{"id":8373,"date":"2022-11-22T02:28:00","date_gmt":"2022-11-22T02:28:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8373"},"modified":"2026-04-14T09:56:44","modified_gmt":"2026-04-14T09:56:44","slug":"how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/","title":{"rendered":"C\u00e1ch t\u1ea1o ra tr\u00f2 ch\u01a1i crypto \"ch\u01a1i v\u00e0 ki\u1ebfm ti\u1ec1n\" l\u1edbn nh\u1ea5t tr\u00ean di \u0111\u1ed9ng \u2013 Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Fumb Games"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/www.fumbgames.com\/\" target=\"_self\"><strong>Fumb Games<\/strong><\/a><strong> \u0111\u00e3 s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng Tenjin, k\u1ebft h\u1ee3p v\u1edbi gi\u1ea3i ph\u00e1p web3 \u0111\u1ed9c \u0111\u00e1o do ZEBEDEE cung c\u1ea5p, \u0111\u1ec3 t\u1ea1o ra tr\u00f2 ch\u01a1i \"ch\u01a1i v\u00e0 ki\u1ebfm ti\u1ec1n\" l\u1edbn nh\u1ea5t tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Trong nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ch\u00fang t\u00f4i ti\u1ebft l\u1ed9 c\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd, bao g\u1ed3m c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c k\u1ebft qu\u1ea3 sau:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2153 s\u1ed1 ng\u01b0\u1eddi ch\u01a1i t\u1ea1o v\u00ed web3.<\/li>\n\n\n\n<li>&gt; 700.000 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t<\/li>\n\n\n\n<li>T\u0103ng 65% trong t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u00e0y th\u1ee9 7<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ecbnh danh qu\u1ea3ng c\u00e1o (Tenjin)<\/li>\n\n\n\n<li>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) c\u1ee7a doanh thu qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean phi\u00ean (Tenjin)<\/li>\n\n\n\n<li><a href=\"https:\/\/zebedee.io\/\">ZEBEDEE<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Fumb%20Games.pdf\" style=\"background-color:#6bb4e1\">T\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">V\u1ec1 Fumb Games<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fumb Games l\u00e0 m\u1ed9t studio v\u00e0 nh\u00e0 ph\u00e1t h\u00e0nh game di \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2016. Danh m\u1ee5c \u1ee9ng d\u1ee5ng hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd bao g\u1ed3m h\u01a1n 10 tr\u00f2 ch\u01a1i thu\u1ed9c c\u00e1c th\u1ec3 lo\u1ea1i kh\u00e1c nhau, bao g\u1ed3m game s\u00e1p nh\u1eadp, game nh\u00e0n r\u1ed7i v\u00e0 game nh\u1ea5p chu\u1ed9t. T\u1ea5t c\u1ea3 c\u00e1c tr\u00f2 ch\u01a1i c\u1ee7a h\u1ecd \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ef1 ph\u00e1t h\u00e0nh. C\u00e1c t\u1ef1a game c\u1ee7a Fumb Games \u0111\u00e3 t\u00edch l\u0169y \u0111\u01b0\u1ee3c t\u1ed5ng c\u1ed9ng 10 tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u1eed th\u00e1ch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e0o n\u0103m 2018, Fumb Games nh\u1eadn th\u1ea5y c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t tr\u00f2 ch\u01a1i vui nh\u1ed9n d\u1ef1a tr\u00ean \u00fd t\u01b0\u1edfng khai th\u00e1c Bitcoin. Trong n\u0103m \u0111\u00f3, m\u1eb7c d\u00f9 c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng \u0111\u00e3 ch\u1ea5p nh\u1eadn tr\u00f2 ch\u01a1i, nh\u01b0ng do ch\u00ednh s\u00e1ch v\u1ec1 ti\u1ec1n \u0111i\u1ec7n t\u1eed c\u1ee7a nhi\u1ec1u n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o, h\u1ecd kh\u00f4ng th\u1ec3 ti\u1ebfp th\u1ecb n\u00f3. Sau hai l\u1ea7n ra m\u1eaft th\u1ea5t b\u1ea1i trong v\u00f2ng b\u1ed1n n\u0103m, v\u00e0o n\u0103m 2022, \u0111\u1ed9i ng\u0169 \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh th\u1eed l\u1ea7n cu\u1ed1i c\u00f9ng \u0111\u00fang v\u00e0o th\u1eddi \u0111i\u1ec3m b\u00f9ng n\u1ed5 c\u1ee7a xu h\u01b0\u1edbng \u201cch\u01a1i v\u00e0 ki\u1ebfm ti\u1ec1n\u201d \u0111\u1ea1t \u0111\u1ec9nh \u0111i\u1ec3m.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gi\u1ea3i ph\u00e1p<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Fumb Games \u0111\u00e3 s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean <a href=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/\" target=\"_self\">Tenjin<\/a>, k\u1ebft h\u1ee3p v\u1edbi gi\u1ea3i ph\u00e1p web3 \u0111\u1ed9c \u0111\u00e1o do ZEBEDEE cung c\u1ea5p, \u0111\u1ec3 t\u1ea1o ra tr\u00f2 ch\u01a1i \"ch\u01a1i v\u00e0 ki\u1ebfm ti\u1ec1n\" l\u1edbn nh\u1ea5t tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. C\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng r\u1ea5t \u0111\u01a1n gi\u1ea3n: Bitcoin Miner ki\u1ebfm ti\u1ec1n ch\u1ee7 y\u1ebfu t\u1eeb qu\u1ea3ng c\u00e1o; m\u1ed9t ph\u1ea7n doanh thu thu \u0111\u01b0\u1ee3c sau \u0111\u00f3 \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i cho ng\u01b0\u1eddi ch\u01a1i d\u01b0\u1edbi d\u1ea1ng satoshis, m\u1ed9t \u0111\u01a1n v\u1ecb r\u1ea5t nh\u1ecf c\u1ee7a Bitcoin (1 BTC t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 100 tri\u1ec7u satoshis). K\u1ebft qu\u1ea3 l\u00e0, Bitcoin Miner \u0111\u00e3 tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i c\u1ea7n thi\u1ebft gi\u1eefa web3 v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng ch\u00ednh th\u1ed1ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ec3 t\u1eeb n\u0103m 2018, Fumb Games \u0111\u00e3 ph\u00e1t h\u00e0nh h\u01a1n 10 t\u1ef1a game tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng v\u00e0 s\u1eed d\u1ee5ng Tenjin \u0111\u1ec3 qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb. Trong v\u00f2ng b\u1ed1n n\u0103m, h\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chuy\u00ean m\u00f4n v\u1eefng ch\u1eafc trong vi\u1ec7c tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng cho game di \u0111\u1ed9ng k\u1ebft h\u1ee3p v\u1edbi ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o. Nh\u1edd Tenjin, Fumb Games c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 ki\u1ebfm ti\u1ec1n t\u1ed1t v\u1edbi kh\u00e1i ni\u1ec7m \"ch\u01a1i v\u00e0 ki\u1ebfm ti\u1ec1n\". N\u00f3i t\u00f3m l\u1ea1i, Fumb Games s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu h\u00fat ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u1edbi chi ph\u00ed m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t (CPI) th\u1ea5p. Ngo\u00e0i ra, kh\u00e1i ni\u1ec7m \u1ee9ng d\u1ee5ng li\u00ean quan \u0111\u1ebfn web3 \u0111\u1ea3m b\u1ea3o chi ph\u00ed d\u1ef1 ki\u1ebfn cho m\u1ed7i 1.000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o (eCPMs) cao, v\u00ec c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ec1n \u0111i\u1ec7n t\u1eed th\u01b0\u1eddng tr\u1ea3 nhi\u1ec1u h\u01a1n m\u1ee9c trung b\u00ecnh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ea3nh gh\u00e9p c\u00f2n l\u1ea1i c\u1ee7a b\u1ee9c tranh n\u00e0y l\u00e0 t\u00edch h\u1ee3p kh\u00e1i ni\u1ec7m web3 b\u1ec1n v\u1eefng v\u00e0o tr\u00f2 ch\u01a1i. \u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y, Fumb Games \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi ZEBEDEE, m\u1ed9t c\u00f4ng ty FinTech th\u1ebf h\u1ec7 m\u1edbi chuy\u00ean v\u1ec1 tr\u00f2 ch\u01a1i. V\u1edbi n\u1ec1n t\u1ea3ng c\u1ee7a ZEBEDEE, Bitcoin Miner tr\u1ea3 th\u01b0\u1edfng cho ng\u01b0\u1eddi ch\u01a1i b\u1eb1ng Bitcoin th\u1eadt ch\u1ec9 b\u1eb1ng c\u00e1ch ch\u01a1i game, v\u1edbi s\u1ed1 ti\u1ec1n nh\u1ecf \u0111\u1ebfn m\u1ee9c ch\u1ec9 b\u1eb1ng m\u1ed9t ph\u1ea7n nh\u1ecf c\u1ee7a m\u1ed9t xu USD. Kh\u1ea3 n\u0103ng d\u1ec5 d\u00e0ng li\u00ean k\u1ebft c\u00e1c giao d\u1ecbch nano n\u00e0y v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n trong tr\u00f2 ch\u01a1i \u0111\u00e3 gi\u00fap Fumb Games t\u1ea1o ra m\u00f4 h\u00ecnh chia s\u1ebb doanh thu ph\u00f9 h\u1ee3p t\u1ef1 nhi\u00ean v\u1edbi gameplay, n\u01a1i chi ph\u00ed cho ph\u1ea7n th\u01b0\u1edfng b\u1ecb l\u1ea5n \u00e1t ho\u00e0n to\u00e0n b\u1edfi s\u1ef1 gia t\u0103ng v\u1ec1 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi ch\u01a1i v\u00e0 do \u0111\u00f3 l\u00e0 kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trung b\u00ecnh, m\u1ed9t ng\u01b0\u1eddi ch\u01a1i Bitcoin Miner th\u1ef1c hi\u1ec7n 8 l\u1ea7n r\u00fat ti\u1ec1n m\u1ed7i th\u00e1ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi m\u1ed9t d\u00f2ng thu nh\u1eadp nh\u1ecf nh\u01b0ng \u0111\u1ec1u \u0111\u1eb7n. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00e3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi ch\u01a1i cho tr\u00f2 ch\u01a1i m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3, v\u1edbi m\u1ee9c t\u0103ng h\u01a1n 50%. Tuy nhi\u00ean, s\u1ef1 c\u1ea3i thi\u1ec7n r\u00f5 r\u1ec7t nh\u1ea5t x\u1ea3y ra sau ng\u00e0y th\u1ee9 30, khi tr\u00f2 ch\u01a1i tr\u01b0\u1edbc \u0111\u00e2y g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n, nh\u01b0ng nay \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c duy tr\u00ec m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 c\u1ee7a c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng tham gia h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb c\u00e2u chuy\u1ec7n? Vi\u1ec7c th\u01b0\u1edfng cho ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd ch\u01a1i game \u0111\u01a1n gi\u1ea3n l\u00e0 hi\u1ec7u qu\u1ea3. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ph\u1ea7n th\u01b0\u1edfng \u0111\u00f3 \u1edf m\u1ee9c \u0111\u1ed9 chi ti\u1ebft cao, \u0111\u1ed3ng th\u1eddi hi\u1ec3u r\u00f5 c\u1ea3 chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ch\u01a1i m\u00e0 b\u1ea1n thu h\u00fat \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Fumb%20Games.pdf\" style=\"background-color:#6bb4e1\">T\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Fumb Games&nbsp;used their advertising analytics stack, which was built on Tenjin, with the unique web3 solution provided by ZEBEDEE, to produce the biggest \u201cplay and earn\u201d game on mobile. In this case study, we reveal their formula for success, including the tools and strategy that they used to achieve the following results: Tools used: About&#8230;<\/p>","protected":false},"author":5,"featured_media":8374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fumb Games Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover how Fumb Games built a leading play-and-earn mobile game using data-driven publishing, monetization, and growth strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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