{"id":8407,"date":"2022-06-06T05:20:00","date_gmt":"2022-06-06T05:20:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8407"},"modified":"2026-04-14T08:58:36","modified_gmt":"2026-04-14T08:58:36","slug":"heres-how-mobile-advertisers-feel-about-marketing-post-idfa","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\/","title":{"rendered":"D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng v\u1ec1 ti\u1ebfp th\u1ecb sau khi IDFA b\u1ecb lo\u1ea1i b\u1ecf."},"content":{"rendered":"<p class=\"wp-block-paragraph\">C\u1ee7a Apple&nbsp;<a href=\"https:\/\/developer.apple.com\/wwdc22\/\">H\u1ed9i ngh\u1ecb c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n to\u00e0n c\u1ea7u (WWDC) 2022<\/a>&nbsp;S\u1ef1 ki\u1ec7n n\u00e0y b\u1eaft \u0111\u1ea7u t\u1eeb h\u00f4m nay, \u0111\u00e1nh d\u1ea5u tr\u00f2n hai n\u0103m k\u1ec3 t\u1eeb m\u1ed9t c\u1ed9t m\u1ed1c quan tr\u1ecdng c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p ch\u00fang ta. WWDC 2020 l\u00e0 th\u1eddi \u0111i\u1ec3m Apple l\u1ea7n \u0111\u1ea7u ti\u00ean c\u00f4ng b\u1ed1 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 c\u00e1ch c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o M\u00e3 \u0111\u1ecbnh danh d\u00e0nh cho nh\u00e0 qu\u1ea3ng c\u00e1o (IDFA) c\u1ee7a h\u00e3ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ec v\u1eady, trong khi c\u1ea3 th\u1ebf gi\u1edbi \u0111ang d\u1ed3n s\u1ef1 ch\u00fa \u00fd v\u00e0o m\u1eabu MacBook hay iPhone m\u1edbi nh\u1ea5t v\u1edbi thi\u1ebft k\u1ebf sang tr\u1ecdng, ch\u00fang t\u00f4i l\u1ea1i ti\u1ebfp t\u1ee5c t\u1eadp trung v\u00e0o nh\u1eefng thay \u0111\u1ed5i ti\u1ec1m n\u0103ng trong c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean iOS. V\u1edbi m\u1ed9t&nbsp;<a href=\"https:\/\/9to5mac.com\/2022\/04\/27\/ios-16-could-expand-icloud-private-relay-to-hide-even-more-data\/\">k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng Private Relay \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t<\/a>&nbsp;v\u00e0&nbsp;<a href=\"https:\/\/mobiledevmemo.com\/mobile-fingerprinting-obstruction-whats-the-potential-impact\/\">vi\u1ec5n c\u1ea3nh si\u1ebft ch\u1eb7t vi\u1ec7c thu th\u1eadp d\u1ea5u v\u00e2n tay<\/a>, th\u00f4ng b\u00e1o v\u1ec1 iOS 16 ch\u1eafc ch\u1eafn s\u1ebd c\u00f2n mang \u0111\u1ebfn th\u00eam nhi\u1ec1u \u0111i\u1ec1u b\u1ea5t ng\u1edd n\u1eefa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>H\u00e3y tham kh\u1ea3o b\u00e1o c\u00e1o chuy\u00ean ng\u00e0nh to\u00e0n di\u1ec7n c\u1ee7a ch\u00fang t\u00f4i<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u00ecn l\u1ea1i WWDC 2020, ti\u1ebfp th\u1ecb di \u0111\u1ed9ng \u0111\u00e3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o trong hai n\u0103m qua v\u00e0, \u0111\u1eb7c bi\u1ec7t, k\u1ec3 t\u1eeb khi ch\u00ednh s\u00e1ch minh b\u1ea1ch theo d\u00f5i \u1ee9ng d\u1ee5ng (ATT) c\u00f3 hi\u1ec7u l\u1ef1c c\u00e1ch \u0111\u00e2y h\u01a1n m\u1ed9t n\u0103m? T\u1ea1i Tenjin, ch\u00fang t\u00f4i lu\u00f4n t\u1eadp trung to\u00e0n l\u1ef1c v\u00e0o l\u0129nh v\u1ef1c n\u00e0y \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng, nh\u01b0ng ngay c\u1ea3 v\u1edbi ch\u00fang t\u00f4i, vi\u1ec7c \u0111\u1ecbnh l\u01b0\u1ee3ng quy m\u00f4 th\u00e1ch th\u1ee9c m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t c\u0169ng kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng. V\u00ec v\u1eady, \u0111\u1ea7u n\u0103m nay, ch\u00fang t\u00f4i \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi&nbsp;<a href=\"https:\/\/growthfullstack.com\/\">Ph\u00e1t tri\u1ec3n FullStack<\/a>&nbsp;v\u00e0 \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh ti\u1ebfn h\u00e0nh m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i v\u00e0 \u1ee9ng d\u1ee5ng t\u1ea1i M\u1ef9 v\u00e0 Anh \u0111\u1ec3 t\u00ecm hi\u1ec3u t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c c\u00f4ng ty n\u1eb1m ngo\u00e0i m\u1ea1ng l\u01b0\u1edbi Tenjin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00f4i r\u1ea5t vui m\u1eebng th\u00f4ng b\u00e1o r\u1eb1ng to\u00e0n b\u1ed9 k\u1ebft qu\u1ea3 c\u1ee7a nghi\u00ean c\u1ee9u n\u00e0y hi\u1ec7n \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1, gi\u00fap qu\u00fd v\u1ecb c\u00f3 c\u01a1 h\u1ed9i so s\u00e1nh tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh v\u1ec1 ti\u1ebfp th\u1ecb l\u1ea5y quy\u1ec1n ri\u00eang t\u01b0 l\u00e0m \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c t\u1ea1i c\u00e1c c\u00f4ng ty thu\u1ed9c m\u1ecdi quy m\u00f4 v\u00e0 l\u0129nh v\u1ef1c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00ecm hi\u1ec3u th\u00eam<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i nh\u1eadn th\u1ee9c r\u00f5 r\u1eb1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 cho nhi\u1ec1u \u1ee9ng d\u1ee5ng v\u00e0 tr\u00f2 ch\u01a1i trong b\u1ed1i c\u1ea3nh \u01b0u ti\u00ean quy\u1ec1n ri\u00eang t\u01b0, \u0111\u1eb7c bi\u1ec7t khi ph\u1ea3i x\u1eed l\u00fd l\u01b0\u1ee3ng d\u1eef li\u1ec7u SKAdNetwork \u0111\u00e3 \u0111\u01b0\u1ee3c \u1ea9n danh kh\u1ed5ng l\u1ed3. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 b\u1edfi nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i, cho th\u1ea5y 98% c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng c\u00f3 k\u1ebf ho\u1ea1ch t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u1ed9t ph\u1ea7n ho\u1eb7c to\u00e0n b\u1ed9 quy tr\u00ecnh ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 vi\u1ec7c h\u1ee3p nh\u1ea5t v\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u, b\u00e1o c\u00e1o SKAdNetwork c\u00f9ng nhi\u1ec1u n\u1ed9i dung kh\u00e1c, ch\u1ec9 c\u1ea7n g\u1eedi email&nbsp;<a href=\"mailto:info@tenjin.com\">info@tenjin.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/en-us\/appocalypse-now\" style=\"background-color:#6bb4e1\">T\u1ea3i xu\u1ed1ng t\u00e0i li\u1ec7u tr\u1eafng<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Apple\u2019s&nbsp;Worldwide Developers Conference (WWDC) 2022&nbsp;starts today, marking two years since a seminal moment for our industry. WWDC 2020 was when Apple first announced changes to how developers could access its identifier for advertisers (IDFA). So while the eyes of the world are locked on the next sleek MacBook or iPhone, ours will again be fixed&#8230;<\/p>","protected":false},"author":5,"featured_media":8431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing post-IDFA | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing post-IDFA | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Apple\u2019s&nbsp;Worldwide Developers Conference (WWDC) 2022&nbsp;starts today, marking two years since a seminal moment for our industry. WWDC 2020 was when Apple first announced changes to how developers could access its identifier for advertisers (IDFA). So while the eyes of the world are locked on the next sleek MacBook or iPhone, ours will again be fixed...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-06T05:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:58:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/SKAdNetwork-iOS-15-Validate-and-reveal@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\\\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"Here\u2019s how mobile advertisers feel about marketing post-IDFA\",\"datePublished\":\"2022-06-06T05:20:00+00:00\",\"dateModified\":\"2026-04-14T08:58:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\\\/\"},\"wordCount\":319,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/SKAdNetwork-iOS-15-Validate-and-reveal@2x-scaled.jpg\",\"articleSection\":[\"Mobile Marketing Trends\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\\\/\",\"name\":\"Marketing post-IDFA | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/SKAdNetwork-iOS-15-Validate-and-reveal@2x-scaled.jpg\",\"datePublished\":\"2022-06-06T05:20:00+00:00\",\"dateModified\":\"2026-04-14T08:58:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/SKAdNetwork-iOS-15-Validate-and-reveal@2x-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/SKAdNetwork-iOS-15-Validate-and-reveal@2x-scaled.jpg\",\"width\":2560,\"height\":760},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Here\u2019s how mobile advertisers feel about marketing post-IDFA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - 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