{"id":8492,"date":"2021-01-28T07:11:00","date_gmt":"2021-01-28T07:11:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8492"},"modified":"2026-04-14T08:51:05","modified_gmt":"2026-04-14T08:51:05","slug":"hypercasual-benchmark-2021-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/hypercasual-benchmark-2021-report\/","title":{"rendered":"B\u00e1o c\u00e1o Ti\u00eau chu\u1ea9n Hyper-Casual 2021 m\u1edbi \u0111\u00e3 c\u00f3 m\u1eb7t!"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=1024%2C307&#038;ssl=1\" alt=\"T\u1eeb Hyper sang Hybrid v\u00e0o n\u0103m 2024 \u2013 Chi ti\u00eau qu\u1ea3ng c\u00e1o &amp; CPI theo n\u1ec1n t\u1ea3ng, m\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 x\u1ebfp h\u1ea1ng theo qu\u1ed1c gia\" class=\"wp-image-11076\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ch\u00fang t\u00f4i \u0111\u00e3 c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng th\u1ec3 lo\u1ea1i game si\u00eau casual n\u0103m 2021, m\u00e0 qu\u00fd v\u1ecb c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng \u1edf ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y. B\u00e1o c\u00e1o cung c\u1ea5p c\u00e1c ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 n\u1ec1n t\u1ea3ng, ch\u1ec9 s\u1ed1 CPI c\u1ee7a 10 qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u v\u00e0 c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o, c\u0169ng nh\u01b0 danh s\u00e1ch 10 m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u theo chi ti\u00eau qu\u1ea3ng c\u00e1o v\u00e0 doanh thu qu\u1ea3ng c\u00e1o.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u0103m 2020 kh\u00f4ng thi\u1ebfu nh\u1eefng s\u1ef1 ki\u1ec7n mang t\u00ednh b\u01b0\u1edbc ngo\u1eb7t, bao g\u1ed3m \u0111\u1ea1i d\u1ecbch COVID-19 v\u00e0 th\u00f4ng b\u00e1o c\u1ee7a Apple t\u1ea1i WWDC 2020 v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c quy \u0111\u1ecbnh m\u1edbi v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0, khi\u1ebfn h\u1ec7 sinh th\u00e1i di \u0111\u1ed9ng tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng. M\u1ee5c ti\u00eau c\u1ee7a b\u00e1o c\u00e1o n\u00e0y l\u00e0 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ti\u1ebfp t\u1ee5c \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin ph\u00e2n t\u00edch quan tr\u1ecdng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng n\u1ed9i dung b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y trong b\u00e1o c\u00e1o:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>M\u1ea1ng qu\u1ea3ng c\u00e1o n\u00e0o \u0111\u1ee9ng \u0111\u1ea7u v\u1ec1 doanh thu qu\u1ea3ng c\u00e1o?<\/li>\n\n\n\n<li>Ch\u1ec9 s\u1ed1 CPI trung v\u1ecb theo n\u1ec1n t\u1ea3ng so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc l\u00e0 bao nhi\u00eau?<\/li>\n\n\n\n<li>D\u1ecbch Covid-19 \u0111\u00e3 t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn chi ti\u00eau qu\u1ea3ng c\u00e1o theo t\u1eebng n\u1ec1n t\u1ea3ng?<\/li>\n\n\n\n<li>Qu\u1ed1c gia n\u00e0o \u0111\u1ee9ng \u0111\u1ea7u v\u1ec1 ch\u1ec9 s\u1ed1 CPI trung v\u1ecb theo c\u00e1c kho\u1ea3ng th\u1eddi gian Android v\u00e0 iOS?<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/blog.tenjin.com\/hypercasual-benchmark-2021-report\/\" style=\"background-color:#6bb4e1\">T\u1ea3i b\u00e1o c\u00e1o<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We\u2019ve released our hyper-casual benchmark report for 2021 that you can download below. We provide platform insights, CPI for Top 10 countries and ad networks, and the Top 10 ad networks per ad spend and ad revenue. 2020 had no shortage of momentous events, including COVID-19 and Apple\u2019s announcement at WWDC 2020 to introduce new&#8230;<\/p>","protected":false},"author":9,"featured_media":8493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-Casual Benchmark Report | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore the 2021 hyper-casual benchmark report with insights into CPI, retention, monetization, and market trends across mobile games.\" \/>\n<meta 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