{"id":8356,"date":"2023-01-31T01:28:00","date_gmt":"2023-01-31T01:28:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8356"},"modified":"2026-04-14T09:57:28","modified_gmt":"2026-04-14T09:57:28","slug":"hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022\/","title":{"rendered":"B\u00e1o c\u00e1o so s\u00e1nh chi ph\u00ed CPI, chi ti\u00eau qu\u1ea3ng c\u00e1o v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng trong tr\u00f2 ch\u01a1i hyper-casual \u2013 Qu\u00fd 4 n\u0103m 2022"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=1024%2C307&#038;ssl=1\" alt=\"T\u1eeb Hyper sang Hybrid v\u00e0o n\u0103m 2024 \u2013 Chi ti\u00eau qu\u1ea3ng c\u00e1o &amp; CPI theo n\u1ec1n t\u1ea3ng, m\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 x\u1ebfp h\u1ea1ng theo qu\u1ed1c gia\" class=\"wp-image-11064\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>N\u0103m m\u1edbi, nh\u1eefng c\u00e1i nh\u00ecn m\u1edbi v\u1ec1 ph\u00e2n kh\u00fac s\u00e1ng t\u1ea1o nh\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng: game hyper-casual!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e1o c\u00e1o \"Hyper-Casual Benchmark Report\" \u0111\u01b0\u1ee3c mong \u0111\u1ee3i t\u1eeb l\u00e2u cho qu\u00fd 4 n\u0103m 2022 \u0111\u00e3 c\u00f3 m\u1eb7t \u0111\u1ec3 cung c\u1ea5p cho b\u1ea1n d\u1eef li\u1ec7u c\u1eadp nh\u1eadt v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 xu h\u01b0\u1edbng trong ng\u00e0nh game hyper-casual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">B\u00e1o c\u00e1o tham chi\u1ebfu n\u00e0y bao g\u1ed3m d\u1eef li\u1ec7u \u1ea9n danh \u0111\u01b0\u1ee3c thu th\u1eadp b\u1edfi Tenjin v\u00e0 <a href=\"https:\/\/gameanalytics.com\/\" target=\"_self\">GameAnalytics<\/a> cho c\u00e1c tr\u00f2 ch\u01a1i hyper-casual trong kho\u1ea3ng th\u1eddi gian t\u1eeb 01.10.2022 \u0111\u1ebfn 31.12.2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i hy v\u1ecdng b\u00e1o c\u00e1o n\u00e0y s\u1ebd h\u1ed7 tr\u1ee3 qu\u00fd v\u1ecb trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a doanh thu qu\u1ea3ng c\u00e1o v\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng trong n\u0103m 2023! Vui l\u00f2ng li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi ch\u00fang t\u00f4i qua email support@tenjin.com \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 ho\u1eb7c g\u1eedi ph\u1ea3n h\u1ed3i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y c\u00f9ng nhau kh\u00e1m ph\u00e1 nh\u1eefng g\u00ec b\u00e1o c\u00e1o n\u00e0y mang l\u1ea1i! D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u00f3m t\u1eaft c\u00e1c ch\u1ee7 \u0111\u1ec1 ch\u00fang ta s\u1ebd \u0111\u1ec1 c\u1eadp:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chi ti\u00eau qu\u1ea3ng c\u00e1o % theo n\u1ec1n t\u1ea3ng<\/li>\n\n\n\n<li>Gi\u00e1 trung b\u00ecnh CPI theo n\u1ec1n t\u1ea3ng<\/li>\n\n\n\n<li>Top 10 qu\u1ed1c gia v\u00e0 m\u1ea1ng qu\u1ea3ng c\u00e1o theo chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean Android v\u00e0 iOS<\/li>\n\n\n\n<li>Ch\u1ec9 s\u1ed1 CPI trung b\u00ecnh c\u1ee7a 10 qu\u1ed1c gia v\u00e0 m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u theo chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean iOS v\u00e0 Android<\/li>\n\n\n\n<li>Ch\u1ec9 s\u1ed1 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng v\u00e0o Ng\u00e0y 1 v\u00e0 Ng\u00e0y 7 theo n\u1ec1n t\u1ea3ng cho c\u00e1c tr\u00f2 ch\u01a1i hyper-casual (theo GameAnalytics)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t (CPI) tr\u00ean iOS \u0111\u00e3 t\u0103ng $0.17 k\u1ec3 t\u1eeb khi...&nbsp;<a href=\"https:\/\/blog.tenjin.com\/the-hyper-casual-benchmark-report-for-q3-2022-ad-spend-cpi-retention\/\">qu\u00fd cu\u1ed1i c\u00f9ng<\/a>&nbsp;(Qu\u00fd 3 n\u0103m 2022)! T\u1ea3i b\u00e1o c\u00e1o b\u00ean d\u01b0\u1edbi \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/2022-benchmark-q4\" style=\"background-color:#6bb4e1\">T\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ed1ng k\u00ea n\u00e0o trong b\u00e1o c\u00e1o khi\u1ebfn b\u1ea1n ng\u1ea1c nhi\u00ean nh\u1ea5t? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 \u00fd ki\u1ebfn c\u1ee7a Matej Lancaric, chuy\u00ean gia t\u01b0 v\u1ea5n c\u1ee7a UA v\u00e0 l\u00e0 Nh\u00e0 s\u00e1ng l\u1eadp &amp; Ng\u01b0\u1eddi d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a Two &amp; a Half Gamers:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u0110i\u1ec1u g\u00ec \u0111ang ch\u1edd \u0111\u1ee3i c\u00e1c tr\u00f2 ch\u01a1i hyper-casual trong n\u0103m 2023? Ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp v\u1ec1 b\u00e1o c\u00e1o \u0111\u00e1nh gi\u00e1 t\u1eeb qu\u00fd 4 n\u0103m 2022\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yKUK1IOmfDs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i hy v\u1ecdng b\u00e1o c\u00e1o n\u00e0y s\u1ebd h\u1ed7 tr\u1ee3 qu\u00fd v\u1ecb trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a doanh thu qu\u1ea3ng c\u00e1o v\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng trong n\u0103m 2023! Vui l\u00f2ng li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi ch\u00fang t\u00f4i qua email support@tenjin.com \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 ho\u1eb7c g\u1eedi ph\u1ea3n h\u1ed3i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u1ec1 Tenjin<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111o l\u01b0\u1eddng qu\u1ea3ng c\u00e1o mi\u1ec5n ph\u00ed ban \u0111\u1ea7u v\u00e0 thanh to\u00e1n theo m\u1ee9c \u0111\u1ed9 ph\u00e1t tri\u1ec3n cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i di \u0111\u1ed9ng v\u00e0 \u1ee9ng d\u1ee5ng. L\u00e0 m\u1ed9t <a href=\"https:\/\/docs.tenjin.com\/docs\/mmp\">MMP<\/a>Ch\u00fang t\u00f4i gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf v\u01b0\u1ee3t qua gi\u1edbi h\u1ea1n c\u1ee7a m\u00ecnh b\u1eb1ng nh\u1eefng ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb gi\u00fap h\u1ecd c\u1ea1nh tranh v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n l\u1edbn.<\/p>","protected":false},"excerpt":{"rendered":"<p>New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual games! The much awaited \u201cHyper-Casual Benchmark Report\u201d for Q4 2022 is here to provide you with up-to-date data on key performance indicators, user behavior, and trends in the hyper-casual gaming industry. This benchmark report consists of anonymized data collected by&#8230;<\/p>","protected":false},"author":2,"featured_media":8358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-Casual Benchmark Report Q4 2022 | Tenjin<\/title>\n<meta name=\"description\" content=\"Get exclusive insights on ad spend, CPI, &amp; retention for hyper-casual games across countries, ad networks, &amp; platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyper-Casual Benchmark Report Q4 2022 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Get exclusive insights on ad spend, CPI, &amp; 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