{"id":8395,"date":"2022-08-08T04:26:00","date_gmt":"2022-08-08T04:26:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8395"},"modified":"2026-04-14T09:00:02","modified_gmt":"2026-04-14T09:00:02","slug":"how-to-scale-your-indie-studio-to-a-major-publisher-a-kooapps-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/how-to-scale-your-indie-studio-to-a-major-publisher-a-kooapps-case-study\/","title":{"rendered":"C\u00e1ch m\u1edf r\u1ed9ng quy m\u00f4 studio \u0111\u1ed9c l\u1eadp c\u1ee7a b\u1ea1n th\u00e0nh nh\u00e0 ph\u00e1t h\u00e0nh l\u1edbn \u2013 Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Kooapps"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Trong nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p m\u1edbi nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang t\u00f4i s\u1ebd \u0111\u01b0a b\u1ea1n qua h\u00e0nh tr\u00ecnh c\u1ee7a Kooapps khi h\u1ecd ph\u00e1t tri\u1ec3n t\u1eeb m\u1ed9t studio \u0111\u1ed9c l\u1eadp th\u00e0nh m\u1ed9t nh\u00e0 ph\u00e1t h\u00e0nh l\u1edbn v\u1edbi Tenjin. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u00f3m t\u1eaft v\u1ec1 k\u1ebft qu\u1ea3 m\u00e0 h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng c\u1ee7a Tenjin: ph\u00e2n b\u1ed5 qu\u1ea3ng c\u00e1o, gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) doanh thu qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean phi\u00ean v\u00e0 DataVault:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u0103ng tr\u01b0\u1edfng doanh thu g\u1ea5p 8 l\u1ea7n sau khi b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng Tenjin<\/strong><\/li>\n\n\n\n<li><strong>T\u0103ng tr\u01b0\u1edfng chi ti\u00eau qu\u1ea3ng c\u00e1o g\u1ea5p 30 l\u1ea7n sau khi b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng Tenjin<\/strong><\/li>\n\n\n\n<li><strong>T\u0103ng 3 l\u1ea7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (LTV) cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a Snake.io.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u1ec1 Kooapps<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/kooapps.com\/\" target=\"_self\">Kooapps <\/a>l\u00e0 m\u1ed9t studio v\u00e0 nh\u00e0 ph\u00e1t h\u00e0nh game di \u0111\u1ed9ng. H\u1ecd c\u00f3 h\u01a1n 250 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u00ean danh m\u1ee5c game c\u1ee7a m\u00ecnh, v\u1edbi c\u00e1c t\u1ef1a game n\u1ed5i b\u1eadt nh\u01b0 <a href=\"https:\/\/snake.io\/\" target=\"_self\">Snake.io<\/a>, Stacky Bird v\u00e0 Pictoword.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Th\u1eed th\u00e1ch<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e0o n\u0103m 2017, \u0111\u1ed9i ng\u0169 Kooapps c\u1ea7n ph\u1ea3i m\u1edf r\u1ed9ng c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. V\u00ec Kooapps kh\u1edfi \u0111\u1ea7u l\u00e0 m\u1ed9t studio \u0111\u1ed9c l\u1eadp t\u1ef1 t\u00e0i tr\u1ee3, h\u1ecd c\u1ea7n t\u00ecm c\u00e1ch th\u00f4ng minh \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh. Khi kh\u00f4ng c\u00f3 nh\u00e0 \u0111\u1ea7u t\u01b0 hay nh\u00e0 xu\u1ea5t b\u1ea3n, m\u1ed7i \u0111\u1ed3ng \u0111\u00f4 la \u0111\u1ec1u quan tr\u1ecdng. Kooapps c\u1ea7n m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) c\u00f3 mang l\u1ea1i l\u1ee3i nhu\u1eadn hay kh\u00f4ng, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn d\u01b0\u01a1ng (ROI).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/dHkjQXIu4PeIksn-2D9zF6YhoKFaRJK1hjpybkm5vu42x0H7Vy7GWsdbLRQgsK96Rtzqlk1cGyImkEHCTSJGBLd0OdPXSb_8i04LPwP5e_jdsjfSVTmkBXisNWYFzyNgtn_6okUGdDCmR_C7-XYQ4mA\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gi\u1ea3i ph\u00e1p<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi t\u01b0 c\u00e1ch l\u00e0 n\u1ec1n t\u1ea3ng MMP \u0111\u1ea7u ti\u00ean h\u1ed7 tr\u1ee3 t\u00ednh to\u00e1n ROI\/LTV cho doanh thu qu\u1ea3ng c\u00e1o, Tenjin l\u00e0 l\u1ef1a ch\u1ecdn hi\u1ec3n nhi\u00ean cho Kooapps. Studio n\u00e0y b\u1eaft \u0111\u1ea7u v\u1edbi g\u00f3i mi\u1ec5n ph\u00ed v\u00e0 d\u1ea7n ph\u00e1t tri\u1ec3n th\u00e0nh ng\u01b0\u1eddi d\u00f9ng n\u00e2ng cao, t\u1eadn d\u1ee5ng DataVault v\u00e0 API c\u1ee7a Tenjin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cho \u0111\u1ebfn nay, Kooapps v\u1eabn s\u1eed d\u1ee5ng b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Tenjin k\u1ebft h\u1ee3p v\u1edbi t\u00ednh to\u00e1n LTV doanh thu qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean phi\u00ean (session-based Ad Revenue LTV) c\u00f9ng v\u1edbi DataVault \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch th\u1ef1c s\u1ef1 c\u1ee7a c\u00e1c ch\u1ec9 s\u1ed1. M\u1eb7c d\u00f9 Kooapps c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u doanh thu theo l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (ILRD) t\u1eeb nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 trung gian \u0111\u1ec3 t\u00ednh to\u00e1n LTV trong DataVault, Kooapps \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh tin t\u01b0\u1edfng v\u00e0o ch\u1ec9 s\u1ed1 LTV do Tenjin t\u1ea1o ra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e1nh gi\u00e1 LTV d\u1ef1a tr\u00ean phi\u00ean l\u00e0m vi\u1ec7c d\u1ef1a tr\u00ean c\u00e1c gi\u00e1 tr\u1ecb t\u1ed5ng h\u1ee3p, do \u0111\u00f3 cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn th\u1eadn tr\u1ecdng h\u01a1n, bao g\u1ed3m c\u1ea3 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u1eeb ch\u1ed1i qu\u1ea3ng c\u00e1o. C\u00e1c thay \u0111\u1ed5i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 trong ng\u00e0nh \u0111\u00e3 l\u00e0m gi\u1ea3m l\u01b0\u1ee3ng d\u1eef li\u1ec7u chi ti\u1ebft c\u00f3 s\u1eb5n cho nh\u00e0 qu\u1ea3ng c\u00e1o. Do \u0111\u00f3, c\u00e1c ch\u1ec9 s\u1ed1 t\u1ed5ng h\u1ee3p nh\u01b0 LTV d\u1ef1a tr\u00ean phi\u00ean l\u00e0m vi\u1ec7c ng\u00e0y c\u00e0ng tr\u1edf n\u00ean h\u1eefu \u00edch h\u01a1n.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Kooapps_case%20study.pdf?utm_campaign=Kooapps%20Campaign&amp;utm_source=blog\" style=\"background-color:#6bb4e1\">T\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In our latest case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. Here is a summary of the results they achieved using Tenjin\u2019s ad attribution, session-based ad revenue LTV, and DataVault: About Kooapps Kooapps&nbsp;is a mobile gaming studio and publisher. They&#8230;<\/p>","protected":false},"author":5,"featured_media":8396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KooApps Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Kooapps scaled from an indie studio to a major publisher using Tenjin&#039;s attribution, analytics, and growth insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/how-to-scale-your-indie-studio-to-a-major-publisher-a-kooapps-case-study\/\" 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