{"id":8461,"date":"2021-05-26T06:41:00","date_gmt":"2021-05-26T06:41:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8461"},"modified":"2026-04-14T08:55:50","modified_gmt":"2026-04-14T08:55:50","slug":"ios-14-uncertainty-is-driving-the-rise-of-alternative-android-app-stores","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/ios-14-uncertainty-is-driving-the-rise-of-alternative-android-app-stores\/","title":{"rendered":"S\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn xung quanh iOS 14 \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng Android thay th\u1ebf."},"content":{"rendered":"

Tr\u01b0\u1edbc nh\u1eefng b\u1ea5t \u1ed5n xung quanh m\u00f4 h\u00ecnh iOS 14.5, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang chuy\u1ec3n h\u01b0\u1edbng ng\u00e2n s\u00e1ch sang m\u00f4 h\u00ecnh Android. M\u1eb7c d\u00f9 vi\u1ec7c ph\u00e1t h\u00e0nh \u1ee9ng d\u1ee5ng tr\u00ean Google Play v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng l\u1ef1a ch\u1ecdn r\u00f5 r\u00e0ng nh\u1ea5t, ti\u1ec1m n\u0103ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng t\u1eeb c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng Android thay th\u1ebf \u0111ang m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn h\u01a1n cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb. C\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng n\u1ec1n t\u1ea3ng m\u1edbi c\u00f3 c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng cao c\u00f9ng v\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p g\u00e1n ngu\u1ed3n g\u1ed1c x\u00e1c \u0111\u1ecbnh. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i cho r\u1eb1ng \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00f4ng b\u1ed1 t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 m\u1edbi c\u1ee7a Tenjin d\u00e0nh cho c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng Android thay th\u1ebf.<\/p>\n\n\n\n

K\u1ec3 t\u1eeb h\u00f4m nay, t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng c\u1ee7a Tenjin c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o cho c\u00e1c c\u1eeda h\u00e0ng Android thay th\u1ebf. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m \u0111o l\u01b0\u1eddng ngu\u1ed3n g\u1ed1c c\u00e0i \u0111\u1eb7t, ROI, LTV v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng hi\u1ec7n \u0111ang c\u00f3 s\u1eb5n cho c\u00e1c \u1ee9ng d\u1ee5ng tr\u00ean Google Play v\u00e0 iOS.<\/p>\n\n\n\n

Tr\u01b0\u1edbc khi \u0111i v\u00e0o ph\u1ea7n \u2018h\u01b0\u1edbng d\u1eabn\u2019, t\u00f4i mu\u1ed1n chia s\u1ebb m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u \u0111\u1ed9c quy\u1ec1n t\u1eeb Tenjin v\u1ec1 chi ti\u00eau qu\u1ea3ng c\u00e1o theo m\u00f4 h\u00ecnh Android v\u00e0 n\u00f3i qua v\u1ec1 qu\u1ed1c gia \u2018\u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t\u2019 d\u00e0nh cho c\u00e1c c\u1eeda h\u00e0ng Android thay th\u1ebf.<\/p>\n\n\n\n

14 v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn m\u00f4 h\u00ecnh iOS \u0111\u00e3 khi\u1ebfn c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i ng\u00e2n s\u00e1ch sang m\u00f4 h\u00ecnh Android<\/h2>\n\n\n\n

T\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m vi\u1ebft b\u00e0i n\u00e0y, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang ph\u00e2n b\u1ed5 ph\u1ea7n l\u1edbn ng\u00e2n s\u00e1ch c\u1ee7a h\u1ecd cho Android h\u01a1n l\u00e0 cho iOS. Sau khi phi\u00ean b\u1ea3n iOS 14.5 \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh, chi ti\u00eau cho Android \u0111\u00e3 t\u0103ng l\u00ean \u0111\u1ebfn m\u1ee9c hi\u1ec7n \u0111\u00e3 v\u01b0\u1ee3t qua th\u1ecb ph\u1ea7n chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a iOS.<\/p>\n\n\n\n

\u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng s\u1ef1 d\u1ecbch chuy\u1ec3n chi ti\u00eau qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00e3 di\u1ec5n ra trong hai n\u0103m qua. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 d\u1eef li\u1ec7u t\u1eeb hai trong s\u1ed1 c\u00e1c\u00a0B\u00e1o c\u00e1o \u0111\u00e1nh gi\u00e1 hi\u1ec7u n\u0103ng c\u00e1c tr\u00f2 ch\u01a1i si\u00eau casual<\/a>.\u00a0<\/p>\n\n\n\n

Nh\u01b0 c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, xu h\u01b0\u1edbng n\u00e0y th\u1ef1c ra \u0111\u00e3 h\u00ecnh th\u00e0nh t\u1eeb r\u1ea5t l\u00e2u tr\u01b0\u1edbc s\u1ef1 ki\u1ec7n iOS 14 v\u00e0 nh\u1eefng thay \u0111\u1ed5i c\u1ee7a Apple d\u01b0\u1eddng nh\u01b0 ch\u1ec9 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y n\u00f3. Ch\u00fang t\u00f4i d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c v\u00e0 ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho Google Play. Do s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng gia t\u0103ng, c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n r\u1eb1ng CPI c\u0169ng s\u1ebd t\u0103ng l\u00ean v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng kh\u00e1c c\u0169ng s\u1ebd c\u00f3 s\u1ef1 thay \u0111\u1ed5i. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m l\u00fd t\u01b0\u1edfng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eadn d\u1ee5ng nh\u1eefng l\u1ee3i th\u1ebf m\u00e0 c\u00e1c c\u1eeda h\u00e0ng Android thay th\u1ebf c\u00f3 th\u1ec3 mang l\u1ea1i.<\/p>\n\n\n\n

Ch\u00eca kh\u00f3a \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 t\u1ea1i Trung Qu\u1ed1c ch\u00ednh l\u00e0 c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng Android thay th\u1ebf<\/h2>\n\n\n\n

Qu\u1ed1c gia \u0111\u1ea7u ti\u00ean m\u00e0 ng\u01b0\u1eddi ta ngh\u0129 \u0111\u1ebfn khi nh\u1eafc \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng thay th\u1ebf theo m\u00f4 h\u00ecnh Android t\u1ea5t nhi\u00ean l\u00e0 Trung Qu\u1ed1c. Google Play \u0111\u00e3 kh\u00f4ng c\u00f2n kh\u1ea3 d\u1ee5ng t\u1ea1i Trung Qu\u1ed1c k\u1ec3 t\u1eeb n\u0103m 2011. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 h\u00ecnh th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng m\u1edbi t\u1ea1i Trung Qu\u1ed1c, bao g\u1ed3m h\u01a1n 300 c\u1eeda h\u00e0ng. H\u01a1n n\u1eefa, th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb iOS ch\u1ec9 chi\u1ebfm 13% (Qu\u00fd 1 n\u0103m 2021) \u2013 ngu\u1ed3n<\/a>.<\/p>\n\n\n\n

R\u00f5 r\u00e0ng l\u00e0 \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng Trung Qu\u1ed1c, c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh c\u1ea7n t\u00ecm ra c\u00e1ch ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng Android thay th\u1ebf. Ch\u1ec9 c\u1ea7n l\u1ea5y m\u1ed9t v\u00ed d\u1ee5, t\u00ednh \u0111\u1ebfn th\u00e1ng 2 n\u0103m 2021, Huawei AppGallery<\/a> chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t trong c\u00e1c c\u1eeda h\u00e0ng Android t\u1ea1i Trung Qu\u1ed1c. C\u00f4ng ty n\u00e0y chi\u1ebfm kho\u1ea3ng 37% th\u1ecb ph\u1ea7n (ngu\u1ed3n<\/a>), t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi con s\u1ed1 MAU (Ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng) \u0111\u00e1ng kinh ng\u1ea1c l\u00e0 261.389.000. Cu\u1ed1i c\u00f9ng, m\u1ed9t tin vui d\u00e0nh cho c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game: t\u1ea1i Trung Qu\u1ed1c c\u00f3 m\u1ed9t h\u1ea1ng m\u1ee5c \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng chuy\u00ean v\u1ec1 game.<\/p>\n\n\n\n

T\u1ea5t nhi\u00ean, qu\u1ea3ng c\u00e1o t\u1ea1i Trung Qu\u1ed1c c\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Ch\u00ednh v\u00ec v\u1eady, ch\u00fang t\u00f4i xin gi\u1edbi thi\u1ec7u kh\u00f3a \u0111\u00e0o t\u1ea1o m\u1edbi mang t\u00ean \u2018#311: Kh\u00f3a h\u1ecdc c\u01a1 b\u1ea3n v\u1ec1 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Trung Qu\u1ed1c\u2019. N\u1ebfu b\u1ea1n l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a Tenjin, vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua support@tenjin.com<\/a> \u0111\u1ec3 tham gia kh\u00f3a \u0111\u00e0o t\u1ea1o n\u00e0y.<\/p>\n\n\n\n

C\u00e1ch b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00e1c c\u1eeda h\u00e0ng Android thay th\u1ebf<\/h2>\n\n\n\n

Khi ph\u00e1t tri\u1ec3n t\u00ednh n\u0103ng m\u1edbi n\u00e0y, ch\u00fang t\u00f4i mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 linh ho\u1ea1t c\u1ea7n thi\u1ebft v\u00e0 qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp s\u1ebd th\u1ef1c s\u1ef1 \u0111\u01a1n gi\u1ea3n. V\u00e0 qu\u1ea3 th\u1ef1c l\u00e0 nh\u01b0 v\u1eady. Ch\u1ec9 c\u1ea7n hai b\u01b0\u1edbc l\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00e1c c\u1eeda h\u00e0ng Android thay th\u1ebf:<\/p>\n\n\n\n

\u2013 C\u00e0i \u0111\u1eb7t phi\u00ean b\u1ea3n m\u1edbi Android<\/a> ho\u1eb7c B\u1ed9 c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m (SDK) c\u1ee7a Unity<\/a> (phi\u00ean b\u1ea3n 1.12.5)<\/p>\n\n\n\n

\u2013 Th\u00eam URL c\u1ee7a c\u1eeda h\u00e0ng ho\u1eb7c URL l\u01b0u tr\u1eef c\u00e1c t\u1ec7p APK v\u00e0o \u1ee9ng d\u1ee5ng Tenjin m\u1edbi<\/p>\n\n\n\n

Th\u00f4ng tin chi ti\u1ebft \u0111\u1ea7y \u0111\u1ee7 c\u00f3 trong ph\u1ea7n d\u00e0nh ri\u00eang trang t\u00e0i li\u1ec7u<\/a>.<\/p>\n\n\n\n

V\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt, ch\u00fang t\u00f4i \u0111ang s\u1eed d\u1ee5ng hai lo\u1ea1i m\u00e3 \u0111\u1ecbnh danh thi\u1ebft b\u1ecb, c\u1ee5 th\u1ec3 l\u00e0 OAID v\u00e0 IMEI, \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c.<\/p>\n\n\n\n

H\u00f4m nay \u0111\u1ebfn \u0111\u00e2y l\u00e0 h\u1ebft. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng trong vi\u1ec7c m\u1edf r\u1ed9ng sang c\u00e1c c\u1eeda h\u00e0ng Android m\u1edbi! Vui l\u00f2ng g\u1eedi email cho ch\u00fang t\u00f4i theo \u0111\u1ecba ch\u1ec9 support@tenjin.com<\/a> N\u1ebfu qu\u00fd v\u1ecb c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p n\u00e0o.<\/p>","protected":false},"excerpt":{"rendered":"

With uncertainty around iOS 14.5, advertisers are shifting their budgets to Android. While publishing on Google Play remains one of the most obvious options, the potential of acquiring users in alternative Android app stores is creating a larger opportunity for developers and marketers. Publishers are constantly searching for new platforms that have a high-quality user…<\/p>","protected":false},"author":5,"featured_media":8462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"\nThe Rise of Alternative Android Stores | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/ios-14-uncertainty-is-driving-the-rise-of-alternative-android-app-stores\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of Alternative Android Stores | Tenjin\" \/>\n<meta property=\"og:description\" content=\"With uncertainty around iOS 14.5, advertisers are shifting their budgets to Android. While publishing on Google Play remains one of the most obvious options, the potential of acquiring users in alternative Android app stores is creating a larger opportunity for developers and marketers. Publishers are constantly searching for new platforms that have a high-quality user...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/ios-14-uncertainty-is-driving-the-rise-of-alternative-android-app-stores\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-26T06:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:55:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS-14-uncertainty-is-driving-the-rise-of-alternative-Android-app-stores.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" 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