{"id":8429,"date":"2022-01-21T05:58:00","date_gmt":"2022-01-21T05:58:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8429"},"modified":"2026-04-14T08:57:50","modified_gmt":"2026-04-14T08:57:50","slug":"skadnetwork-ios-15-validate-and-reveal-install-sources","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/skadnetwork-ios-15-validate-and-reveal-install-sources\/","title":{"rendered":"SKAdNetwork iOS 15: X\u00e1c minh v\u00e0 hi\u1ec3n th\u1ecb ngu\u1ed3n c\u00e0i \u0111\u1eb7t"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>iOS 15 \u0111\u00e3 m\u1edf ra nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng m\u1edbi, khi\u1ebfn SKAdNetwork tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n nhi\u1ec1u \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean, hi\u1ec7n t\u1ea1i v\u1eabn ch\u01b0a c\u00f3 nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n nh\u01b0ng th\u01b0\u1eddng b\u1ecb b\u1ecf qua m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u1edf m\u1ecdi quy m\u00f4 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n ngay l\u1eadp t\u1ee9c:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Thu th\u1eadp d\u1eef li\u1ec7u chi ti\u1ebft t\u1eeb c\u00e1c m\u1ea1ng t\u1ef1 g\u00e1n (SANs), v\u00ed d\u1ee5: Facebook, Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 X\u00e1c minh c\u00e1c b\u1ea3n c\u00e0i \u0111\u1eb7t m\u00e0 b\u1ea1n \u0111ang thanh to\u00e1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 X\u00e1c \u0111\u1ecbnh ngu\u1ed3n \u1ee9ng d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng c\u0169ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i.&nbsp;<a href=\"https:\/\/blog.tenjin.com\/ios-14-mmp-free-publisher-guide\/\">H\u01b0\u1edbng d\u1eabn v\u1ec1 SKAdNetwork<\/a>&nbsp;b\u00ean c\u1ea1nh n\u00f3.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"2ndPotion - Qu\u1ea3n l\u00fd m\u1ea1ng SKAD v\u00e0 gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i v\u1edbi Elixir\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cY0jnPw6TOI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">SKAdNetwork c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1ea3i ph\u00e1p \u0111o l\u01b0\u1eddng ho\u00e0n h\u1ea3o cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, nh\u01b0ng \u0111\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p duy nh\u1ea5t c\u00f3 th\u1ec3 bao ph\u1ee7 to\u00e0n b\u1ed9 ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00f4ng c\u00f3 nguy c\u01a1 b\u1ecb ch\u1eb7n. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n l\u00e0m quen v\u1edbi SKAdNetwork ngay t\u1eeb b\u00e2y gi\u1edd \u2013 ngay c\u1ea3 khi hi\u1ec7n t\u1ea1i n\u00f3 ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n nh\u1ecf trong ng\u00e2n s\u00e1ch c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 nh\u1eefng vi\u00ean g\u1ea1ch \u0111\u1ea7u ti\u00ean cho th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch SKAdNetwork.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nh\u01b0ng tr\u01b0\u1edbc ti\u00ean, m\u1ed9t l\u1eddi c\u1ea3nh b\u00e1o ng\u1eafn:&nbsp;<\/strong>M\u1ed7i tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi vi\u1ec7c Apple g\u1eedi tr\u1ef1c ti\u1ebfp c\u00e1c b\u1ea3n sao c\u1ee7a postbacks (k\u00e8m theo d\u1eef li\u1ec7u SKAdNetwork) \u0111\u1ebfn c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 t\u00ednh n\u0103ng n\u00e0y ch\u1ec9 \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t cho ng\u01b0\u1eddi d\u00f9ng iOS 15. N\u00f3i c\u00e1ch kh\u00e1c, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c thu h\u00fat \u0111ang s\u1eed d\u1ee5ng phi\u00ean b\u1ea3n iOS c\u0169 h\u01a1n, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng n\u00e0y t\u1eeb Apple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00ednh \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2022, trong c\u00e1c b\u1ed9 d\u1eef li\u1ec7u Tenjin, ch\u00fang ta th\u1ea5y r\u1eb1ng ch\u1ec9 c\u00f3 55% ng\u01b0\u1eddi d\u00f9ng \u0111ang s\u1eed d\u1ee5ng c\u00e1c phi\u00ean b\u1ea3n iOS m\u1edbi nh\u1ea5t (15 ho\u1eb7c m\u1edbi h\u01a1n). Do \u0111\u00f3, m\u1ed9t s\u1ed1 s\u1ef1 ch\u00eanh l\u1ec7ch c\u00f3 th\u1ec3 x\u1ea3y ra khi so s\u00e1nh d\u1eef li\u1ec7u t\u1eeb m\u1ea1ng qu\u1ea3ng c\u00e1o v\u1edbi d\u1eef li\u1ec7u m\u00e0 Apple g\u1eedi tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Danh s\u00e1ch \u0111\u1ea7y \u0111\u1ee7 c\u00e1c d\u1eef li\u1ec7u c\u00f3 s\u1eb5n trong SKAdNetwork postbacks c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y t\u1ea1i&nbsp;<a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\/verifying_an_install-validation_postback\">T\u00e0i li\u1ec7u ch\u00ednh th\u1ee9c t\u1eeb Apple<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 b\u1eaft \u0111\u1ea7u g\u1eedi c\u00e1c th\u00f4ng b\u00e1o SKAdNetwork v\u1ec1 ph\u00eda b\u1ea1n, b\u1ea1n c\u1ea7n l\u00e0m vi\u1ec7c v\u1edbi \u0111\u1ed9i ng\u0169 k\u1ef9 thu\u1eadt c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 \u0111i\u1ec1u ch\u1ec9nh c\u1ea3 trong \u1ee9ng d\u1ee5ng v\u00e0 h\u1ec7 th\u1ed1ng backend. N\u1ebfu b\u1ea1n l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a Tenjin, b\u1ea1n ch\u1ec9 c\u1ea7n l\u00e0m theo&nbsp;<a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\/verifying_an_install-validation_postback\">c\u00e1c b\u01b0\u1edbc n\u00e0y<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gi\u1ea3 s\u1eed r\u1eb1ng b\u1ea1n \u0111\u00e3 chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 m\u1ecdi th\u1ee9 cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-access-to-raw-data-from-google-and-facebook\">Truy c\u1eadp d\u1eef li\u1ec7u th\u00f4 t\u1eeb Google v\u00e0 Facebook<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Khi SKAdNetwork \u0111\u01b0\u1ee3c tri\u1ec3n khai, c\u00e1c SAN nh\u01b0 Facebook v\u00e0 Google kh\u00f4ng chia s\u1ebb d\u1eef li\u1ec7u th\u00f4 SKAdNetwork cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, b\u1ea5t k\u1ec3 h\u1ecd c\u00f3 s\u1eed d\u1ee5ng MMP hay kh\u00f4ng. D\u1eef li\u1ec7u ch\u1ec9 c\u00f3 s\u1eb5n th\u00f4ng qua c\u00e1c b\u00e1o c\u00e1o t\u1ed5ng h\u1ee3p v\u00e0 gi\u1edbi h\u1ea1n. R\u1ea5t c\u00f3 th\u1ec3, \u0111\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c SAN s\u1ebd kh\u00f4ng thay \u0111\u1ed5i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"before-ios-15\">Tr\u01b0\u1edbc iOS 15<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1600\" height=\"465\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-11.png?resize=1600%2C465&#038;ssl=1\" alt=\"\" class=\"wp-image-8434\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-11.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-11.png?resize=300%2C87&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-11.png?resize=1024%2C298&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-11.png?resize=768%2C223&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-11.png?resize=1536%2C446&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-11.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"after-ios-15\">Sau iOS 15<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1600\" height=\"535\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-10.png?resize=1600%2C535&#038;ssl=1\" alt=\"\" class=\"wp-image-8433\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-10.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-10.png?resize=300%2C100&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-10.png?resize=1024%2C342&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-10.png?resize=768%2C257&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-10.png?resize=1536%2C514&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-10.png?resize=18%2C6&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, Apple \u0111\u00e3 thay \u0111\u1ed5i quy t\u1eafc c\u1ee7a tr\u00f2 ch\u01a1i v\u1edbi iOS 15. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 nh\u1eadn d\u1eef li\u1ec7u th\u00f4 SKAdNetwork cho c\u00e1c SAN nh\u01b0 Google v\u00e0 Facebook tr\u1ef1c ti\u1ebfp t\u1eeb Apple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ng\u1eafn g\u1ecdn \u0111\u1ec3 minh h\u1ecda t\u1ea1i sao \u0111i\u1ec1u n\u00e0y l\u1ea1i quan tr\u1ecdng: V\u00e0o th\u00e1ng 8 n\u0103m 2021,&nbsp;<a href=\"https:\/\/www.adexchanger.com\/mobile\/facebook-undercounted-skadnetwork-conversions-for-iphone-12-users-since-february\/\">Facebook \u0111\u00e3 b\u00e1o c\u00e1o m\u1ed9t l\u1ed7i khi\u1ebfn gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i SKAdNetwork b\u1ecb t\u00ednh thi\u1ebfu.<\/a>&nbsp;Trong g\u1ea7n b\u1ea3y th\u00e1ng. N\u1ebfu c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 c\u00f4ng c\u1ee5 \u0111\u1ec3 so s\u00e1nh d\u1eef li\u1ec7u c\u1ee7a Facebook v\u1edbi d\u1eef li\u1ec7u c\u1ee7a Apple v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, h\u1ecd s\u1ebd m\u1ea5t \u00edt th\u1eddi gian h\u01a1n \u0111\u1ec3 nh\u1eadn ra r\u1eb1ng c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng \u1ed5n v\u1edbi d\u1eef li\u1ec7u. May m\u1eafn thay, nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y hi\u1ec7n \u0111\u00e3 t\u1ed3n t\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"validate-installs-that-you-are-paying-for\">X\u00e1c minh c\u00e1c b\u1ea3n c\u00e0i \u0111\u1eb7t m\u00e0 b\u1ea1n \u0111ang thanh to\u00e1n.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7c d\u00f9 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00f4ng ph\u1ea3i SAN nh\u01b0 Applovin, Ironsource, Unity truy\u1ec1n d\u1eef li\u1ec7u SKAdNetwork \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u (MMP), c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o hi\u1ebfm khi \u0111i xa h\u01a1n vi\u1ec7c so s\u00e1nh s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o. Tuy nhi\u00ean, vi\u1ec7c x\u00e1c minh l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t ch\u01b0a bao gi\u1edd quan tr\u1ecdng nh\u01b0 hi\u1ec7n nay. N\u1ebfu kh\u00f4ng c\u00f3 n\u00f3, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng bi\u1ebft m\u00ecnh \u0111ang tr\u1ea3 ti\u1ec1n cho \u0111i\u1ec1u g\u00ec.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t s\u1ed1 m\u1ea1ng qu\u1ea3ng c\u00e1o \u0111ang t\u00ednh ph\u00ed cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u1ec1 c\u00e1c l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t qua SKAdNetwork, nh\u01b0ng h\u1ecd kh\u00f4ng gi\u1ea3i th\u00edch logic m\u00e0 h\u1ecd s\u1eed d\u1ee5ng khi x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c c\u1ee7a c\u00e1c l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t. V\u00ed d\u1ee5, c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 b\u00e1o c\u00e1o c\u00e1c l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t d\u1ef1a tr\u00ean l\u01b0\u1ee3t xem (view-through installs) ho\u1eb7c c\u00e1c l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t cu\u1ed1i c\u00f9ng. N\u1ebfu b\u1ea1n mu\u1ed1n hi\u1ec3u r\u00f5 m\u00ecnh \u0111ang b\u1ecb t\u00ednh ph\u00ed cho \u0111i\u1ec1u g\u00ec, b\u1ea1n c\u1ea7n hi\u1ec3u c\u00e1ch m\u1ea1ng qu\u1ea3ng c\u00e1o gi\u1ea3i th\u00edch d\u1eef li\u1ec7u SKAdNetwork. Kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 bi\u1ebft \u0111i\u1ec1u \u0111\u00f3 m\u00e0 kh\u00f4ng tr\u1ef1c ti\u1ebfp ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a Apple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u01a1n n\u1eefa, c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o x\u1eed l\u00fd d\u1eef li\u1ec7u nh\u1eadn \u0111\u01b0\u1ee3c tr\u00ean h\u1ec7 th\u1ed1ng c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi g\u1eedi \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u (MMPs). Do \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u t\u1eeb c\u00e1c ph\u1ea3n h\u1ed3i (postbacks).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reveal-app-source-of-acquired-users\">X\u00e1c \u0111\u1ecbnh ngu\u1ed3n \u1ee9ng d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng hi\u1ebfm g\u1eb7p m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y ch\u01b0a t\u1eebng c\u00f3 tr\u01b0\u1edbc khi SKAdNetwork \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo truy\u1ec1n th\u1ed1ng, c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o th\u01b0\u1eddng gi\u1ea5u ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a m\u00ecnh kh\u1ecfi nh\u00e0 qu\u1ea3ng c\u00e1o, nh\u01b0ng Apple \u0111\u00e3 khi\u1ebfn \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f2n kh\u1ea3 thi. M\u1ed9t trong c\u00e1c tr\u01b0\u1eddng d\u1eef li\u1ec7u c\u1ee7a SKAdNetwork \u0111\u01b0\u1ee3c g\u1eedi trong qu\u00e1 tr\u00ecnh chuy\u1ec3n d\u1eef li\u1ec7u sau khi chuy\u1ec3n \u0111\u1ed5i (postback) l\u00e0 tr\u01b0\u1eddng g\u1ecdi l\u00e0 \u2018source-app-id\u2019, t\u01b0\u01a1ng \u1ee9ng v\u1edbi ID \u1ee9ng d\u1ee5ng trong c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1600\" height=\"800\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-9.png?resize=1600%2C800&#038;ssl=1\" alt=\"\" class=\"wp-image-8432\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-9.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-9.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-9.png?resize=1024%2C512&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-9.png?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-9.png?resize=1536%2C768&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-9.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Khi nh\u00e0 qu\u1ea3ng c\u00e1o bi\u1ebft \u0111\u01b0\u1ee3c ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a m\u00ecnh, h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a n\u00f3 v\u00e0 nh\u1eadn ra c\u00e1c m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 cho h\u1ecd \u2013 v\u00ed d\u1ee5: ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i cao (Ad LTV) \u0111\u1ebfn t\u1eeb c\u00e1c tr\u00f2 ch\u01a1i casual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u01a1n n\u1eefa, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o l\u1edbn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 k\u00fd k\u1ebft c\u00e1c th\u1ecfa thu\u1eadn tr\u1ef1c ti\u1ebfp (kh\u00f4ng qua trung gian) v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng. V\u1edbi nh\u1eefng h\u1ea1n ch\u1ebf hi\u1ec7n t\u1ea1i trong vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o, r\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng s\u1ed1 l\u01b0\u1ee3ng c\u00e1c th\u1ecfa thu\u1eadn tr\u1ef1c ti\u1ebfp s\u1ebd t\u0103ng m\u1ea1nh trong n\u0103m 2022.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"access-raw-skadnetwork-data-with-tenjin\">Truy c\u1eadp d\u1eef li\u1ec7u th\u00f4 SKAdNetwork v\u1edbi Tenjin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00e1ch h\u00e0ng Tenjin c\u00f3 quy\u1ec1n truy c\u1eadp DataVault \u0111\u00e3 c\u00f3 th\u1ec3 t\u1ef1 ch\u1ea1y c\u00e1c b\u00e1o c\u00e1o n\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/docs.tenjin.com\/en\/datavault\/\">Kho d\u1eef li\u1ec7u<\/a>&nbsp;M\u1edf ra quy\u1ec1n truy c\u1eadp tr\u1ef1c ti\u1ebfp v\u00e0o d\u1eef li\u1ec7u SKAdNetwork cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f3 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 l\u01b0u tr\u1eef d\u1eef li\u1ec7u n\u00e0y b\u00ean trong h\u1ec7 th\u1ed1ng c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u1ea3 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o b\u1edfi c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 d\u1eef li\u1ec7u do Apple cung c\u1ea5p tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c th\u1eed nghi\u1ec7m DataVault, vui l\u00f2ng g\u1eedi email cho ch\u00fang t\u00f4i t\u1ea1i info@tejin.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i ra, n\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng \u0111\u1ed9c quy\u1ec1n c\u1ee7a SKAdNetwork, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n&nbsp;<a href=\"https:\/\/meetings.hubspot.com\/carole12\/demo-session-with-growth-full-stack?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695083345320.1695095732931.7&amp;__hssc=105908124.78.1695095732931&amp;__hsfp=2360007836\">L\u00ean l\u1ecbch cu\u1ed9c g\u1ecdi<\/a>&nbsp;v\u1edbi ch\u00fang t\u00f4i&nbsp;<a href=\"https:\/\/growthfullstack.com\/\">Ph\u00e1t tri\u1ec3n FullStack<\/a>&nbsp;\u0111\u1ed9i.<a href=\"https:\/\/www.youtube.com\/embed\/9N_ebvYMSOk\">https:\/\/www.youtube.com\/embed\/9N_ebvYMSOk<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong video tr\u00ean, ch\u00fang t\u00f4i gi\u1edbi thi\u1ec7u m\u1ed9t c\u00e1i nh\u00ecn s\u01a1 l\u01b0\u1ee3c v\u1ec1 c\u00e1c lo\u1ea1i b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n SKAdNetwork m\u00e0 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 th\u1ec3 t\u1ea1o mi\u1ec5n ph\u00ed b\u1eb1ng Google Trang t\u00ednh v\u00e0 Google Data Studio.<\/p>","protected":false},"excerpt":{"rendered":"<p>iOS 15 has unlocked a variety of new use cases that make SKAdNetwork much more appealing for advertisers. Despite this, not many advertisers are taking advantage of it \u2013 yet. Here are three simple but often overlooked things that advertisers of all sizes can start doing right now: \u2013 Get granular data from SANs (Self&#8230;<\/p>","protected":false},"author":5,"featured_media":8431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-8429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skadnetwork"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SKAN IOS 15: Validate &amp; Reveal Install Sources | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how iOS 15 and SKAdNetwork improve install source validation and attribution for privacy-focused mobile marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/skadnetwork-ios-15-validate-and-reveal-install-sources\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SKAN IOS 15: Validate &amp; Reveal Install Sources | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how iOS 15 and SKAdNetwork improve install source validation and attribution for privacy-focused mobile marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/skadnetwork-ios-15-validate-and-reveal-install-sources\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-21T05:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:57:50+00:00\" \/>\n<meta property=\"og:image\" 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