{"id":8526,"date":"2020-09-22T07:44:00","date_gmt":"2020-09-22T07:44:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8526"},"modified":"2026-04-14T08:48:46","modified_gmt":"2026-04-14T08:48:46","slug":"mmps-stop-charging-for-attributed-installs-ios-14","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/mmps-stop-charging-for-attributed-installs-ios-14\/","title":{"rendered":"C\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 di \u0111\u1ed9ng (MMPs) n\u00ean ng\u1eebng t\u00ednh ph\u00ed cho c\u00e1c l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c ghi nh\u1eadn khi ng\u00e0nh c\u00f4ng nghi\u1ec7p di \u0111\u1ed9ng b\u01b0\u1edbc v\u00e0o m\u1ed9t giai \u0111o\u1ea1n m\u1edbi v\u1edbi iOS 14."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/docs.tenjin.com\/docs\/mmp\">MMP<\/a>C\u00e1c \u0111\u1ed1i t\u00e1c \u0111o l\u01b0\u1eddng di \u0111\u1ed9ng (Mobile Measurement Partners) n\u00ean t\u1eeb b\u1ecf ti\u00eau chu\u1ea9n \u0111\u1ecbnh gi\u00e1 hi\u1ec7n t\u1ea1i l\u00e0 t\u00ednh ph\u00ed theo s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0 t\u00ecm c\u00e1ch t\u1ed1t h\u01a1n \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y tr\u1edf n\u00ean r\u00f5 r\u00e0ng sau khi Apple th\u00f4ng b\u00e1o r\u1eb1ng h\u1ecd s\u1ebd ng\u1eebng h\u1ed7 tr\u1ee3 IDFA trong t\u01b0\u01a1ng lai.\u00a0<a href=\"https:\/\/developer.apple.com\/videos\/play\/wwdc2020\/10676\/\">WWDC n\u0103m nay<\/a>. C\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 theo d\u00f5i ngu\u1ed3n g\u1ed1c s\u1ebd kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c ng\u01b0\u1eddi d\u00f9ng v\u1edbi m\u1ed9t l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t n\u1eefa \u2013 do \u0111\u00f3, ch\u00fang t\u00f4i cho r\u1eb1ng vi\u1ec7c tr\u1ea3 ti\u1ec1n cho m\u1ed9t l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t c\u0169ng kh\u00f4ng c\u00f2n h\u1ee3p l\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paradigm m\u1edbi n\u00e0y \u0111\u00f2i h\u1ecfi c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng m\u1edbi, c\u00e1c m\u00f4 h\u00ecnh \u0111o l\u01b0\u1eddng m\u1edbi v\u00e0 vi\u1ec7c lo\u1ea1i b\u1ecf m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong nhi\u1ec1u b\u01b0\u1edbc h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai m\u1edbi n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gi\u00e1 c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c g\u00e1n t\u1ea1o ra nh\u1eefng b\u1ea5t l\u1ee3i h\u1ec7 th\u1ed1ng cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp (Indies) v\u00e0 ng\u0103n c\u1ea3n nhi\u1ec1u t\u1ef1a game hyper-casual ti\u1ebfp c\u1eadn quy m\u00f4 to\u00e0n c\u1ea7u.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c t\u00ednh ph\u00ed kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean kh\u1ed1i l\u01b0\u1ee3ng c\u00e0i \u0111\u1eb7t qu\u1ea3ng c\u00e1o \u0111\u00e3 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ecbnh gi\u00e1 ti\u00eau chu\u1ea9n c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o t\u1eeb khi b\u1eaft \u0111\u1ea7u. Theo quan \u0111i\u1ec3m c\u1ee7a ch\u00fang t\u00f4i, ti\u00eau chu\u1ea9n n\u00e0y \u0111\u00e3 g\u00e2y ra chi ph\u00ed c\u1ea3n tr\u1edf \u0111\u00e1ng k\u1ec3 cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp v\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n m\u1edbi n\u1ed5i trong vi\u1ec7c m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp \u0111\u0103ng k\u00fd v\u1edbi nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ghi c\u00f4ng, h\u1ecd th\u01b0\u1eddng b\u1ecb bu\u1ed9c ph\u1ea3i tham gia m\u1ed9t g\u00f3i th\u1eed nghi\u1ec7m v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u00e0i \u0111\u1eb7t h\u1ea1n ch\u1ebf tr\u00ean \u201ct\u00e0i kho\u1ea3n\u201d c\u1ee7a m\u00ecnh ho\u1eb7c k\u00fd h\u1ee3p \u0111\u1ed3ng h\u00e0ng n\u0103m. C\u00e1c chi ph\u00ed h\u1ea1n ch\u1ebf li\u00ean quan l\u00e0 qu\u00e1 cao \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n nh\u1ecf. Vi\u1ec7c tr\u1ea3 ph\u00ed h\u00e0ng th\u00e1ng $1k trong m\u1ed9t n\u0103m l\u00e0 m\u1ed9t chi ph\u00ed \u0111\u00e1ng k\u1ec3 v\u00e0 m\u1ee9c gi\u00e1 0,05 USD cho m\u1ed7i l\u1ea7n c\u00e0i \u0111\u1eb7t khi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng tr\u1edf n\u00ean kh\u00f4ng kh\u1ea3 thi.&nbsp;<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/09\/twitter_img-copy--1-.png?ssl=1\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed3ng th\u1eddi, v\u1edbi s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a&nbsp;<a href=\"https:\/\/tenjin.com\/vi\/blog\/hyper-casual-games-the-complete-developers-guide\/\">si\u00eau casual<\/a>&nbsp;Kho\u1ea3ng n\u0103m 2017 v\u00e0 s\u1ef1 gia t\u0103ng \u0111\u1ed9t bi\u1ebfn v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u00e0i \u0111\u1eb7t sau \u0111\u00f3, ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u00e3 ch\u1ee9ng ki\u1ebfn c\u00e1c MMP (Mobile Measurement Partners) t\u00ednh ph\u00ed theo m\u1ed7i l\u1ea7n c\u00e0i \u0111\u1eb7t gi\u1ea3m gi\u00e1 m\u1ed7i l\u1ea7n c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c ghi nh\u1eadn \u0111\u1ec3 \u0111\u00e1p \u1ee9ng m\u00f4 h\u00ecnh kinh t\u1ebf LTV (Lifetime Value) th\u1ea5p h\u01a1n c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng hyper-casual. M\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 n\u00e0y \u0111\u00e3 t\u1ea1o ra s\u1ef1 chia r\u1ebd gi\u1eefa c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng l\u1edbn v\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n hyper-casual. Khi c\u00e1c \u1ee9ng d\u1ee5ng hyper-casual nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 th\u1ea5p h\u01a1n cho m\u1ed7i l\u1ea7n c\u00e0i \u0111\u1eb7t, nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng l\u1edbn \u0111\u00e3 \u0111\u1eb7t c\u00e2u h\u1ecfi t\u1ea1i sao h\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng m\u1ee9c gi\u00e1 t\u01b0\u01a1ng t\u1ef1. Hi\u1ec7n nay, m\u1ed9t studio game hyper-casual t\u01b0\u01a1ng \u0111\u1ed1i th\u00e0nh c\u00f4ng v\u1edbi quy m\u00f4 1 tri\u1ec7u l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t qu\u1ea3ng c\u00e1o m\u1ed7i th\u00e1ng \u0111ang tr\u1ea3 n\u1eeda xu cho m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c ghi nh\u1eadn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ng\u00e0y nay ch\u00fang ta \u0111ang s\u1ed1ng trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp (Indies) th\u01b0\u1eddng ph\u1ea3i tr\u1ea3 ph\u00ed cao g\u1ea5p 10 l\u1ea7n so v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u00e3 c\u00f3 t\u00ean tu\u1ed5i, trong khi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n l\u1edbn l\u1ea1i b\u1ecb c\u00e1c nh\u00e0 cung c\u1ea5p t\u00ednh ph\u00ed cao h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a h\u1ecd trong l\u0129nh v\u1ef1c game casual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi xem x\u00e9t c\u00e1c ch\u1ec9 s\u1ed1 CPI, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c ghi nh\u1eadn c\u0169ng kh\u00f4ng h\u1ee3p l\u00fd \u0111\u1ed1i v\u1edbi th\u1ec3 lo\u1ea1i game hyper-casual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Gi\u00e1 trung b\u00ecnh CPI tr\u00ean m\u1ed7i n\u1ec1n t\u1ea3ng cho c\u00e1c tr\u00f2 ch\u01a1i hyper-casual trong n\u1eeda \u0111\u1ea7u n\u0103m 2020<\/strong><\/em><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/dljMZHvTNgwkbo6FlXY3pcuOsYzOH1W6L8yevC5Jv_lx48PCrqKkyuTOYAxLWBzfjKUyuw6r2wp4RXdKlKscFcnIMzwpZF_DK_Maopb68uCcp_X_gsKev9O8ZqZdqRwcPWl2XLAq\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ngu\u1ed3n<\/em>:&nbsp;<a href=\"https:\/\/resources.tenjin.com\/2020-h1-hyper-casual-benchmark-report\">B\u00e1o c\u00e1o so s\u00e1nh ng\u00e0nh game casual si\u00eau nh\u1eb9 H1 2020<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y l\u01b0u \u00fd r\u1eb1ng ph\u1ea7n l\u1edbn c\u00e1c l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t truy\u1ec1n th\u1ed1ng \u0111\u1ebfn t\u1eeb qu\u1ed1c gia c\u00f3 chi ph\u00ed CPI cao nh\u1ea5t \u2013 Hoa K\u1ef3. N\u1ebfu m\u1ed9t nh\u00e0 ph\u00e1t h\u00e0nh c\u1ea7n m\u1edf r\u1ed9ng sang c\u00e1c qu\u1ed1c gia thu\u1ed9c Tier 2 ho\u1eb7c Tier 3, h\u1ecd s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng th\u1ea5p h\u01a1n nhi\u1ec1u. Vi\u1ec7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t t\u1eeb h\u1ec7 th\u1ed1ng theo d\u00f5i (attribution) t\u1ea1o ra s\u1ef1 thi\u00ean v\u1ecb nghi\u00eam tr\u1ecdng khi c\u00e1c tr\u00f2 ch\u01a1i hyper-casual m\u1edf r\u1ed9ng quy m\u00f4 to\u00e0n c\u1ea7u. \u0110\u1ed1i v\u1edbi Android, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ph\u1ea3i chi tr\u1ea3 m\u1ed9t n\u1eeda chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng cho h\u1ec7 th\u1ed1ng theo d\u00f5i, khi\u1ebfn m\u00f4 h\u00ecnh kinh doanh tr\u1edf n\u00ean kh\u00f4ng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">G\u00e1n ngu\u1ed3n g\u1ed1c \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 th\u00f4ng d\u1ee5ng ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb khi \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trong m\u1ed9t th\u1eddi gian d\u00e0i, ch\u00fang ta \u0111\u00e3 ch\u1ee9ng ki\u1ebfn gi\u00e1 c\u00e0i \u0111\u1eb7t gi\u1ea3m d\u1ea7n, \u0111i\u1ec1u n\u00e0y x\u00e1c nh\u1eadn quan \u0111i\u1ec3m c\u1ee7a ch\u00fang t\u00f4i r\u1eb1ng ngay c\u1ea3 tr\u01b0\u1edbc khi c\u00f3 nh\u1eefng thay \u0111\u1ed5i trong iOS 14, vi\u1ec7c theo d\u00f5i ngu\u1ed3n g\u1ed1c (attribution) \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t d\u1ecbch v\u1ee5 ph\u1ed5 bi\u1ebfn v\u00e0 l\u00e0 c\u00f4ng c\u1ee5 n\u00ean \u0111\u01b0\u1ee3c cung c\u1ea5p m\u1eb7c \u0111\u1ecbnh cho h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00fang t\u00f4i kh\u00f4ng ph\u1ea3i do kh\u1ed1i l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c tri\u1ec3n khai. T\u1eeb g\u00f3c \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c (attribution) lu\u00f4n ch\u1ec9 l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u \u0111\u1ec3 ti\u1ebfp c\u1eadn Tenjin. N\u00f3 tr\u1edf th\u00e0nh m\u1ed9t d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb khi \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c nh\u01b0 doanh thu qu\u1ea3ng c\u00e1o LTV, kho d\u1eef li\u1ec7u (Data Warehouse) ho\u1eb7c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo c\u00e1c c\u00e1ch kh\u00e1c \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong m\u1ed9t s\u1ed1 kh\u00f3a \u0111\u00e0o t\u1ea1o c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1c thay \u0111\u1ed5i trong ng\u00e0nh iOS 14 \u0111\u00e3 x\u00e1c nh\u1eadn nh\u1eefng quan \u0111i\u1ec3m c\u1ee7a ch\u00fang t\u00f4i.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1eeb g\u00f3c \u0111\u1ed9 c\u1ee7a ch\u00fang t\u00f4i, t\u1ea1i Tenjin, ch\u00fang t\u00f4i ch\u01b0a bao gi\u1edd tin v\u00e0o vi\u1ec7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c ghi nh\u1eadn, v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong ng\u00e0nh ch\u1ec9 c\u00e0ng c\u1ee7ng c\u1ed1 th\u00eam quan \u0111i\u1ec3m ban \u0111\u1ea7u c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sau khi&nbsp;<a href=\"https:\/\/tenjin.com\/vi\/blog\/new-rules-of-attribution-ios-14\/\">Th\u00f4ng b\u00e1o t\u1ea1i WWDC<\/a>, r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng iOS 14 c\u1ea7n ph\u1ea3i \u0111\u1ed3ng \u00fd \u0111\u1ec3 c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o IDFA c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 khi\u1ebfn ch\u00fang t\u00f4i nh\u1eadn ra r\u1eb1ng ngay c\u1ea3 thu\u1eadt ng\u1eef \u2019c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c g\u00e1n\u2018 c\u0169ng \u0111ang d\u1ea7n bi\u1ebfn m\u1ea5t. Kh\u00f4ng c\u00f3 IDFA, b\u1ea1n kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ed9t c\u00e1ch ch\u1eafc ch\u1eafn ngu\u1ed3n qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c l\u1ea7n c\u00e0i \u0111\u1eb7t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.&nbsp;<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/09\/Screenshot-at-Sep-22-14-02-53.png?ssl=1\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook g\u1ea7n \u0111\u00e2y \u0111\u00e3 th\u00f4ng b\u00e1o r\u1eb1ng h\u1ecd s\u1ebd kh\u00f4ng y\u00eau c\u1ea7u s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh d\u00e0nh cho ng\u01b0\u1eddi d\u00f9ng iOS 14; \u0111i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c ghi nh\u1eadn truy\u1ec1n th\u1ed1ng tr\u1edf n\u00ean l\u1ed7i th\u1eddi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi ti\u00ean phong trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh n\u00e0y; do \u0111\u00f3, ch\u00fang t\u00f4i d\u1ef1 \u0111o\u00e1n s\u1ebd c\u00f3 th\u00eam nhi\u1ec1u th\u00f4ng tin t\u1eeb c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c v\u00e0o \u0111\u1ea7u n\u0103m 2021, khi Apple b\u1eaft \u0111\u1ea7u y\u00eau c\u1ea7u s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 thu th\u1eadp IDFA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u01a1n 95% kh\u00e1ch h\u00e0ng c\u1ee7a Tenjin \u0111\u00e3 s\u1eed d\u1ee5ng g\u00f3i d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n. C\u00e1c g\u00f3i d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n ph\u1ed5 bi\u1ebfn h\u01a1n trong l\u0129nh v\u1ef1c ph\u00e2n t\u00edch v\u00e0 ch\u00fang t\u00f4i tin r\u1eb1ng trong t\u01b0\u01a1ng lai, ch\u00fang s\u1ebd tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n. Ch\u00fang mang l\u1ea1i l\u1ee3i \u00edch l\u1edbn h\u01a1n cho c\u00e1c doanh nghi\u1ec7p \u0111\u1ed9c l\u1eadp. M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i hi\u1ec7n nay \u0111\u00e3 s\u1eed d\u1ee5ng g\u00f3i mi\u1ec5n ph\u00ed trong m\u1ed9t ho\u1eb7c hai n\u0103m \u2013 vi\u1ec7c t\u00edch l\u0169y ki\u1ebfn th\u1ee9c v\u00e0 x\u00e2y d\u1ef1ng c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p m\u1ea5t r\u1ea5t nhi\u1ec1u th\u1eddi gian. H\u1ecd s\u1ebd kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 n\u1ebfu b\u1eaft \u0111\u1ea7u v\u1edbi m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean c\u00e0i \u0111\u1eb7t theo d\u00f5i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc \u0111\u00e2y, ch\u00fang t\u00f4i ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 \u00edt kh\u00e1ch h\u00e0ng Tenjin tham gia v\u00e0o c\u00e1c giao d\u1ecbch c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c ghi nh\u1eadn \u2013 khi h\u1ecd y\u00eau c\u1ea7u. Tuy nhi\u00ean, ch\u00fang t\u00f4i th\u1eeba nh\u1eadn r\u1eb1ng c\u00f3 m\u1ed9t nh\u00f3m nh\u1ecf kh\u00e1ch h\u00e0ng c\u00f3 l\u01b0\u1ee3ng c\u00e0i \u0111\u1eb7t t\u1ef1 nhi\u00ean l\u1edbn, \u0111\u1ed1i v\u1edbi h\u1ecd, vi\u1ec7c thanh to\u00e1n theo m\u1ed7i c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c ghi nh\u1eadn s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi thanh to\u00e1n theo s\u1ef1 ki\u1ec7n. Ch\u00fang t\u00f4i s\u1ebd h\u1ee3p t\u00e1c v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng n\u00e0y \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Ch\u00fang t\u00f4i tin r\u1eb1ng c\u00e1c thay \u0111\u1ed5i c\u1ee7a iOS 14 c\u0169ng s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u1ecd, v\u00e0 m\u00f4 h\u00ecnh m\u1edbi s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch t\u1ed1t h\u01a1n cho h\u1ecd trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u00e0nh c\u00f4ng nghi\u1ec7p di \u0111\u1ed9ng \u0111ang thay \u0111\u1ed5i v\u00e0 ch\u00fang ta c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i theo. Hi\u1ec7n t\u1ea1i v\u1eabn c\u00f2n qu\u00e1 s\u1edbm \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n gi\u00e1 c\u1ea3 c\u1ee7a MMP trong t\u01b0\u01a1ng lai s\u1ebd nh\u01b0 th\u1ebf n\u00e0o sau khi iOS 14 ra m\u1eaft, nh\u01b0ng ch\u1eafc ch\u1eafn n\u00f3 s\u1ebd kh\u00f4ng d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c ghi nh\u1eadn.<\/p>","protected":false},"excerpt":{"rendered":"<p>MMPs (Mobile Measurement Partners) should abandon the current pricing standard of charging per attributed installs and find a better way to serve their clients. That became evident after Apple has announced that they will be effectively deprecating IDFA during\u00a0this year\u2019s WWDC. Attribution providers won\u2019t be able to tie a user to an install anymore deterministically&#8230;<\/p>","protected":false},"author":8,"featured_media":8924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-8526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skadnetwork"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2016 IOS 14 Stop Charging | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover why mobile measurement partners should stop charging for attributed installs in the post\u2013iOS 14 privacy landscape.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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