{"id":8537,"date":"2020-07-23T07:54:00","date_gmt":"2020-07-23T07:54:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8537"},"modified":"2026-04-14T08:47:33","modified_gmt":"2026-04-14T08:47:33","slug":"tenjin-case-study-tokyosmartgames","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/tenjin-case-study-tokyosmartgames\/","title":{"rendered":"Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p Tenjin: H\u00e0nh tr\u00ecnh thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u1ee7a TokyoSmartGames"},"content":{"rendered":"

T\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p d\u1ec5 qu\u1ea3n l\u00fd ch\u01b0a bao gi\u1edd cao \u0111\u1ebfn v\u1eady, \u0111\u1eb7c bi\u1ec7t l\u00e0 sau nh\u1eefng s\u1ef1 ki\u1ec7n g\u1ea7n \u0111\u00e2y. iOS 14<\/a> Tin t\u1ee9c. Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng m\u1edbi nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i l\u00e0 v\u1ec1 c\u00f4ng ty ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i TokyoSmartGames t\u1ea1i Tokyo. H\u1ecd s\u1eed d\u1ee5ng Tenjin \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng Google Spreadsheets sang x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng BI n\u1ed9i b\u1ed9 c\u1ee7a ri\u00eang m\u00ecnh. \u00d4ng Kinoshita Tomohiro, Gi\u00e1m \u0111\u1ed1c c\u1ee7a TokyoSmartGames, chia s\u1ebb nh\u1eefng insight v\u1ec1 c\u00e1ch \u0111\u1ed9i ng\u0169 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng g\u1ed3m ba th\u00e0nh vi\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng khi s\u1eed d\u1ee5ng Tenjin.<\/p>\n\n\n\n

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T\u1ea2I XU\u1ed0NG T\u1ec6P PDF<\/a><\/div>\n<\/div>\n\n\n\n

Kh\u1edfi \u0111\u1ea7u khi\u00eam t\u1ed1n<\/h1>\n\n\n\n

TokyoSmartGames l\u00e0 m\u1ed9t nh\u00e0 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i di \u0111\u1ed9ng c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Tokyo, v\u1edbi g\u1ea7n m\u1ed9t th\u1eadp k\u1ef7 kinh nghi\u1ec7m trong vi\u1ec7c ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i di \u0111\u1ed9ng. Ban \u0111\u1ea7u, h\u1ecd t\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng t\u1ef1 nhi\u00ean. Sau \u0111\u00f3, h\u1ecd quy\u1ebft \u0111\u1ecbnh th\u1eed nghi\u1ec7m v\u1edbi vi\u1ec7c mua qu\u1ea3ng c\u00e1o (paid UA) \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. \u201cKhi n\u00f3i v\u1ec1 vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u1edbi d\u1eef li\u1ec7u UA \u0111\u1ea7y \u0111\u1ee7 trong qu\u00e1 kh\u1ee9. \u0110i\u1ec1u n\u00e0y l\u00e0 m\u1edbi \u0111\u1ed1i v\u1edbi TokyoSmartGames,\u201d Kinoshita Tomohiro, Gi\u00e1m \u0111\u1ed1c TokyoSmartGames, gi\u1ea3i th\u00edch.<\/p>\n\n\n\n

V\u1ea5n \u0111\u1ec1<\/h1>\n\n\n\n

\u0110\u1ed9i ng\u0169 \u0111\u00e3 d\u00e0nh kho\u1ea3ng 20 gi\u1edd m\u1ed7i th\u00e1ng \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau v\u00e0 t\u1ed5ng h\u1ee3p ch\u00fang v\u00e0o m\u1ed9t b\u1ea3ng t\u00ednh Google. \u0110\u00f3 l\u00e0 m\u1ed9t quy tr\u00ecnh r\u1ea5t t\u1ed1n th\u1eddi gian \u0111\u1ed1i v\u1edbi \u0111\u1ed9i ng\u0169 UA nh\u1ecf. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u1eddi gian \u0111\u00f3 \u0111\u1ec3 l\u00e0m g\u00ec?! H\u01a1n n\u1eefa, ngay c\u1ea3 khi t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c thu th\u1eadp, h\u1ecd v\u1eabn kh\u00f4ng th\u1ec3 theo d\u00f5i ROAS (t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n qu\u1ea3ng c\u00e1o) c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n

TokyoSmartGames c\u1ea7n t\u00ecm m\u1ed9t c\u00f4ng c\u1ee5 cho ph\u00e9p h\u1ecd \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o nh\u01b0 c\u00e1c tr\u00f2 ch\u01a1i hyper-casual. H\u1ecd c\u1ea7n m\u1ed9t s\u1ea3n ph\u1ea9m cho ph\u00e9p h\u1ecd m\u1edf r\u1ed9ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) th\u00f4ng qua t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u00e0 kh\u00f4ng ph\u1ea3i ch\u1ecbu chi ph\u00ed s\u1ea3n ph\u1ea9m c\u1ea5p doanh nghi\u1ec7p.<\/p>\n\n\n\n

\"Screenshot-2020-07-29-at-15.05.40\"\/<\/figure>\n\n\n\n

Gi\u1ea3i ph\u00e1p<\/h1>\n\n\n\n

TokyoSmartGames \u0111\u00e3 h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi Tenjin \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a b\u00e1o c\u00e1o v\u1ec1 UA (User Acquisition) v\u00e0 Ad Monetization (T\u1ed1i \u01b0u h\u00f3a doanh thu qu\u1ea3ng c\u00e1o). M\u1ee5c ti\u00eau l\u00e0 chuy\u1ec3n t\u1eeb b\u1ea3ng t\u00ednh Google sang b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n n\u1ed9i b\u1ed9 c\u1ee7a h\u1ecd. M\u1ed9t trong nh\u1eefng y\u00eau c\u1ea7u ch\u00ednh l\u00e0 b\u00e1o c\u00e1o m\u1edbi ph\u1ea3i bao g\u1ed3m c\u00e1c ch\u1ec9 s\u1ed1 KPI quan tr\u1ecdng nh\u1ea5t c\u1ee7a th\u1ec3 lo\u1ea1i game hyper-casual, nh\u01b0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng, doanh thu qu\u1ea3ng c\u00e1o theo nh\u00f3m ng\u01b0\u1eddi d\u00f9ng (Cohort Ad Revenue LTV) v\u00e0 t\u1ef7 l\u1ec7 ROI qu\u1ea3ng c\u00e1o (ROAS).<\/p>\n\n\n\n

TokyoSmartGames \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh x\u00e2y d\u1ef1ng b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n BI n\u1ed9i b\u1ed9 c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u API B\u00e1o c\u00e1o Ch\u1ec9 s\u1ed1 c\u1ee7a Tenjin. C\u00f4ng c\u1ee5 n\u00e0y mi\u1ec5n ph\u00ed cho t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng Tenjin. N\u00f3 t\u00edch h\u1ee3p d\u1eef li\u1ec7u Tenjin v\u1edbi d\u1eef li\u1ec7u t\u1eeb h\u01a1n 300 \u0111\u1ed1i t\u00e1c t\u00edch h\u1ee3p, bao g\u1ed3m c\u1ea3 d\u1eef li\u1ec7u cho c\u00e1c ch\u1ec9 s\u1ed1 UA v\u00e0 T\u1ed1i \u01b0u h\u00f3a Qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

\"Screenshot-2020-06-26-at-13.50.08\"\/<\/figure>\n\n\n\n

K\u1ebft lu\u1eadn<\/h1>\n\n\n\n

TokyoSmartGames ghi nh\u1eadn \u0111\u00f3ng g\u00f3p c\u1ee7a Tenjin trong th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd trong vi\u1ec7c ph\u00e1t h\u00e0nh c\u00e1c tr\u00f2 ch\u01a1i hyper-casual.<\/p>\n\n\n\n

V\u00ec h\u1ecd c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh v\u00e0 h\u1ee3p nh\u1ea5t d\u1eef li\u1ec7u UA v\u00e0 Ad Monetization c\u1ee7a m\u00ecnh t\u1ea1i m\u1ed9t n\u01a1i duy nh\u1ea5t, h\u1ecd c\u00f3 th\u1ec3 d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho c\u00e1c t\u00e1c v\u1ee5 s\u00e1ng t\u1ea1o. V\u00ed d\u1ee5, h\u1ecd \u0111\u00e3 t\u1eadn d\u1ee5ng th\u1eddi gian n\u00e0y \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c k\u00eanh m\u1edbi v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c d\u1ef1 \u0111o\u00e1n LTV t\u00f9y ch\u1ec9nh c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Sau v\u00e0i th\u00e1ng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5, h\u1ecd \u0111\u00e3 th\u1ea5y ch\u1ec9 s\u1ed1 CPI trung b\u00ecnh gi\u1ea3m 20%.<\/p>\n\n\n\n

\n
T\u1ea2I XU\u1ed0NG T\u1ec6P PDF<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

The importance of easily manageable aggregate data has never been so high, especially after recent iOS 14 news. Our latest client case study is about the Tokyo game development company, TokyoSmartGames. They use Tenjin to transition from using Google Spreadsheets to building their own internal BI. TokyoSmartGames Director, Kinoshita Tomohiro, provides insights into how the user acquisition…<\/p>","protected":false},"author":9,"featured_media":8476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"\nTokyoSmartGames Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"See how TokyoSmartGames used Tenjin to optimize user acquisition, improve attribution, and scale mobile game growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/tenjin-case-study-tokyosmartgames\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" 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