{"id":8391,"date":"2022-08-22T03:55:00","date_gmt":"2022-08-22T03:55:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8391"},"modified":"2026-04-14T09:01:06","modified_gmt":"2026-04-14T09:01:06","slug":"skadnetwork-4-0-qa-session-with-tenjins-ceo","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/skadnetwork-4-0-qa-session-with-tenjins-ceo\/","title":{"rendered":"SKAdNetwork 4.0: Phi\u00ean h\u1ecfi \u0111\u00e1p v\u1edbi CEO c\u1ee7a Tenjin"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\"><strong>T\u1ea1i <\/strong><a href=\"https:\/\/developer.apple.com\/wwdc22\/\" target=\"_self\"><strong>H\u1ed9i ngh\u1ecb Nh\u00e0 ph\u00e1t tri\u1ec3n To\u00e0n c\u1ea7u<\/strong><\/a><strong> 2022 (WWDC), Apple \u0111\u00e3 gi\u1edbi thi\u1ec7u phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a API SKAdNetwork. \u00a0Phi\u00ean b\u1ea3n th\u1ee9 t\u01b0 c\u1ee7a SKAdNetwork d\u1ef1 ki\u1ebfn s\u1ebd ra m\u1eaft v\u00e0o cu\u1ed1i n\u0103m nay. Phi\u00ean b\u1ea3n m\u1edbi n\u00e0y nh\u1eb1m cung c\u1ea5p cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n, \u0111\u1ed3ng th\u1eddi v\u1eabn \u0111\u1ea3m b\u1ea3o quy\u1ec1n ri\u00eang t\u01b0 cho ng\u01b0\u1eddi d\u00f9ng.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u00e1c thay \u0111\u1ed5i c\u1ee7a SKAdNetwork 4.0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh 4 nh\u00f3m ch\u00ednh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e3 \u0111\u1ecbnh danh ngu\u1ed3n theo c\u1ea5u tr\u00fac ph\u00e2n c\u1ea5p<\/strong><\/li>\n\n\n\n<li><strong>C\u00e1c gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i theo c\u1ea5p b\u1eadc<\/strong><\/li>\n\n\n\n<li><strong>Nhi\u1ec1u l\u1ea7n chuy\u1ec3n \u0111\u1ed5i<\/strong><\/li>\n\n\n\n<li><strong>Ph\u00e2n b\u1ed5 SKAdNetwork cho qu\u1ea3ng c\u00e1o tr\u00ean web<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Trong video d\u01b0\u1edbi \u0111\u00e2y, ch\u00fang t\u00f4i gi\u1edbi thi\u1ec7u bu\u1ed5i h\u1ecfi \u0111\u00e1p v\u1edbi \u0111\u1ed3ng s\u00e1ng l\u1eadp ki\u00eam Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a ch\u00fang t\u00f4i, <\/strong><a href=\"https:\/\/www.linkedin.com\/in\/christopherfarm\/\" target=\"_self\"><strong>Christopher Farm<\/strong><\/a><strong>. \u00d4ng chia s\u1ebb v\u1ec1 nh\u1eefng thay \u0111\u1ed5i c\u1ee7a SKAdNetwork 4.0, th\u1eddi \u0111i\u1ec3m ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng, \u00fd ngh\u0129a c\u1ee7a nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, c\u0169ng nh\u01b0 quan \u0111i\u1ec3m c\u1ee7a Tenjin v\u1ec1 nh\u1eefng thay \u0111\u1ed5i n\u00e0y.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"SKAdNetwork 4.0: T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ea7n bi\u1ebft\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uJbVaWcYkQI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"skadnetwork-4-0-what-s-changing-when-and-what-does-it-mean-for-advertisers\">SKAdNetwork 4.0: Nh\u1eefng thay \u0111\u1ed5i n\u00e0o s\u1ebd di\u1ec5n ra, v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o v\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"question-what-are-some-of-the-most-important-skadnetwork-updates-to-know\"><strong>C\u00e2u h\u1ecfi: M\u1ed9t s\u1ed1 c\u1eadp nh\u1eadt quan tr\u1ecdng nh\u1ea5t v\u1ec1 SKAdNetwork m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ea7n bi\u1ebft l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Tr\u1ea3 l\u1eddi:<\/strong> <em>Theo t\u00f4i, nh\u1eefng thay \u0111\u1ed5i l\u1edbn nh\u1ea5t l\u00e0 <\/em><a href=\"https:\/\/docs.tenjin.com\/docs\/skadnetwork-overview\" target=\"_self\"><em>SKAdNetwork<\/em><\/a><em> 4.0 gi\u1edd \u0111\u00e2y s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng theo d\u00f5i nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i, v\u00e0 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 ph\u00e2n b\u1ed5 tr\u00ean web trong t\u01b0\u01a1ng lai.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ch\u1ee9c n\u0103ng \u201cchuy\u1ec3n \u0111\u1ed5i \u0111a l\u1ea7n\u201d l\u00e0 m\u1ed9t trong nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 nh\u1ea5t, b\u1edfi v\u00ec n\u00f3 s\u1ebd b\u1eaft \u0111\u1ea7u cung c\u1ea5p cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o nhi\u1ec1u kh\u1ea3 n\u0103ng h\u01a1n \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u theo t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng. C\u00f3 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh trong khung ch\u1ee9c n\u0103ng \u201cchuy\u1ec3n \u0111\u1ed5i \u0111a l\u1ea7n\u201d n\u00e0y n\u00f3i chung kh\u00f4ng c\u00f2n chi ti\u1ebft nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y. Tr\u00ean th\u1ef1c t\u1ebf, ng\u01b0\u1eddi ta th\u01b0\u1eddng g\u1ecdi \u0111\u00f3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ee9c \u0111\u1ed9 chi ti\u1ebft (fine-grained) v\u00e0 m\u1ee9c \u0111\u1ed9 t\u1ed5ng qu\u00e1t (coarse-grained).<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Do \u0111\u00f3, ch\u00fang s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh 3 nh\u00f3m d\u1ef1a tr\u00ean c\u00e1c l\u1ea7n chuy\u1ec3n \u0111\u1ed5i \u0111a d\u1ea1ng theo t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng. Trong kho\u1ea3ng th\u1eddi gian 0-2 ng\u00e0y \u0111\u1ea7u ti\u00ean, b\u1ea1n c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i chi ti\u1ebft, c\u1ee5 th\u1ec3 l\u00e0 m\u1ed9t gi\u00e1 tr\u1ecb n\u1eb1m trong kho\u1ea3ng t\u1eeb 0 \u0111\u1ebfn 63. Tuy nhi\u00ean, trong hai nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp theo, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn nh\u1eadn t\u1eeb g\u00f3c \u0111\u1ed9 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV), gi\u00e1 tr\u1ecb n\u00e0y s\u1ebd \u1edf m\u1ee9c t\u1ed5ng qu\u00e1t h\u01a1n (cao, trung b\u00ecnh ho\u1eb7c th\u1ea5p). Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y cung c\u1ea5p cho b\u1ea1n, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o, nhi\u1ec1u th\u00f4ng tin h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t tr\u1ecdn \u0111\u1eddi c\u1ee7a m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3, trong khi tr\u01b0\u1edbc \u0111\u00e2y \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 kh\u00f4ng t\u1ed3n t\u1ea1i khi b\u1ea1n ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i duy nh\u1ea5t t\u1eeb Apple. V\u1ec1 l\u00e2u d\u00e0i, \u0111i\u1ec1u n\u00e0y s\u1ebd c\u00f3 l\u1ee3i h\u01a1n cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00ec gi\u1edd \u0111\u00e2y c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c gi\u00e1 tr\u1ecb SKAdNetwork n\u00e0y, d\u00f9 \u0111\u00f3 l\u00e0 gi\u00e1 tr\u1ecb theo nh\u00f3m \u1edf m\u1ee9c t\u1ed5ng qu\u00e1t hay chi ti\u1ebft. H\u1ecd c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u00f3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c t\u1ed1i \u01b0u h\u00f3a.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"question-when-can-we-expect-to-see-these-skadnetwork-4-0-changes-in-action\"><strong>C\u00e2u h\u1ecfi: Khi n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng thay \u0111\u1ed5i c\u1ee7a SKAdNetwork 4.0 n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng tr\u00ean th\u1ef1c t\u1ebf?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u00e2u tr\u1ea3 l\u1eddi:<\/strong>&nbsp;<em>C\u00e2u tr\u1ea3 l\u1eddi m\u00e0 Apple \u0111\u01b0a ra l\u00e0 v\u00e0o cu\u1ed1i n\u0103m nay. T\u00f4i c\u0169ng cho r\u1eb1ng h\u1ecd s\u1ebd tri\u1ec3n khai t\u1eebng lo\u1ea1i c\u1ea3i ti\u1ebfn theo c\u00e1c m\u1ed1c th\u1eddi gian kh\u00e1c nhau trong n\u0103m nay.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"question-what-do-the-skadnetwork-4-0-changes-mean-for-advertisers\"><strong>C\u00e2u h\u1ecfi: Nh\u1eefng thay \u0111\u1ed5i trong SKAdNetwork 4.0 c\u00f3 \u00fd ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Tr\u1ea3 l\u1eddi: <\/strong><em>\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi kh\u00f3 tr\u1ea3 l\u1eddi h\u01a1n v\u00ec ch\u00fang ta ch\u01b0a bi\u1ebft c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3 s\u1ebd s\u1eed d\u1ee5ng th\u00f4ng tin m\u1edbi n\u00e0y nh\u01b0 th\u1ebf n\u00e0o. Ch\u00fang t\u00f4i c\u0169ng kh\u00f4ng bi\u1ebft Apple s\u1ebd th\u1ef1c thi vi\u1ec7c s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 n\u00e0o. V\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u m\u1ea1ng qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p g\u00e1n ngu\u1ed3n g\u1ed1c x\u00e1c su\u1ea5t (probabilistic attribution) m\u00e0 kh\u00f4ng nh\u1ea5t thi\u1ebft c\u1ea7n th\u00f4ng tin n\u00e0y \u0111\u1ec3 ti\u1ebfp t\u1ee5c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 hi\u1ec7n t\u1ea1i. Khi Apple b\u1eaft \u0111\u1ea7u th\u1ef1c thi nghi\u00eam ng\u1eb7t h\u01a1n <\/em><a href=\"https:\/\/docs.tenjin.com\/docs\/skadnetwork-applovin\" target=\"_self\"><em>m\u1ea1ng qu\u1ea3ng c\u00e1o<\/em><\/a><em> ph\u1ea3i tu\u00e2n th\u1ee7 khung quy \u0111\u1ecbnh n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 s\u1ebd s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau t\u00f9y theo kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh. V\u00ec v\u1eady, <\/em><a href=\"https:\/\/docs.tenjin.com\/docs\/skadnetwork-meta\" target=\"_self\"><em>Meta<\/em><\/a><em> r\u00f5 r\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng kh\u00e1c bi\u1ec7t so v\u1edbi <\/em><a href=\"https:\/\/docs.tenjin.com\/docs\/skadnetwork-google-ads\" target=\"_self\"><em>Google<\/em><\/a><em> ho\u1eb7c <\/em><a href=\"https:\/\/docs.tenjin.com\/docs\/skadnetwork-snapchat\" target=\"_self\"><em>Snapchat<\/em><\/a><em> v\u1ec1 m\u1eb7t nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng, do \u0111\u00f3 c\u00e1ch th\u1ee9c h\u1ecd s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 chuy\u1ec3n \u0111\u1ed5i \u0111a d\u1ea1ng n\u00e0y s\u1ebd kh\u00e1c nhau. Cu\u1ed1i c\u00f9ng, \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, h\u1ecd s\u1ebd ph\u1ea3i x\u00e1c \u0111\u1ecbnh k\u00eanh n\u00e0o mang l\u1ea1i t\u1ef7 l\u1ec7 gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i tr\u00ean chi ph\u00ed t\u1ed1t nh\u1ea5t, t\u00f9y thu\u1ed9c v\u00e0o k\u00eanh m\u00e0 h\u1ecd \u0111ang h\u1ee3p t\u00e1c v\u00e0 c\u00e1ch th\u1ee9c t\u1ed1i \u01b0u h\u00f3a c\u00e1c gi\u00e1 tr\u1ecb \u0111\u00f3 c\u1ee7a t\u1eebng k\u00eanh.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>V\u00ec v\u1eady, c\u00e1c chuy\u00ean gia MMP s\u1ebd \u0111\u00f3ng m\u1ed9t vai tr\u00f2 kh\u00e1 quan tr\u1ecdng. H\u1ecd s\u1ebd ph\u1ea3i t\u00ecm ra v\u00e0 \u0111\u1ec1 xu\u1ea5t cho kh\u00e1ch h\u00e0ng nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 chuy\u1ec3n \u0111\u1ed5i, c\u0169ng nh\u01b0 nh\u1eefng c\u00e1ch th\u1ee9c hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau hi\u1ec7n c\u00f3.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>T\u00f4i ngh\u0129 ch\u00fang ta v\u1eabn \u0111ang \u1edf giai \u0111o\u1ea1n r\u1ea5t \u0111\u1ea7u c\u1ee7a v\u00f2ng \u0111\u1eddi SKAdNetwork v\u00ec nhi\u1ec1u l\u00fd do. Theo t\u00f4i, \u0111i\u1ec1u m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang r\u1ea5t n\u00f3ng l\u00f2ng mu\u1ed1n bi\u1ebft th\u00eam t\u1eeb Apple ch\u00ednh l\u00e0 c\u00e1ch th\u1ee9c v\u00e0 th\u1eddi \u0111i\u1ec3m m\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng thay \u0111\u1ed5i n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng. T\u00f4i ngh\u0129 Apple \u0111ang \u1edf trong t\u00ecnh th\u1ebf kh\u00f3 x\u1eed khi ph\u1ea3i quy\u1ebft \u0111\u1ecbnh c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng thay \u0111\u1ed5i n\u00e0y, x\u00e9t \u0111\u1ebfn b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 c\u0169ng nh\u01b0 c\u00e1ch h\u1ecd b\u1ecb nh\u00ecn nh\u1eadn v\u1ec1 vi\u1ec7c ki\u1ec3m so\u00e1t App Store. H\u1ecd \u0111ang \u1edf trong m\u1ed9t t\u00ecnh hu\u1ed1ng kh\u00e1 ph\u1ee9c t\u1ea1p, v\u1eeba ph\u1ea3i gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 t\u1eeb c\u1ea3 hai ph\u00eda, v\u1eeba ph\u1ea3i h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng th\u1ef1c hi\u1ec7n nh\u1eefng g\u00ec h\u1ecd c\u1ea7n l\u00e0m.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>T\u00f4i ngh\u0129 c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang ch\u1edd xem di\u1ec5n bi\u1ebfn v\u1ec1 vi\u1ec7c th\u1ef1c thi c\u00e1c quy \u0111\u1ecbnh n\u00e0y, nh\u01b0ng t\u00f4i c\u0169ng th\u1ea5y v\u00e0 trao \u0111\u1ed5i v\u1edbi nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n, nh\u1eefng ng\u01b0\u1eddi \u2013 n\u00f3i th\u1eb3ng ra \u2013 ch\u1ec9 \u0111ang c\u1ed1 g\u1eafng t\u00ecm hi\u1ec3u xem ph\u01b0\u01a1ng \u00e1n n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd. H\u1ecd ch\u1ee7 y\u1ebfu b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e1c k\u00eanh \u0111ang \u00e1p d\u1ee5ng nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u1ec3 t\u1ef1 m\u00ecnh t\u00ecm hi\u1ec3u c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i. C\u00f3 m\u1ed9t kho\u1ea3n ng\u00e2n s\u00e1ch kho\u1ea3ng 10-20% \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch SKAdNetwork ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ed9t k\u00eanh c\u1ee5 th\u1ec3 v\u00e0 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a n\u00f3. T\u00f4i ngh\u0129 t\u1ef7 l\u1ec7 n\u00e0y \u0111ang t\u0103ng d\u1ea7n theo th\u1eddi gian, nh\u01b0ng ch\u1eafc ch\u1eafn s\u1ebd t\u0103ng nhanh h\u01a1n nhi\u1ec1u m\u1ed9t khi, ho\u1eb7c n\u1ebfu, Apple quy\u1ebft \u0111\u1ecbnh h\u1ecd mu\u1ed1n h\u1ec7 sinh th\u00e1i n\u00e0y v\u1eadn h\u00e0nh nh\u01b0 th\u1ebf n\u00e0o.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"question-do-you-feel-like-it-s-been-a-sandbox-for-advertisers-and-developers-to-try-to-figure-out-how-to-use-skadnetwork-so-far-do-you-think-the-new-api-changes-make-it-more-clearly-defined-how-you-can-use-skadnetwork-to-get-the-value-you-are-looking-for\"><strong>C\u00e2u h\u1ecfi: B\u1ea1n c\u00f3 c\u1ea3m th\u1ea5y r\u1eb1ng cho \u0111\u1ebfn nay, SKAdNetwork v\u1eabn ch\u1ec9 l\u00e0 m\u1ed9t \u201cs\u00e2n ch\u01a1i\u201d \u0111\u1ec3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n th\u1eed nghi\u1ec7m v\u00e0 t\u00ecm hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng n\u00f3 kh\u00f4ng? B\u1ea1n c\u00f3 ngh\u0129 r\u1eb1ng nh\u1eefng thay \u0111\u1ed5i m\u1edbi v\u1ec1 API \u0111\u00e3 gi\u00fap l\u00e0m r\u00f5 h\u01a1n c\u00e1ch s\u1eed d\u1ee5ng SKAdNetwork \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n mong mu\u1ed1n kh\u00f4ng?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u00e2u tr\u1ea3 l\u1eddi:<\/strong>&nbsp;<em>\u0110\u00fang v\u1eady, \u0111\u00e2y ch\u1eafc ch\u1eafn v\u1eabn l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m. T\u00f4i cho r\u1eb1ng m\u1ecdi th\u1ee9 tr\u01b0\u1edbc phi\u00ean b\u1ea3n SKAdNetwork 4.0 th\u1eadm ch\u00ed c\u00f2n l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m h\u1eb9p h\u01a1n. Apple \u0111\u00e3 thuy\u1ebft ph\u1ee5c m\u1ed9t s\u1ed1 m\u1ea1ng qu\u1ea3ng c\u00e1o tri\u1ec3n khai t\u00ednh n\u0103ng n\u00e0y cho SKAdNetwork. T\u00f4i ngh\u0129 Apple ch\u1ec9 \u0111ang li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn SKAdNetwork 4.0 \u0111\u1ec3 cung c\u1ea5p nhi\u1ec1u t\u00f9y ch\u1ecdn h\u01a1n cho c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o n\u00e0y v\u00e0 h\u1ed7 tr\u1ee3 h\u1ecd.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u0110i\u1ec3m b\u00f9ng ph\u00e1t th\u1ef1c s\u1ef1 \u1edf \u0111\u00e2y s\u1ebd li\u00ean quan \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o b\u1eaft \u0111\u1ea7u nh\u1eadn th\u1ea5y s\u1ef1 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng gi\u1eefa ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng s\u1eed d\u1ee5ng ID qu\u1ea3ng c\u00e1o v\u00e0 kh\u1edbp \u0111\u1ed1i t\u01b0\u1ee3ng theo ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh, c\u0169ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a x\u00e1c su\u1ea5t.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>M\u1ed9t khi SKAdNetwork \u0111\u00e3 \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ngang b\u1eb1ng v\u1ec1 hi\u1ec7u su\u1ea5t v\u00e0 ROI, s\u1ebd kh\u00f4ng c\u00f2n l\u00fd do g\u00ec \u0111\u1ec3 nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng chuy\u1ec3n sang s\u1eed d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng nh\u01b0 SKAdNetwork v\u1edbi m\u1ee9c ROI t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. T\u00f4i cho r\u1eb1ng Apple \u0111ang \u1edf v\u1ecb th\u1ebf c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nh\u1ea5t \u0111\u1ecbnh so v\u1edbi c\u00e1c k\u00eanh hi\u1ec7n c\u00f3. V\u00e0 m\u1ed9t khi h\u1ecd \u0111\u1ea1t \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 \u0111\u1ee7 cao \u0111\u1ec3 c\u1ea3m th\u1ea5y \u0111\u00e3 c\u00f3 s\u1ef1 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng, t\u00f4i tin r\u1eb1ng c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd t\u1ef1 nhi\u00ean \u01b0u ti\u00ean gi\u1ea3i ph\u00e1p ch\u00fa tr\u1ecdng h\u01a1n \u0111\u1ebfn quy\u1ec1n ri\u00eang t\u01b0.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"question-how-does-tenjin-feel-about-skadnetwork-4-0-changes\"><strong>C\u00e2u h\u1ecfi: Tenjin \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 nh\u1eefng thay \u0111\u1ed5i c\u1ee7a SKAdNetwork 4.0?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u00e2u tr\u1ea3 l\u1eddi:&nbsp;<\/strong><em>T\u00f4i ngh\u0129 r\u1eb1ng m\u1ecdi vi\u1ec7c ch\u1eafc ch\u1eafn \u0111ang ti\u1ebfn tri\u1ec3n t\u1ed1t. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn \u0111\u1ed1i v\u1edbi c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u h\u00f3a c\u1ee7a c\u00e1c m\u1ea1ng \u0111\u00f3. Tuy nhi\u00ean, t\u00f4i c\u0169ng cho r\u1eb1ng v\u1eabn c\u1ea7n ph\u1ea3i t\u0103ng c\u01b0\u1eddng th\u1ef1c thi nhi\u1ec1u h\u01a1n n\u1eefa \u0111\u1ec3 m\u1ed9t nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00e2n b\u1ed5 hi\u1ec7u qu\u1ea3, hay m\u1ed9t \u0111\u01a1n v\u1ecb nh\u01b0 Tenjin, c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>T\u00f4i th\u1ef1c s\u1ef1 cho r\u1eb1ng vi\u1ec7c ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n so v\u1edbi c\u00e1c m\u00f4 h\u00ecnh kh\u00e1c tr\u00ean c\u00e1c m\u1ea1ng c\u1ee5 th\u1ec3 l\u00e0 \u0111i\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb. \u0110\u00f3 l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c m\u00e0 ch\u00fang t\u00f4i \u0111ang \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u n\u1ed7 l\u1ef1c.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>T\u00f4i ngh\u0129 r\u1eb1ng ch\u00fang ta c\u0169ng \u0111ang \u1edf giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m n\u00e0y v\u1edbi r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng, \u0111ang c\u1ed1 g\u1eafng t\u00ecm ra c\u00e1ch c\u1ea5u h\u00ecnh \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd v\u1edbi SKAdNetwork \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c l\u1ee3i nhu\u1eadn t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. Quan \u0111i\u1ec3m c\u1ee7a ch\u00fang t\u00f4i \u1edf \u0111\u00e2y l\u00e0: li\u1ec7u ch\u00fang ta c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t s\u1ea3n ph\u1ea9m gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c ROI t\u01b0\u01a1ng \u0111\u01b0\u01a1ng tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng l\u1ea5y quy\u1ec1n ri\u00eang t\u01b0 l\u00e0m tr\u1ecdng t\u00e2m hay kh\u00f4ng, v\u00e0 n\u1ebfu c\u00f3 th\u1ec3, \u0111\u00f3 s\u1ebd tr\u1edf th\u00e0nh ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o ti\u00eau chu\u1ea9n th\u1ef1c t\u1ebf.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>At the&nbsp;Worldwide Developer Conference&nbsp;2022 (WWDC) Apple presented a new version of the SKAdNetwork API. &nbsp;The fourth version of SKAdNetwork is set to release later this year. The new version is aimed at providing advertisers with more data so they can better measure and optimize the performance of their apps, while maintaining the privacy of their&#8230;<\/p>","protected":false},"author":5,"featured_media":8392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-8391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skadnetwork"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SKAN 4.0 with Tenjin&#039;s CEO | Tenjin<\/title>\n<meta name=\"description\" content=\"Get expert insights from Tenjin&#039;s CEO on SKAdNetwork 4.0, attribution updates, and the future of privacy-first measurement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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