{"id":8555,"date":"2020-05-27T08:10:00","date_gmt":"2020-05-27T08:10:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8555"},"modified":"2026-04-14T08:45:52","modified_gmt":"2026-04-14T08:45:52","slug":"case-study-iti-asa","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/case-study-iti-asa\/","title":{"rendered":"Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p: ITI s\u1eed d\u1ee5ng Tenjin \u0111\u1ec3 gi\u00fap t\u0103ng s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm Apple l\u00ean g\u1ea5p 6 l\u1ea7n."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i \u0111\u00e3 c\u00f4ng b\u1ed1 nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p m\u1edbi nh\u1ea5t c\u1ee7a m\u00ecnh v\u1edbi ITI v\u1ec1 c\u00e1ch h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng khi s\u1eed d\u1ee5ng Tenjin v\u00e0 Apple Search Ads. Ch\u00fang t\u00f4i \u0111\u00e3 trao \u0111\u1ed5i v\u1edbi Kosei Saegusa, nh\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a ITI, v\u1ec1 c\u00e1ch h\u1ecd b\u1eaft \u0111\u1ea7u ph\u00e1t h\u00e0nh c\u00e1c tr\u00f2 ch\u01a1i hyper-casual tr\u00ean to\u00e0n c\u1ea7u, c\u0169ng nh\u01b0 c\u00e1c k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u h\u00f3a m\u00e0 h\u1ecd \u00e1p d\u1ee5ng \u0111\u1ec3 t\u0103ng kh\u1ed1i l\u01b0\u1ee3ng c\u00e0i \u0111\u1eb7t t\u1eeb Apple Search Ads l\u00ean g\u1ea5p s\u00e1u l\u1ea7n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"http:\/\/cdn2.hubspot.net\/hubfs\/4079671\/case-study-ITI-ASA.pdf\" style=\"background-color:#6bb4e1\">T\u1ea3i b\u00e1o c\u00e1o<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"humblebeginnings\">Kh\u1edfi \u0111\u1ea7u khi\u00eam t\u1ed1n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e0nh tr\u00ecnh c\u1ee7a ITI b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c tr\u00f2 ch\u01a1i casual v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng game kh\u00e1c d\u00e0nh cho th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba Nh\u1eadt B\u1ea3n. Sau khi \u0111\u1ea1t \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 m\u00e0 h\u1ecd c\u1ea3m th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng b\u1ecb gi\u1edbi h\u1ea1n, ITI b\u1eaft \u0111\u1ea7u quan t\u00e2m \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng game hyper-casual tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. H\u1ecd quy\u1ebft \u0111\u1ecbnh th\u1eed s\u1ee9c v\u1edbi th\u1ec3 lo\u1ea1i hyper-casual \u0111\u1ec3 thu h\u00fat th\u00eam ng\u01b0\u1eddi d\u00f9ng ngo\u00e0i Nh\u1eadt B\u1ea3n, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i Hoa K\u1ef3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed9i ng\u0169 \u0111\u00e3 t\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng t\u1ef1 nhi\u00ean trong hai n\u0103m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed (UA). Hi\u1ec7n t\u1ea1i, c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 g\u1ed3m hai ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch UA, trong \u0111\u00f3 m\u1ed9t ng\u01b0\u1eddi chuy\u00ean tr\u00e1ch c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u1ee7a Apple (ASA).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"problem\">V\u1ea5n \u0111\u1ec1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi \u00edt kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c UA, \u0111\u1ed9i ng\u0169 \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh t\u00ecm ki\u1ebfm m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 cung c\u1ea5p l\u01b0\u1ee3t t\u1ea3i \u1ee9ng d\u1ee5ng ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi chi ph\u00ed d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 ITI c\u1ea7n t\u00ecm m\u1ed9t c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o (ROAS) \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 l\u1ee3i nhu\u1eadn t\u1eeb chi ph\u00ed qu\u1ea3ng c\u00e1o, bao g\u1ed3m c\u1ea3 doanh thu t\u1eeb mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (IAP) v\u00e0 doanh thu t\u1eeb hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00f4ng c\u1ee5 n\u00e0y ph\u1ea3i c\u00f3 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng. C\u00e1c tr\u00f2 ch\u01a1i hyper-casual th\u01b0\u1eddng c\u00f3 chi ph\u00ed m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t (CPI) th\u1ea5p, v\u00e0 c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh kh\u00f4ng th\u1ec3 chi tr\u1ea3 cho m\u1ed9t CPI cao h\u01a1n, d\u00f9 ch\u1ec9 l\u00e0 m\u1ed9t ch\u00fat.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/05\/Screenshot-2020-05-26-at-12.47.30.png?ssl=1\" alt=\"Screenshot-2020-05-26-at-12.47.30\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"solution\">Gi\u1ea3i ph\u00e1p<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y \u0111\u1ed9i ng\u0169 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean t\u1ea1i Hoa K\u1ef3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Apple Search Ads v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch th\u00f4ng qua Tenjin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ITI \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed9i ng\u0169 Apple Search Ads \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c t\u1eeb kh\u00f3a gi\u00fap gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o. Sau khi \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh, ITI \u0111\u00e3 th\u00eam c\u00e1c b\u1ed9 t\u1eeb kh\u00f3a Apple Search Ads li\u00ean quan \u0111\u1ebfn c\u00e1c tr\u00f2 ch\u01a1i casual ph\u1ed5 bi\u1ebfn n\u1eb1m trong top \u0111\u1ea7u b\u1ea3ng x\u1ebfp h\u1ea1ng t\u1ea1i M\u1ef9. Khi Rescue Cut b\u1eaft \u0111\u1ea7u x\u1ebfp h\u1ea1ng \u1edf v\u1ecb tr\u00ed cao nh\u1ea5t ho\u1eb7c g\u1ea7n \u0111\u1ea7u b\u1ea3ng x\u1ebfp h\u1ea1ng, gi\u00e1 th\u1ea7u cho c\u00e1c t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c t\u0103ng l\u00ean \u0111\u1ec3 duy tr\u00ec th\u1ee9 h\u1ea1ng c\u1ee7a \u1ee9ng d\u1ee5ng. \u0110\u1ed9i ng\u0169, l\u00e0m vi\u1ec7c c\u00f9ng Apple Search Ads, nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t gi\u1eefa c\u00e1c \u1ee9ng d\u1ee5ng h\u00e0ng \u0111\u1ea7u trong danh m\u1ee5c n\u00e0y, \u0111i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a h\u1ecd. Quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra l\u00e0 th\u00eam c\u00e1c t\u1eeb kh\u00f3a \u0111\u1ed1i th\u1ee7 m\u1edbi m\u1ed7i tu\u1ea7n v\u00e0 t\u0103ng gi\u00e1 th\u1ea7u cho m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a h\u1eefu \u00edch li\u00ean quan \u0111\u1ebfn \u1ee9ng d\u1ee5ng, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 mang l\u1ea1i ng\u01b0\u1eddi d\u00f9ng m\u1edbi v\u1edbi t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n cao h\u01a1n v\u00e0 ROAS t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ITI \u0111\u00e3 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u1ee7a Tenjin \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ROI (Return on Ad Spend) cho c\u00e1c t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/05\/Screenshot-2020-05-26-at-15.53.32-1.png?ssl=1\" alt=\"Screenshot-2020-05-26-at-15.53.32-1\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\">K\u1ebft lu\u1eadn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c tri\u1ec3n khai th\u00f4ng qua Apple Search Ads, ITI \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u0103ng s\u1ed1 l\u01b0\u1ee3t t\u1ea3i \u1ee9ng d\u1ee5ng l\u00ean g\u1ea5p s\u00e1u l\u1ea7n ch\u1ec9 trong ba th\u00e1ng. C\u00f9ng v\u1edbi l\u01b0\u1ee3ng t\u1ea3i \u1ee9ng d\u1ee5ng \u0111\u00e1ng k\u1ec3, chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t t\u1ea3i (CPI) trong c\u00f9ng k\u1ef3 \u0111\u00e3 gi\u1ea3m m\u1ed9t n\u1eeda. Nh\u1edd \u0111\u00f3, Rescue Cut \u2013 Rope Puzzle \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c 100 tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i ch\u1ec9 sau s\u00e1u th\u00e1ng k\u1ec3 t\u1eeb khi ra m\u1eaft tr\u00f2 ch\u01a1i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed9i ng\u0169 UA c\u1ee7a ITI cho r\u1eb1ng vi\u1ec7c Tenjin c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u quan tr\u1ecdng v\u1ec1 t\u1ef7 l\u1ec7 ROI tr\u00ean nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng (ROAS) v\u00e0 doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y (ARPDAU) l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng g\u00f3p ph\u1ea7n v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch.<br>\u0110\u1ed1i v\u1edbi \u0111\u1ed9i ng\u0169 ITI, t\u00ednh linh ho\u1ea1t v\u00e0 chi ph\u00ed h\u1ee3p l\u00fd c\u1ee7a n\u1ec1n t\u1ea3ng Tenjin \u0111\u00e3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong s\u1ef1 th\u00e0nh c\u00f4ng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a h\u1ecd. Xin g\u1eedi l\u1eddi c\u1ea3m \u01a1n \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn \u0111\u1ed9i ng\u0169 H\u1ed7 tr\u1ee3 Th\u00e0nh c\u00f4ng c\u1ee7a Tenjin, \u0111\u1eb7c bi\u1ec7t l\u00e0 Makoto Taguchi, v\u00ec \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 ITI trong t\u1eebng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"http:\/\/cdn2.hubspot.net\/hubfs\/4079671\/case-study-ITI-ASA.pdf\" style=\"background-color:#6bb4e1\">T\u1ea3i b\u00e1o c\u00e1o<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We published our latest case study with ITI on how they found success using Tenjin and Apple Search Ads. We discuss with ITI Developer, Kosei Saegusa, how they began publishing hyper-casual games worldwide, and what optimization techniques they use to increase their Apple Search Ads install volume by six times. Humble Beginnings ITI\u2019s journey started&#8230;<\/p>","protected":false},"author":9,"featured_media":8556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ITI &amp; Apple Search Ads Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how ITI and ASA achieved stronger Apple Search Ads performance using Tenjin&#039;s attribution and campaign optimization tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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