{"id":8508,"date":"2020-11-17T07:25:00","date_gmt":"2020-11-17T07:25:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8508"},"modified":"2026-04-14T08:49:39","modified_gmt":"2026-04-14T08:49:39","slug":"case-study-gamejam","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/case-study-gamejam\/","title":{"rendered":"Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p: T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI) c\u1ee7a Gamejam +32% th\u00f4ng qua API Ch\u1ec9 s\u1ed1 B\u00e1o c\u00e1o"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><br>Ch\u00fang t\u00f4i chia s\u1ebb nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p m\u1edbi nh\u1ea5t c\u1ee7a m\u00ecnh v\u1edbi nh\u00e0 ph\u00e1t tri\u1ec3n game Vi\u1ec7t Nam, Gamejam. Ch\u00fang t\u00f4i th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch m\u1ed9t \u0111\u1ed9i ng\u0169 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng nh\u1ecf \u0111\u00e3 h\u1ecdc c\u00e1ch qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch m\u00e0 kh\u00f4ng c\u1ea7n d\u00e0nh qu\u00e1 nhi\u1ec1u th\u1eddi gian cho nhi\u1ec7m v\u1ee5 n\u00e0y. \u0110\u1ed9i ng\u0169 n\u00e0y c\u1ea7n t\u00ecm m\u1ed9t gi\u1ea3i ph\u00e1p t\u1eadp trung v\u00e0o t\u1ed1i \u01b0u h\u00f3a t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1eb7t gi\u00e1 th\u1ea7u. H\u1ecd \u0111\u00e3 t\u00edch h\u1ee3p API B\u00e1o c\u00e1o Ch\u1ec9 s\u1ed1 Mi\u1ec5n ph\u00ed c\u1ee7a Tenjin \u0111\u1ec3 b\u1ed5 sung d\u1eef li\u1ec7u nh\u00f3m ng\u01b0\u1eddi d\u00f9ng t\u1eeb Tenjin v\u00e0o h\u1ec7 th\u1ed1ng BI c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Gamejam%20(1).pdf\" style=\"background-color:#6bb4e1\">T\u1ea3i xu\u1ed1ng t\u1ec7p PDF<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"humblebeginnings\">Kh\u1edfi \u0111\u1ea7u khi\u00eam t\u1ed1n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gamejam l\u00e0 m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u1ecf g\u1ed3m h\u01a1n 10 th\u00e0nh vi\u00ean \u0111\u1ebfn t\u1eeb Vi\u1ec7t Nam. V\u1edbi h\u01a1n 200 tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, Gamejam l\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n game hyper-casual ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t n\u0103m 2020. Gamejam c\u0169ng n\u1ed5i ti\u1ebfng v\u1edbi vi\u1ec7c h\u1ee3p t\u00e1c t\u1ea1o ra c\u00e1c tr\u00f2 ch\u01a1i c\u00f9ng c\u00e1c ngh\u1ec7 s\u0129 \u00e2m nh\u1ea1c n\u1ed5i ti\u1ebfng nh\u01b0 DJ Marshmello v\u00e0 Tekashi 6ix9ine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"problem\">V\u1ea5n \u0111\u1ec1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi m\u1ed9t nh\u00e0 ph\u00e1t h\u00e0nh game hyper-casual, vi\u1ec7c \u0111\u1eb7t gi\u00e1 th\u1ea7u nhanh ch\u00f3ng v\u00e0 th\u01b0\u1eddng xuy\u00ean cho c\u00e1c l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t ti\u1ec1m n\u0103ng c\u00f3 gi\u00e1 tr\u1ecb LTV cao l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. Gamejam qu\u1ea3ng c\u00e1o h\u01a1n 30 tr\u00f2 ch\u01a1i tr\u00ean h\u01a1n 10 k\u00eanh qu\u1ea3ng c\u00e1o trong c\u00e1c chi\u1ebfn d\u1ecbch t\u1ea1i 25 qu\u1ed1c gia v\u00e0 nhi\u1ec1u chi\u1ebfn d\u1ecbch kh\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra h\u01a1n 7.500 thay \u0111\u1ed5i gi\u00e1 th\u1ea7u m\u00e0 \u0111\u1ed9i ng\u0169 UA s\u1ebd ki\u1ec3m tra v\u00e0 \u0111i\u1ec1u ch\u1ec9nh h\u00e0ng ng\u00e0y. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u \u1edf m\u1ee9c \u0111\u1ed9 chi ti\u1ebft nh\u01b0 v\u1eady, nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/11\/Screenshot-2020-11-16-at-14.23.49.png?ssl=1\" alt=\"Screenshot-2020-11-16-at-14.23.49\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"solution\">Gi\u1ea3i ph\u00e1p<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gamejam \u0111\u00e3 s\u1eed d\u1ee5ng Tenjin \u0111\u1ec3 theo d\u00f5i ngu\u1ed3n g\u1ed1c v\u00e0 t\u00ednh to\u00e1n gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) t\u1eeb doanh thu qu\u1ea3ng c\u00e1o th\u00f4ng qua b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n mi\u1ec5n ph\u00ed. \u0110\u1ed9i ng\u0169 quy\u1ebft \u0111\u1ecbnh n\u00e2ng c\u1ea5p b\u1ed9 c\u00f4ng c\u1ee5 c\u1ee7a m\u00ecnh v\u00e0 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng API B\u00e1o c\u00e1o Ch\u1ec9 s\u1ed1 Tenjin \u0111\u1ec3 b\u1ed5 sung d\u1eef li\u1ec7u ROI theo nh\u00f3m ng\u01b0\u1eddi d\u00f9ng t\u1eeb Tenjin v\u00e0o h\u1ec7 th\u1ed1ng BI n\u1ed9i b\u1ed9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gamejam \u0111\u00e3 t\u00edch h\u1ee3p API B\u00e1o c\u00e1o Ch\u1ec9 s\u1ed1 Tenjin v\u1edbi h\u1ec7 th\u1ed1ng BI n\u1ed9i b\u1ed9 \u0111\u1ec3 tr\u00edch xu\u1ea5t ROI theo nh\u00f3m tr\u00ean t\u1eebng chi\u1ec1u \u0111\u1eb7t gi\u00e1 th\u1ea7u c\u00f3 s\u1eb5n. Ti\u1ebfp theo, Gamejam \u0111\u00e3 t\u1ea1o ra m\u1ed9t l\u1edbp quy t\u1eafc k\u00edch ho\u1ea1t khi qu\u1ea3ng c\u00e1o \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. V\u00ed d\u1ee5, m\u1ed9t phi\u00ean b\u1ea3n \u0111\u01a1n gi\u1ea3n c\u1ee7a quy t\u1eafc n\u00e0y \u2013 n\u1ebfu ROI &gt;50% cho chi\u1ebfn d\u1ecbch A v\u00e0o ng\u00e0y \u0111\u1ea7u ti\u00ean, t\u0103ng gi\u00e1 th\u1ea7u l\u00ean 10%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\">K\u1ebft lu\u1eadn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sau khi tri\u1ec3n khai h\u1ec7 th\u1ed1ng \u0111\u1ea5u gi\u00e1 t\u1ef1 \u0111\u1ed9ng n\u1ed9i b\u1ed9, Gamejam \u0111\u00e3 ghi nh\u1eadn t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI) t\u0103ng 321% tr\u00ean c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o h\u1ed7 tr\u1ee3 \u0111\u1ea5u gi\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u01a1n n\u1eefa, t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ea5u th\u1ea7u \u0111\u00e3 gi\u00fap Gamejam t\u00e1i c\u1ea5u tr\u00fac \u0111\u1ed9i ng\u0169 UA c\u1ee7a m\u00ecnh: trong m\u1ed9t \u0111\u1ed9i ng\u0169 ba ng\u01b0\u1eddi, ch\u1ec9 c\u00f3 m\u1ed9t ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a \u0111\u1ed9i ng\u0169 c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o n\u1ed9i dung s\u00e1ng t\u1ea1o v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Gamejam%20(1).pdf\" style=\"background-color:#6bb4e1\">T\u1ea3i xu\u1ed1ng t\u1ec7p PDF<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We share our newest case study with Vietnam game developer, Gamejam. We discuss how a small user acquisition team learned to manage campaigns without devoting significant time to the task. The team needed to find a solution that centered around optimizing their bid automation. They integrated Tenjin\u2019s free Reporting Metrics API in order to enrich&#8230;<\/p>","protected":false},"author":9,"featured_media":8344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GameJam Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"See how Gamejam used Tenjin to optimize user acquisition, improve attribution, and scale mobile game growth through data-driven insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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