{"id":8328,"date":"2023-03-22T09:19:00","date_gmt":"2023-03-22T09:19:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8328"},"modified":"2026-04-14T09:59:12","modified_gmt":"2026-04-14T09:59:12","slug":"how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/","title":{"rendered":"C\u00e1ch t\u0103ng ROAS v\u00e0 LTV cho c\u00e1c chi\u1ebfn d\u1ecbch SKAN v\u1edbi TikTok &amp; Tenjin \u2013 Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Tokyo Tsushin"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/tokyo-tsushin.com\/\" target=\"_self\">Tokyo Tsushin<\/a> \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi TikTok v\u00e0 Tenjin \u0111\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t c\u00e1c s\u1ef1 ki\u1ec7n trong \u1ee9ng d\u1ee5ng c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 mua h\u00e0ng, \u0111\u0103ng k\u00fd v\u00e0 ho\u00e0n th\u00e0nh c\u1ea5p \u0111\u1ed9, \u0111\u1ed3ng th\u1eddi ki\u1ec3m so\u00e1t chi ph\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ef1 h\u1ee3p t\u00e1c \u0111\u00e3 mang l\u1ea1i k\u1ebft qu\u1ea3 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0103ng 33% trong ROAS ng\u00e0y th\u1ee9 7<\/li>\n\n\n\n<li>T\u0103ng 24% trong LTV ng\u00e0y th\u1ee9 3<\/li>\n\n\n\n<li>Gi\u1ea3m 6% trong CPA<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ecdc to\u00e0n b\u1ed9 nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p d\u01b0\u1edbi \u0111\u00e2y v\u00e0 t\u00ecm hi\u1ec3u c\u00e1ch h\u1ecd \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u1ee5c ti\u00eau<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng sau iOS 14.5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tokyo Tsushin l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 ph\u00e1t tri\u1ec3n game di \u0111\u1ed9ng casual l\u1edbn nh\u1ea5t c\u1ee7a Nh\u1eadt B\u1ea3n. C\u00f4ng ty c\u0169ng tham gia v\u00e0o c\u00e1c l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o, \u0111\u1ea7u t\u01b0, d\u1ecbch v\u1ee5 web v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh kh\u00e1c. V\u00e0o th\u00e1ng 10 n\u0103m 2022, m\u1ed9t trong nh\u1eefng tr\u00f2 ch\u01a1i gi\u1ea3i \u0111\u1ed1 c\u1ee7a c\u00f4ng ty, \u201cDraw Flights\u201d, \u0111\u00e3 x\u1ebfp h\u1ea1ng #1 trong b\u1ea3ng x\u1ebfp h\u1ea1ng game mi\u1ec5n ph\u00ed tr\u00ean App Store Nh\u1eadt B\u1ea3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c gi\u1edbi thi\u1ec7u t\u00ednh n\u0103ng App Tracking Transparency (ATT) v\u00e0o iOS 14.5 \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean iOS, h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng k\u00edch ho\u1ea1t c\u00e1c s\u1ef1 ki\u1ec7n trong \u1ee9ng d\u1ee5ng quan tr\u1ecdng c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o nh\u01b0 Tokyo Tsushin. V\u1edbi nh\u1eefng thay \u0111\u1ed5i n\u00e0y, Tokyo Tsushin ph\u1ea3i t\u00ecm c\u00e1ch ti\u1ebfp t\u1ee5c ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng trong gi\u1edbi h\u1ea1n c\u1ee7a API SKAdNetwork (SKAN) c\u1ee7a Apple.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gi\u1ea3i ph\u00e1p<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e2ng cao hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch th\u00f4ng qua t\u1ed1i \u01b0u h\u00f3a s\u1ef1 ki\u1ec7n \u1ee9ng d\u1ee5ng<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed9i ng\u0169 c\u1ee7a Tokyo Tsushin \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh h\u1ee3p t\u00e1c v\u1edbi TikTok \u0111\u1ec3 tri\u1ec3n khai.&nbsp;<a href=\"https:\/\/ads.tiktok.com\/help\/article\/app-event-optimization?redirected=2\">T\u1ed1i \u01b0u h\u00f3a s\u1ef1 ki\u1ec7n \u1ee9ng d\u1ee5ng<\/a>&nbsp;(AEO) cho c\u00e1c chi\u1ebfn d\u1ecbch chuy\u00ean bi\u1ec7t c\u1ee7a m\u00ecnh. AEO gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u00ecm ki\u1ebfm ng\u01b0\u1eddi d\u00f9ng m\u1edbi kh\u00f4ng ch\u1ec9 c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng m\u00e0 c\u00f2n th\u1ef1c hi\u1ec7n c\u00e1c s\u1ef1 ki\u1ec7n trong \u1ee9ng d\u1ee5ng c\u00f3 gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3 nh\u01b0 mua h\u00e0ng, \u0111\u0103ng k\u00fd v\u00e0 ho\u00e0n th\u00e0nh c\u1ea5p \u0111\u1ed9, \u0111\u1ed3ng th\u1eddi ki\u1ec3m so\u00e1t chi ph\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1eed d\u1ee5ng AEO, Tokyo Tsushin \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi TikTok \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch chuy\u00ean bi\u1ec7t nh\u1eafm \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng iOS 14+ v\u00e0 t\u00edch h\u1ee3p v\u1edbi SKAdNetwork c\u1ee7a Apple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i ra, \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh b\u00e1o c\u00e1o v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a chi\u1ebfn d\u1ecbch, Tokyo Tsushin \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Tenjin, \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c c\u1ee7a TikTok trong l\u0129nh v\u1ef1c \u0111o l\u01b0\u1eddng v\u00e0 ti\u1ebfp th\u1ecb. Sau khi Tokyo Tsushin k\u00edch ho\u1ea1t AEO, c\u00f4ng ty c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u n\u00e0y trong m\u1ed9t giao di\u1ec7n duy nh\u1ea5t v\u00e0 t\u1ef1 \u0111\u1ed9ng t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch b\u1eb1ng gi\u1ea3i ph\u00e1p d\u1eef li\u1ec7u c\u1ee7a Tenjin.&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/datavault-introduction\">Kho d\u1eef li\u1ec7u<\/a>V\u1edbi b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a n\u00e0y, Tokyo Tsushin \u0111\u00e3 c\u00f3 th\u1ec3 ph\u00e2n t\u00edch c\u00e1c giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng, doanh thu qu\u1ea3ng c\u00e1o, chi ph\u00ed v\u00e0 t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n (ROI) c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/lf16-adcdn-va.ibytedtos.com\/obj\/i18nblog\/tt4b_cms\/en-US\/tipdilz7wysq-42OVdNnv78WL81oecPuxS6.png?ssl=1\" alt=\"Tokyo-Tsushin\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">K\u1ebft qu\u1ea3<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 ROI cao v\u00e0 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi kh\u00e1ch h\u00e0ng (LTV)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u00f4ng qua t\u00ednh n\u0103ng th\u1eed nghi\u1ec7m A\/B trong 14 ng\u00e0y do TikTok cung c\u1ea5p, Tokyo Tsushin \u0111\u00e3 ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng 33% trong t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n qu\u1ea3ng c\u00e1o (ROAS) v\u00e0o ng\u00e0y th\u1ee9 b\u1ea3y, c\u00f9ng v\u1edbi s\u1ef1 gi\u1ea3m 6.35% trong chi ph\u00ed tr\u00ean m\u1ed7i h\u00e0nh \u0111\u1ed9ng (CPA). Tokyo Tsushin c\u0169ng \u0111\u00e3 t\u0103ng gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) v\u00e0o ng\u00e0y th\u1ee9 ba v\u00e0 ng\u00e0y th\u1ee9 b\u1ea3y l\u1ea7n l\u01b0\u1ee3t l\u00e0 24% v\u00e0 20%, \u0111\u1ed3ng th\u1eddi gi\u1ea3m chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t (CPI) xu\u1ed1ng 3% b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng AEO.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1200\" height=\"475\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=1200%2C475&#038;ssl=1\" alt=\"Ch\u1ee9ng nh\u1eadn c\u1ee7a Tokyo Tsushin cho Tenjin\" class=\"wp-image-7259\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=300%2C119&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=1024%2C405&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=768%2C304&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><em>Nh\u01b0 \u0111\u00e3 \u0111\u0103ng ban \u0111\u1ea7u tr\u00ean: <a href=\"https:\/\/www.tiktok.com\/business\/en-US\/inspiration\/tokyo-tsushin\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.tiktok.com\/business\/en-US\/inspiration\/tokyo-tsushin<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Tokyo Tsushin \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi TikTok v\u00e0 Tenjin \u0111\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t c\u00e1c s\u1ef1 ki\u1ec7n trong \u1ee9ng d\u1ee5ng c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 mua h\u00e0ng, \u0111\u0103ng k\u00fd v\u00e0 ho\u00e0n th\u00e0nh c\u1ea5p \u0111\u1ed9, \u0111\u1ed3ng th\u1eddi ki\u1ec3m so\u00e1t chi ph\u00ed. S\u1ef1 h\u1ee3p t\u00e1c n\u00e0y \u0111\u00e3 mang l\u1ea1i c\u00e1c k\u1ebft qu\u1ea3 sau: \u0110\u1ecdc to\u00e0n b\u1ed9 nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p b\u00ean d\u01b0\u1edbi v\u00e0 t\u00ecm hi\u1ec3u c\u00e1ch h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y. M\u1ee5c ti\u00eau T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng sau iOS 14.5 Tokyo Tsushin l\u00e0 m\u1ed9t\u2026<\/p>","protected":false},"author":2,"featured_media":8329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tokyo Tsushin Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how to increase ROAS and LTV for SKAN campaigns using TikTok Ads and Tenjin&#039;s attribution and optimization tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tokyo Tsushin Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how to increase ROAS and LTV for SKAN campaigns using TikTok Ads and Tenjin&#039;s attribution and optimization tools.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-22T09:19:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T09:59:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tokyo-Tsushin@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\\\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"How to increase ROAS and LTV for SKAN campaigns with TikTok &amp; 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