{"id":8595,"date":"2019-09-04T08:38:00","date_gmt":"2019-09-04T08:38:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8595"},"modified":"2026-04-14T08:35:26","modified_gmt":"2026-04-14T08:35:26","slug":"hyper-casual-games-and-china-market-analysis-insights-china-joy-recap","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/hyper-casual-games-and-china-market-analysis-insights-china-joy-recap\/","title":{"rendered":"Tr\u00f2 ch\u01a1i si\u00eau casual v\u00e0 Trung Qu\u1ed1c: Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eefng \u0111i\u1ec3m nh\u1ea5n (T\u1ed5ng k\u1ebft China Joy)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><br>T\u1ea1i H\u1ed9i th\u1ea3o ChinaJoy 2019: Tr\u00f2 ch\u01a1i si\u00eau casual - Giao thoa \u0110\u00f4ng T\u00e2y, CEO Christopher Farm c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 chia s\u1ebb d\u1eef li\u1ec7u ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eefng insight m\u1edbi nh\u1ea5t v\u1ec1 tr\u00f2 ch\u01a1i si\u00eau casual. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 insight ch\u00ednh t\u1eeb s\u1ef1 ki\u1ec7n:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Ch\u1ec9 s\u1ed1 gi\u00e1 ti\u00eau d\u00f9ng (CPI) th\u1ea5p c\u1ee7a Trung Qu\u1ed1c khi\u1ebfn n\u01b0\u1edbc n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t th\u1ecb tr\u01b0\u1eddng h\u1ea5p d\u1eabn.<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-5.jpeg?resize=960%2C540&#038;ssl=1\" alt=\"\" class=\"wp-image-8599\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-5.jpeg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-5.jpeg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-5.jpeg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-5.jpeg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u00f2 ch\u01a1i hyper-casual kh\u00f4ng ph\u1ea3i l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng ri\u00eang c\u1ee7a ph\u01b0\u01a1ng T\u00e2y. Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh \u0111ang ng\u00e0y c\u00e0ng t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi t\u1ea1i Trung Qu\u1ed1c v\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng \u00c1 kh\u00e1c. Trong kho\u1ea3ng th\u1eddi gian t\u1eeb 2017 \u0111\u1ebfn 2018, chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng Trung Qu\u1ed1c c\u1ee7a c\u00e1c tr\u00f2 ch\u01a1i hyper-casual ph\u01b0\u01a1ng T\u00e2y \u0111\u00e3 t\u0103ng 82%. H\u01a1n n\u1eefa, Trung Qu\u1ed1c l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f3 chi ph\u00ed th\u1ea5p \u0111\u1ec3 khai th\u00e1c \u2014 chi ph\u00ed trung b\u00ecnh cho m\u1ed7i l\u1ea7n c\u00e0i \u0111\u1eb7t \u0111\u00e3 gi\u1ea3m t\u1eeb $0.21 xu\u1ed1ng $0.18 trong giai \u0111o\u1ea1n 2017-2018, t\u1ea1o n\u00ean m\u1ed9t b\u1ec7 ph\u00f3ng l\u00fd t\u01b0\u1edfng cho c\u00e1c tr\u00f2 ch\u01a1i hyper-casual m\u1edbi. D\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang t\u00f4i d\u1ef1 \u0111o\u00e1n th\u1ecb tr\u01b0\u1eddng hyper-casual Trung Qu\u1ed1c s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong n\u0103m 2019. \u0110\u1ebfn n\u0103m 2020, n\u00f3 s\u1ebd n\u1eb1m trong s\u1ed1 c\u00e1c&nbsp;<strong>ba qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u<\/strong>&nbsp;\u0110\u1ec3 ra m\u1eaft c\u00e1c t\u1ef1a game hyper-casual m\u1edbi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c \u0111ang ph\u00e1t tri\u1ec3n v\u1ec1 m\u1eb7t th\u01b0\u01a1ng m\u1ea1i h\u00f3a.<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-7.jpeg?resize=960%2C540&#038;ssl=1\" alt=\"\" class=\"wp-image-8601\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-7.jpeg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-7.jpeg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-7.jpeg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-7.jpeg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ec1 m\u1eb7t ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o, th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c \u0111ang ph\u00e1t tri\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u00f3ng. T\u00ednh \u0111\u1ebfn n\u0103m 2018, m\u1ee9c eCPM trung b\u00ecnh t\u1ea1i Trung Qu\u1ed1c \u0111\u1ea1t $1.91, v\u01b0\u1ee3t qua \u0110\u1ee9c. M\u1eb7c d\u00f9 Hoa K\u1ef3 v\u1eabn d\u1eabn \u0111\u1ea7u v\u1ec1 m\u1ee9c eCPM trung b\u00ecnh, th\u1ecb tr\u01b0\u1eddng n\u00e0y th\u1ef1c t\u1ebf \u0111\u00e3 ghi nh\u1eadn s\u1ef1 s\u1ee5t gi\u1ea3m nh\u1eb9 gi\u1eefa n\u0103m 2017 v\u00e0 2018. \u0110i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u0169ng x\u1ea3y ra v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c th\u1ecb tr\u01b0\u1eddng l\u1edbn kh\u00e1c, bao g\u1ed3m Anh v\u00e0 Nh\u1eadt B\u1ea3n. Ch\u00fang t\u00f4i d\u1ef1 \u0111o\u00e1n th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 tr\u01b0\u1edfng th\u00e0nh trong su\u1ed1t n\u0103m 2019, tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng qu\u1ed1c gia h\u1ea5p d\u1eabn nh\u1ea5t cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game hyper-casual t\u00ecm ki\u1ebfm s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng trong l\u0129nh v\u1ef1c hyper-casual \u0111\u00f2i h\u1ecfi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9c \u0111\u00e1o.<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-6.jpeg?resize=960%2C540&#038;ssl=1\" alt=\"\" class=\"wp-image-8600\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-6.jpeg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-6.jpeg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-6.jpeg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-6.jpeg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c tr\u00f2 ch\u01a1i hyper-casual \u0111\u00f2i h\u1ecfi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed9c \u0111\u00e1o \u2014 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng c\u00f9ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i d\u1ef1a tr\u00ean giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP). Chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng truy\u1ec1n th\u1ed1ng y\u00eau c\u1ea7u m\u1ee5c ti\u00eau h\u1eb9p v\u00ec c\u00e1c tr\u00f2 ch\u01a1i d\u1ef1a tr\u00ean IAP \u0111\u1ec1u c\u1ea1nh tranh trong c\u00f9ng m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng v\u1edbi chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (CPI) cao. Trong kh\u00f4ng gian hyper-casual, c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y (ARPU) c\u00f3 th\u1ec3 th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3. Do \u0111\u00f3, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hyper-casual c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng h\u01a1n, \u00edt c\u1ea1nh tranh h\u01a1n v\u1edbi chi ph\u00ed CPI th\u1ea5p h\u01a1n. V\u00ec ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb cao hi\u1ebfm g\u1eb7p trong kh\u00f4ng gian hyper-casual, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng r\u1ed9ng l\u1edbn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n th\u00f4ng qua c\u00e1c k\u00eanh kh\u00f4ng ph\u1ea3i IAP l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. C\u00e1c tr\u00f2 ch\u01a1i hyper-casual c\u00f3 th\u1eddi gian TTBE ng\u1eafn.<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.jpeg?resize=960%2C540&#038;ssl=1\" alt=\"\" class=\"wp-image-8598\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.jpeg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.jpeg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.jpeg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.jpeg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c tr\u00f2 ch\u01a1i hyper-casual n\u1ed5i ti\u1ebfng v\u1edbi th\u1eddi gian thu h\u1ed3i v\u1ed1n (TTBE) ng\u1eafn. Th\u1ef1c t\u1ebf, ch\u1ec9 sau 7 ng\u00e0y ra m\u1eaft, ch\u00fang th\u01b0\u1eddng \u0111\u00e3 mang l\u1ea1i l\u1ee3i nhu\u1eadn. \u0110\u1ec3 duy tr\u00ec \u0111\u1ed9ng l\u1ef1c n\u00e0y, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n hyper-casual ph\u1ea3i gi\u1eef chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (CPI) \u1edf m\u1ee9c th\u1ea5p. S\u1ef1 t\u0103ng tr\u01b0\u1edfng, trong khi \u0111\u00f3, di\u1ec5n ra trong khung th\u1eddi gian d\u00e0i h\u01a1n, t\u1eeb 30 ng\u00e0y tr\u1edf l\u00ean. \u0110i\u1ec1u n\u00e0y l\u00e0 do ng\u01b0\u1eddi ch\u01a1i hyper-casual th\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh v\u1edbi gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) cao. C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea3i t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb ng\u1eafn h\u1ea1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua qu\u1ea3ng c\u00e1o. May m\u1eafn thay, m\u00f4 h\u00ecnh TTBE ng\u1eafn n\u00e0y cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o h\u00e0nh \u0111\u1ed9ng nhanh ch\u00f3ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Qu\u1ea3ng c\u00e1o ch\u00e9o gi\u00fap t\u0103ng \"\u0111\u1ed9 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng\" v\u00e0 doanh thu qu\u1ea3ng c\u00e1o.<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.jpeg?resize=960%2C540&#038;ssl=1\" alt=\"\" class=\"wp-image-8597\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.jpeg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.jpeg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.jpeg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.jpeg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u1ea3ng c\u00e1o ch\u00e9o l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng trong \u0111\u00f3 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o cho m\u1ed9t t\u1ef1a game do c\u00f9ng m\u1ed9t studio ph\u00e1t tri\u1ec3n. L\u1ee3i \u00edch c\u1ee7a qu\u1ea3ng c\u00e1o ch\u00e9o \u0111\u1ed1i v\u1edbi c\u00e1c t\u1ef1a game hyper-casual l\u00e0 hai m\u1eb7t: N\u00f3 t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n b\u1ed9 m\u1ea1ng l\u01b0\u1edbi t\u1ef1a game v\u00e0 t\u0103ng doanh thu t\u1eeb qu\u1ea3ng c\u00e1o. C\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o s\u1ebd cung c\u1ea5p ngu\u1ed3n qu\u1ea3ng c\u00e1o cho m\u1ed9t \u1ee9ng d\u1ee5ng, sau \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng tr\u00ean to\u00e0n b\u1ed9 danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Hi\u1ec7u \u1ee9ng domino n\u00e0y gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf v\u00e0 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n.&nbsp;<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2019\/09\/EAyveolW4AAhJgq.jpeg?ssl=1\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Phi\u00ean b\u1ea3n \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a b\u00e0i thuy\u1ebft tr\u00ecnh c\u00f3 s\u1eb5n tr\u00ean&nbsp;<a href=\"https:\/\/www.slideshare.net\/ChristopherFarm\/chinajoy-2019-tenjins-take-on-hypercasual\">Slideshare<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u1ee8ng d\u1ee5ng hyper-casual \u0111\u00e3 m\u1edf ra m\u1ed9t th\u1ebf gi\u1edbi ti\u1ec1m n\u0103ng m\u1edbi trong l\u0129nh v\u1ef1c game di \u0111\u1ed9ng. S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a ch\u00fang \u0111ang t\u0103ng m\u1ea1nh tr\u00ean to\u00e0n c\u1ea7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng phi ph\u01b0\u01a1ng T\u00e2y nh\u01b0 Trung Qu\u1ed1c. Khi th\u1ecb tr\u01b0\u1eddng ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) v\u00e0 ki\u1ebfm ti\u1ec1n (monetization) s\u1ebd c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh li\u00ean t\u1ee5c.<a href=\"https:\/\/www.tenjin.io\/signup?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695083345320.1695095732931.7&amp;__hssc=105908124.140.1695095732931&amp;__hsfp=2360007836\">&nbsp;Tenjin\u2019s<\/a>&nbsp;\u0110\u1ed9i ng\u0169 H\u1ed7 tr\u1ee3 Kh\u00e1ch h\u00e0ng lu\u00f4n \u0111i \u0111\u1ea7u trong l\u0129nh v\u1ef1c game hyper-casual v\u00e0 c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng ph\u00e2n t\u00edch d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 h\u1ed7 tr\u1ee3 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n c\u1ea7n h\u1ed7 tr\u1ee3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh trong l\u0129nh v\u1ef1c game hyper-casual, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i. G\u1eedi email \u0111\u1ebfn info@tenjin.com \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, ho\u1eb7c tham kh\u1ea3o c\u00e1c t\u00e0i nguy\u00ean b\u1ed5 sung nh\u01b0 c\u1ee7a ch\u00fang t\u00f4i.<a href=\"https:\/\/blog.tenjin.com\/hyper-casual-games-the-complete-developers-guide\/\">&nbsp;H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n cho nh\u00e0 ph\u00e1t tri\u1ec3n game hyper-casual<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>At the 2019 ChinaJoy Seminar: Hyper-casual games in East meets West, our CEO Christopher Farm shared the most recent hyper-casual market analysis data and insights. Here are 4 key insights from the event: 1. China\u2019s low CPIs make it an attractive market Hyper-casual games aren\u2019t a western phenomenon. In fact, publishers are increasingly dedicating resources&#8230;<\/p>","protected":false},"author":5,"featured_media":8596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>China Joy Recap | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover hyper-casual gaming trends in China with market analysis, ChinaJoy insights, and opportunities for global publishers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/hyper-casual-games-and-china-market-analysis-insights-china-joy-recap\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China Joy Recap | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Discover hyper-casual gaming trends in China with market analysis, ChinaJoy insights, and opportunities for global publishers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/hyper-casual-games-and-china-market-analysis-insights-china-joy-recap\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-04T08:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:35:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-Casual-Games-and-China-Market-Analysis-Insights-China-Joy-Recap.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/hyper-casual-games-and-china-market-analysis-insights-china-joy-recap\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/hyper-casual-games-and-china-market-analysis-insights-china-joy-recap\\\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"Hyper-Casual Games and China: Market Analysis &amp; 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