{"id":8552,"date":"2020-06-28T08:07:00","date_gmt":"2020-06-28T08:07:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8552"},"modified":"2026-04-14T08:46:12","modified_gmt":"2026-04-14T08:46:12","slug":"covid-19-hyper-casual-in-2020","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/covid-19-hyper-casual-in-2020\/","title":{"rendered":"COVID-19 s\u1ebd \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn ng\u00e0nh game hyper-casual trong n\u0103m 2020: M\u1ed9t bu\u1ed5i th\u1ea3o lu\u1eadn tr\u1ef1c tuy\u1ebfn"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 b\u00f9ng n\u1ed5 do c\u00e1c bi\u1ec7n ph\u00e1p gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i hi\u1ec7n nay trong b\u1ed1i c\u1ea3nh \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u. Cu\u1ed1i n\u0103m ngo\u00e1i, ch\u1ee7ng virus corona m\u1edbi (COVID-19) \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n t\u1ea1i Trung Qu\u1ed1c v\u00e0 nhanh ch\u00f3ng l\u00e2y lan ra to\u00e0n th\u1ebf gi\u1edbi. V\u00e0 \u0111\u00e2y l\u00e0 t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i. \u0110\u1ea1i d\u1ecbch n\u00e0y \u0111ang t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn n\u1ec1n kinh t\u1ebf c\u1ee7a c\u00e1c qu\u1ed1c gia l\u1edbn c\u0169ng nh\u01b0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p. Trong l\u0129nh v\u1ef1c game di \u0111\u1ed9ng, th\u1ec3 lo\u1ea1i hyper-casual c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. M\u1eb7c d\u00f9 t\u00e1c \u0111\u1ed9ng c\u00f3 th\u1ec3 kh\u00e1c so v\u1edbi c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c, nh\u01b0ng c\u1ea7n l\u01b0u \u00fd nh\u1eefng \u0111\u1eb7c th\u00f9 ri\u00eang c\u1ee7a m\u1ed9t th\u1ec3 lo\u1ea1i c\u00f3 nh\u1ecbp \u0111\u1ed9 nhanh nh\u01b0 hyper-casual.Jon Hook, Ph\u00f3 Ch\u1ee7 t\u1ecbch Ph\u00e1t h\u00e0nh t\u1ea1i Boombit, \u0111\u00e3 c\u00f3 bu\u1ed5i trao \u0111\u1ed5i (ch\u00fang ta d\u00f9ng thu\u1eadt ng\u1eef n\u00e0y m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00ec hi\u1ec7n nay m\u1ecdi ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u di\u1ec5n ra tr\u1ef1c tuy\u1ebfn) c\u00f9ng m\u1ed9t s\u1ed1 chuy\u00ean gia d\u00e0y d\u1eb7n kinh nghi\u1ec7m trong ng\u00e0nh. Bu\u1ed5i th\u1ea3o lu\u1eadn t\u1eadp trung v\u00e0o COVID-19, c\u00e1c bi\u1ec7n ph\u00e1p gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i v\u00e0 nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi ng\u00e0nh game di \u0111\u1ed9ng. Carole Wai Hai, Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Khoa h\u1ecdc D\u1eef li\u1ec7u v\u00e0 Ph\u00e2n t\u00edch t\u1ea1i Tenjin, tham gia c\u00f9ng nh\u00f3m v\u1edbi Paul West, CEO c\u1ee7a Fumb Games, v\u00e0 Pawel Pawlak, Gi\u00e1m \u0111\u1ed1c Thu h\u00fat Ng\u01b0\u1eddi d\u00f9ng v\u00e0 Ph\u00e2n t\u00edch t\u1ea1i AdColony. Ng\u00e0nh game di \u0111\u1ed9ng \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 gia t\u0103ng \u0111\u1ed9t bi\u1ebfn v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng do c\u00e1c bi\u1ec7n ph\u00e1p gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i n\u00eau tr\u00ean. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 ti\u1ebfp th\u1ecb quan tr\u1ecdng nh\u01b0 CPI v\u00e0 eCPM c\u1ee7a c\u00e1c tr\u00f2 ch\u01a1i si\u00eau th\u00f4ng th\u01b0\u1eddng? Nh\u00f3m chuy\u00ean gia \u0111\u00e3 ch\u1ecdn Trung Qu\u1ed1c, qu\u1ed1c gia \u0111\u1ea7u ti\u00ean \u00e1p d\u1ee5ng l\u1ec7nh phong t\u1ecfa, v\u00e0 M\u1ef9, m\u1ed9t trong nh\u1eefng qu\u1ed1c gia cu\u1ed1i c\u00f9ng \u00e1p d\u1ee5ng l\u1ec7nh phong t\u1ecfa, \u0111\u1ec3 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch n\u00e0y.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/06\/Screenshot-at-Jun-02-17-43-38.png?ssl=1\" alt=\"\u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh v\u00e0o ng\u00e0y 02 th\u00e1ng 6 n\u0103m 17 l\u00fac 43 gi\u1edd 38 ph\u00fat\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Trung Qu\u1ed1c - iOS - S\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t v\u00e0 doanh thu qu\u1ea3ng c\u00e1o n\u0103m 2020<\/em>L\u1ec7nh phong t\u1ecfa \u1edf Trung Qu\u1ed1c di\u1ec5n ra ngay trong d\u1ecbp T\u1ebft Nguy\u00ean \u0111\u00e1n. Th\u00f4ng th\u01b0\u1eddng, v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y, s\u1ebd c\u00f3 m\u1ed9t \u0111\u1ee3t gia t\u0103ng \u0111\u1ed9t bi\u1ebfn trong k\u1ef3 ngh\u1ec9 l\u1ec5, sau \u0111\u00f3 l\u00e0 giai \u0111o\u1ea1n \u2018tr\u1edf l\u1ea1i b\u00ecnh th\u01b0\u1eddng\u2019 khi c\u00e1c s\u1ed1 li\u1ec7u b\u1eaft \u0111\u1ea7u t\u01b0\u01a1ng t\u1ef1 nh\u01b0 tr\u01b0\u1edbc \u0111\u1ee3t gia t\u0103ng. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 kh\u00f4ng x\u1ea3y ra do l\u1ec7nh phong t\u1ecfa. \u201cTr\u01b0\u1edbc T\u1ebft Nguy\u00ean \u0111\u00e1n, t\u00ednh m\u00f9a v\u1ee5 c\u1ee7a c\u00e1c ng\u00e0y cu\u1ed1i tu\u1ea7n r\u1ea5t r\u00f5 r\u1ec7t, nh\u01b0ng k\u1ec3 t\u1eeb khi \u00e1p d\u1ee5ng l\u1ec7nh phong t\u1ecfa v\u00e0 k\u00e9o d\u00e0i \u0111\u1ebfn h\u1ebft th\u00e1ng 4, c\u00e1c ng\u00e0y cu\u1ed1i tu\u1ea7n v\u1ec1 c\u01a1 b\u1ea3n \u0111\u00e3 bi\u1ebfn m\u1ea5t,\u201d Carole gi\u1ea3i th\u00edch.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/06\/Screenshot-2020-06-05-at-12.25.41.png?ssl=1\" alt=\"\u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh-05\/06\/2020-l\u00fac 12:25:41\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u00e2n t\u00edch t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng v\u00e0o ng\u00e0y th\u1ee9 7 t\u1ea1i c\u1ea3 Trung Qu\u1ed1c v\u00e0 M\u1ef9 cho th\u1ea5y \u0111\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 nh\u1ea5t sau khi l\u1ec7nh phong t\u1ecfa k\u1ebft th\u00fac. T\u1ef7 l\u1ec7 n\u00e0y \u0111ang gi\u1ea3m d\u1ea7n, trong khi t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n cao v\u00e0o th\u1ee9 B\u1ea3y g\u1ea7n nh\u01b0 bi\u1ebfn m\u1ea5t ho\u00e0n to\u00e0n. Li\u1ec7u \u0111i\u1ec1u n\u00e0y c\u00f3 ph\u1ea3i do ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 ch\u01a1i v\u00e0 kh\u00e1m ph\u00e1 th\u00eam c\u00e1c t\u1ef1a game kh\u00e1c kh\u00f4ng?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i ra, c\u00f2n c\u00f3 m\u1ed9t phi\u00ean h\u1ecfi \u0111\u00e1p b\u1ed5 sung t\u1ea1i&nbsp;<a href=\"https:\/\/hub.wnconf.com\/\">Trung t\u00e2m White Nights<\/a>, c\u00f9ng v\u1edbi v\u00f4 s\u1ed1 n\u1ed9i dung mi\u1ec5n ph\u00ed kh\u00e1c.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"COVID-19 s\u1ebd \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn c\u00e1c tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3i tr\u00ed v\u00e0 tr\u00f2 ch\u01a1i nh\u00e0n r\u1ed7i trong n\u0103m 2020\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/b4Ljt3zRfhg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Mobile gaming is seeing a surge due to the current stay-at-home measures around the global pandemic. Late last year, the novel coronavirus (COVID-19) is found in China and quickly spreads worldwide. And here we are today.This current pandemic affects the economies of major countries, the expansion of all industries. In mobile gaming, hyper-casual is no&#8230;<\/p>","protected":false},"author":9,"featured_media":8928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COVID-19 vs Hyper-Casual Gaming | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore how COVID-19 impacted the hyper-casual gaming market, player behavior, installs, and monetization trends in 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/covid-19-hyper-casual-in-2020\/\" 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