{"id":8465,"date":"2021-04-19T06:51:00","date_gmt":"2021-04-19T06:51:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8465"},"modified":"2026-04-14T08:55:33","modified_gmt":"2026-04-14T08:55:33","slug":"ios-14-5-the-imminent-role-change-of-facebook-mmps","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/","title":{"rendered":"iOS 14.5: S\u1ef1 thay \u0111\u1ed5i vai tr\u00f2 s\u1eafp t\u1edbi c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 theo d\u00f5i (MMP) c\u1ee7a Facebook"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><br>S\u1ef1 ra \u0111\u1eddi c\u1ee7a SKAdNetwork \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 vai tr\u00f2 c\u1ee7a c\u00e1c \u0111\u1ed1i t\u00e1c \u0111o l\u01b0\u1eddng di \u0111\u1ed9ng (MMP) c\u1ee7a Facebook trong h\u1ec7 sinh th\u00e1i di \u0111\u1ed9ng. Hi\u1ec7n t\u1ea1i, kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0o gi\u1eefa vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ed1i t\u00e1c \u0111o l\u01b0\u1eddng di \u0111\u1ed9ng c\u1ee7a Facebook v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 m\u00e0 Facebook cung c\u1ea5p c\u00f4ng khai. Ch\u00fang t\u00f4i tin r\u1eb1ng iOS 14.5 v\u00e0 SKAdNetwork \u0111\u00e3 t\u1ea1o ra m\u1ed9t s\u00e2n ch\u01a1i c\u00f4ng b\u1eb1ng cho t\u1ea5t c\u1ea3 c\u00e1c b\u00ean tham gia v\u00e0o l\u0129nh v\u1ef1c \u0111o l\u01b0\u1eddng qu\u1ea3ng c\u00e1o v\u00e0 mang l\u1ea1i cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n di \u0111\u1ed9ng nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n. Ngo\u00e0i ra, do Facebook mu\u1ed1n \u0111\u1eb7c bi\u1ec7t th\u1eadn tr\u1ecdng v\u1ec1 v\u1ea5n \u0111\u1ec1 quy\u1ec1n ri\u00eang t\u01b0, d\u1eef li\u1ec7u s\u1ebd ch\u1ec9 \u0111\u01b0\u1ee3c chia s\u1ebb \u1edf m\u1ee9c t\u1ed5ng h\u1ee3p, \u0111i\u1ec1u n\u00e0y c\u00f3 l\u1ee3i cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n am hi\u1ec3u v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ea1ng qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean c\u00f4ng b\u1ed1 vi\u1ec7c chuy\u1ec3n sang s\u1eed d\u1ee5ng SKAdNetwork sau khi Apple ra m\u1eaft n\u1ec1n t\u1ea3ng n\u00e0y. H\u00f4m nay, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u nh\u1eefng thay \u0111\u1ed5i \u0111\u00e3 di\u1ec5n ra trong ba th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p v\u1edbi Facebook, c\u0169ng nh\u01b0 c\u00e1ch nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u00e3 gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n iOS c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook m\u00e0 kh\u00f4ng c\u1ea7n s\u1eed d\u1ee5ng <a href=\"https:\/\/docs.tenjin.com\/docs\/mmp\">MMP<\/a>s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ghi c\u00f4ng<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2021\/04\/ios14_01--2-.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc phi\u00ean b\u1ea3n iOS 14.5, Facebook ho\u00e0n to\u00e0n d\u1ef1a v\u00e0o IDFA \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o. \u0110\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u ph\u00e2n b\u1ed5, m\u1ed9t n\u1ec1n t\u1ea3ng \u0111o l\u01b0\u1eddng ti\u1ebfp th\u1ecb (MMP) s\u1ebd g\u1eedi y\u00eau c\u1ea7u \u0111\u1ebfn m\u1ed9t API \u0111\u1ed9c quy\u1ec1n c\u1ee7a Facebook k\u00e8m theo m\u00e3 IDFA nh\u1eb1m l\u1ea5y d\u1eef li\u1ec7u ph\u00e2n b\u1ed5 nh\u1ea5p chu\u1ed9t cho c\u00e1c thi\u1ebft b\u1ecb \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean Facebook.<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2021\/04\/ios14_02--1-.png?ssl=1\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ec Facebook c\u00f3 k\u1ebf ho\u1ea1ch s\u1eed d\u1ee5ng SKAdnetwork cho t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch iOS 14.5 (<a href=\"https:\/\/www.facebook.com\/business\/news\/preparing-our-partners-for-ios-14-launch\">ngu\u1ed3n<\/a>), ch\u1ec9 Apple m\u1edbi c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c g\u00e1n ngu\u1ed3n cho Facebook. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, Facebook nh\u1eadn c\u00e1c ph\u1ea3n h\u1ed3i t\u1eeb SKAdNetwork do Apple g\u1eedi v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y l\u00e0m ngu\u1ed3n g\u00e1n ngu\u1ed3n trong b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n v\u00e0 c\u00e1c API c\u1ee7a m\u00ecnh. Ngo\u00e0i ra, Facebook kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch chuy\u1ec3n c\u00e1c ph\u1ea3n h\u1ed3i SKAdNetwork th\u00f4 cho b\u1ea5t k\u1ef3 b\u00ean th\u1ee9 ba n\u00e0o, bao g\u1ed3m c\u1ea3 c\u00e1c MMP c\u1ee7a Facebook. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u1ea3 c\u00e1c MMP c\u1ee7a Facebook v\u00e0 c\u00e1c b\u00ean kh\u00f4ng ph\u1ea3i MMP (c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n n\u00f3i chung) \u0111\u1ec1u c\u00f3 v\u1ecb th\u1ebf ngang nhau trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c ph\u00e2n t\u00edch d\u1ef1a tr\u00ean c\u00e1c API ti\u1ebfp th\u1ecb c\u1ee7a Facebook. C\u1ea3 hai b\u00ean s\u1ebd s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t d\u1eef li\u1ec7u c\u00f3 s\u1eb5n t\u1eeb c\u00e1c API c\u00f4ng khai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00ednh v\u00ec l\u00fd do n\u00e0y, SDK c\u1ee7a Tenjin \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p s\u1eb5n&nbsp;<a href=\"https:\/\/docs.tenjin.com\/en\/tracking\/sk_adnetwork.html\">h\u1ed7 tr\u1ee3<\/a>&nbsp;\u0111\u1ed1i v\u1edbi SKAdnetwork, gi\u00fap c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p v\u1edbi Facebook v\u00e0 Apple.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B\u00e1o c\u00e1o<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea5t c\u1ea3 c\u00e1c MMP s\u1ebd kh\u00f4ng c\u00f2n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 theo nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng nh\u01b0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng, ROI v\u00e0 LTV cho c\u00e1c chi\u1ebfn d\u1ecbch Facebook SKAdNetwork.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c ch\u1ec9 s\u1ed1 Facebook thu \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c tri\u1ec3n khai SKAdNetwork theo m\u00f4 h\u00ecnh iOS 14.5 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p, v\u1ed1n \u0111\u01b0\u1ee3c c\u00f4ng khai cho b\u1ea5t k\u1ef3 nh\u00e0 ph\u00e1t tri\u1ec3n ho\u1eb7c b\u00ean th\u1ee9 ba n\u00e0o c\u00f3 quy\u1ec1n truy c\u1eadp. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y s\u1ef1 thay \u0111\u1ed5i trong m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 ti\u00eau chu\u1ea9n hi\u1ec7n nay do nh\u1eefng thay \u0111\u1ed5i trong ph\u01b0\u01a1ng ph\u00e1p g\u00e1n ngu\u1ed3n g\u1ed1c \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch \u1edf tr\u00ean, nh\u01b0ng ph\u1ea7n l\u1edbn vi\u1ec7c g\u00e1n ngu\u1ed3n g\u1ed1c s\u1ebd do Apple ki\u1ec3m so\u00e1t \u0111\u1ed1i v\u1edbi Facebook v\u00e0 ch\u1ec9 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u1edf c\u1ea5p \u0111\u1ed9 t\u1ed5ng h\u1ee3p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Xin nh\u1eafc nh\u1edf m\u1ed9t c\u00e1ch th\u00e2n thi\u1ec7n r\u1eb1ng,&nbsp;<a href=\"https:\/\/blog.tenjin.com\/ios-14-5-measure-skadnetwork-conversion-values-for-free\/\">Kh\u00e1ch h\u00e0ng c\u1ee7a Tenjin kh\u00f4ng ph\u1ea3i tr\u1ea3 ph\u00ed cho d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p v\u00e0 d\u1eef li\u1ec7u SKAdNetwork<\/a>, v\u00ec v\u1eady v\u1ec1 c\u01a1 b\u1ea3n, vi\u1ec7c \u0111o l\u01b0\u1eddng qua SKAdNetwork tr\u00ean Facebook l\u00e0 mi\u1ec5n ph\u00ed. Ngo\u00e0i ra, n\u1ebfu Facebook chia s\u1ebb c\u00e1c gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i th\u00f4ng qua m\u1ed9t API c\u00f4ng khai, kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i s\u1ebd c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh LTV v\u00e0 ROI nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a&nbsp;<a href=\"https:\/\/blog.tenjin.com\/attribution-modeling-ios\/\">M\u00f4 h\u00ecnh quy thu\u1ed9c<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>T\u1ed1i \u01b0u h\u00f3a<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook cung c\u1ea5p cho nh\u00e0 qu\u1ea3ng c\u00e1o ba t\u00f9y ch\u1ecdn s\u1ea3n ph\u1ea9m \u0111\u1ec3 g\u1eedi c\u00e1c s\u1ef1 ki\u1ec7n t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch (<a href=\"https:\/\/www.facebook.com\/business\/help\/670955636925518\">ngu\u1ed3n<\/a>):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ed9 c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m (SDK) c\u1ee7a Facebook<\/li>\n\n\n\n<li>Nh\u1eadp d\u1eef li\u1ec7u t\u1eeb m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u1ed1i t\u00e1c<\/li>\n\n\n\n<li>T\u00f9y ch\u1ec9nh th\u00f4ng qua m\u00e1y ch\u1ee7 \u1ee9ng d\u1ee5ng<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin s\u1eed d\u1ee5ng t\u00f9y ch\u1ecdn t\u00f9y ch\u1ec9nh \u0111\u1ec3 t\u1ea1o l\u01b0\u1ee3c \u0111\u1ed3 Gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Facebook. T\u1ea5t c\u1ea3 c\u00e1c thao t\u00e1c n\u00e0y \u0111\u1ec1u d\u1eabn \u0111\u1ebfn c\u00f9ng m\u1ed9t k\u1ebft qu\u1ea3 t\u00edch h\u1ee3p, b\u1ea5t k\u1ec3 tr\u1ea1ng th\u00e1i \u0111\u1ed9c quy\u1ec1n c\u1ee7a MMP l\u00e0 g\u00ec. T\u00f9y ch\u1ecdn t\u00f9y ch\u1ec9nh n\u00e0y h\u1ed7 tr\u1ee3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t (MAI);<\/li>\n\n\n\n<li>S\u1ef1 ki\u1ec7n \u1ee9ng d\u1ee5ng (AEO);<\/li>\n\n\n\n<li>Gi\u00e1 tr\u1ecb (VO);<\/li>\n\n\n\n<li>C\u00e0i \u0111\u1eb7t th\u00f4ng qua c\u00e1c s\u1ef1 ki\u1ec7n \u1ee9ng d\u1ee5ng (MAI th\u00f4ng qua c\u00e1c s\u1ef1 ki\u1ec7n \u1ee9ng d\u1ee5ng).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t thay \u0111\u1ed5i l\u1edbn \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng iOS \u2014 ch\u00ednh v\u00ec v\u1eady, t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng c\u1ee7a Tenjin \u0111\u1ec1u \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o chuy\u00ean bi\u1ec7t nh\u1eb1m h\u1ed7 tr\u1ee3 qu\u00fd v\u1ecb trong qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 \u0111\u0103ng k\u00fd tham gia kh\u00f3a \u0111\u00e0o t\u1ea1o, b\u1ea1n ch\u1ec9 c\u1ea7n g\u1eedi email cho ch\u00fang t\u00f4i theo \u0111\u1ecba ch\u1ec9&nbsp;<a href=\"mailto:support@tenjin.com\">support@tenjin.com<\/a>&nbsp;v\u1edbi \u2018<strong>#519 Gi\u1edbi thi\u1ec7u v\u1ec1 h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng SKAdNetwork c\u1ee7a Facebook<\/strong>\u2019 trong ti\u00eau \u0111\u1ec1 email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SKAdNetwork c\u1ee7a Apple \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n b\u1ed1i c\u1ea3nh ph\u00e2n t\u00edch di \u0111\u1ed9ng, v\u00e0 s\u1ebd c\u00f2n c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i h\u01a1n n\u1eefa trong c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng trong b\u1ed1i c\u1ea3nh m\u1edbi n\u00e0y. S\u1ef1 thay \u0111\u1ed5i vai tr\u00f2 c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o (MMP) l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. Tenjin \u0111ang ch\u1ee7 \u0111\u1ed9ng \u0111\u00f3n nh\u1eadn s\u1ef1 thay \u0111\u1ed5i n\u00e0y v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ed5i m\u1edbi \u0111\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c m\u1edbi.<\/p>","protected":false},"excerpt":{"rendered":"<p>The introduction of SKAdNetwork significantly changed the role Facebook MMPs (Mobile Measurement Partners) play within the mobile ecosystem. At this point, there is no difference between using Facebook MMPs and the tools that Facebook is providing publicly. We believe that iOS 14.5 and SKAdNetwork leveled the playing field for everyone involved in advertising measurement and&#8230;<\/p>","protected":false},"author":11,"featured_media":8466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,10],"tags":[],"class_list":["post-8465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends","category-skadnetwork"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook MMPs IOS 14.5 | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook MMPs IOS 14.5 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"The introduction of SKAdNetwork significantly changed the role Facebook MMPs (Mobile Measurement Partners) play within the mobile ecosystem. At this point, there is no difference between using Facebook MMPs and the tools that Facebook is providing publicly. 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