{"id":8604,"date":"2019-06-20T08:41:00","date_gmt":"2019-06-20T08:41:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8604"},"modified":"2026-04-14T08:35:07","modified_gmt":"2026-04-14T08:35:07","slug":"hyper-casual-market-size-2019","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/hyper-casual-market-size-2019\/","title":{"rendered":"Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng hyper-casual n\u0103m 2019 v\u00e0 nh\u1eefng th\u00f4ng tin quan tr\u1ecdng kh\u00e1c m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Th\u1ec3 lo\u1ea1i game si\u00eau casual l\u00e0 m\u1ed9t xu h\u01b0\u1edbng l\u1edbn c\u1ee7a ng\u00e0nh s\u1ebd kh\u00f4ng suy gi\u1ea3m trong n\u0103m 2019 \u2014 ng\u01b0\u1ee3c l\u1ea1i, th\u1ecb tr\u01b0\u1eddng d\u00e0nh cho c\u00e1c t\u1ef1a game n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 thay \u0111\u1ed5i. Do \u0111\u00f3, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ea7n theo d\u00f5i s\u00e1t sao l\u0129nh v\u1ef1c n\u00e0y v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea1i s\u1ef1 ki\u1ec7n \u201cWhite Nights\u201d \u1edf St. Petersburg, ch\u00fang t\u00f4i \u0111\u00e3 tr\u00ecnh b\u00e0y c\u00e1c s\u1ed1 li\u1ec7u th\u1ef1c t\u1ebf v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng v\u00e0 n\u00eau b\u1eadt nh\u1eefng th\u00f4ng tin quan tr\u1ecdng kh\u00e1c:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. T\u1ed5ng s\u1ed1 ng\u01b0\u1eddi ch\u01a1i th\u1ec3 lo\u1ea1i game si\u00eau gi\u1ea3i tr\u00ed v\u1eabn \u0111ang ti\u1ebfp t\u1ee5c t\u0103ng l\u00ean<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ecb tr\u01b0\u1eddng game si\u00eau gi\u1ea3i tr\u00ed (hyper-casual) \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng ch\u01b0a t\u1eebng c\u00f3 v\u00e0o n\u0103m 2018, t\u0103ng v\u1ecdt 485% \u0111\u1ec3 \u0111\u1ea1t m\u1ed1c 510 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng. M\u1eb7c d\u00f9 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u00e3 ch\u1eadm l\u1ea1i ph\u1ea7n n\u00e0o, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 th\u1ec3 lo\u1ea1i game si\u00eau gi\u1ea3i tr\u00ed \u0111\u00e3 h\u1ebft th\u1eddi \u2014 ho\u00e0n to\u00e0n kh\u00f4ng ph\u1ea3i v\u1eady. Ch\u1ec9 trong s\u00e1u th\u00e1ng \u0111\u1ea7u n\u0103m 2019, ch\u00fang ta \u0111\u00e3 ch\u1ee9ng ki\u1ebfn m\u1ee9c t\u0103ng th\u00eam 68%, \u0111\u01b0a s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng si\u00eau casual l\u00ean 860 tri\u1ec7u MAU.<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2019\/07\/Screenshot-at-Jul-03-11-12-42.png?ssl=1\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u1ea7n l\u01b0u \u00fd r\u1eb1ng m\u1eb7c d\u00f9 m\u1ee9c t\u0103ng tr\u01b0\u1edfng n\u00e0y r\u1ea5t \u1ea5n t\u01b0\u1ee3ng, nh\u01b0ng n\u00f3 c\u0169ng l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng ho\u00e0n to\u00e0n m\u1edbi. Do \u0111\u00f3, ch\u00fang ta s\u1ebd ti\u1ebfp t\u1ee5c ch\u1ee9ng ki\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u1ecb tr\u01b0\u1eddng n\u00f3i chung d\u1ea7n h\u00ecnh th\u00e0nh trong nh\u1eefng th\u00e1ng v\u00e0 n\u0103m t\u1edbi. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, giai \u0111o\u1ea1n n\u00e0y l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ea7y h\u1ee9a h\u1eb9n v\u00e0 thu\u1eadn l\u1ee3i \u0111\u1ec3 thu h\u00fat v\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Th\u1ec3 lo\u1ea1i game si\u00eau gi\u1ea3i tr\u00ed \u0111ang th\u1ed1ng tr\u1ecb c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng \u1ee9ng d\u1ee5ng mi\u1ec5n ph\u00ed tr\u00ean c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3i tr\u00ed kh\u00f4ng ch\u1ec9 ph\u1ed5 bi\u1ebfn, m\u00e0 c\u00f2n c\u1ef1c k\u1ef3 ph\u1ed5 bi\u1ebfn. C\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng \u1ee9ng d\u1ee5ng mi\u1ec5n ph\u00ed tr\u00ean Google Play v\u00e0 App Store tr\u00e0n ng\u1eadp c\u00e1c t\u1ef1a game si\u00eau gi\u1ea3i tr\u00ed. Ch\u00edn trong s\u1ed1 m\u01b0\u1eddi \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t n\u00f3i chung l\u00e0 c\u00e1c t\u1ef1a game si\u00eau casual. V\u00e0 d\u00f9 l\u00e0 \u201cmi\u1ec5n ph\u00ed\u201d, nh\u1eefng \u1ee9ng d\u1ee5ng n\u00e0y v\u1eabn t\u1ea1o ra doanh thu \u2014 th\u1ec3 lo\u1ea1i si\u00eau casual ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do ch\u00ednh d\u1eabn \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y.&nbsp;<a href=\"https:\/\/www.appannie.com\/en\/insights\/mobile-gaming\/the-state-of-mobile-games-in-2019-and-beyond\/\">74% chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a>&nbsp;chuy\u00ean v\u1ec1 tr\u00f2 ch\u01a1i di \u0111\u1ed9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(Nh\u00e2n ti\u1ec7n, b\u1ea3y trong s\u1ed1 m\u01b0\u1eddi \u1ee9ng d\u1ee5ng h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh b\u1edfi c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a Tenjin, \u0111i\u1ec1u n\u00e0y ch\u00ednh l\u00e0 minh ch\u1ee9ng cho n\u1ec1n t\u1ea3ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a ch\u00fang t\u00f4i.).&nbsp;<a href=\"https:\/\/tenjin.com\/vi\/\">H\u00e3y truy c\u1eadp trang ch\u1ee7 c\u1ee7a ch\u00fang t\u00f4i<\/a>&nbsp;(\u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi!)<img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/hAt0mPHh9t_4gEW-CWGl273kKIDvdgiyD5vDgBtnJa28QXakMNqmn4iY0YTiRwz_z4ulh-yW2ax8rSfxpKh2LOhPgSCxdSDkh3mmOMf6bA94krX04wfkWtdzIeE96xR34GpMU8a3\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. C\u1ea1nh tranh trong th\u1ec3 lo\u1ea1i game si\u00eau casual \u0111ang ng\u00e0y c\u00e0ng gia t\u0103ng<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea5t nhi\u00ean, v\u1edbi qu\u00e1 nhi\u1ec1u \u1ee9ng d\u1ee5ng \u0111\u1ee9ng \u0111\u1ea7u c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng, s\u1ef1 c\u1ea1nh tranh trong l\u0129nh v\u1ef1c game si\u00eau gi\u1ea3i tr\u00ed \u0111ang ng\u00e0y c\u00e0ng gay g\u1eaft. C\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh th\u01b0\u1eddng xuy\u00ean c\u1ea1nh tranh nhau b\u1eb1ng c\u00e1ch \u0111\u01b0a ra m\u1ee9c gi\u00e1 cao h\u01a1n m\u1ed7i ng\u00e0y, khi\u1ebfn vi\u1ec7c duy tr\u00ec t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t ph\u1ea7n l\u00fd do d\u1eabn \u0111\u1ebfn s\u1ef1 c\u1ea1nh tranh n\u00e0y l\u00e0 do c\u00e1c tr\u00f2 ch\u01a1i si\u00eau casual c\u00f3 hi\u1ec7u qu\u1ea3 chi ph\u00ed r\u1ea5t cao. N\u0103m 2018, chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng trung b\u00ecnh (CPI) c\u1ee7a m\u1ed9t tr\u00f2 ch\u01a1i si\u00eau casual l\u00e0 $0.15 cho m\u00f4 h\u00ecnh Android v\u00e0 $0.36 cho m\u00f4 h\u00ecnh iOS. Trong s\u00e1u th\u00e1ng qua, c\u00e1c con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng l\u1ea7n l\u01b0\u1ee3t l\u00ean $0.18 (+6%) v\u00e0 $0.47 (+29%).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. V\u1eabn c\u00f2n ch\u1ed7 cho c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game si\u00eau casual m\u1edbi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f9 c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay v\u1eabn c\u00f2n ch\u1ed7 cho c\u00e1c studio ph\u00e1t tri\u1ec3n game si\u00eau casual m\u1edbi. Tr\u01b0\u1edbc n\u0103m 2018, c\u00f3 ba nh\u00e0 ph\u00e1t h\u00e0nh ch\u00ednh \u0111ang c\u1ea1nh tranh trong l\u0129nh v\u1ef1c n\u00e0y: Voodoo, Ketchapp v\u00e0 Good Job Games. Ng\u00e0y nay, \u0111\u00e3 c\u00f3 nhi\u1ec1u nh\u00e0 ph\u00e1t h\u00e0nh m\u1edbi gia nh\u1eadp, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kwalee<\/li>\n\n\n\n<li>Tr\u1eadn \u0111\u1ea5u tr\u00ean s\u00e2n nh\u00e0<\/li>\n\n\n\n<li>Tastypill<\/li>\n\n\n\n<li>Madbox<\/li>\n\n\n\n<li>Say Games<\/li>\n\n\n\n<li>Geisha<\/li>\n\n\n\n<li>Azul Games<\/li>\n\n\n\n<li>G\u1ea5u tr\u00fac xanh<\/li>\n\n\n\n<li>B\u1eafp rang b\u01a1<\/li>\n\n\n\n<li>Lion Studios<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00ean c\u1ea1nh nh\u1eefng t\u1ef1a game m\u1edbi ra m\u1eaft n\u00e0y, ch\u00fang ta \u0111ang ch\u1ee9ng ki\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n quy m\u00f4 nh\u1ecf h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh c\u00f3 t\u00ean tu\u1ed5i. M\u1ed9t s\u1ed1 h\u1ee3p t\u00e1c g\u1ea7n \u0111\u00e2y trong l\u0129nh v\u1ef1c game si\u00eau casual bao g\u1ed3m Voodoo\/h8games v\u00e0 Say Games\/ESTOTY.<img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/AJhyH6JBA7-UtBCDym6podqEvXEtjok1B_kKRaYuGqwVYtwvkgQEwWaLakVTR10UPORDr-VH1ghhp4juns_i0i9ZBsFsQnnt514eF34HGTiO1euUC_EWVeKbypx2_C5xjbAMhXcP\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. C\u00f3 m\u1ed9t c\u00f4ng th\u1ee9c \u0111\u1ec3 t\u1ea1o ra m\u1ed9t t\u1ef1a game si\u00eau casual \u0103n kh\u00e1ch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng game si\u00eau casual \u0111ang kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, ph\u1ea7n l\u1edbn c\u00e1c studio \u0111\u00e3 c\u00f3 m\u1ed9t m\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng. Voodoo \u0111\u1eb7c bi\u1ec7t n\u1ed5i b\u1eadt nh\u1edd \u201cc\u00f4ng th\u1ee9c\u201d r\u1ea5t c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u1ea1o ra c\u00e1c \u1ee9ng d\u1ee5ng h\u1ea5p d\u1eabn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u1ec5 th\u01b0\u1edfng th\u1ee9c:<\/strong>&nbsp;C\u00e1c tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3n d\u1ecb tuy \u0111\u01a1n gi\u1ea3n nh\u01b0ng r\u1ea5t cu\u1ed1n h\u00fat. Ng\u01b0\u1eddi ch\u01a1i n\u00ean c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m tr\u1ecdn v\u1eb9n m\u1ed9t phi\u00ean ch\u01a1i ch\u1ec9 trong v\u00f2ng m\u1ed9t ph\u00fat, sau \u0111\u00f3 c\u00f3 th\u1ec3 ch\u01a1i l\u1ea1i n\u1ebfu mu\u1ed1n.<\/li>\n\n\n\n<li><strong>C\u00f3 th\u1ec3 \u0111\u0103ng l\u00ean YouTube:<\/strong>&nbsp;&nbsp;N\u1ebfu ng\u01b0\u1eddi ch\u01a1i xem video gi\u1edbi thi\u1ec7u l\u1ed1i ch\u01a1i si\u00eau gi\u1ea3n d\u1ecb tr\u00ean YouTube, h\u1ecd s\u1ebd hi\u1ec3u ngay l\u1eadp t\u1ee9c.<\/li>\n\n\n\n<li><strong>M\u1ee5c ti\u00eau r\u00f5 r\u00e0ng:<\/strong>&nbsp;C\u00e1c tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3n d\u1ecb c\u1ea7n c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng \u0111\u1ec3 b\u1ea5t k\u1ef3 ng\u01b0\u1eddi d\u00f9ng m\u1edbi n\u00e0o c\u0169ng c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c. Ch\u1ec9 trong v\u00e0i gi\u00e2y sau khi m\u1edf \u1ee9ng d\u1ee5ng, ng\u01b0\u1eddi ch\u01a1i \u0111\u00e3 c\u00f3 th\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chung c\u1ee7a tr\u00f2 ch\u01a1i l\u00e0 g\u00ec.<\/li>\n\n\n\n<li><strong>C\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c mi\u1ec5n:<\/strong>&nbsp;C\u00e1c tr\u00f2 ch\u01a1i si\u00eau casual kh\u00f4ng n\u00ean qu\u00e1 kh\u00f3, v\u00ec \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng khi\u1ebfn ng\u01b0\u1eddi ch\u01a1i b\u1ecf cu\u1ed9c v\u00ec n\u1ea3n l\u00f2ng. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y kh\u00f4ng mang t\u00ednh th\u1eed th\u00e1ch, nh\u01b0ng ng\u01b0\u1eddi ch\u01a1i n\u00ean c\u00f3 th\u1ec3 ph\u1ee5c h\u1ed3i sau th\u1ea5t b\u1ea1i m\u1ed9t c\u00e1ch t\u01b0\u01a1ng \u0111\u1ed1i nhanh ch\u00f3ng.<\/li>\n\n\n\n<li><strong>S\u00e1ng t\u1ea1o:<\/strong>&nbsp;C\u00e1c tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3n d\u1ecb th\u01b0\u1eddng l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nhi\u1ec1u c\u01a1 ch\u1ebf tr\u00f2 ch\u01a1i. Nh\u1edd \u0111\u00f3, ng\u01b0\u1eddi ch\u01a1i s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi m\u1ebb v\u00e0 s\u00e1ng t\u1ea1o.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. C\u00e1c t\u1ef1a game si\u00eau casual \u0111\u00e3 \u201cph\u00e1 v\u1ee1\u201d quy tr\u00ecnh ph\u00e1t tri\u1ec3n game<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ti\u1ebfp th\u1ecb tr\u00f2 ch\u01a1i di \u0111\u1ed9ng truy\u1ec1n th\u1ed1ng l\u00e0 m\u1ed9t quy tr\u00ecnh kh\u00e1 \u0111\u01a1n gi\u1ea3n \u2014 tr\u01b0\u1edbc ti\u00ean, tr\u00f2 ch\u01a1i \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n, sau \u0111\u00f3 c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 h\u1ed7 tr\u1ee3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA). Trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n s\u1ebd c\u1ea7n nhi\u1ec1u phi\u00ean b\u1ea3n th\u1eed nghi\u1ec7m c\u1ee7a tr\u00f2 ch\u01a1i \u0111\u1ec3 ki\u1ec3m tra hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, \u0111i\u1ec1u n\u00e0y h\u1ea1n ch\u1ebf c\u01a1 h\u1ed9i thi\u1ebft k\u1ebf n\u1ed9i dung qu\u1ea3ng c\u00e1o \u2014 b\u1edfi l\u1ebd, vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00e1c y\u1ebfu t\u1ed1 tr\u00f2 ch\u01a1i c\u00f3 th\u1ec3 thay \u0111\u1ed5i l\u00e0 \u0111i\u1ec1u kh\u00f3 kh\u0103n h\u01a1n. \u0110\u1ed1i v\u1edbi c\u00e1c studio c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n ch\u1ec9 c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n t\u1eeb m\u1ed9t \u0111\u1ebfn ba tr\u00f2 ch\u01a1i t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, c\u00e1c studio chuy\u00ean v\u1ec1 th\u1ec3 lo\u1ea1i hyper-casual l\u1ea1i ho\u1ea1t \u0111\u1ed9ng theo m\u1ed9t quy tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ef1c k\u1ef3 nhanh ch\u00f3ng. C\u00e1c \u1ee9ng d\u1ee5ng m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf, th\u1eed nghi\u1ec7m v\u00e0 ra m\u1eaft ch\u1ec9 trong v\u00f2ng m\u1ed9t th\u00e1ng, gi\u00fap vi\u1ec7c s\u1ea3n xu\u1ea5t n\u1ed9i dung s\u00e1ng t\u1ea1o di\u1ec5n ra song song \u2014 ho\u1eb7c th\u1eadm ch\u00ed tr\u01b0\u1edbc \u2014 khi c\u00e1c c\u01a1 ch\u1ebf tr\u00f2 ch\u01a1i th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n. V\u00ed d\u1ee5, m\u1ed9t \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i si\u00eau casual c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf 50 t\u00e0i nguy\u00ean s\u00e1ng t\u1ea1o ph\u00f9 h\u1ee3p v\u1edbi YouTube v\u00e0 x\u00e2y d\u1ef1ng tr\u00f2 ch\u01a1i xoay quanh nh\u1eefng h\u00ecnh \u1ea3nh thu h\u00fat nh\u1ea5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y kh\u00f4ng t\u1ea1o ra nh\u1eefng \u0111i\u1ec3m ngh\u1ebdn ri\u00eang c\u1ee7a n\u00f3. Khi b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1eeb thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o v\u00e0 l\u00e0m vi\u1ec7c theo h\u01b0\u1edbng ng\u01b0\u1ee3c l\u1ea1i, \u0111\u00f4i khi b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft th\u00fac v\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o tuy\u1ec7t v\u1eddi nh\u01b0ng l\u1ea1i kh\u00f4ng c\u00f3 \u1ee9ng d\u1ee5ng n\u00e0o c\u00f3 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng t\u1ed1t. Tuy nhi\u00ean, qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t game si\u00eau casual di\u1ec5n ra v\u1edbi t\u1ed1c \u0111\u1ed9 r\u1ea5t nhanh, n\u00ean vi\u1ec7c th\u1eed nghi\u1ec7m c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c nhanh ch\u00f3ng chuy\u1ec3n sang d\u1ef1 \u00e1n kh\u00e1c s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i chi nhi\u1ec1u ti\u1ec1n cho c\u00e1c c\u00f4ng c\u1ee5 khi ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng si\u00eau casual<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00f4 s\u1ed1 t\u00e0i nguy\u00ean thi\u1ebft k\u1ebf tr\u00f2 ch\u01a1i, t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n ti\u00ean ti\u1ebfn \u0111\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi ti\u1ebft. \u0110\u1ed1i v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i si\u00eau casual c\u00f3 thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n, nh\u1eefng t\u00e0i nguy\u00ean n\u00e0y th\u01b0\u1eddng mang l\u1ea1i hi\u1ec7u qu\u1ea3 chi ph\u00ed cao h\u01a1n so v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p d\u00e0nh cho m\u00e1y ch\u01a1i game ho\u1eb7c m\u00e1y t\u00ednh c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u0103m 2019, ch\u00fang ta c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Facebook nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u \u0111\u1ec3 theo d\u00f5i c\u00e1c \u00fd t\u01b0\u1edfng tr\u00f2 ch\u01a1i si\u00eau casual v\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o. Game Analytics cung c\u1ea5p c\u00e1c t\u00e0i nguy\u00ean chuy\u00ean s\u00e2u \u0111\u1ec3 h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 \u1ee9ng d\u1ee5ng. Tenjin cung c\u1ea5p nhi\u1ec1u d\u1ecbch v\u1ee5 gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n t\u00ednh to\u00e1n doanh thu qu\u1ea3ng c\u00e1o, LTV v\u00e0 ROI qu\u1ea3ng c\u00e1o \u2014 \u0111\u1ed3ng th\u1eddi h\u01b0\u1edbng d\u1eabn c\u00e1c studio c\u00e1ch t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 t\u1eebng ch\u1ec9 s\u1ed1 n\u00e0y.<img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/A25fe-pZxV8_gjQuudR36_NvVIvRhukn375WQ8ECxZIcHsagO1vnFshMBObfh3BWddAj48mWSWniTFgLPvuR946JHuNG5X5PluYUVez3SfBfwrg6wyV2vOsJUCWTDHNfAcmomo1g\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u0129nh v\u1ef1c tr\u00f2 ch\u01a1i si\u00eau casual m\u1edbi ch\u1ec9 \u0111ang \u1edf giai \u0111o\u1ea1n kh\u1edfi \u0111\u1ea7u. Khi l\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i qu\u1ed1c t\u1ebf ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 c\u00e1c studio kh\u00f4ng ng\u1eebng ho\u00e0n thi\u1ec7n chu tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, ch\u00fang ta c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng s\u1ebd c\u00f3 th\u00eam nhi\u1ec1u \u1ee9ng d\u1ee5ng ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n n\u1eefa \u2014 \u0111\u1ed3ng th\u1eddi s\u1ef1 c\u1ea1nh tranh c\u0169ng s\u1ebd ng\u00e0y c\u00e0ng gay g\u1eaft h\u01a1n. N\u1ebfu b\u1ea1n c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf trong l\u0129nh v\u1ef1c tr\u00f2 ch\u01a1i si\u00eau casual,<a href=\"https:\/\/www.tenjin.io\/signup?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.1.1695118029670&amp;__hsfp=2360007836\">&nbsp;Th\u1ea7n Tenjin<\/a>\u2018\u0110\u1ed9i ng\u0169 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng gi\u00fap \u0111\u1ee1. Ch\u1ec9 c\u1ea7n g\u1eedi email cho ch\u00fang t\u00f4i t\u1ea1i info@tenjin.com \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam, ho\u1eb7c tham kh\u1ea3o c\u00e1c t\u00e0i li\u1ec7u tham kh\u1ea3o kh\u00e1c nh\u01b0&nbsp;<a href=\"https:\/\/blog.tenjin.com\/hyper-casual-games-the-complete-developers-guide\/\">H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n d\u00e0nh cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game si\u00eau casual c\u1ee7a ch\u00fang t\u00f4i<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hyper-casual represents a major industry trend that won\u2019t fade away in 2019 \u2014 if anything, the market for these games will continue to grow and evolve. As such, mobile developers and marketers need to keep a close eye on the space and determine how it will impact their ongoing strategies. At White Nights at St&#8230;.<\/p>","protected":false},"author":10,"featured_media":8605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-Casual Market Size 2019 | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore the 2019 hyper-casual gaming market with insights into market size, growth trends, and opportunities for developers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/hyper-casual-market-size-2019\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyper-Casual Market Size 2019 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Explore the 2019 hyper-casual gaming market with insights into market size, growth trends, and opportunities for developers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/hyper-casual-market-size-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-20T08:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:35:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-casual-market-size-in-2019-and-other-insights-that-you-need-to-know.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1586\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta 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