{"id":8532,"date":"2020-07-28T07:50:00","date_gmt":"2020-07-28T07:50:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8532"},"modified":"2026-04-14T08:47:49","modified_gmt":"2026-04-14T08:47:49","slug":"ios14-prep-for-google-facebook","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/ios14-prep-for-google-facebook\/","title":{"rendered":"iOS 14: Kh\u00e1ch h\u00e0ng c\u1ee7a Tenjin n\u00ean xem x\u00e9t l\u1ea1i c\u00e1ch \u0111o l\u01b0\u1eddng cho Google v\u00e0 Facebook"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh chia s\u1ebb r\u1ed9ng r\u00e3i m\u1ed9t trong nh\u1eefng t\u00e0i li\u1ec7u \u0111\u00e0o t\u1ea1o \u0111\u1ea7u ti\u00ean v\u1ec1 \u0111o l\u01b0\u1eddng sau phi\u00ean b\u1ea3n iOS 14 \u2013 n\u1ed9i dung tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng c\u1ee7a Tenjin. B\u1eaft \u0111\u1ea7u t\u1eeb phi\u00ean b\u1ea3n iOS 14 ra m\u1eaft v\u00e0o th\u00e1ng 9 v\u00e0 trong t\u01b0\u01a1ng lai, vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd c\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c b\u1eaft \u0111\u1ea7u chu\u1ea9n b\u1ecb cho nh\u1eefng thay \u0111\u1ed5i n\u00e0y ngay t\u1eeb b\u00e2y gi\u1edd l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f3a \u0111\u00e0o t\u1ea1o \u2018iOS 14: Xem x\u00e9t l\u1ea1i ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng cho Google v\u00e0 Facebook\u2019 n\u00eau b\u1eadt nh\u1eefng thay \u0111\u1ed5i gi\u1eefa c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 chi\u1ec1u \u0111o trong m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 MMP truy\u1ec1n th\u1ed1ng v\u00e0 m\u00f4 h\u00ecnh m\u1edbi\u00a0<a href=\"https:\/\/blog.tenjin.com\/new-rules-of-attribution-ios-14\/\">Ph\u00e2n b\u1ed5 ngu\u1ed3n g\u1ed1c t\u1eeb SKAdNetwork<\/a>. Ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh t\u1eadp trung v\u00e0o ch\u1ee7 \u0111\u1ec1 n\u00e0y tr\u01b0\u1edbc ti\u00ean v\u00ec nh\u1eefng l\u00fd do sau \u0111\u00e2y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.tenjin.com\/ios-14-attribution-san\/\">Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp trong b\u00e0i vi\u1ebft tr\u01b0\u1edbc<\/a>, ch\u00fang t\u00f4i cho r\u1eb1ng c\u00e1c SAN, nh\u01b0 Google v\u00e0 Facebook, s\u1ebd l\u00e0 nh\u1eefng \u0111\u01a1n v\u1ecb \u0111\u1ea7u ti\u00ean \u00e1p d\u1ee5ng khung ph\u00e2n b\u1ed5 m\u1edbi c\u1ee7a Apple, SKAdNetwork.<\/li>\n\n\n\n<li>Ph\u1ea7n l\u1edbn ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n \u0111\u01b0\u1ee3c d\u00e0nh cho c\u00e1c m\u1ea1ng SAN.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi SKAdNetwork, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) s\u1ebd ph\u1ea3i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u00e1c b\u1ed9 d\u1eef li\u1ec7u nh\u1ecf h\u01a1n r\u1ea5t nhi\u1ec1u. Ch\u01b0a bao gi\u1edd vi\u1ec7c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec3u r\u00f5 nh\u1eefng d\u1eef li\u1ec7u n\u00e0o s\u1ebd c\u00f3 s\u1eb5n cho h\u1ecd l\u1ea1i tr\u1edf n\u00ean quan tr\u1ecdng \u0111\u1ebfn th\u1ebf. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 chu\u1ea9n b\u1ecb cho th\u00e1ng 9 l\u00e0 m\u00f4 ph\u1ecfng b\u00e1o c\u00e1o c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 chi\u1ec1u \u0111o c\u1ee7a SKAdNetwork, \u0111\u1ed3ng th\u1eddi suy ngh\u0129 xem \u0111i\u1ec1u g\u00ec c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn d\u1ef1a tr\u00ean nh\u1eefng d\u1eef li\u1ec7u \u0111\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng trang tr\u00ecnh chi\u1ebfu m\u00e0 c\u00e1c b\u1ea1n s\u1ebd th\u1ea5y trong kh\u00f3a \u0111\u00e0o t\u1ea1o. B\u1ea3n c\u00f3 \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao h\u01a1n c\u00f3 s\u1eb5n trong t\u1ec7p t\u00e0i li\u1ec7u \u0111\u00e0o t\u1ea1o&nbsp;<\/em><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/07\/Screenshot-at-Jul-28-15-09-35.png?ssl=1\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ph\u00e2n t\u00edch s\u00e2u \u2013 D\u1eef li\u1ec7u Facebook \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n s\u1eafp b\u1ecb x\u00f3a<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 g\u00ec? V\u1edbi b\u1ea3n c\u1eadp nh\u1eadt iOS 14, t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng \u0111o l\u01b0\u1eddng ti\u1ebfp th\u1ecb (MMP) nh\u01b0 Appsflyer v\u00e0 Adjust, c\u0169ng nh\u01b0 Tenjin, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng c\u00f2n quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u Facebook \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m, nh\u01b0 slide \u0111\u00e0o t\u1ea1o m\u1eabu \u0111\u00e3 \u0111\u1ec1 c\u1eadp, d\u1eef li\u1ec7u LTV cho c\u00e1c chi\u1ec1u k\u00eanh, chi\u1ebfn d\u1ecbch, n\u1ed9i dung qu\u1ea3ng c\u00e1o v\u00e0 site_id. H\u00e3y t\u00ecm hi\u1ec3u trong kh\u00f3a \u0111\u00e0o t\u1ea1o \u0111\u1ec3 bi\u1ebft nh\u1eefng d\u1eef li\u1ec7u n\u00e0o kh\u00e1c s\u1ebd b\u1ecb lo\u1ea1i b\u1ecf v\u00e0 li\u00ean h\u1ec7 v\u1edbi ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n Tenjin c\u1ee7a b\u1ea1n \u0111\u1ec3 bi\u1ebft c\u00e1ch chu\u1ea9n b\u1ecb cho iOS14.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00fang v\u1eady, \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng quy m\u00f4 nh\u1ecf. Ai n\u1eafm v\u1eefng c\u00e1c t\u00ednh n\u0103ng b\u00e1o c\u00e1o m\u1edbi nh\u1ea5t trong th\u1eddi gian ng\u1eafn nh\u1ea5t s\u1ebd c\u00f3 l\u1ee3i th\u1ebf h\u01a1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/07\/quotes-v2--1--1.png?ssl=1\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f9 b\u1ea1n l\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n quy m\u00f4 nh\u1ecf hay c\u00f3 ti\u1ebfng t\u0103m, t\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn nh\u1eefng thay \u0111\u1ed5i s\u1eafp t\u1edbi. C\u00f4ng vi\u1ec7c c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd UA v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 m\u00e0 h\u1ecd s\u1eed d\u1ee5ng \u0111ang c\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. V\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u c\u1ea7n kh\u00e1m ph\u00e1, v\u00e0 ch\u00fang t\u00f4i v\u1eabn \u0111ang ch\u1edd \u0111\u1ee3i th\u00eam th\u00f4ng tin t\u1eeb c\u00e1c \u0111\u1ed1i t\u00e1c; kho\u1ea3ng th\u1eddi gian n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng \u0111\u1ec3 chu\u1ea9n b\u1ecb cho nh\u1eefng g\u00ec s\u1eafp di\u1ec5n ra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/ios-14-traning-pack\" style=\"background-color:#6bb4e1\">Tham gia kh\u00f3a \u0111\u00e0o t\u1ea1o<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We\u2019ve decided to make one of our first training materials on post- iOS 14 measurement available to everyone, training previously only available to Tenjin clients. Starting from the iOS 14 release in September and going forward, user acquisition on mobile will turn into something very different. This is why it\u2019s crucial to start preparing for&#8230;<\/p>","protected":false},"author":5,"featured_media":8533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IOS 14: Rethink Google and Facebook | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/ios14-prep-for-google-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IOS 14: Rethink Google and Facebook | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve decided to make one of our first training materials on post- iOS 14 measurement available to everyone, training previously only available to Tenjin clients. Starting from the iOS 14 release in September and going forward, user acquisition on mobile will turn into something very different. This is why it\u2019s crucial to start preparing for...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/ios14-prep-for-google-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-28T07:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:47:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios14-prep-for-google-facebook\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios14-prep-for-google-facebook\\\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"iOS14: How Tenjin clients should rethink measurement for Google &amp; Facebook\",\"datePublished\":\"2020-07-28T07:50:00+00:00\",\"dateModified\":\"2026-04-14T08:47:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios14-prep-for-google-facebook\\\/\"},\"wordCount\":399,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios14-prep-for-google-facebook\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png\",\"articleSection\":[\"Best practices\",\"Mobile Marketing Trends\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios14-prep-for-google-facebook\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios14-prep-for-google-facebook\\\/\",\"name\":\"IOS 14: Rethink Google and Facebook | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios14-prep-for-google-facebook\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios14-prep-for-google-facebook\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png\",\"datePublished\":\"2020-07-28T07:50:00+00:00\",\"dateModified\":\"2026-04-14T08:47:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios14-prep-for-google-facebook\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios14-prep-for-google-facebook\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios14-prep-for-google-facebook\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios14-prep-for-google-facebook\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"iOS14: How Tenjin clients should rethink measurement for Google &amp; Facebook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\",\"name\":\"Roman Garbar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g\",\"caption\":\"Roman Garbar\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/vi\\\/blog\\\/author\\\/romantenjin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"iOS 14: Xem x\u00e9t l\u1ea1i Google v\u00e0 Facebook | Tenjin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/vi\/blog\/ios14-prep-for-google-facebook\/","og_locale":"vi_VN","og_type":"article","og_title":"IOS 14: Rethink Google and Facebook | Tenjin","og_description":"We\u2019ve decided to make one of our first training materials on post- iOS 14 measurement available to everyone, training previously only available to Tenjin clients. Starting from the iOS 14 release in September and going forward, user acquisition on mobile will turn into something very different. This is why it\u2019s crucial to start preparing for...","og_url":"https:\/\/tenjin.com\/vi\/blog\/ios14-prep-for-google-facebook\/","og_site_name":"Tenjin","article_published_time":"2020-07-28T07:50:00+00:00","article_modified_time":"2026-04-14T08:47:49+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png","type":"image\/png"}],"author":"Roman Garbar","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Roman Garbar","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"3 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/ios14-prep-for-google-facebook\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/ios14-prep-for-google-facebook\/"},"author":{"name":"Roman Garbar","@id":"https:\/\/tenjin.com\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84"},"headline":"iOS14: How Tenjin clients should rethink measurement for Google &amp; Facebook","datePublished":"2020-07-28T07:50:00+00:00","dateModified":"2026-04-14T08:47:49+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/ios14-prep-for-google-facebook\/"},"wordCount":399,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/ios14-prep-for-google-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png","articleSection":["Best practices","Mobile Marketing Trends"],"inLanguage":"vi"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/ios14-prep-for-google-facebook\/","url":"https:\/\/tenjin.com\/blog\/ios14-prep-for-google-facebook\/","name":"iOS 14: Xem x\u00e9t l\u1ea1i Google v\u00e0 Facebook | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/ios14-prep-for-google-facebook\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/ios14-prep-for-google-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png","datePublished":"2020-07-28T07:50:00+00:00","dateModified":"2026-04-14T08:47:49+00:00","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/ios14-prep-for-google-facebook\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/ios14-prep-for-google-facebook\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/blog\/ios14-prep-for-google-facebook\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/ios14-prep-for-google-facebook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"iOS14: How Tenjin clients should rethink measurement for Google &amp; Facebook"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Th\u1ea7n Tenjin","description":"Ph\u00e1t tri\u1ec3n \u0111\u01a1n gi\u1ea3n","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Th\u1ea7n Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84","name":"Roman Garbar","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g","caption":"Roman Garbar"},"url":"https:\/\/tenjin.com\/vi\/blog\/author\/romantenjin\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/comments?post=8532"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8532\/revisions"}],"predecessor-version":[{"id":17317,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8532\/revisions\/17317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/media\/8533"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/media?parent=8532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/categories?post=8532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/tags?post=8532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}