{"id":8378,"date":"2022-11-14T02:49:00","date_gmt":"2022-11-14T02:49:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8378"},"modified":"2026-04-14T09:56:18","modified_gmt":"2026-04-14T09:56:18","slug":"inmobi-tenjin-ad-monetization-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/inmobi-tenjin-ad-monetization-report\/","title":{"rendered":"B\u00e1o c\u00e1o v\u1ec1 vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o c\u1ee7a Tenjin &amp; InMobi: M\u1ed9t th\u00e1ng sau khi Google Play thay \u0111\u1ed5i"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\">Tenjin v\u00e0 InMobi \u0111\u00e3 h\u1ee3p t\u00e1c \u0111\u1ec3 mang \u0111\u1ebfn cho b\u1ea1n b\u1ea3n b\u00e1o c\u00e1o m\u1edbi nh\u1ea5t v\u1ec1 \u2018<strong>Nh\u1eefng th\u00f4ng tin v\u1ec1 ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o d\u00e0nh cho nh\u00e0 ph\u00e1t tri\u1ec3n game di \u0111\u1ed9ng<\/strong>\u2019. B\u1ea3n \u0111\u1ed3 th\u00f4ng tin n\u00e0y t\u00f3m t\u1eaft c\u00e1c kh\u00eda c\u1ea1nh ch\u00ednh c\u1ee7a th\u1ecb tr\u01b0\u1eddng ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o trong th\u00e1ng 10 n\u0103m 2022. Ch\u00fang t\u00f4i \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh t\u1eadp trung v\u00e0o th\u00e1ng 10 \u0111\u1ec3 l\u00e0m r\u00f5 t\u00e1c \u0111\u1ed9ng ng\u1eafn h\u1ea1n c\u1ee7a ch\u00ednh s\u00e1ch qu\u1ea3ng c\u00e1o m\u1edbi c\u1ee7a Google Play c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb ng\u00e0y 30 th\u00e1ng 9 n\u0103m 2022. K\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n b\u1ea5t ng\u1edd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng c\u1ea7n ph\u1ea3i n\u00f3i, vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111ang tr\u1ea3i qua giai \u0111o\u1ea1n \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng. T\u1ea5t c\u1ea3 b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c ra m\u1eaft ATT (App Tracking Transparency) tr\u00ean iOS. S\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u00e3 l\u00e0m gi\u1ea3m \u0111\u00e1ng k\u1ec3 doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n t\u1eeb n\u1ec1n t\u1ea3ng c\u1ee7a Apple. Do \u0111\u00f3, Android \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t n\u01a1i tr\u00fa \u1ea9n t\u1ea1m th\u1eddi an to\u00e0n cho nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng (IAA). C\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n \u0111\u00e3 quen v\u1edbi vi\u1ec7c Android mang l\u1ea1i cho h\u1ecd doanh thu qu\u1ea3ng c\u00e1o cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi iOS (\u0111i\u1ec1u n\u00e0y l\u00e0 kh\u00f4ng th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c ch\u1ec9 ba n\u0103m tr\u01b0\u1edbc).<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Tuy nhi\u00ean, hi\u1ec7n nay c\u00f3 m\u1ed9t <strong>ch\u00ednh s\u00e1ch m\u1edbi \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng Android<\/strong> \u2013 Ch\u00ednh s\u00e1ch m\u1edbi ho\u00e0n to\u00e0n c\u1ee7a Google Play mang t\u00ean \u2018<a href=\"https:\/\/support.google.com\/googleplay\/android-developer\/answer\/12271244?hl=en#zippy=why-is-google-play-launching-this-policy\" target=\"_self\">Better Ads Experience<\/a>\u2019. Ch\u00ednh s\u00e1ch m\u1edbi n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o d\u1ea1ng pop-up s\u1ebd kh\u00f4ng hi\u1ec3n th\u1ecb theo c\u00e1ch b\u1ea5t ng\u1edd \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng. C\u00e2u h\u1ecfi l\u1edbn hi\u1ec7n nay \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi l\u00e0: t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd l\u1edbn \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong b\u00e1o c\u00e1o n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 bao g\u1ed3m c\u00e1c ph\u00e2n t\u00edch sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doanh thu qu\u1ea3ng c\u00e1o v\u00e0 t\u1ef7 l\u1ec7 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o theo n\u1ec1n t\u1ea3ng v\u00e0 \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o<\/li>\n\n\n\n<li>C\u00e1c qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u v\u1ec1 doanh thu qu\u1ea3ng c\u00e1o cho c\u1ea3 Android v\u00e0 iOS<\/li>\n\n\n\n<li>eCPM, s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ed9ng th\u00e1i doanh thu qu\u1ea3ng c\u00e1o cho qu\u1ea3ng c\u00e1o gi\u1eefa trang tr\u00ean Android<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/hubs.ly\/Q01s9Vvk0\" style=\"background-color:#6bb4e1\">T\u1ea3i b\u00e1o c\u00e1o<\/a><\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">L\u01b0u \u00fd r\u1eb1ng infographic \u0111\u01b0\u1ee3c chia th\u00e0nh hai ph\u1ea7n. D\u1eef li\u1ec7u \u1ea9n danh t\u1eeb Tenjin v\u00e0 InMobi \u0111\u00e3 \u0111\u01b0\u1ee3c bao g\u1ed3m trong b\u00e1o c\u00e1o t\u01b0\u01a1ng \u1ee9ng.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Tenjin and InMobi have combined their efforts to bring to you a new edition of the \u2018Ad monetization insights for mobile game developers\u2018 report. The infographic overviews the key aspects of the ad monetization market in October 2022. We have chosen to focus only on October to reveal the short-term effects of the new Google&#8230;<\/p>","protected":false},"author":5,"featured_media":8379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>InMobi x Tenjin Ad Monetization Report | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore the InMobi and Tenjin ad monetization report with insights into eCPMs, revenue trends, and mobile advertising performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/inmobi-tenjin-ad-monetization-report\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"InMobi x Tenjin Ad Monetization Report | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Explore the InMobi and Tenjin ad monetization report with insights into eCPMs, revenue trends, and mobile advertising performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/inmobi-tenjin-ad-monetization-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-14T02:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T09:56:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/InMobi-Tenjin-Ad-monetization-report@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/inmobi-tenjin-ad-monetization-report\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/inmobi-tenjin-ad-monetization-report\\\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"Tenjin &amp; 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