{"id":8497,"date":"2020-12-08T07:17:00","date_gmt":"2020-12-08T07:17:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8497"},"modified":"2026-04-14T08:50:22","modified_gmt":"2026-04-14T08:50:22","slug":"attribution-2021","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/attribution-2021\/","title":{"rendered":"Ghi nh\u1eadn \u0111\u00f3ng g\u00f3p trong n\u0103m 2021: Nh\u1eefng g\u00ec s\u1ebd v\u00e0 s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p class=\"wp-block-paragraph\">C\u00e1c thay \u0111\u1ed5i c\u1ee7a iOS 14 n\u0103m 2021 s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. M\u1eb7c d\u00f9 c\u00e1c thay \u0111\u1ed5i n\u00e0y s\u1eafp \u0111\u01b0\u1ee3c tri\u1ec3n khai, v\u1eabn ch\u01b0a c\u00f3 s\u1ef1 \u0111\u1ed3ng thu\u1eadn chung v\u1ec1 h\u00ecnh th\u1ee9c c\u1ee7a ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb s\u1ebd nh\u01b0 th\u1ebf n\u00e0o. H\u00f4m nay, t\u00f4i s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng quan ni\u1ec7m sai l\u1ea7m m\u00e0 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n \u0111ang b\u00e0n lu\u1eadn v\u00e0 \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 c\u1ee7a m\u00ecnh k\u00e8m theo c\u00e1c khuy\u1ebfn ngh\u1ecb.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?resize=1024%2C512&#038;ssl=1\" alt=\"\" class=\"wp-image-9010\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?resize=1024%2C512&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?resize=1536%2C768&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?w=2048&amp;ssl=1 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1) C\u00e1ch ti\u1ebfp c\u1eadn th\u1edd \u01a1: Kh\u00f4ng c\u00f3 g\u00ec s\u1ebd thay \u0111\u1ed5i.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea5t c\u1ea3 c\u00e1c d\u1ea5u hi\u1ec7u \u0111\u1ec1u cho th\u1ea5y s\u1ef1 thay \u0111\u1ed5i l\u1edbn. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 trong ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a SANs (M\u1ea1ng t\u1ef1 g\u00e1n) \u0111ang gi\u1ea3m d\u1ea7n (ngu\u1ed3n:&nbsp;<a href=\"https:\/\/madv.substack.com\/p\/idfa0-the-time-is-now\">MADV \u2013 IDFA0, \u0111\u00e3 \u0111\u1ebfn l\u00fac r\u1ed3i.<\/a>)<\/li>\n\n\n\n<li>Gi\u00e1 c\u1ea3 cho vi\u1ec7c x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c s\u1ebd thay \u0111\u1ed5i (ngu\u1ed3n:&nbsp;<a href=\"https:\/\/tenjin.com\/vi\/blog\/mmps-stop-charging-for-attributed-installs-ios-14\/\">MMPs n\u00ean ng\u1eebng t\u00ednh ph\u00ed cho c\u00e1c l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c ghi nh\u1eadn.<\/a>)<\/li>\n\n\n\n<li>Doanh thu qu\u1ea3ng c\u00e1o s\u1ebd gi\u1ea3m (ngu\u1ed3n:&nbsp;<a href=\"https:\/\/www.facebook.com\/audiencenetwork\/news-and-insights\/preparing-audience-network-for-ios14\">D\u1ef1 \u00e1n FAN 50% ghi nh\u1eadn s\u1ef1 s\u1ee5t gi\u1ea3m doanh thu qu\u1ea3ng c\u00e1o sau c\u00e1c thay \u0111\u1ed5i c\u1ee7a iOS 14.<\/a>)<\/li>\n\n\n\n<li>H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng s\u1ebd thay \u0111\u1ed5i (ngu\u1ed3n:&nbsp;<a href=\"https:\/\/mobiledevmemo.com\/consumer-behavior-changes-in-ios-14\/\">C\u00e1ch iOS 14 c\u00f3 th\u1ec3 thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/a>)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c SAN \u0111\u1ec1u s\u1ebd t\u00edch h\u1ee3p SKAdNetwork khi c\u00e1c thay \u0111\u1ed5i m\u1edbi c\u1ee7a iOS 14 \u0111\u01b0\u1ee3c tri\u1ec3n khai. N\u1ebfu h\u1ecd ti\u1ebfp t\u1ee5c g\u00e1n ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua IDFA, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n s\u1ebd th\u1ea5y s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c g\u00e1n cho h\u1ecd gi\u1ea3m kho\u1ea3ng 80%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Khuy\u1ebfn ngh\u1ecb<\/strong>: H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n hi\u1ec3u r\u00f5 lo\u1ea1i quy tr\u00ecnh ghi nh\u1eadn (attribution) m\u00e0 m\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng. M\u1ed9t s\u1ed1 m\u1ea1ng qu\u1ea3ng c\u00e1o \u0111\u00e3 h\u1ed7 tr\u1ee3 SKAdNetwork, nh\u01b0ng b\u1ea1n c\u1ea7n li\u00ean h\u1ec7 v\u1edbi Qu\u1ea3n l\u00fd T\u00e0i kho\u1ea3n (AM) c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u1ea5p quy\u1ec1n truy c\u1eadp. Khi iOS 14 \u0111\u01b0\u1ee3c tri\u1ec3n khai, h\u00e3y \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i c\u1ea7n thi\u1ebft trong chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) T\u1ef7 l\u1ec7 \u0111\u0103ng k\u00fd tham gia c\u1ee7a ATT s\u1ebd \u0111\u1ee7 cao \u0111\u1ec3 s\u1eed d\u1ee5ng IDFA.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tenjin.com\/vi\/blog\/ios-14-attribution-san\/\">C\u00e1c \u01b0\u1edbc t\u00ednh c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y<\/a>&nbsp;Ch\u1ec9 c\u00f3 20% ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u1ed3ng \u00fd cho ph\u00e9p theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd.&nbsp;<a href=\"https:\/\/mobiledevmemo.com\/mobile-advertising-without-the-idfa-a-comprehensive-overview\/\">C\u1ed9ng \u0111\u1ed3ng MobileDevMemo cho r\u1eb1ng&nbsp;<\/a>C\u00f9ng m\u1ee9c ho\u1eb7c th\u1eadm ch\u00ed th\u1ea5p h\u01a1n; t\u1ef7 l\u1ec7 \u0111\u0103ng k\u00fd t\u1ef1 nguy\u1ec7n d\u1ef1 ki\u1ebfn dao \u0111\u1ed9ng t\u1eeb 10% \u0111\u1ebfn 19%. Kh\u00f3 c\u00f3 kh\u1ea3 n\u0103ng c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 c\u00e1c con s\u1ed1 n\u00e0y th\u00f4ng qua c\u00e1c c\u01a1 ch\u1ebf trong \u1ee9ng d\u1ee5ng. H\u01a1n n\u1eefa, c\u00f3 lo ng\u1ea1i r\u1eb1ng vi\u1ec7c th\u00eam c\u00e1c c\u1eeda s\u1ed5 pop-up s\u1ebd \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Khuy\u1ebfn ngh\u1ecb<\/strong>Khi l\u1eadp k\u1ebf ho\u1ea1ch cho b\u1ed9 c\u00f4ng ngh\u1ec7 (tech stack) n\u0103m 2021, h\u00e3y chu\u1ea9n b\u1ecb cho m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 IDFA kh\u00f4ng c\u00f2n t\u1ed3n t\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3) M\u1ecdi ng\u01b0\u1eddi s\u1ebd th\u1ef1c hi\u1ec7n vi\u1ec7c x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c th\u00f4ng qua c\u00f4ng ngh\u1ec7 nh\u1eadn d\u1ea1ng d\u1ea5u v\u00e2n tay.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">X\u00e1c \u0111\u1ecbnh d\u1ea5u v\u00e2n tay d\u1ef1a tr\u00ean \u0111\u1ecba ch\u1ec9 IP v\u00e0 c\u00e1c th\u00f4ng s\u1ed1 kh\u00e1c \u0111\u01b0\u1ee3c bao g\u1ed3m trong&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/User_agent\">Tr\u00ecnh duy\u1ec7t ng\u01b0\u1eddi d\u00f9ng<\/a>M\u1ed9t s\u1ed1 nh\u00e0 xu\u1ea5t b\u1ea3n \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u00e1i s\u1eed d\u1ee5ng kh\u00e1i ni\u1ec7m n\u00e0y d\u01b0\u1edbi d\u1ea1ng m\u1ed9t lo\u1ea1i \"ph\u00e2n b\u1ed5 x\u00e1c su\u1ea5t\" m\u1edbi, ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 thay \u0111\u1ed5i c\u00e1ch di\u1ec5n \u0111\u1ea1t c\u00e1c thu\u1eadt ng\u1eef c\u0169 b\u1eb1ng nh\u1eefng thu\u1eadt ng\u1eef m\u1edbi. H\u00e3y c\u1ea9n th\u1eadn khi hi\u1ec3u kh\u00e1i ni\u1ec7m n\u00e0y v\u00e0 x\u00e1c minh ch\u00ednh x\u00e1c \u00fd ngh\u0129a c\u1ee7a \"x\u00e1c su\u1ea5t\" l\u00e0 g\u00ec.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hai \u0111i\u1ec1u n\u1eefa c\u1ea7n l\u01b0u \u00fd khi ch\u00fang ta th\u1ea3o lu\u1eadn v\u1ec1 vi\u1ec7c x\u00e1c \u0111\u1ecbnh d\u1ea5u v\u00e2n tay:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hi\u1ec7n t\u1ea1i, vi\u1ec7c nh\u1eadn d\u1ea1ng d\u1ea5u v\u00e2n tay l\u00e0 ph\u01b0\u01a1ng ph\u00e1p duy nh\u1ea5t m\u00e0 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng truy c\u1eadp t\u1eeb web \u0111\u1ebfn \u1ee9ng d\u1ee5ng.<\/li>\n\n\n\n<li>C\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i (SAN) nh\u01b0 Facebook, Google, Snapchat v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c c\u00f3 kh\u1ea3 n\u0103ng cao s\u1ebd \u00e1p d\u1ee5ng SKAdNetwork thay v\u00ec s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p nh\u1eadn d\u1ea1ng d\u1ea5u v\u00e2n tay (fingerprint). Do \u0111\u00f3, c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n s\u1ebd c\u1ea7n ph\u1ea3i \u0111\u1ed1i chi\u1ebfu d\u1eef li\u1ec7u t\u1eeb c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o kh\u00e1c nhau.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang ta s\u1ebd ph\u1ea3i ch\u1edd xem ph\u1ea3n \u1ee9ng ch\u00ednh th\u1ee9c c\u1ee7a Apple khi b\u1ea3n c\u1eadp nh\u1eadt iOS 14 \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh v\u00e0o n\u0103m 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110\u1ec1 xu\u1ea5t c\u1ee7a ch\u00fang t\u00f4i<\/strong>H\u00e3y c\u1ea9n th\u1eadn v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng l\u1ea1i c\u00e1c thu\u1eadt ng\u1eef c\u0169. Chu\u1ea9n b\u1ecb m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 bao g\u1ed3m c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o ch\u1ec9 th\u1ef1c hi\u1ec7n \u0111\u1ecbnh danh d\u1ea5u v\u00e2n tay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4) G\u00e1n ngu\u1ed3n g\u1ed1c th\u00f4ng qua ID ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u00ean th\u1ee9 ba<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u1ec7n t\u1ea1i, Apple ch\u01b0a c\u00f3 b\u1ea5t k\u1ef3 d\u1ea5u hi\u1ec7u n\u00e0o cho th\u1ea5y c\u00e1c ID c\u1ee7a b\u00ean th\u1ee9 ba s\u1ebd \u0111\u01b0\u1ee3c ph\u00e9p theo d\u00f5i qua c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh kh\u00e1c nhau. C\u00f3 kh\u1ea3 n\u0103ng cao tr\u00f2 ch\u01a1i c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb t\u1eeb ch\u1ed1i n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ho\u1eb7c t\u00edch h\u1ee3p SDK s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0y \u1edf ph\u00eda sau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple g\u1ea7n \u0111\u00e2y \u0111\u00e3 c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.&nbsp;<a href=\"https:\/\/developer.apple.com\/app-store\/app-privacy-details\/\">\u0110i\u1ec1u kho\u1ea3n b\u1ea3o m\u1eadt c\u1ee7a App Store<\/a>, cho th\u1ea5y r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t ID c\u1ee7a b\u00ean th\u1ee9 ba c\u00f3 kh\u1ea3 n\u0103ng theo d\u00f5i qua c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n s\u1ebd&nbsp;<em>KH\u00d4NG<\/em>&nbsp;\u0110\u01b0\u1ee3c ch\u1ea5p nh\u1eadn. Ng\u01b0\u1eddi d\u00f9ng c\u1ea7n ph\u1ea3i \u0111\u1ed3ng \u00fd r\u00f5 r\u00e0ng th\u00f4ng qua ATT r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 chia s\u1ebb d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o ID n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 kh\u1edbp v\u1edbi d\u1eef li\u1ec7u \u0111\u00f3 khi c\u00e0i \u0111\u1eb7t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Ff77hxzhnQaJkJXJM7ZwaufyI075QthJSYZXrSpPkBhTbFKJVOSFHIyCsyVH_pV6uZD1c86hQhSbcNBadf_NONARDyfqPtzf7FYY45Yb7y-psHlMgM3oTo8wT0YXeeEF6naeUkHH\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Trang tr\u00ecnh chi\u1ebfu t\u1eeb bu\u1ed5i thuy\u1ebft tr\u00ecnh WWDC 2020<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110\u1ec1 xu\u1ea5t c\u1ee7a ch\u00fang t\u00f4i<\/strong>Ch\u1ec9 s\u1eed d\u1ee5ng ID c\u1ee7a b\u00ean th\u1ee9 ba cho ph\u00e2n t\u00edch \u1ee9ng d\u1ee5ng n\u1ed9i b\u1ed9 v\u00e0 kh\u00f4ng c\u1ed1 g\u1eafng s\u1eed d\u1ee5ng n\u00f3 cho vi\u1ec7c x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c gi\u1eefa c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a nh\u00e0 ph\u00e1t h\u00e0nh kh\u00e1c nhau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5) G\u00e1n ngu\u1ed3n th\u00f4ng qua IDFV<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/developer.apple.com\/documentation\/uikit\/uidevice\/1620059-identifierforvendor\">M\u00e3 \u0111\u1ecbnh danh IDFV<\/a>&nbsp;N\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng trong c\u00e1c \u1ee9ng d\u1ee5ng thu\u1ed9c c\u00f9ng m\u1ed9t nh\u00e0 ph\u00e1t h\u00e0nh. N\u00f3 kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho vi\u1ec7c x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng th\u00f4ng th\u01b0\u1eddng gi\u1eefa c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c n\u00eau r\u00f5 trong&nbsp;<a href=\"https:\/\/developer.apple.com\/app-store\/user-privacy-and-data-use\/\">T\u00e0i li\u1ec7u v\u1ec1 S\u1eed d\u1ee5ng D\u1eef li\u1ec7u v\u00e0 Quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a Apple<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00ean APP_PUB1, v\u00e0 m\u00e3 IDFV c\u1ee7a h\u1ecd l\u00e0 IDFV_APP_PUB1.<\/li>\n\n\n\n<li>H\u1ecd nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n<li>H\u1ecd c\u00e0i \u0111\u1eb7t v\u00e0 kh\u1edfi ch\u1ea1y \u1ee9ng d\u1ee5ng APP2, v\u00e0 m\u00e3 \u0111\u1ecbnh danh thi\u1ebft b\u1ecb (IDFV) c\u1ee7a h\u1ecd l\u00e0 IDFV_APP_PUB2.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng c\u00f3 ID chung n\u00e0o \u1edf \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c kh\u1edbp d\u1eef li\u1ec7u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao IDFV ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng n\u1ebfu b\u1ea1n th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o ch\u00e9o (c\u1ea3 hai \u1ee9ng d\u1ee5ng \u0111\u1ec1u \u0111\u1ebfn t\u1eeb c\u00f9ng m\u1ed9t nh\u00e0 cung c\u1ea5p c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110\u1ec1 xu\u1ea5t c\u1ee7a ch\u00fang t\u00f4i<\/strong>Ch\u1ec9 s\u1eed d\u1ee5ng IDFV cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ch\u00e9o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?resize=1024%2C512&#038;ssl=1\" alt=\"\" class=\"wp-image-9011\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?resize=1024%2C512&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?resize=1536%2C768&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?w=2048&amp;ssl=1 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1) M\u00f4 h\u00ecnh h\u00f3a h\u1ed7n h\u1ee3p ti\u1ebfp th\u1ecb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00f4 h\u00ecnh h\u00f3a h\u1ed7n h\u1ee3p ti\u1ebfp th\u1ecb<\/strong>&nbsp;l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch s\u1eed d\u1ee5ng th\u00f4ng tin l\u1ecbch s\u1eed, ch\u1eb3ng h\u1ea1n nh\u01b0 d\u1eef li\u1ec7u \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c chia s\u1ebb v\u00e0 d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 c\u1ee7a c\u00e1c c\u00f4ng ty, \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00e1c nhau \u0111\u1ed1i v\u1edbi doanh s\u1ed1 b\u00e1n h\u00e0ng (ngu\u1ed3n:&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Marketing_mix_modeling\">Wikipedia<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0\u1ee3c \u0111i\u1ec3m l\u1edbn nh\u1ea5t c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0 n\u00f3 \u0111\u00f2i h\u1ecfi m\u1ed9t l\u01b0\u1ee3ng th\u1eddi gian \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 thu th\u1eadp \u0111\u1ee7 d\u1eef li\u1ec7u nh\u1eb1m cung c\u1ea5p nh\u1eefng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Ngo\u00e0i ra, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y kh\u00f4ng h\u1ed7 tr\u1ee3 c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng nh\u01b0 ROI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n l\u1edbn truy\u1ec1n th\u1ed1ng \u0111\u00e3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 \u0111o l\u01b0\u1eddng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. \u0110\u1ed1i v\u1edbi ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t, n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p v\u00ec c\u00e1c \u0111\u1ed9i ng\u0169 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) c\u1ea7n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) SKAdNetwork<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\"><strong>M\u1ea1ng l\u01b0\u1edbi SKAd<\/strong><\/a>&nbsp;l\u00e0 m\u1ed9t khung c\u00f4ng ngh\u1ec7 m\u1edbi do Apple ph\u00e1t tri\u1ec3n nh\u1eb1m cung c\u1ea5p kh\u1ea3 n\u0103ng theo d\u00f5i t\u1eadp trung v\u00e0o quy\u1ec1n ri\u00eang t\u01b0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc h\u1ebft, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111\u00e3 \u0111\u1ecdc h\u01b0\u1edbng d\u1eabn m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00f9ng Kevin Bravo-\u00a0<a href=\"https:\/\/blog.tenjin.com\/ios-14-mmp-free-publisher-guide\/\">H\u01b0\u1edbng d\u1eabn cho nh\u00e0 xu\u1ea5t b\u1ea3n kh\u00f4ng s\u1eed d\u1ee5ng MMP tr\u00ean iOS 14<\/a>N\u00f3 gi\u1ea3i th\u00edch chi ti\u1ebft c\u00e1ch SKAdNetwork ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ee9 hai, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n hi\u1ec3u c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u00e1o c\u00e1o SKAdNetwork. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng g\u00ec c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111ang quen thu\u1ed9c hi\u1ec7n nay. V\u00ed d\u1ee5, c\u00e1c t\u00ednh n\u0103ng nh\u01b0 ph\u00e2n t\u00edch nh\u00f3m (cohort analysis) s\u1ebd kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. Th\u00f4ng tin chi ti\u1ebft h\u01a1n trong&nbsp;<a href=\"https:\/\/tenjin.com\/vi\/blog\/ios14-prep-for-google-facebook\/\">Tenjin Training \u2013 Xem x\u00e9t l\u1ea1i ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng cho Google v\u00e0 Facebook<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u01b0u \u00fd: Ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp theo \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Tenjin v\u00e0 ch\u1ec9 \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ed9c quy\u1ec1n cho kh\u00e1ch h\u00e0ng c\u1ee7a Tenjin.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3) M\u00f4 h\u00ecnh quy thu\u1ed9c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tenjin.com\/vi\/blog\/attribution-modeling-ios\/\"><strong>M\u00f4 h\u00ecnh quy thu\u1ed9c<\/strong><\/a>&nbsp;\u2013 Ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean nhi\u1ec1u t\u00edn hi\u1ec7u. Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng \u0111\u01b0\u1ee3c g\u00e1n cho m\u1ed9t chi\u1ebfn d\u1ecbch v\u1edbi x\u00e1c su\u1ea5t 100% (theo c\u00e1ch x\u00e1c \u0111\u1ecbnh). M\u1ed9t ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u00e1n cho nhi\u1ec1u chi\u1ebfn d\u1ecbch. M\u1ed7i chi\u1ebfn d\u1ecbch s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m x\u00e1c su\u1ea5t kh\u00e1c nhau d\u1ef1a tr\u00ean \u0111\u1ed9 m\u1ea1nh c\u1ee7a c\u00e1c t\u00edn hi\u1ec7u x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1eef li\u1ec7u m\u00f4 h\u00ecnh h\u00f3a quy thu\u1ed9c \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ed1i chi\u1ebfu v\u1edbi d\u1eef li\u1ec7u t\u1eeb ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c quy thu\u1ed9c th\u00f4ng qua quy tr\u00ecnh quy thu\u1ed9c x\u00e1c \u0111\u1ecbnh. N\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng nhi\u1ec1u b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u01b0 trong c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd quy thu\u1ed9c (MMP) kh\u00e1c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4 h\u00ecnh h\u00f3a quy thu\u1ed9c s\u1eed d\u1ee5ng SKAdNetwork l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n d\u1eef li\u1ec7u ch\u00ednh \u0111\u1ec3 th\u1ef1c hi\u1ec7n quy thu\u1ed9c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5, c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u1eabn duy tr\u00ec t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean \u0111\u1ea7u t\u01b0 (ROI) c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e3 c\u00f3 s\u1eb5n tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0\u1ee3c \u0111i\u1ec3m so v\u1edbi ph\u01b0\u01a1ng ph\u00e1p g\u00e1n hi\u1ec7n t\u1ea1i l\u00e0 b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 xem d\u1eef li\u1ec7u sau 24 gi\u1edd. \u0110i\u1ec1u n\u00e0y l\u00e0 do c\u00e1c h\u1ea1n ch\u1ebf trong b\u00e1o c\u00e1o c\u1ee7a SKAdNetwork, \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch nh\u01b0 sau:\u00a0<a href=\"https:\/\/blog.tenjin.com\/ios-14-mmp-free-publisher-guide\/\">\u1edf \u0111\u00e2y<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu\u1ed1i c\u00f9ng, Tenjin khuy\u1ebfn kh\u00edch b\u1ea1n t\u1ef1 t\u00ecm hi\u1ec3u k\u1ef9 l\u01b0\u1ee1ng khi l\u1ef1a ch\u1ecdn lo\u1ea1i m\u00f4 h\u00ecnh quy thu\u1ed9c ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a m\u00ecnh. H\u00e3y th\u1eb3ng th\u1eafn v\u00e0 \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi kh\u00f3 kh\u0103n cho nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00e2n t\u00edch di \u0111\u1ed9ng (MMP) c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o cho ch\u00fang t\u00f4i, vui l\u00f2ng g\u1eedi email \u0111\u1ebfn info@tenjin.com.<\/p>","protected":false},"excerpt":{"rendered":"<p>2021 iOS 14 changes are going to change businesses around the world. Even though the changes are coming very soon, there is no common understanding of what marketing analytics will look like. Today I\u2019ll talk about the myths publishers are discussing and give my evaluation with recommendations. 1) Blind eye approach: Nothing will change All&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8497","post","type-post","status-publish","format-standard","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Attribution in 2021 | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore the state of mobile attribution in 2021, key industry trends, privacy changes, and strategies for measuring marketing performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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