenjin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0103ng tr\u01b0\u1edfng doanh thu so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc c\u1ee7a 36%<\/li>\n\n\n\n<li>Gi\u1ea3m 30% chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng<\/li>\n\n\n\n<li>T\u0103ng 151% chi ti\u00eau qu\u1ea3ng c\u00e1o<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng n\u00e0y, h\u00e3y \u0111\u1ecdc to\u00e0n b\u1ed9 nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Metajoy%20EN%20(2).pdf\" style=\"background-color:#6bb4e1\">T\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"866\" height=\"374\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?resize=866%2C374&#038;ssl=1\" alt=\"metajoy-tr\u00edch d\u1eabn-xu\u1ea5t b\u1ea3n t\u1ef1 t\u00fac\" class=\"wp-image-8879\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?w=866&amp;ssl=1 866w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?resize=300%2C130&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?resize=768%2C332&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?resize=18%2C8&amp;ssl=1 18w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">V\u1ec1 Metajoy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Metajoy l\u00e0 m\u1ed9t c\u00f4ng ty ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i di \u0111\u1ed9ng c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Th\u00e0nh \u0110\u00f4, Trung Qu\u1ed1c. C\u00f4ng ty chuy\u00ean ph\u00e1t tri\u1ec3n v\u00e0 ph\u00e1t h\u00e0nh c\u00e1c tr\u00f2 ch\u01a1i gi\u1ea3i tr\u00ed d\u00e0nh cho \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i to\u00e0n c\u1ea7u. V\u1edbi h\u01a1n 20 tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng cho \u0111\u1ebfn nay, Metajoy \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh k\u1ec3 t\u1eeb khi th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2018. Hi\u1ec7n t\u1ea1i, c\u00f4ng ty c\u00f3 \u0111\u1ed9i ng\u0169 h\u01a1n 80 nh\u00e2n vi\u00ean.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1eed th\u00e1ch<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Metajoy \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2018. Ban \u0111\u1ea7u, c\u00f4ng ty ch\u1ec9 l\u00e0 m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u1ecf v\u1edbi \u00edt h\u01a1n 10 th\u00e0nh vi\u00ean, chuy\u00ean ph\u00e1t tri\u1ec3n c\u00e1c tr\u00f2 ch\u01a1i di \u0111\u1ed9ng, sau \u0111\u00f3 \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty kh\u00e1c ph\u00e1t h\u00e0nh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, theo th\u1eddi gian, h\u1ecd nh\u1eadn ra r\u1eb1ng h\u1ecd mu\u1ed1n c\u00f3 nhi\u1ec1u quy\u1ec1n ki\u1ec3m so\u00e1t h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c t\u00e1c ph\u1ea9m c\u1ee7a m\u00ecnh. Ngo\u00e0i ra, h\u1ecd c\u0169ng nh\u1eadn th\u1ea5y r\u1eb1ng n\u1ebfu t\u1ef1 xu\u1ea5t b\u1ea3n c\u00e1c tr\u00f2 ch\u01a1i c\u1ee7a m\u00ecnh, h\u1ecd c\u00f3 th\u1ec3 t\u0103ng \u0111\u00e1ng k\u1ec3 bi\u00ean l\u1ee3i nhu\u1eadn. V\u00ec v\u1eady, h\u1ecd quy\u1ebft \u0111\u1ecbnh th\u1eed s\u1ee9c v\u1edbi vi\u1ec7c t\u1ef1 xu\u1ea5t b\u1ea3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng ti\u1ebfp th\u1ecb di \u0111\u1ed9ng \u0111\u00e3 r\u1ea5t c\u1ea1nh tranh\u2014\u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u1ecf khi b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u. Metajoy c\u1ea7n m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi \u0111\u1ed1i th\u1ee7, ngo\u00e0i vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c tr\u00f2 ch\u01a1i ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, h\u1ecd kh\u00f4ng c\u00f3 kinh nghi\u1ec7m trong vi\u1ec7c t\u1ef1 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i. D\u1ef1 \u00e1n m\u1edbi n\u00e0y ban \u0111\u1ea7u d\u01b0\u1eddng nh\u01b0 r\u1ea5t r\u1ee7i ro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ec vi\u1ec7c t\u1ef1 xu\u1ea5t b\u1ea3n l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi Metajoy, do thi\u1ebfu kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c n\u00e0y, r\u00f5 r\u00e0ng h\u1ecd c\u1ea7n m\u1ed9t gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng v\u00e0 t\u1ef1 tin v\u01b0\u1ee3t qua nh\u1eefng ph\u1ee9c t\u1ea1p c\u1ee7a ng\u00e0nh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gi\u1ea3i ph\u00e1p<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Metajoy \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Tenjin \u0111\u1ec3 nh\u1eadn s\u1ef1 h\u1ed7 tr\u1ee3 v\u1ec1 ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c n\u1ed7 l\u1ef1c t\u1ef1 xu\u1ea5t b\u1ea3n c\u1ee7a m\u00ecnh. H\u1ecd \u0111\u00e3 t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch m\u1ea1nh m\u1ebd c\u1ee7a Tenjin \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 vi\u1ec7c thu h\u00fat v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh cho ph\u00f9 h\u1ee3p. Th\u00f4ng qua s\u1ef1 h\u1ee3p t\u00e1c n\u00e0y, \u0111\u1ed9i ng\u0169 Metajoy \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ba y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap h\u1ecd t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh trong ng\u00e0nh game di \u0111\u1ed9ng.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e1c m\u00f4-\u0111un \u0111\u00e0o t\u1ea1o \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ecbnh k\u1ef3 c\u1ee7a Tenjin<\/li>\n\n\n\n<li>B\u00e1o c\u00e1o n\u00e2ng cao v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi s\u1ea3n ph\u1ea9m DataVault c\u1ee7a Tenjin<\/li>\n\n\n\n<li>L\u1ee3i nhu\u1eadn t\u0103ng cao nh\u1edd ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd c\u1ee7a Tenjin.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c cung c\u1ea5p c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o thu h\u00fat ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho Metajoy, t\u1ea1o n\u1ec1n t\u1ea3ng cho ho\u1ea1t \u0111\u1ed9ng kinh doanh xu\u1ea5t b\u1ea3n th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd. C\u00e1c bu\u1ed5i \u0111\u00e0o t\u1ea1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch th\u1ef1c h\u00e0nh v\u00e0 bao g\u1ed3m vi\u1ec7c \u0111\u00e1nh gi\u00e1 chi ti\u1ebft c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u0169ng t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u00f3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. Nh\u1edd th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c bu\u1ed5i \u0111\u00e0o t\u1ea1o ban \u0111\u1ea7u, Tenjin ti\u1ebfp t\u1ee5c h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi Metajoy \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 tri\u1ec3n khai nhi\u1ec1u chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng, gi\u00fap ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Nh\u1edd s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa Tenjin v\u00e0 Metajoy, ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t b\u1ea3n c\u1ee7a Metajoy \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u00e0nh c\u00f4ng \u0111\u00e1ng k\u1ec3 trong nh\u1eefng n\u0103m qua.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"308\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=1024%2C308&#038;ssl=1\" alt=\"C\u00f4ng c\u1ee5 cho vi\u1ec7c t\u1ef1 xu\u1ea5t b\u1ea3n\" class=\"wp-image-8882\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=1024%2C308&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=768%2C231&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?w=1158&amp;ssl=1 1158w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Khi Metajoy ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng, \u0111\u1ed9i ng\u0169 \u0111\u00e3 nh\u1eadn th\u1ea5y nhu c\u1ea7u v\u1ec1 c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o n\u00e2ng cao \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t. Do \u0111\u00f3, h\u1ecd \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh t\u00edch h\u1ee3p s\u1ea3n ph\u1ea9m kho d\u1eef li\u1ec7u c\u1ee7a Tenjin,<a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/glossary-datavault\">&nbsp;Kho d\u1eef li\u1ec7u<\/a>, v\u00e0o h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 n\u1ed9i b\u1ed9 c\u1ee7a h\u1ecd. V\u1edbi h\u1ec7 th\u1ed1ng tr\u00ed tu\u1ec7 kinh doanh m\u1edbi \u0111\u01b0\u1ee3c tri\u1ec3n khai, h\u1ecd b\u1eaft \u0111\u1ea7u t\u1ea1o ra c\u00e1c b\u00e1o c\u00e1o \u0111\u1ed9c \u0111\u00e1o, cho ph\u00e9p h\u1ecd ph\u00e2n t\u00edch d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb theo c\u00e1ch h\u1ecd c\u1ea7n. Nh\u1eefng b\u00e1o c\u00e1o n\u00e0y cung c\u1ea5p cho \u0111\u1ed9i ng\u0169 nh\u1eefng th\u00f4ng tin qu\u00fd gi\u00e1 v\u1ec1 d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb, gi\u00fap h\u1ecd \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. Ngo\u00e0i ra, DataVault \u0111\u00e3 cung c\u1ea5p cho Metajoy d\u1eef li\u1ec7u chi ti\u1ebft quan tr\u1ecdng, cho ph\u00e9p \u0111\u1ed9i ng\u0169 truy c\u1eadp v\u00e0o th\u00f4ng tin h\u1ecd c\u1ea7n, b\u1ea5t c\u1ee9 khi n\u00e0o h\u1ecd c\u1ea7n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1112\" height=\"628\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=1112%2C628&#038;ssl=1\" alt=\"K\u1ebft qu\u1ea3 t\u1ef1 xu\u1ea5t b\u1ea3n cho tr\u00f2 ch\u01a1i gi\u1ea3i \u0111\u1ed1\" class=\"wp-image-7269\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?w=1112&amp;ssl=1 1112w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=1024%2C578&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=768%2C434&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Metajoy \u0111\u00e3 c\u00f3 th\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u00e0 kh\u00f4ng lo m\u1ea5t \u0111i ph\u1ea7n l\u1edbn bi\u00ean l\u1ee3i nhu\u1eadn, nh\u1edd v\u00e0o h\u1ec7 th\u1ed1ng ph\u00e2n b\u1ed5 chi ph\u00ed hi\u1ec7u qu\u1ea3 t\u1eeb Tenjin. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t mang l\u1ea1i l\u1ee3i \u00edch trong c\u00e1c chi\u1ebfn d\u1ecbch t\u1ea1i c\u00e1c qu\u1ed1c gia thu\u1ed9c nh\u00f3m Tier 3. V\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb kh\u00e1c, chi ph\u00ed cho vi\u1ec7c ph\u00e2n b\u1ed5 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u1ebfn m\u1ee9c chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t (CPI) cho c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u00f3, nh\u01b0ng v\u1edbi h\u1ec7 th\u1ed1ng ph\u00e2n b\u1ed5 chi ph\u00ed hi\u1ec7u qu\u1ea3 c\u1ee7a Tenjin, h\u1ecd \u0111\u00e3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho c\u00e1c l\u0129nh v\u1ef1c quan tr\u1ecdng kh\u00e1c nh\u01b0 ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. Ngo\u00e0i ra, t\u00ednh ti\u1ebft ki\u1ec7m c\u1ee7a h\u1ec7 th\u1ed1ng ph\u00e2n b\u1ed5 \u0111\u00e3 cho ph\u00e9p Metajoy m\u1edf r\u1ed9ng c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh \u0111\u1ebfn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng h\u01a1n, d\u1eabn \u0111\u1ebfn vi\u1ec7c thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>","protected":false},"excerpt":{"rendered":"<p>Metajoy partnered with Tenjin to get help with marketing analytics and organizing their self-publishing efforts. They were able to leverage Tenjin\u2019s powerful analytics tools to gain a better understanding of their user acquisition and engagement and to optimize their marketing campaigns accordingly. Metajoy attributes the following as the results of their partnership with Tenjin: To&#8230;<\/p>","protected":false},"author":12,"featured_media":8325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MetaJoy Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover how MetaJoy evolved into a successful self-publishing studio by optimizing user acquisition, monetization, and growth with Tenjin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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