{"id":8585,"date":"2020-01-30T08:30:00","date_gmt":"2020-01-30T08:30:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8585"},"modified":"2026-04-14T08:36:27","modified_gmt":"2026-04-14T08:36:27","slug":"tenjin-apple-search-ads-partner","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/tenjin-apple-search-ads-partner\/","title":{"rendered":"Tenjin \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 \u0110\u1ed1i t\u00e1c Qu\u1ea3ng c\u00e1o T\u00ecm ki\u1ebfm c\u1ee7a Apple."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><br>H\u00f4m nay, ch\u00fang t\u00f4i t\u1ea1i Tenjin, r\u1ea5t h\u00e2n h\u1ea1nh th\u00f4ng b\u00e1o r\u1eb1ng ch\u00fang t\u00f4i l\u00e0 m\u1ed9t<a href=\"https:\/\/searchads.apple.com\/partners\/\">&nbsp;\u0110\u1ed1i t\u00e1c Qu\u1ea3ng c\u00e1o T\u00ecm ki\u1ebfm Apple<\/a>&nbsp;V\u00e0 ch\u00fang t\u00f4i s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi tr\u00ean n\u1ec1n t\u1ea3ng t\u00edch h\u1ee3p c\u1ee7a m\u00ecnh. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 \u0110\u1ed1i t\u00e1c Apple Search Ads, Tenjin c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi \u0111\u1ed9i ng\u0169 Apple Search Ads trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o d\u00e0nh cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb tr\u00f2 ch\u01a1i di \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a Tenjin c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n ch\u00ednh x\u00e1c h\u01a1n \u0111\u1ec3 theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Apple Search Ads mang l\u1ea1i l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-apple-search-ads\"><strong>Apple Search Ads l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00ecm ki\u1ebfm \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong c\u00e1ch ng\u01b0\u1eddi d\u00f9ng kh\u00e1m ph\u00e1 v\u00e0 t\u1ea3i xu\u1ed1ng \u1ee9ng d\u1ee5ng. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ASO (App Store Optimization) khi n\u1ed9p \u1ee9ng d\u1ee5ng l\u00ean App Store l\u00e0 r\u1ea5t c\u1ea1nh tranh, v\u00e0 Apple Search Ads c\u00f3 th\u1ec3 gi\u00fap \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng kh\u00e1m ph\u00e1 ngo\u00e0i ph\u1ea1m vi ASO. M\u1ed9t qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u1edf \u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean App Store l\u00e0 c\u00e1ch \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng kh\u00e1m ph\u00e1 \u1ee9ng d\u1ee5ng cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn tr\u00ean App Store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple Search Ads l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd nh\u1ea5t trong ti\u1ebfp th\u1ecb di \u0111\u1ed9ng hi\u1ec7n \u0111\u1ea1i v\u00e0 cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng ngay khi h\u1ecd \u0111ang t\u00ecm ki\u1ebfm. 70% ng\u01b0\u1eddi truy c\u1eadp App Store t\u00ecm ki\u1ebfm \u0111\u1ec3 t\u00ecm \u1ee9ng d\u1ee5ng, trong khi 65% l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng di\u1ec5n ra ngay sau khi t\u00ecm ki\u1ebfm tr\u00ean App Store. \u00dd \u0111\u1ecbnh cao n\u00e0y d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd, v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh c\u1ee7a Apple Search Ads l\u00e0 50% (<a href=\"https:\/\/searchads.apple.com\/\">ngu\u1ed3n<\/a>C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng Apple Search Ads l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p quan tr\u1ecdng gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd v\u00e0 \u0111\u00e3 nh\u01b0 v\u1eady k\u1ec3 t\u1eeb khi ra m\u1eaft.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-does-being-an-apple-search-ads-partner-mean-for-tenjin-customers\"><strong>Tr\u1edf th\u00e0nh \u0110\u1ed1i t\u00e1c Qu\u1ea3ng c\u00e1o T\u00ecm ki\u1ebfm Apple mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho kh\u00e1ch h\u00e0ng c\u1ee7a Tenjin?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1eb1ng c\u00e1ch tr\u1edf th\u00e0nh \u0110\u1ed1i t\u00e1c Qu\u1ea3ng c\u00e1o T\u00ecm ki\u1ebfm Apple, Tenjin c\u00f3 th\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng c\u1ee7a Tenjin khi qu\u1ea3ng c\u00e1o tr\u00ean Apple Search Ads. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 \u0111\u1ed1i t\u00e1c, Tenjin v\u00e0 \u0111\u1ed9i ng\u0169 Apple Search Ads s\u1ebd h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 kh\u1eafc ph\u1ee5c c\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a Tenjin.  Ngo\u00e0i ra, c\u00e1c \u0111\u1ed9i ng\u0169 s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i s\u1ebd h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng Tenjin khi qu\u1ea3ng c\u00e1o tr\u00ean Apple Search Ads. Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i s\u1ebd h\u1ee3p t\u00e1c \u0111\u1ec3 s\u1ea3n xu\u1ea5t n\u1ed9i dung \u0111\u00e0o t\u1ea1o v\u00e0 gi\u00e1o d\u1ee5c h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng Tenjin c\u00e1ch t\u1eadn d\u1ee5ng t\u1ed1i \u0111a gi\u00e1 tr\u1ecb t\u1eeb Apple Search Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi vi\u1ec7c t\u00edch h\u1ee3p Tenjin, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 li\u00ean k\u1ebft t\u00e0i kho\u1ea3n Apple Search Ads c\u1ee7a m\u00ecnh \u0111\u1ec3 theo d\u00f5i t\u1ef1 \u0111\u1ed9ng c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 ph\u00e2n b\u1ed5 c\u00e0i \u0111\u1eb7t, ROA v\u00e0 CPI. C\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 ASA ROI, Doanh thu qu\u1ea3ng c\u00e1o LTV v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy c\u1eadp th\u00f4ng qua b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n mi\u1ec5n ph\u00ed c\u1ee7a Tenjin, API v\u00e0 DataVault. DataVault, kho d\u1eef li\u1ec7u c\u1ee7a Tenjin, cung c\u1ea5p quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u n\u00e0y \u1edf m\u1ee9c chi ti\u1ebft nh\u1ea5t \u0111\u1ec3 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-does-this-tie-into-the-tenjin-s-tools-and-training\"><strong>\u0110i\u1ec1u n\u00e0y li\u00ean quan nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 \u0111\u00e0o t\u1ea1o c\u1ee7a Tenjin?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi t\u01b0 c\u00e1ch l\u00e0 \u0110\u1ed1i t\u00e1c Qu\u1ea3ng c\u00e1o T\u00ecm ki\u1ebfm Apple (Apple Search Ads), Tenjin cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 kh\u00f3a \u0111\u00e0o t\u1ea1o c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 trong ng\u00e0nh c\u00f4ng nghi\u1ec7p d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ng\u00e0y nay. T\u1eeb kh\u00f3a \u0111\u00e0o t\u1ea1o c\u01a1 b\u1ea3n \u201cApple Search Ads 101\u201d, gi\u1edbi thi\u1ec7u cho b\u1ea1n c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a ASA, \u0111\u1ebfn c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o n\u00e2ng cao h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng cho c\u00e1c t\u1eeb kh\u00f3a mang l\u1ea1i l\u1ee3i nhu\u1eadn (ROI). M\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 trang b\u1ecb cho b\u1ea1n ki\u1ebfn th\u1ee9c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a h\u01a1n 500 tri\u1ec7u l\u01b0\u1ee3t truy c\u1eadp v\u00e0o App Store m\u1ed7i tu\u1ea7n (Apple, 2020).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Li\u00ean h\u1ec7 v\u1edbi \u0110\u1ed9i ng\u0169 H\u1ed7 tr\u1ee3 Kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i&nbsp;<a href=\"mailto:sales@tenjin.com\">sales@tenjin.com<\/a>&nbsp;\u0110\u1ec3 gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc v\u00e0 t\u00ecm hi\u1ec3u th\u00eam.<\/p>","protected":false},"excerpt":{"rendered":"<p>Today, we at Tenjin, are very excited to announce we are an&nbsp;Apple Search Ads Partner&nbsp;and will continue to build new tools on our integration. Being an Apple Search Ads Partner allows Tenjin to work closely with the Apple Search Ads team on building new tools and training for mobile game developers and marketers. This will&#8230;<\/p>","protected":false},"author":9,"featured_media":8586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Official Apple Search Ads Partner | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Tenjin&#039;s Apple Search Ads integration helps measure attribution, optimize campaigns, and maximize app install performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/tenjin-apple-search-ads-partner\/\" \/>\n<meta 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property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ebony Nicole Simone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ebony Nicole Simone\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-apple-search-ads-partner\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-apple-search-ads-partner\\\/\"},\"author\":{\"name\":\"Ebony Nicole 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