{"id":8547,"date":"2020-06-29T08:03:00","date_gmt":"2020-06-29T08:03:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8547"},"modified":"2026-04-14T08:46:29","modified_gmt":"2026-04-14T08:46:29","slug":"new-rules-of-attribution-ios-14","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/new-rules-of-attribution-ios-14\/","title":{"rendered":"Apple c\u00f4ng b\u1ed1 c\u00e1c quy t\u1eafc m\u1edbi v\u1ec1 quy\u1ec1n t\u00e1c gi\u1ea3 cho iOS 14, th\u00e1ng 9."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Trong khu\u00f4n kh\u1ed5 WWDC 2020, Apple \u0111\u00e3 th\u00f4ng b\u00e1o r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng iOS14 s\u1ebd c\u1ea7n ph\u1ea3i c\u1ea5p ph\u00e9p r\u00f5 r\u00e0ng&nbsp;<a href=\"https:\/\/developer.apple.com\/app-store\/user-privacy-and-data-use\/\">quy\u1ec1n truy c\u1eadp v\u00e0o c\u00e1c \u1ee9ng d\u1ee5ng khi thu th\u1eadp m\u00e3 IDFA c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/a>.  Trong 8 n\u0103m qua, c\u00f4ng ngh\u1ec7 x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c qu\u1ea3ng c\u00e1o \u0111\u00e3 s\u1eed d\u1ee5ng IDFA nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh ch\u1eafc ch\u1eafn \u0111\u1ec3 li\u00ean k\u1ebft c\u00e1c ngu\u1ed3n qu\u1ea3ng c\u00e1o v\u1edbi c\u00e1c l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t, v\u00e0 \u0111\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng then ch\u1ed1t c\u1ee7a ng\u00e0nh. V\u1edbi c\u00e1c quy \u0111\u1ecbnh m\u1edbi v\u1ec1 x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c qu\u1ea3ng c\u00e1o n\u00e0y, t\u1ea5t c\u1ea3 c\u00e1c b\u00ean trong h\u1ec7 sinh th\u00e1i c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng (Adtech) l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa \u0111\u1ee9ng tr\u00ean c\u00f9ng m\u1ed9t v\u1ea1ch xu\u1ea5t ph\u00e1t v\u00e0 kh\u00f4ng c\u00f3 ngo\u1ea1i l\u1ec7 n\u00e0o d\u00e0nh cho m\u00f4 h\u00ecnh iOS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c tr\u00ean iOS14 s\u1ebd c\u00f3 h\u00ecnh th\u1ee9c kh\u00e1c v\u00e0o th\u00e1ng 9. Thay th\u1ebf cho vi\u1ec7c x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c th\u00f4ng qua IDFA, Apple \u0111\u00e3 gi\u1edbi thi\u1ec7u gi\u1ea3i ph\u00e1p ri\u00eang c\u1ee7a m\u00ecnh c\u00f3 t\u00ean l\u00e0&nbsp;<a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\">M\u1ea1ng l\u01b0\u1edbi SKAd<\/a>. H\u1ec7 th\u1ed1ng n\u00e0y \u0111\u01b0a ra m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c ho\u00e0n to\u00e0n m\u1edbi \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh danh t\u00ednh ng\u01b0\u1eddi d\u00f9ng trong h\u1ec7 sinh th\u00e1i, l\u1ea5y quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0m \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u v\u00e0 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c ti\u1ebfp th\u00f4ng qua Apple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ee9 m\u1ec7nh c\u1ee7a Tenjin l\u00e0 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb di \u0111\u1ed9ng \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0, gi\u1ed1ng nh\u01b0 Apple, ch\u00fang t\u00f4i tin r\u1eb1ng vi\u1ec7c theo d\u00f5i ph\u1ea3i minh b\u1ea1ch v\u00e0 n\u1eb1m trong t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3 lu\u00f4n kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, nh\u01b0ng m\u1ee5c ti\u00eau th\u00ec v\u1eabn kh\u00f4ng thay \u0111\u1ed5i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f9 v\u1eady, ch\u00fang ta v\u1eabn th\u1ea5y r\u1ea5t nhi\u1ec1u th\u00f4ng tin m\u00e2u thu\u1eabn \u0111\u01b0\u1ee3c c\u00e1c b\u00ean kh\u00e1c nhau c\u00f4ng b\u1ed1 v\u1ec1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u01a1 ch\u1ebf ghi nh\u1eadn iOS khi s\u1eed d\u1ee5ng SKAdNetwork c\u0169ng nh\u01b0 h\u00ecnh th\u1ee9c \u00e1p d\u1ee5ng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi iOS14. N\u00f3i th\u1eb3ng ra, hi\u1ec7n t\u1ea1i v\u1eabn ch\u01b0a c\u00f3 \u0111\u1ee7 th\u00f4ng tin ch\u00ednh th\u1ee9c \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i s\u1ebd th\u00edch \u1ee9ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u00f4 h\u00ecnh m\u1edbi n\u00e0y nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin \u0111ang d\u00e0nh th\u1eddi gian trao \u0111\u1ed5i v\u1edbi c\u00e1c \u0111\u1ed9i ng\u0169 c\u1ee7a Apple c\u0169ng nh\u01b0 c\u00e1c \u0111\u1ed1i t\u00e1c kh\u00e1c trong h\u1ec7 sinh th\u00e1i b\u1ecb \u1ea3nh h\u01b0\u1edfng, nh\u1eb1m \u0111\u1ea3m b\u1ea3o ch\u00fang t\u00f4i \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh m\u1edbi n\u00e0y m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn trong qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi. Trong khi ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3 t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng ph\u00e2n b\u1ed5 kh\u00f4ng x\u00e1c \u0111\u1ecbnh (non-deterministic) nh\u01b0 nh\u1eadn d\u1ea1ng d\u1ea5u v\u00e2n tay (fingerprinting), ch\u00fang t\u00f4i c\u0169ng mu\u1ed1n x\u00e1c nh\u1eadn c\u00e1c c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n c\u00e1c t\u00ednh n\u0103ng x\u00e1c \u0111\u1ecbnh (deterministic) m\u1edbi th\u00f4ng qua SKAdNetwork tr\u01b0\u1edbc khi \u0111\u01b0a ra b\u1ea5t k\u1ef3 tuy\u00ean b\u1ed1 n\u00e0o v\u1ec1 kh\u1ea3 n\u0103ng c\u1ee7a n\u00f3 v\u00e0 c\u00e1ch c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i lu\u00f4n tin r\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c (attribution) ch\u1ec9 l\u00e0 m\u1ed9t m\u1ea3nh gh\u00e9p nh\u1ecf trong b\u1ee9c tranh t\u1ed5ng th\u1ec3 c\u1ee7a ti\u1ebfp th\u1ecb, v\u00e0 trong v\u00e0i n\u0103m qua, chi ph\u00ed cho vi\u1ec7c n\u00e0y \u0111\u00e3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 \u0111\u1ed1i v\u1edbi nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n; tuy nhi\u00ean, \u0111\u00e2y l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u00ednh x\u00e1c v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1ea7y \u0111\u1ee7, b\u1edfi n\u00f3 \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t. Ch\u00fang t\u00f4i hoan ngh\u00eanh Apple v\u00ec \u0111\u00e3 ti\u1ebfp t\u1ee5c ph\u1ed5 c\u1eadp h\u00f3a m\u1ed9t ph\u1ea7n c\u00f4ng ngh\u1ec7 theo d\u00f5i ngu\u1ed3n g\u1ed1c v\u00e0 s\u1ebd c\u1eadp nh\u1eadt cho c\u00e1c b\u1ea1n v\u1ec1 nh\u1eefng ph\u00e1t hi\u1ec7n c\u0169ng nh\u01b0 ti\u1ebfn tr\u00ecnh c\u1ee7a ch\u00fang t\u00f4i trong vi\u1ec7c th\u00edch \u1ee9ng v\u1edbi b\u1ed1i c\u1ea3nh m\u1edbi n\u00e0y trong th\u00e1ng t\u1edbi.<\/p>","protected":false},"excerpt":{"rendered":"<p>During WWDC 2020, Apple announced that iOS14 users will need to give explicit&nbsp;permission to apps when collecting users\u2019 IDFAs. &nbsp;For 8 years, attribution technology used IDFA as the deterministic way of tying advertising sources to installs and was a cornerstone of the industry. Given these new rules for attribution, everyone in the mobile Adtech ecosystem&#8230;<\/p>","protected":false},"author":8,"featured_media":8548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-8547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skadnetwork"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Attribution Rules IOS 14 | Tenjin<\/title>\n<meta name=\"description\" content=\"Understand how iOS 14 changed mobile attribution and learn strategies to measure campaign performance while adapting to Apple&#039;s privacy updates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/new-rules-of-attribution-ios-14\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attribution Rules IOS 14 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Understand how iOS 14 changed mobile attribution and learn strategies to measure campaign performance while adapting to Apple&#039;s privacy updates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/new-rules-of-attribution-ios-14\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-29T08:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:46:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Apple-rolls-out-new-rules-of-attribution-for-iOS-14-September.png\" \/>\n\t<meta property=\"og:image:width\" 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