{"id":8348,"date":"2023-02-15T00:55:00","date_gmt":"2023-02-15T00:55:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8348"},"modified":"2026-04-14T09:57:52","modified_gmt":"2026-04-14T09:57:52","slug":"how-to-scale-and-monetize-your-game-to-produce-5m-downloads","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/how-to-scale-and-monetize-your-game-to-produce-5m-downloads\/","title":{"rendered":"C\u00e1ch m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 ki\u1ebfm ti\u1ec1n t\u1eeb tr\u00f2 ch\u01a1i c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u01a1n 5 tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng \u2013 Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Oreon Studios"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tr\u00f2 ch\u01a1i hypercasual l\u00e0 m\u1ed9t th\u1ec3 lo\u1ea1i tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u00e0 v\u00f4 c\u00f9ng c\u1ea1nh tranh. V\u1edbi s\u1ef1 gia nh\u1eadp c\u1ee7a nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0o th\u1ecb tr\u01b0\u1eddng, c\u00e1c tr\u00f2 ch\u01a1i m\u1edbi th\u01b0\u1eddng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c n\u1ed5i b\u1eadt v\u00e0 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, Monster Draft c\u1ee7a Oreon Studios s\u1edf h\u1eefu s\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ed9c \u0111\u00e1o gi\u1eefa th\u1ec3 lo\u1ea1i tr\u00f2 ch\u01a1i th\u1ebb b\u00e0i v\u00e0 tr\u00f2 ch\u01a1i ch\u1ea1y hypercasual, mang \u0111\u1ebfn cho ng\u01b0\u1eddi ch\u01a1i tr\u1ea3i nghi\u1ec7m x\u00e2y d\u1ef1ng \u0111\u1ed9i h\u00ecnh \u0111\u1ed9c \u0111\u00e1o. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a c\u1ea3 hai th\u1ec3 lo\u1ea1i, Monster Draft \u0111\u00e3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m gameplay m\u1edbi m\u1ebb v\u00e0 cu\u1ed1n h\u00fat, gi\u00fap n\u00f3 n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i hypercasual kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/www.mintegral.com\/en\" target=\"_self\">Mintegral<\/a> v\u00e0 <a href=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/\" target=\"_self\">Tenjin<\/a> \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Oreon Studios v\u00e0o th\u00e1ng 9 n\u0103m 2022 \u0111\u1ec3 gi\u00fap h\u1ecd m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 t\u1ed1i \u01b0u h\u00f3a doanh thu t\u1eeb tr\u00f2 ch\u01a1i c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A<\/strong>V\u1ec1 Oreon Studios v\u00e0 Monster Draft<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/oreonstudios.com\/\" target=\"_self\">Oreon Studios<\/a> \u0111\u00e3 s\u1ea3n xu\u1ea5t h\u01a1n 20 tr\u00f2 ch\u01a1i k\u1ec3 t\u1eeb khi c\u00f4ng ty \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2022. Tr\u00f2 ch\u01a1i n\u1ed5i ti\u1ebfng nh\u1ea5t c\u1ee7a h\u1ecd, <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.oreon.monsterdraft&amp;pli=1\" target=\"_self\">Monster Draft<\/a>, \u0111\u00e3 \u0111\u1ea1t h\u01a1n 5 tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng tr\u00ean Google Play Store v\u00e0 Apple App Store. Tr\u00f2 ch\u01a1i n\u00e0y \u0111\u00e3 l\u1ecdt v\u00e0o Top 5 t\u1ea1i Nh\u1eadt B\u1ea3n, Top 20 t\u1ea1i Canada v\u00e0 Indonesia, v\u00e0 Top 50 t\u1ea1i nhi\u1ec1u qu\u1ed1c gia kh\u00e1c trong th\u1ec3 lo\u1ea1i Gaming\/Action.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/assets-official.mintegral.com\/post-img\/35410\/2023\/02\/03\/image.png?ssl=1\" alt=\"35410h\u00ecnh.png\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Trong Monster Draft, ng\u01b0\u1eddi ch\u01a1i ph\u1ea3i v\u01b0\u1ee3t qua c\u00e1c ch\u01b0\u1edbng ng\u1ea1i v\u1eadt v\u00e0 ch\u1ecdn qu\u00e1i v\u1eadt \u0111\u1ec3 gia nh\u1eadp \u0111\u1ed9i c\u1ee7a m\u00ecnh trong qu\u00e1 tr\u00ecnh ch\u1ea1y. Ng\u01b0\u1eddi ch\u01a1i ph\u1ea3i thu th\u1eadp, t\u1ea1o ra v\u00e0 h\u1ee3p nh\u1ea5t qu\u00e1i v\u1eadt \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i h\u00ecnh m\u1ea1nh m\u1ebd nh\u1eb1m \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7. Tr\u00f2 ch\u01a1i k\u1ebft h\u1ee3p gi\u1eefa th\u1ec3 lo\u1ea1i game th\u1ebb b\u00e0i v\u00e0 game ch\u1ea1y si\u00eau casual \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m x\u00e2y d\u1ef1ng \u0111\u1ed9i h\u00ecnh t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A<\/strong>V\u1ec1 quan h\u1ec7 \u0111\u1ed1i t\u00e1c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cS\u1ef1 h\u1ee3p t\u00e1c c\u1ee7a ch\u00fang t\u00f4i v\u1edbi Tenjin v\u00e0 Mintegral th\u1eadt s\u1ef1 mang l\u1ea1i hi\u1ec7u qu\u1ea3 k\u1ef3 di\u1ec7u. Nh\u1edd c\u00f3 Tenjin, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 th\u1ec3 \u0111\u1ea9y nhanh ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t b\u1ea3n t\u1ef1 \u0111\u1ed9ng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch \u1ea5n t\u01b0\u1ee3ng trong th\u1eddi gian ng\u1eafn. V\u1edbi Mintegral, ch\u00fang t\u00f4i \u0111\u00e3 t\u0103ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng l\u00ean g\u1ea7n g\u1ea5p \u0111\u00f4i trong ba th\u00e1ng v\u00e0 gi\u1ea3m chi ph\u00ed CPI trung b\u00ecnh xu\u1ed1ng 40%\u201d.&nbsp;<\/em><em><strong>\u2013 Abdurrahman Mert Safak, \u0110\u1ed3ng s\u00e1ng l\u1eadp vi\u00ean c\u1ee7a Oreon Studios<\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/assets-official.mintegral.com\/post-img\/35410\/2023\/02\/02\/Screen%20Shot%202023-02-02%20at%206.26.02%20AM.png?ssl=1\" alt=\"35410\u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh 2023-02-02 l\u00fac 6:26:02 s\u00e1ng.png\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Oreon Studios \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch qu\u1ea3ng c\u00e1o v\u00e0 ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o c\u1ee7a Tenjin \u0111\u1ec3 th\u00e0nh l\u1eadp chi nh\u00e1nh t\u1ef1 xu\u1ea5t b\u1ea3n c\u1ee7a ri\u00eang m\u00ecnh. Nh\u1edd v\u00e0o b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n linh ho\u1ea1t c\u1ee7a Tenjin, cung c\u1ea5p h\u01a1n 100 ch\u1ec9 s\u1ed1, \u0111\u1ed9i ng\u0169 Oreon Studios c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng xem v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh t\u1ea1i m\u1ed9t n\u01a1i duy nh\u1ea5t. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u01a1n gi\u1ea3n h\u00f3a \u0111\u00e1ng k\u1ec3 qu\u00e1 tr\u00ecnh \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u1ec1 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) cho h\u1ecd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c t\u1ed5ng h\u1ee3p doanh thu qu\u1ea3ng c\u00e1o v\u00e0 chi ti\u00eau qu\u1ea3ng c\u00e1o trong Tenjin \u0111\u00e3 gi\u00fap Oreon Studios theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch c\u00e1c con s\u1ed1 n\u00e0y tr\u00ean nhi\u1ec1u k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c nhau, t\u1eeb \u0111\u00f3 gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a m\u00ecnh. H\u01a1n n\u1eefa, t\u00ednh n\u0103ng ROI v\u00e0 LTV theo nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng cho \u1ee9ng d\u1ee5ng d\u1ef1a tr\u00ean doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a Tenjin \u0111\u00e3 h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 UA t\u1ea1i Oreon Studios t\u1ed1i \u01b0u h\u00f3a n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd tr\u00ean nhi\u1ec1u c\u1ea5p \u0111\u1ed9, bao g\u1ed3m k\u00eanh, chi\u1ebfn d\u1ecbch, qu\u1ed1c gia v\u00e0 ngu\u1ed3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mintegral \u0111\u00e3 gi\u00fap Monster Draft t\u0103ng c\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o (UA) b\u1eb1ng c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ch\u01a1i ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u gi\u00e1 linh ho\u1ea1t \u0111\u1ec3 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 ROI (ROAS). Mintegral c\u0169ng h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n c\u1ee7a h\u1ecd, n\u00e2ng cao doanh thu h\u00e0ng th\u00e1ng c\u1ee7a tr\u00f2 ch\u01a1i l\u00ean kho\u1ea3ng 10% th\u00f4ng qua ph\u00e2n t\u00edch th\u1eddi gian th\u1ef1c, s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o t\u00f9y ch\u1ec9nh\/v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o nh\u1edd v\u00e0o ngu\u1ed3n t\u00e0i nguy\u00ean qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Trong b\u00e1o c\u00e1o <a href=\"https:\/\/blog.tenjin.com\/hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022\/?utm_campaign=HCReportQ42022&amp;utm_source=AMssharingonsocial\" target=\"_self\">B\u00e1o c\u00e1o so s\u00e1nh Hyper-Casual Q4 2022<\/a> c\u1ee7a Tenjin, Mintegral \u0111\u00e3 n\u1ed5i l\u00ean l\u00e0 nh\u00e0 cung c\u1ea5p h\u00e0ng \u0111\u1ea7u v\u1edbi chi ph\u00ed CPI th\u1ea5p nh\u1ea5t tr\u00ean c\u1ea3 hai n\u1ec1n t\u1ea3ng Android v\u00e0 iOS. Th\u00e0nh c\u00f4ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c quy cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 ki\u1ebfm ti\u1ec1n hi\u1ec7u qu\u1ea3 c\u1ee7a Mintegral, d\u1eabn \u0111\u1ebfn s\u1ef1 gi\u1ea3m \u0111\u00e1ng k\u1ec3 40% trong CPI cho tr\u00f2 ch\u01a1i Monster Draft t\u1ea1i th\u1ecb tr\u01b0\u1eddng M\u1ef9 v\u00e0 ch\u00e2u \u00c1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Ngu\u1ed3n: <a href=\"https:\/\/www.mintegral.com\/en\/case\/mintegral-and-tenjin-helped-oreon-studios\" target=\"_self\">B\u00e0i vi\u1ebft g\u1ed1c<\/a> \u0111\u01b0\u1ee3c \u0111\u0103ng b\u1edfi Mintegr<\/p>","protected":false},"excerpt":{"rendered":"<p>Hypercasual games are a rapidly growing and highly competitive category of mobile games. With so many developers entering the market, it can be difficult for new games to stand out and gain a foothold. However, Oreon Studios\u2019 Monster Draft has a unique hybrid of card games and hypercasual runner games that offers players a unique&#8230;<\/p>","protected":false},"author":5,"featured_media":8349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oreon Studios Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"Mintegral and\u00a0Tenjin\u00a0partnered with Oreon Studios in September 2022 to help them better scale and monetize their game.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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