{"id":8561,"date":"2020-05-14T08:13:00","date_gmt":"2020-05-14T08:13:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8561"},"modified":"2026-06-30T09:59:59","modified_gmt":"2026-06-30T09:59:59","slug":"top-10-ad-networks-2020","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/top-10-ad-networks-2020\/","title":{"rendered":"10 m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 qu\u1ea3ng b\u00e1 tr\u00f2 ch\u01a1i si\u00eau casual trong n\u0103m 2020"},"content":{"rendered":"
\"T\u1eeb<\/a><\/figure>\n\n\n\n

G\u1ea7n \u0111\u00e2y, ch\u00fang t\u00f4i \u0111\u00e3 ra m\u1eaft B\u00e1o c\u00e1o \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng tr\u00f2 ch\u01a1i si\u00eau casual n\u0103m 2020<\/a>. B\u00ean c\u1ea1nh nh\u1eefng ph\u00e2n t\u00edch v\u1ec1 10 qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u, b\u00e1o c\u00e1o n\u00e0y c\u00f2n bao g\u1ed3m m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft v\u1ec1 Top 10 m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng <\/a>v\u00e0 Ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o. Ch\u00fang ta \u0111\u1ec1u qu\u00e1 quen thu\u1ed9c v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook v\u00e0 Google, nh\u01b0ng c\u00f2n nh\u1eefng k\u00eanh kh\u00e1c n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u1edbi chi ph\u00ed th\u1ea5p nh\u01b0ng gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) cao th\u00ec sao? Nh\u1eefng k\u00eanh n\u00e0y n\u1eb1m \u1edf v\u1ecb tr\u00ed n\u00e0o trong danh s\u00e1ch Top 10 v\u1ec1 chi ti\u00eau qu\u1ea3ng c\u00e1o? Ai \u0111\u00e3 chi\u1ebfm c\u00e1c v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u cho c\u00e1c ch\u1ec9 s\u1ed1 iOS v\u00e0 Android? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u.<\/strong><\/p>\n\n\n\n

Applovin<\/strong>
Applovin \u0111\u1ee9ng \u0111\u1ea7u v\u1ec1 chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean c\u1ea3 iOS v\u00e0 Android. SDK c\u1ee7a Applovin gi\u00fap thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u1ea3 iOS v\u00e0 Android, \u0111\u1ed3ng th\u1eddi d\u1ec5 d\u00e0ng t\u00edch h\u1ee3p v\u1edbi m\u1ecdi lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o. V\u1edbi ph\u1ea1m vi ti\u1ebfp c\u1eadn l\u00ean \u0111\u1ebfn 470 tri\u1ec7u ng\u01b0\u1eddi ch\u01a1i game tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, Applovin h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi v\u00e0 ki\u1ebfm ti\u1ec1n t\u1eeb c\u00e1c tr\u00f2 ch\u01a1i.<\/p>\n\n\n\n

Facebook<\/strong>
Facebook \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i nh\u1edd c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau cao, ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 trang web y\u00eau th\u00edch c\u1ee7a h\u1ecd. V\u1edbi h\u01a1n 1,6 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng, Facebook ch\u1eafc ch\u1eafn c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u1ea7u h\u1ebft m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau nh\u1edd c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c nhau.<\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o Google<\/strong>
Google l\u00e0 c\u00e1i t\u00ean quen thu\u1ed9c v\u1edbi m\u1ecdi ng\u01b0\u1eddi. N\u00f3 th\u1eadm ch\u00ed c\u00f2n \u0111\u01b0\u1ee3c d\u00f9ng nh\u01b0 m\u1ed9t \u0111\u1ed9ng t\u1eeb! L\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1edbn nh\u1ea5t hi\u1ec7n nay, Google ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ea1ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u01b0a chu\u1ed9ng nh\u1ea5t. Google cung c\u1ea5p m\u1ed9t b\u1ed9 c\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch, c\u00f4ng c\u1ee5 v\u00e0 t\u00e0i nguy\u00ean \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a nh\u1eefng chi\u1ebfn d\u1ecbch ti\u00ean ti\u1ebfn nh\u1ea5t. Trong b\u1ea3ng x\u1ebfp h\u1ea1ng 10 m\u1ea1ng qu\u1ea3ng c\u00e1o c\u00f3 chi ti\u00eau cao nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i, Google \u0111ang ngang h\u00e0ng v\u1edbi m\u1ed9t m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u kh\u00e1c.<\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o Unity<\/a><\/strong>
Unity Ads \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi n\u1ec1n t\u1ea3ng tr\u00f2 ch\u01a1i di \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, \u0111\u1ea3m b\u1ea3o v\u1ecb tr\u00ed c\u1ee7a n\u00f3 trong danh s\u00e1ch c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u n\u0103m 2020. Unity cung c\u1ea5p gi\u1ea3i ph\u00e1p ki\u1ebfm ti\u1ec1n t\u1eeb tr\u00f2 ch\u01a1i \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) (Unity Ads, 2020). Unity cho ph\u00e9p t\u00edch h\u1ee3p c\u00e1c qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u00e0o tr\u1ea3i nghi\u1ec7m c\u1ee7a c\u00e1c tr\u00f2 ch\u01a1i si\u00eau casual, gi\u00fap t\u1ea1o ra nhi\u1ec1u doanh thu h\u01a1n.<\/p>\n\n\n\n

\"c\u00e1c<\/figure>\n\n\n\n

Vungle<\/strong>
Vungle t\u1ef1 h\u00e0o v\u1ec1 t\u00ednh kh\u00e1ch quan v\u00e0 t\u00ednh bao tr\u00f9m. C\u00f4ng ty cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 theo d\u00f5i m\u1ea1nh m\u1ebd gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi ti\u00eau qu\u1ea3ng c\u00e1o. H\u00e3y t\u00ecm hi\u1ec3u hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00f4ng qua n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o t\u1ef1 ph\u1ee5c v\u1ee5 minh b\u1ea1ch c\u1ee7a Vungle. N\u1ec1n t\u1ea3ng n\u00e0y cho ph\u00e9p theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 KPI theo th\u1eddi gian th\u1ef1c, \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, nh\u1eadn c\u00e1c b\u00e1o c\u00e1o chi ti\u1ebft v\u00e0 k\u1ebft n\u1ed1i hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Snapchat<\/strong>
Snapchat l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. V\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u01b0\u1edbc t\u00ednh kho\u1ea3ng 229 tri\u1ec7u (Snapchat)<\/a> V\u1edbi h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ed7i ng\u00e0y, n\u1ec1n t\u1ea3ng c\u1ee7a Snapchat cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd theo nh\u1eefng c\u00e1ch \u0111\u1ed9c \u0111\u00e1o. AdColony \u2013 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o t\u00edch h\u1ee3p c\u1ee7a Snapchat \u2013 gi\u00fap thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch ch\u1ec9 trong v\u00e0i ph\u00fat nh\u1edd t\u00ednh n\u0103ng Instant Create.<\/p>\n\n\n\n

Tapjoy<\/strong>
TapJoy l\u00e0 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u, gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed9c quy\u1ec1n trong m\u1ed9t s\u1ed1 tr\u00f2 ch\u01a1i v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi. Trong l\u0129nh v\u1ef1c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, TapJoy t\u1eadn d\u1ee5ng chuy\u00ean m\u00f4n c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c giao d\u1ecbch mua h\u00e0ng trong \u1ee9ng d\u1ee5ng. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n kinh doanh.<\/p>\n\n\n\n

\"c\u00e1c-m\u1ea1ng-qu\u1ea3ng-c\u00e1o-h\u00e0ng-\u0111\u1ea7u-cho-tr\u00f2-ch\u01a1i-n\u0103m-2020\"\/<\/figure>\n\n\n\n

Mintegral<\/a><\/strong>
Mintegral cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p tr\u1ecdn g\u00f3i cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n. C\u00f4ng ty gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean to\u00e0n c\u1ea7u thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa ph\u01b0\u01a1ng \u0110\u00f4ng v\u00e0 ph\u01b0\u01a1ng T\u00e2y, \u0111\u1ed3ng th\u1eddi \u0111\u01a1n gi\u1ea3n h\u00f3a nh\u1eefng th\u00e1ch th\u1ee9c trong ti\u1ebfp th\u1ecb di \u0111\u1ed9ng xuy\u00ean khu v\u1ef1c. Mintegral c\u00f3 CPI th\u1ea5p nh\u1ea5t trong s\u1ed1 10 m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u, v\u1edbi m\u1ee9c $0.16 tr\u00ean iOS v\u00e0 $0.08 tr\u00ean Android.<\/p>\n\n\n\n

ironSource<\/strong>
C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh \u0111\u1ec1u s\u1eed d\u1ee5ng ironSource. ironSource ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng ngh\u1ec7 gi\u00fap \u0111\u01b0a c\u00e1c t\u1ef1a game l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi, bao g\u1ed3m m\u1ed9t n\u1ec1n t\u1ea3ng trung gian qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng m\u1ea1nh m\u1ebd v\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. N\u1ec1n t\u1ea3ng n\u00e0y gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi ch\u01a1i chi ti\u00eau l\u1edbn ti\u1ebfp theo th\u00f4ng qua n\u1ec1n t\u1ea3ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p nh\u1eefng ph\u00e2n t\u00edch chi ti\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c chi\u1ebfn d\u1ecbch lu\u00f4n mang l\u1ea1i l\u1ee3i nhu\u1eadn (ROI) d\u01b0\u01a1ng.<\/p>\n\n\n\n

Ad Colony<\/strong>
Ad Colony h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n, gi\u00fap h\u1ecd t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. C\u00f4ng ty ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u01b0 n\u1ec1n t\u1ea3ng Core\u2122, gi\u00fap t\u1ef1 \u0111\u1ed9ng t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eb1m mang l\u1ea1i t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o (ROAS) t\u1ed1i \u01b0u cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 hi\u1ec7u qu\u1ea3 ki\u1ebfm ti\u1ec1n cao nh\u1ea5t cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n.<\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u1ee7a Apple<\/a><\/strong>
Apple Search Ads l\u00e0 m\u1ea1ng qu\u1ea3ng c\u00e1o t\u1ef1 ph\u00e2n b\u1ed5 c\u1ee7a Apple, v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh l\u00e0 50% (Apple, 2020)<\/a>. N\u1ec1n t\u1ea3ng n\u00e0y cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch \u1edf m\u1ee9c C\u01a1 b\u1ea3n v\u00e0 N\u00e2ng cao, trong \u0111\u00f3 t\u00ednh n\u0103ng N\u00e2ng cao cho ph\u00e9p b\u1ea1n t\u1ef1 thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 th\u1ea7u v\u00e0 ng\u00e2n s\u00e1ch \u2014 ch\u1ec9 ph\u1ea3i thanh to\u00e1n khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5n v\u00e0o qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
T\u1ea3i b\u00e1o c\u00e1o<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

We recently released our 2020 Hyper-Casual benchmark report. In addition to insights for the Top 10 countries, included in this report is an outline of the Top 10 ad networks for User Acquisition and Ad Monetization. We\u2019re all too familiar with networks like Facebook and Google, but what about other channels where you can buy inexpensive…<\/p>","protected":false},"author":9,"featured_media":8562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"\nTop 10 Ad Networks for Games 2020 | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover our 2020 Hyper-Casual benchmark report featuring top 10 countries, leading ad networks for user acquisition and monetization on iOS and Android.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/top-10-ad-networks-2020\/\" \/>\n<meta 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