{"id":8573,"date":"2020-04-07T08:24:00","date_gmt":"2020-04-07T08:24:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8573"},"modified":"2026-05-19T15:15:58","modified_gmt":"2026-05-19T15:15:58","slug":"benchmark-report-2020","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/benchmark-report-2020\/","title":{"rendered":"B\u00e1o c\u00e1o so s\u00e1nh ng\u00e0nh game si\u00eau casual n\u0103m 2020"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=1024%2C307&#038;ssl=1\" alt=\"B\u00e1o c\u00e1o m\u1edbi: T\u1eeb m\u00f4 h\u00ecnh si\u00eau k\u1ebft n\u1ed1i sang m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p v\u00e0o n\u0103m 2024\" class=\"wp-image-11084\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i \u0111\u00e3 ho\u00e0n t\u1ea5t b\u00e1o c\u00e1o so s\u00e1nh h\u00e0ng n\u0103m v\u1ec1 c\u00e1c tr\u00f2 ch\u01a1i hyper-casual, m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng b\u00ean d\u01b0\u1edbi. Trong b\u00e1o c\u00e1o n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 t\u1ed5ng h\u1ee3p gi\u00e1 CPI trung b\u00ecnh c\u1ee7a c\u00e1c tr\u00f2 ch\u01a1i hyper-casual, ph\u00e2n t\u00edch chi ti\u1ebft theo t\u1eebng qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u v\u00e0 m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u. B\u1ea1n s\u1ebd bi\u1ebft qu\u1ed1c gia n\u00e0o c\u00f3 gi\u00e1 CPI th\u1ea5p nh\u1ea5t l\u00e0 $0.16 tr\u00ean iOS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u0103m 2019 l\u00e0 m\u1ed9t n\u0103m n\u1eefa m\u00e0 c\u00e1c tr\u00f2 ch\u01a1i hyper-casual ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng.<a href=\"https:\/\/sensortower.com\/blog\/hyper-casual-games-downloads-2019\">Th\u00e1p c\u1ea3m bi\u1ebfn<\/a>N\u0103m 2020 \u0111\u00e3 kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00e1ch th\u00fa v\u1ecb v\u1edbi \u0111\u1ea1i d\u1ecbch COVID-19, v\u00e0 th\u1ec3 lo\u1ea1i game hyper-casual c\u1ea7n chu\u1ea9n b\u1ecb cho m\u1ed9t s\u1ed1 t\u00e1c \u0111\u1ed9ng gi\u00e1n ti\u1ebfp c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi h\u00e0nh vi ti\u00eau d\u00f9ng. \u0110\u1ec3 b\u1eaft \u0111\u1ea7u, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e2n t\u00edch chi ph\u00ed m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t (CPI) v\u00e0 doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c game hyper-casual \u0111\u01b0\u1ee3c Tenjin thu th\u1eadp v\u00e0o n\u0103m 2019, t\u1eeb \u0111\u00f3 ti\u1ebft l\u1ed9 nh\u1eefng th\u00f4ng tin m\u1edbi v\u1ec1 th\u1ec3 lo\u1ea1i n\u00e0y. Ch\u00fang t\u00f4i hy v\u1ecdng b\u00e1o c\u00e1o tham chi\u1ebfu v\u1ec1 th\u1ec3 lo\u1ea1i hyper-casual n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n nh\u1eefng th\u00f4ng tin ban \u0111\u1ea7u \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 chu\u1ea9n b\u1ecb t\u1ed1t h\u01a1n cho th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i hy v\u1ecdng th\u00f4ng tin n\u00e0y s\u1ebd h\u1eefu \u00edch cho chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n v\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 tr\u1ea3 l\u1eddi trong b\u00e1o c\u00e1o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nh\u1eefng qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean CPI l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>Top 10 m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u d\u1ef1a tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o v\u00e0 CPI l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>Top 10 m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u d\u1ef1a tr\u00ean doanh thu qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/hubs.ly\/H0pfJ9y0\" style=\"background-color:#6bb4e1\">T\u1ea3i b\u00e1o c\u00e1o<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We\u2019ve finalized our annual hyper-casual benchmark report that you can download below. In this report, we\u2019ve compiled the median CPIs for hyper-casual games with a breakdown per top country and top ad network. You learn which country has the lowest CPI of $0.16 on iOS. 2019 was another year when hyper-casual games dominated app stores\u2019&#8230;<\/p>","protected":false},"author":9,"featured_media":8574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-Casual Benchmark Report 2020 Edition | Tenjin<\/title>\n<meta name=\"description\" content=\"We gathered the median CPIs for hyper-casual games with breakdowns for country and ad network. Learn who has the lowest CPI and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/benchmark-report-2020\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyper-Casual Benchmark Report 2020 Edition | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We gathered the median CPIs for hyper-casual games with breakdowns for country and ad network. Learn who has the lowest CPI and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/benchmark-report-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-07T08:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T15:15:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/benchmark-copy.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ebony Nicole Simone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ebony Nicole Simone\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/\"},\"author\":{\"name\":\"Ebony Nicole Simone\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/30e5e0ac1a4b29affd2ee5317c5fa1a2\"},\"headline\":\"2020 Hyper-Casual Benchmark Report\",\"datePublished\":\"2020-04-07T08:24:00+00:00\",\"dateModified\":\"2026-05-19T15:15:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/\"},\"wordCount\":191,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/benchmark-copy.jpeg\",\"articleSection\":[\"Reports\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/\",\"name\":\"Hyper-Casual Benchmark Report 2020 Edition | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/benchmark-copy.jpeg\",\"datePublished\":\"2020-04-07T08:24:00+00:00\",\"dateModified\":\"2026-05-19T15:15:58+00:00\",\"description\":\"We gathered the median CPIs for hyper-casual games with breakdowns for country and ad network. 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