Tr\u00f2 ch\u01a1i si\u00eau casual l\u00e0 g\u00ec?<\/strong><\/p>\n\n\n\n \u0110\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c tr\u00f2 ch\u01a1i si\u00eau casual, tr\u01b0\u1edbc ti\u00ean b\u1ea1n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a ch\u00fang. Thu\u1eadt ng\u1eef \u201csi\u00eau casual\u201d d\u00f9ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng tr\u00f2 ch\u01a1i di \u0111\u1ed9ng nh\u1eb9 nh\u00e0ng, c\u00f3 thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n, c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t nhanh ch\u00f3ng nh\u01b0ng v\u1eabn mang l\u1ea1i m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 kh\u1ea3 n\u0103ng ch\u01a1i l\u1ea1i cao. M\u1ed7i tr\u00f2 ch\u01a1i thu\u1ed9c th\u1ec3 lo\u1ea1i n\u00e0y \u0111\u1ec1u s\u1eed d\u1ee5ng giao di\u1ec7n t\u1ed1i gi\u1ea3n v\u00e0 c\u00e1c nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng \u0111\u1ec3 thu h\u00fat s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i r\u1ed9ng nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n \u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0, c\u00e1c tr\u00f2 ch\u01a1i si\u00eau casual th\u01b0\u1eddng ch\u1ec9 ki\u1ebfm ti\u1ec1n th\u00f4ng qua vi\u1ec7c \u0111\u1eb7t qu\u1ea3ng c\u00e1o, thay v\u00ec th\u00f4ng qua c\u00e1c giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng. Th\u00f4ng th\u01b0\u1eddng, chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i si\u00eau casual l\u00e0 nhanh ch\u00f3ng ra m\u1eaft tr\u00f2 ch\u01a1i, thu h\u00fat c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng c\u00e0ng t\u1ed1t v\u00e0 t\u1ea1o doanh thu th\u00f4ng qua qu\u1ea3ng c\u00e1o trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn. Do gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) c\u1ee7a c\u00e1c tr\u00f2 ch\u01a1i si\u00eau casual th\u01b0\u1eddng th\u1ea5p, m\u00f4 h\u00ecnh kinh doanh nhanh ch\u00f3ng n\u00e0y gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh t\u1ed1i \u0111a h\u00f3a doanh thu tr\u01b0\u1edbc khi chuy\u1ec3n h\u01b0\u1edbng sang c\u00e1c xu h\u01b0\u1edbng m\u1edbi.<\/p>\n\n\n\n C\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 quen thu\u1ed9c v\u1edbi m\u1ed9t s\u1ed1 t\u1ef1a game hyper-casual n\u1ed5i ti\u1ebfng nh\u1ea5t. T\u00ednh \u0111\u1ebfn n\u0103m 2019, th\u1ecb tr\u01b0\u1eddng ph\u00e1t h\u00e0nh game hyper-casual l\u00e0 do c\u00e1c c\u00f4ng ty sau \u0111\u00e2y chi ph\u1ed1i<\/a>:<\/p>\n\n\n\n Voodoo<\/strong>: Nh\u00e0 ph\u00e1t h\u00e0nh c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Paris n\u00e0y hi\u1ec7n l\u00e0 \u201cnh\u00e0 v\u00f4 \u0111\u1ecbch\u201d trong th\u1ec3 lo\u1ea1i game si\u00eau gi\u1ea3i tr\u00ed (hyper-casual), chi\u1ebfm 24,7% t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng mi\u1ec5n ph\u00ed tr\u00ean App Store. C\u00f4ng ty c\u0169ng \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng nh\u1edd kho\u1ea3n \u0111\u1ea7u t\u01b0 $200 tri\u1ec7u g\u1ea7n \u0111\u00e2y t\u1eeb Goldman Sachs. Nh\u00e0 ph\u00e1t h\u00e0nh n\u00e0y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1c t\u1ef1a game n\u1ed5i ti\u1ebfng nh\u01b0 L\u1ed7.io<\/a>, V\u1ee5 n\u1ed5 qu\u1ea3 b\u00f3ng<\/a>, v\u00e0 R\u1eafn \u0111\u1ea5u v\u1edbi Kh\u1ed1i<\/a>.<\/p>\n\n\n\n Ketchapp<\/strong>: L\u00e0 c\u00f4ng ty ti\u00ean phong \u0111\u1ea7u ti\u00ean trong th\u1ec3 lo\u1ea1i game si\u00eau casual, nh\u01b0ng ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng ty cu\u1ed1i c\u00f9ng. Thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a nh\u00e0 ph\u00e1t h\u00e0nh game Ph\u00e1p Ubisoft, Ketchapp t\u1ef1 h\u00e0o c\u00f3 g\u1ea7n 50 tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng m\u1ed7i th\u00e1ng v\u00e0 doanh thu h\u00e0ng n\u0103m \u01b0\u1edbc t\u00ednh \u0111\u1ea1t $78 tri\u1ec7u. C\u00f4ng ty n\u00e0y c\u0169ng l\u00e0 \u0111\u01a1n v\u1ecb \u0111\u1ee9ng sau c\u00e1c \u1ee9ng d\u1ee5ng fidget spinner n\u1ed5i ti\u1ebfng trong th\u1eddi k\u1ef3 ho\u00e0ng kim c\u1ee7a ch\u00fang. C\u00e1c t\u1ef1a game \u0111\u00e1ng ch\u00fa \u00fd bao g\u1ed3m Color Ballz<\/a>, v\u00e0 Rush<\/a>.<\/p>\n\n\n\n Tastypill<\/strong>: L\u00e0 m\u1ed9t nh\u00e0 ph\u00e1t h\u00e0nh nh\u1ecf nh\u01b0ng l\u1ea1i c\u00f3 th\u00e0nh t\u00edch v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi quy m\u00f4 c\u1ee7a m\u00ecnh, Tastypill \u0111\u00e3 c\u00f3 \u00edt nh\u1ea5t m\u1ed9t t\u1ef1a game l\u1ecdt v\u00e0o Top 100 \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng nhi\u1ec1u nh\u1ea5t tr\u00ean App Store k\u1ec3 t\u1eeb n\u0103m 2015. D\u00f9 s\u1ed1 l\u01b0\u1ee3ng game ra m\u1eaft kh\u00f4ng nhi\u1ec1u, c\u00f4ng ty n\u00e0y l\u1ea1i b\u00f9 \u0111\u1eafp \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng \u1ed5n \u0111\u1ecbnh v\u00e0 doanh thu v\u1eefng ch\u1eafc. C\u00e1c t\u1ef1a game n\u1ed5i ti\u1ebfng nh\u1ea5t c\u1ee7a h\u1ecd bao g\u1ed3m Sling Drift<\/a> v\u00e0 M\u00e0n l\u1eadt chai kh\u00f4ng th\u1ec3 tin n\u1ed5i<\/a>.<\/p>\n\n\n\n Lion Studios<\/strong>: Lion l\u00e0 c\u00e1i t\u00ean m\u1edbi nh\u1ea5t gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game si\u00eau casual k\u1ec3 t\u1eeb khi th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2018, nh\u01b0ng \u0111\u00e3 nhanh ch\u00f3ng s\u1edf h\u1eefu nhi\u1ec1u \u1ee9ng d\u1ee5ng \u0111\u1ea1t m\u1ed1c #1 ch\u1ec9 trong v\u00f2ng m\u1ed9t n\u0103m. N\u1ebfu \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng n\u00e0y ti\u1ebfp t\u1ee5c, c\u00f4ng ty n\u00e0y ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi Voodoo v\u00e0 Ketchapp trong t\u01b0\u01a1ng lai. H\u00e3y xem \u1ed0ng m\u00e0u<\/a> \u0111\u1ec3 xem m\u1ed9t s\u1ed1 t\u00e1c ph\u1ea9m ti\u00eau bi\u1ec3u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n Playgendary<\/strong>: \u0110\u1ed9i ng\u0169 c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Munich n\u00e0y n\u1ed5i b\u1eadt nh\u1edd vi\u1ec7c chuy\u1ec3n h\u01b0\u1edbng sang th\u1ec3 lo\u1ea1i game si\u00eau gi\u1ea3i tr\u00ed (hyper-casual) sau khi \u0111\u00e3 ph\u00e1t h\u00e0nh c\u00e1c t\u1ef1a game thu\u1ed9c c\u00e1c th\u1ec3 lo\u1ea1i kh\u00e1c. G\u00f3c nh\u00ecn \u0111\u00f3 mang l\u1ea1i m\u1ed9t n\u00e9t \u0111\u1ed9c \u0111\u00e1o cho c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ef1a game th\u00e1m hi\u1ec3m m\u00ea cung h\u1ea7m ng\u1ee5c c\u1ef1c k\u1ef3 \u0103n kh\u00e1ch, L\u0103ng m\u1ed9 c\u1ee7a chi\u1ebfc m\u1eb7t n\u1ea1<\/a>.<\/p>\n\n\n\n Kwalee<\/strong>: \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp b\u1edfi David Darling, m\u1ed9t nh\u00e2n v\u1eadt bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed v\u00e0 l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng sau Codemasters, Kwalee l\u00e0 m\u1ed9t nh\u00e0 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i di \u0111\u1ed9ng v\u1edbi nhi\u1ec1u t\u1ef1a game \u0103n kh\u00e1ch trong danh m\u1ee5c s\u1ea3n ph\u1ea9m. G\u1ea7n \u0111\u00e2y, c\u00f4ng ty n\u00e0y \u0111\u00e3 kh\u00f4ng ng\u1eebng ph\u00e1 v\u1ee1 ranh gi\u1edbi v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng si\u00eau casual \u0111\u1ee9ng \u0111\u1ea7u b\u1ea3ng x\u1ebfp h\u1ea1ng, bao g\u1ed3m Looper<\/a>, Hoop Smash<\/a>, v\u00e0 Xe Skiddy<\/a>.<\/p>\n\n\n\n Kh\u00e1c v\u1edbi m\u1ed9t s\u1ed1 th\u1ec3 lo\u1ea1i kh\u00e1c, c\u00e1c tr\u00f2 ch\u01a1i si\u00eau casual c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u nh\u1edd t\u00ednh \u0111\u01a1n gi\u1ea3n c\u1ee7a ch\u00fang. Kh\u00f4ng c\u1ea7n c\u00e1c h\u01b0\u1edbng d\u1eabn ph\u1ee9c t\u1ea1p hay l\u01b0\u1ee3ng v\u0103n b\u1ea3n l\u1edbn c\u1ea7n d\u1ecbch, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0a c\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi, t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m ph\u1ed5 qu\u00e1t m\u00e0 ng\u01b0\u1eddi ch\u01a1i di \u0111\u1ed9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u1ec1u c\u00f3 th\u1ec3 t\u1eadn h\u01b0\u1edfng.<\/p>\n\n\n\n \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, h\u00e3y \u0111\u1ecdc to\u00e0n b\u1ed9 b\u00e0i vi\u1ebft \u2013 <\/em>Tr\u00f2 ch\u01a1i si\u00eau casual l\u00e0 g\u00ec?<\/em><\/a><\/p>\n\n\n\n N\u0103m ngu\u1ed3n t\u00e0i li\u1ec7u h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 h\u1ecdc c\u00e1ch ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3n d\u1ecb<\/strong><\/p>\n\n\n\n Gi\u1edd \u0111\u00e2y, khi b\u1ea1n \u0111\u00e3 c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng game si\u00eau casual, c\u00f3 l\u1ebd b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm th\u00eam c\u00e1c ngu\u1ed3n t\u00e0i li\u1ec7u \u0111\u1ec3 c\u00f3 th\u1ec3 b\u1eaft tay v\u00e0o c\u00f4ng vi\u1ec7c. Ch\u00fang t\u00f4i \u0111\u00e3 t\u1ed5ng h\u1ee3p nh\u1eefng ngu\u1ed3n t\u00e0i li\u1ec7u h\u1eefu \u00edch nh\u1ea5t t\u1ea1i \u0111\u00e2y.<\/p>\n\n\n\n RisingHigh \u2013 Th\u1eadt s\u1ef1 h\u1ea5p d\u1eabn \u0111\u1ec3 nh\u00e2m nhi<\/strong><\/a><\/p>\n\n\n\n \u0110\u1ed1i v\u1edbi nh\u1eefng ai mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 th\u1ebf gi\u1edbi ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i si\u00eau casual t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m, RisingHigh Academy ch\u00ednh l\u00e0 c\u1ed9ng \u0111\u1ed3ng d\u00e0nh cho b\u1ea1n. V\u1edbi h\u01a1n 18 tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i v\u1ec1 t\u00ednh \u0111\u1ebfn nay, Kevin v\u00e0 Jilly s\u1ebd chia s\u1ebb ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n c\u1ee7a h\u1ecd trong kh\u00f3a h\u1ecdc k\u00e9o d\u00e0i b\u1ea3y gi\u1edd n\u00e0y. Kh\u00f3a h\u1ecdc \u201cSeriously Snackable\u201d ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c tr\u00f2 ch\u01a1i hyper-casual v\u00e0 h\u01b0\u1edbng d\u1eabn nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t h\u00e0nh d\u1ef1a tr\u00ean ch\u1ec9 s\u1ed1, ch\u00ednh nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 mang l\u1ea1i th\u00e0nh c\u00f4ng cho h\u1ecd.<\/p>\n\n\n\n X\u00e2y d\u1ef1ng h\u1ed9p<\/strong><\/a><\/p>\n\n\n\n M\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a tr\u00f2 ch\u01a1i si\u00eau casual \u0111\u1ec1u di\u1ec5n ra nhanh ch\u00f3ng, k\u1ec3 c\u1ea3 chu k\u1ef3 ph\u00e1t tri\u1ec3n c\u1ee7a ch\u00fang. Build Box l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n nh\u1eb9, d\u1ef1a tr\u00ean logic, cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft l\u1eadp tr\u00ecnh c\u00f3 th\u1ec3 \u0111\u01b0a tr\u00f2 ch\u01a1i si\u00eau casual t\u1eeb giai \u0111o\u1ea1n nguy\u00ean m\u1eabu \u0111\u1ebfn s\u1ea3n ph\u1ea9m ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh trong th\u1eddi gian k\u1ef7 l\u1ee5c. N\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n nh\u1eefng t\u1ef1a game \u0111\u00ecnh \u0111\u00e1m tr\u00ean c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng nh\u01b0 Chuy\u1ec3n \u0111\u1ed5i m\u00e0u s\u1eafc<\/a> v\u00e0 The Line Zen<\/a>, Build Box l\u00e0 gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n \u0111\u00e1p \u1ee9ng m\u1ecdi nhu c\u1ea7u c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ec3 ra m\u1eaft c\u00e1c t\u1ef1a game hyper-casual ch\u1ea5t l\u01b0\u1ee3ng cao ch\u1ec9 trong v\u00f2ng ch\u01b0a \u0111\u1ea7y m\u1ed9t tu\u1ea7n.<\/p>\n\n\n\n N\u00e9n c\u00e1c tr\u00f2 ch\u01a1i si\u00eau casual<\/strong><\/a><\/p>\n\n\n\n C\u0169ng t\u1eeb \u0111\u1ed9i ng\u0169 Build Box, cu\u1ed1n s\u00e1ch \u0111i\u1ec7n t\u1eed h\u1eefu \u00edch n\u00e0y, c\u00f3 t\u1ef1a \u0111\u1ec1 \u201cCrushing Hyper-Casual Games\u201d, bao g\u1ed3m h\u01a1n 100 trang v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t trong thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n. Trong cu\u1ed1n s\u00e1ch n\u00e0y, CEO c\u1ee7a Build Box, Trey Smith, ph\u00e2n t\u00edch hi\u1ec7n t\u01b0\u1ee3ng tr\u00f2 ch\u01a1i si\u00eau casual, \u0111i\u1ec3m qua nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n \u0111\u00e3 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a ch\u00fang, v\u00e0 gi\u1ea3i th\u00edch c\u00e1ch c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n m\u1edbi c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1. V\u1edbi gi\u00e1 ch\u1ec9 $5.99, \u0111\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn d\u1ec5 d\u00e0ng cho b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn vi\u1ec7c hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ec3 lo\u1ea1i \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng n\u00e0y.<\/p>\n\n\n\n Ng\u01b0\u1eddi ph\u00e1 v\u1ee1 ni\u1ec1m vui<\/strong><\/a><\/p>\n\n\n\n \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp b\u1edfi Michail Katkoff, m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gia t\u1eebng l\u00e0m vi\u1ec7c t\u1ea1i Supercell, Zynga v\u00e0 Rovio, Deconstructor of Fun l\u00e0 n\u01a1i t\u1ed5 ch\u1ee9c nh\u1eefng cu\u1ed9c th\u1ea3o lu\u1eadn s\u00e2u s\u1eafc nh\u1ea5t v\u1ec1 thi\u1ebft k\u1ebf tr\u00f2 ch\u01a1i tr\u00ean m\u1ea1ng. T\u1ea5t c\u1ea3 c\u00e1c t\u00e1c gi\u1ea3 \u0111\u00f3ng g\u00f3p cho trang web \u0111\u1ec1u l\u00e0 c\u1ea3 game th\u1ee7 l\u1eabn nh\u00e0 ph\u00e1t tri\u1ec3n game, mang \u0111\u1ebfn nhi\u1ec1u g\u00f3c nh\u00ecn \u0111a d\u1ea1ng v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 l\u00e0m n\u00ean s\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a m\u1ed9t tr\u00f2 ch\u01a1i di \u0111\u1ed9ng. Ra \u0111\u1eddi v\u00e0o n\u0103m 2012, trang web n\u00e0y l\u00e0 m\u1ed9t kho t\u00e0ng v\u00f4 gi\u00e1 v\u1ec1 t\u01b0 duy l\u00e3nh \u0111\u1ea1o v\u00e0 n\u1ed9i dung chi\u1ebfn l\u01b0\u1ee3c d\u00e0nh cho b\u1ea5t k\u1ef3 nh\u00e0 ph\u00e1t tri\u1ec3n n\u00e0o mong mu\u1ed1n g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng.<\/p>\n\n\n\n Gamesbrief \u2013 B\u1ed9 c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed (F2P)<\/strong><\/a><\/p>\n\n\n\n Tr\u00f2 ch\u01a1i si\u00eau casual t\u1eadp trung v\u00e0o vi\u1ec7c khai th\u00e1c t\u1ed1i \u0111a nh\u1eefng y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf \u0111\u00e3 g\u00f3p ph\u1ea7n l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c tr\u00f2 ch\u01a1i di \u0111\u1ed9ng truy\u1ec1n th\u1ed1ng. Tr\u01b0\u1edbc khi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, h\u1ecd c\u1ea7n c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft chuy\u00ean s\u00e2u v\u1ec1 thi\u1ebft k\u1ebf m\u00f4 h\u00ecnh mi\u1ec5n ph\u00ed (F2P), v\u00e0 b\u1ea1n s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c t\u00e0i li\u1ec7u nh\u1eadp m\u00f4n n\u00e0o t\u1ed1t h\u01a1n cu\u1ed1n \u201cF2P Toolbox\u201d c\u1ee7a Nicholas Lovell. L\u00e0 m\u1ed9t chuy\u00ean gia t\u01b0 v\u1ea5n v\u00e0 b\u00ecnh lu\u1eadn vi\u00ean d\u00e0y d\u1ea1n kinh nghi\u1ec7m trong ng\u00e0nh game, Lovell \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh t\u00ean tu\u1ed5i c\u1ee7a m\u00ecnh th\u00f4ng qua vi\u1ec7c xu\u1ea5t b\u1ea3n c\u00e1c n\u1ed9i dung d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 c\u00f3 t\u00ednh \u1ee9ng d\u1ee5ng cao, gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1edf m\u1ecdi quy m\u00f4 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng tr\u00ean c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n V\u1edbi nh\u1eefng t\u00e0i li\u1ec7u n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 nh\u1eefng b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u v\u1eefng ch\u1eafc tr\u00ean con \u0111\u01b0\u1eddng ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3i tr\u00ed c\u1ee7a ri\u00eang m\u00ecnh, v\u1eady n\u00ean h\u00e3y b\u1eaft \u0111\u1ea7u \u0111\u1ecdc ngay nh\u00e9!<\/p>\n\n\n\n \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, h\u00e3y \u0111\u1ecdc b\u00e0i vi\u1ebft \u0111\u1ea7y \u0111\u1ee7 \u2013 <\/em>C\u00e1ch ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3n d\u1ecb<\/em><\/a><\/p>\n\n\n\n Nh\u1eefng b\u00e0i h\u1ecdc m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n n\u00ean r\u00fat ra t\u1eeb th\u00e0nh c\u00f4ng c\u1ee7a th\u1ec3 lo\u1ea1i game si\u00eau gi\u1ea3i tr\u00ed<\/strong><\/p>\n\n\n\n Tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay ch\u1ee7 y\u1ebfu do c\u00e1c t\u1ef1a game gi\u1ea3i \u0111\u1ed1, s\u00f2ng b\u1ea1c x\u00e3 h\u1ed9i v\u00e0 th\u1ec3 lo\u1ea1i x\u00e2y d\u1ef1ng-chi\u1ebfn \u0111\u1ea5u th\u1ed1ng tr\u1ecb, c\u00e1c t\u1ef1a game si\u00eau casual \u0111ang thay \u0111\u1ed5i c\u1ee5c di\u1ec7n hi\u1ec7n t\u1ea1i. Ch\u00fang \u0111\u00e3 k\u1ebft h\u1ee3p th\u00e0nh c\u00f4ng s\u1ef1 \u0111\u01a1n gi\u1ea3n, t\u00ednh d\u1ec5 ti\u1ebfp c\u1eadn c\u00f9ng c\u00e1c m\u00f4 h\u00ecnh kinh doanh s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m ch\u01a1i game \u0111\u1ed9c \u0111\u00e1o v\u00e0 sinh l\u1eddi, gi\u00fap ch\u00fang th\u1ed1ng tr\u1ecb c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng tr\u00ean c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n V\u1edbi th\u00e0nh c\u00f4ng nh\u01b0 v\u1eady, r\u00f5 r\u00e0ng c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n kh\u00e1c c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u t\u1eeb s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a th\u1ec3 lo\u1ea1i game si\u00eau casual. Ch\u00fang t\u00f4i \u0111\u00e3 t\u1ed5ng h\u1ee3p ba b\u00e0i h\u1ecdc quan tr\u1ecdng nh\u1ea5t m\u00e0 m\u1ecdi nh\u00e0 ph\u00e1t tri\u1ec3n game \u0111\u1ec1u c\u00f3 th\u1ec3 r\u00fat ra t\u1eeb th\u00e0nh c\u00f4ng c\u1ee7a th\u1ec3 lo\u1ea1i game si\u00eau casual.<\/p>\n\n\n\n T\u1eadp trung v\u00e0o vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng h\u01a1n l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi: <\/strong>Khi vi\u1ec7c chi\u1ebfm l\u0129nh \u201cb\u1ea5t \u0111\u1ed9ng s\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1\u201d ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n do ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng t\u1eadp trung v\u00e0o \u00edt h\u01a1n hai ch\u1ee5c \u1ee9ng d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb c\u1ee7a h\u1ecd, m\u1ecdi d\u1ea5u hi\u1ec7u \u0111\u1ec1u cho th\u1ea5y m\u1ed9t t\u01b0\u01a1ng lai m\u00e0 c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh s\u1ebd c\u1ea7n ph\u1ea3i d\u00e0nh n\u1ed7 l\u1ef1c ngang b\u1eb1ng, n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 nhi\u1ec1u h\u01a1n, \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i th\u00f4ng qua vi\u1ec7c li\u00ean t\u1ee5c ph\u00e1t h\u00e0nh n\u1ed9i dung h\u1ea5p d\u1eabn, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1c k\u00eanh t\u0103ng tr\u01b0\u1edfng nh\u1eb1m thu h\u00fat l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t m\u1edbi. May m\u1eafn thay, th\u1ec3 lo\u1ea1i game si\u00eau gi\u1ea3i tr\u00ed (hyper-casual) \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi xu h\u01b0\u1edbng n\u00e0y.<\/p>\n\n\n\n Nh\u1edd s\u1ee9c m\u1ea1nh c\u1ee7a qu\u1ea3ng b\u00e1 ch\u00e9o, c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game si\u00eau casual c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng r\u1eddi b\u1ecf t\u1ef1 nhi\u00ean c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 chuy\u1ec3n h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb m\u1ed9t \u1ee9ng d\u1ee5ng trong danh m\u1ee5c c\u1ee7a h\u1ecd sang \u1ee9ng d\u1ee5ng kh\u00e1c, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng l\u1edbn v\u00e0 \u0111a d\u1ea1ng. K\u1ebft h\u1ee3p v\u1edbi chu k\u1ef3 ph\u00e1t h\u00e0nh \u0111\u1ec1u \u0111\u1eb7n, c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game si\u00eau casual c\u00f3 th\u1ec3 coi t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng trong danh m\u1ee5c \u1ee9ng d\u1ee5ng l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o hi\u1ec7u su\u1ea5t c\u1ee7a m\u1ed9t t\u1ef1a game c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n Ng\u1eafn g\u1ecdn l\u00e0 t\u1ed1t nh\u1ea5t: <\/strong>Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u b\u1eb1ng ch\u1ee9ng cho th\u1ea5y vi\u1ec7c cung c\u1ea5p c\u00e1c phi\u00ean ch\u01a1i game ng\u1eafn h\u01a1n c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i th\u1ebf trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng th\u01b0\u01a1ng m\u1ea1i, b\u1ea5t k\u1ec3 n\u1ec1n t\u1ea3ng n\u00e0o. Th\u1eddi k\u1ef3 m\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n ch\u1ec9 c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 nh\u1eefng ng\u01b0\u1eddi ch\u01a1i c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n l\u00e0 ti\u1ec1n b\u1ea1c \u0111\u00e3 qua r\u1ed3i. Ng\u00e0y nay, ai c\u0169ng l\u00e0 game th\u1ee7, k\u1ec3 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh c\u00f3 s\u1ef1 nghi\u1ec7p v\u00e0 gia \u0111\u00ecnh. V\u1edbi l\u1ecbch tr\u00ecnh ng\u00e0y c\u00e0ng b\u1eadn r\u1ed9n, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 c\u01a1 h\u1ed9i mang \u0111\u1ebfn cho ng\u01b0\u1eddi ch\u01a1i hi\u1ec7n \u0111\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m ch\u01a1i game \u00fd ngh\u0129a, \u0111\u1ee7 ng\u1eafn g\u1ecdn \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi kho\u1ea3ng th\u1eddi gian r\u1ea3nh r\u1ed7i \u00edt \u1ecfi m\u00e0 h\u1ecd c\u00f3.<\/p>\n\n\n\n M\u1ed9t trong nh\u1eefng l\u00fd do khi\u1ebfn c\u00e1c tr\u00f2 ch\u01a1i si\u00eau casual tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn \u0111\u1ebfn v\u1eady l\u00e0 v\u00ec ch\u00fang l\u00e0m \u0111\u00fang \u0111i\u1ec1u \u0111\u00f3: coi tr\u1ecdng th\u1eddi gian c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 gi\u00fap ng\u01b0\u1eddi ch\u01a1i d\u1ec5 d\u00e0ng tham gia v\u00e0 tr\u1ea3i nghi\u1ec7m. C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n nh\u01b0 Vua.com<\/a> \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m nh\u1edd nh\u1eefng t\u1ef1a game ph\u00f9 h\u1ee3p \u0111\u1ec3 ch\u01a1i trong l\u00fac di chuy\u1ec3n, ngh\u1ec9 gi\u1ea3i lao \u1edf nh\u00e0 v\u1ec7 sinh hay cho b\u00e9 b\u00fa; g\u1ea7n \u0111\u00e2y, c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game si\u00eau casual \u0111\u00e3 \u0111\u1ea9y xu h\u01b0\u1edbng n\u00e0y l\u00ean \u0111\u1ebfn m\u1ee9c c\u1ef1c \u0111oan v\u1edbi nh\u1eefng \u1ee9ng d\u1ee5ng nh\u1eb9 nh\u00e0ng, cho ph\u00e9p ng\u01b0\u1eddi ch\u01a1i t\u1eadn h\u01b0\u1edfng nh\u1eefng tr\u1ea3i nghi\u1ec7m ch\u01a1i game \u00fd ngh\u0129a ch\u1ec9 trong ch\u01b0a \u0111\u1ea7y n\u0103m gi\u00e2y.<\/p>\n\n\n\n Ch\u1ebf \u0111\u1ed9 nhi\u1ec1u ng\u01b0\u1eddi ch\u01a1i th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c: <\/strong>S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3i tr\u00ed (.io), n\u01a1i c\u00e1c nh\u00f3m ng\u01b0\u1eddi ch\u01a1i nh\u1ecf tham gia v\u00e0o c\u00e1c phi\u00ean ch\u01a1i c\u1ea1nh tranh mang t\u00ednh gi\u1ea3i tr\u00ed, cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u01b0u ti\u00ean t\u00ednh n\u0103ng ch\u01a1i \u0111a ng\u01b0\u1eddi. Kh\u00f4ng ch\u1ec9 th\u1ee9 h\u1ea1ng tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng ph\u1ea3n \u00e1nh s\u1ed1 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao, m\u00e0 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u1ea1nh tranh v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u01a1i kh\u00e1c \u2014 d\u00f9 ch\u1ec9 \u1edf m\u1ee9c \u0111\u1ed9 c\u01a1 b\u1ea3n \u2014 c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd th\u00fac \u0111\u1ea9y vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb tr\u00f2 ch\u01a1i.<\/p>\n\n\n\n Khi ph\u1ea7n l\u1edbn c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh hi\u1ec7n \u0111\u1ea1i \u0111\u1ec1u d\u1ef1a v\u00e0o qu\u1ea3ng c\u00e1o c\u00f3 th\u01b0\u1edfng v\u00e0 c\u00e1c g\u00f3i n\u00e2ng c\u1ea5p ngo\u1ea1i h\u00ecnh \u0111\u1ec3 t\u0103ng doanh thu, vi\u1ec7c t\u1ea1o c\u01a1 h\u1ed9i cho ng\u01b0\u1eddi ch\u01a1i so s\u00e1nh th\u00e0nh t\u00edch c\u1ee7a b\u1ea3n th\u00e2n v\u1edbi th\u00e0nh t\u00edch c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ch\u01a1i kh\u00e1c c\u00f3 th\u1ec3 mang l\u1ea1i t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. T\u1ea5t nhi\u00ean, vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c t\u00ednh n\u0103ng ch\u01a1i \u0111a ng\u01b0\u1eddi ch\u01a1i v\u00e0o nh\u1eefng tr\u1ea3i nghi\u1ec7m gameplay nh\u1ecf g\u1ecdn v\u00e0 \u0111\u01a1n gi\u1ea3n nh\u01b0 v\u1eady c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn, ngay c\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n gi\u00e0u kinh nghi\u1ec7m. May m\u1eafn thay, hi\u1ec7n c\u00f3 nhi\u1ec1u gi\u1ea3i ph\u00e1p \u201cch\u00eca kh\u00f3a trao tay\u201d s\u1eb5n c\u00f3 th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 C\u1eeda h\u00e0ng t\u00e0i s\u1ea3n Unity<\/a> Nh\u1eefng m\u1eabu n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u1eed l\u00fd nh\u1eefng c\u00f4ng vi\u1ec7c n\u1eb7ng nh\u1ecdc v\u1edbi m\u1ed9t kho\u1ea3n ph\u00ed t\u01b0\u1ee3ng tr\u01b0ng. V\u1edbi m\u1ed9t ch\u00fat s\u00e1ng t\u1ea1o trong vi\u1ec7c t\u00f9y ch\u1ec9nh giao di\u1ec7n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh, nh\u1eefng m\u1eabu n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m n\u1ec1n t\u1ea3ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c tr\u00f2 ch\u01a1i .io ngang t\u1ea7m v\u1edbi b\u1ea5t k\u1ef3 t\u1ef1a game th\u00e0nh c\u00f4ng n\u00e0o tr\u00ean c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n \u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam, h\u00e3y xem b\u00e0i vi\u1ebft \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a ch\u00fang t\u00f4i \u2013 <\/em>3 B\u00e0i h\u1ecdc m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game n\u00ean h\u1ecdc h\u1ecfi t\u1eeb th\u00e0nh c\u00f4ng c\u1ee7a th\u1ec3 lo\u1ea1i Hyper Casual<\/em><\/a><\/p>\n\n\n\n Ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o cho c\u00e1c tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3i tr\u00ed<\/strong><\/p>\n\n\n\n C\u00e1c t\u1ef1a game si\u00eau casual \u0111\u00e1nh d\u1ea5u m\u1ed9t s\u1ef1 thay \u0111\u1ed5i r\u00f5 r\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng so v\u1edbi m\u00f4 h\u00ecnh kinh t\u1ebf truy\u1ec1n th\u1ed1ng d\u1ef1a v\u00e0o ng\u01b0\u1eddi ch\u01a1i chi ti\u00eau l\u1edbn, t\u1eadp trung v\u00e0o giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP) v\u00e0 c\u00e1c t\u1ef1a game ch\u1ee7 l\u1ef1c, v\u1ed1n th\u01b0\u1eddng th\u1ea5y trong th\u1ec3 lo\u1ea1i s\u00f2ng b\u1ea1c x\u00e3 h\u1ed9i v\u00e0 th\u1ec3 lo\u1ea1i x\u00e2y d\u1ef1ng & chi\u1ebfn \u0111\u1ea5u. Ph\u01b0\u01a1ng ph\u00e1p ph\u00e1t h\u00e0nh m\u1edbi n\u00e0y, \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c nh\u00e0 \u0111\u1ed5i m\u1edbi nh\u01b0 Voodoo<\/a> \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 v\u1edbi s\u1ed1 ti\u1ec1n \u01b0\u1edbc t\u00ednh kho\u1ea3ng $200 tri\u1ec7u<\/a>, l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn t\u0103ng tr\u01b0\u1edfng c\u00f3 k\u1ef7 lu\u1eadt v\u00e0 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p>\n\n\n\n B\u1eb1ng c\u00e1ch h\u1ee3p nh\u1ea5t c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u1ed1n tr\u01b0\u1edbc \u0111\u00e2y th\u01b0\u1eddng t\u00e1ch bi\u1ec7t l\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, c\u00e1c nh\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u \u0111ang x\u00e2y d\u1ef1ng nh\u1eefng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u1ed9t s\u1ed1 danh m\u1ee5c \u1ee9ng d\u1ee5ng sinh l\u1eddi nh\u1ea5t trong ng\u00e0nh c\u00f4ng nghi\u1ec7p di \u0111\u1ed9ng. Nh\u1edd khai th\u00e1c d\u1eef li\u1ec7u n\u00e0y, c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a to\u00e0n b\u1ed9 chu k\u1ef3 t\u0103ng tr\u01b0\u1edfng nh\u1eb1m t\u1ea1o ra m\u1ed9t v\u00f2ng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u1ec1 doanh thu.<\/p>\n\n\n\n \u0110\u1ed9i ng\u0169 \u201cD\u1ecbch v\u1ee5 khoa h\u1ecdc d\u1eef li\u1ec7u\u201d (Data Science as a Service) c\u1ee7a Tenjin \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o, t\u1eeb \u0111\u00f3 b\u1ea5t k\u1ef3 nh\u00e0 ph\u00e1t h\u00e0nh n\u00e0o \u0111ang ph\u00e1t tri\u1ec3n danh m\u1ee5c tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3i tr\u00ed (hyper-casual) \u0111\u1ec1u c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd:<\/p>\n\n\n\n H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o r\u1ea5t quan tr\u1ecdng. <\/strong>C\u00e1c banner v\u00e0 \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng mang l\u1ea1i t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c th\u1ea5p h\u01a1n do th\u1eddi l\u01b0\u1ee3ng phi\u00ean truy c\u1eadp ng\u1eafn h\u01a1n, v\u00e0 n\u00ean tr\u00e1nh s\u1eed d\u1ee5ng. Qu\u1ea3ng c\u00e1o video c\u00f3 ph\u1ea7n th\u01b0\u1edfng d\u1ec5 d\u00e0ng t\u00edch h\u1ee3p v\u00e0o tr\u00f2 ch\u01a1i d\u01b0\u1edbi d\u1ea1ng c\u01a1 ch\u1ebf t\u1eb7ng m\u1ea1ng s\u1ed1ng th\u00eam ho\u1eb7c t\u1ea1o ra ti\u1ec1n t\u1ec7 trong game, \u0111\u1ed3ng th\u1eddi c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i CPM kh\u1ea3 quan. N\u00ean d\u00e0nh c\u00e1c qu\u1ea3ng c\u00e1o xen k\u1ebd kh\u00f4ng c\u00f3 ph\u1ea7n th\u01b0\u1edfng cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 ch\u1ecdn kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o c\u00f3 ph\u1ea7n th\u01b0\u1edfng sau khi \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n H\u00e3y t\u00ecm hi\u1ec3u c\u00e1c ph\u01b0\u01a1ng \u00e1n h\u00f2a gi\u1ea3i c\u1ee7a b\u1ea1n. <\/strong>H\u00e3y ch\u1eafc ch\u1eafn ki\u1ec3m tra ch\u1ec9 s\u1ed1 eCPM v\u00e0 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y (fill rate) t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m c\u1ee7a b\u1ea1n, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p gi\u1eefa m\u00f4 h\u00ecnh trung gian \u201ch\u1ed9p \u0111en\u201d (black box) v\u00e0 m\u00f4 h\u00ecnh trung gian \u201cki\u1ec3m so\u00e1t to\u00e0n di\u1ec7n\u201d (full-control). \u0110\u1ea3m b\u1ea3o c\u00f3 s\u1eb5n c\u00e1c t\u00f9y ch\u1ecdn qu\u1ea3ng b\u00e1 ch\u00e9o; vi\u1ec7c truy c\u1eadp d\u1eef li\u1ec7u c\u1ea5p ng\u01b0\u1eddi d\u00f9ng l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c. C\u00e1c \u0111\u1ec1 xu\u1ea5t trung gian n\u1ed9i b\u1ed9 th\u1ec3 hi\u1ec7n s\u1ef1 c\u00e2n b\u1eb1ng r\u00f5 r\u00e0ng gi\u1eefa chi ph\u00ed qu\u1ea3n l\u00fd v\u00e0 quy\u1ec1n ki\u1ec3m so\u00e1t\/quy\u1ec1n truy c\u1eadp d\u1eef li\u1ec7u, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n quy m\u00f4 nh\u1ecf. Vi\u1ec7c t\u1eeb b\u1ecf trung gian \u0111\u1ec3 chuy\u1ec3n sang h\u1ee3p \u0111\u1ed3ng \u0111\u1ed9c quy\u1ec1n c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch nh\u1ea5t \u0111\u1ecbnh, nh\u01b0ng m\u1ed9t l\u1ea7n n\u1eefa, quy\u1ec1n truy c\u1eadp d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 m\u00f4 h\u00ecnh n\u00e0y ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t. <\/strong>C\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng nh\u01b0 eCPM, ARPDAU, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng v\u00e0 ROAS v\u1eabn c\u1ea7n \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng hi\u1ec7n \u0111\u1ea1i \u0111\u1eb7c bi\u1ec7t quan t\u00e2m. H\u00e3y \u0111\u1ea3m b\u1ea3o \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t khi l\u1ef1a ch\u1ecdn gi\u1eefa theo d\u00f5i t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n t\u01b0\u01a1ng \u0111\u1ed1i v\u00e0 tuy\u1ec7t \u0111\u1ed1i, \u0111\u1eb7c bi\u1ec7t khi ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng th\u1ec3 lo\u1ea1i game si\u00eau casual ch\u1ec9 duy tr\u00ec s\u1ef1 t\u01b0\u01a1ng t\u00e1c trong kho\u1ea3ng ba \u0111\u1ebfn b\u1ea3y ng\u00e0y. \u0110\u1eebng qu\u00ean t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c s\u1ef1 ki\u1ec7n t\u00f9y ch\u1ec9nh \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o tr\u00ean Facebook, v\u00e0 h\u00e3y theo d\u00f5i t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 ch\u00e9o \u0111\u1ed1i v\u1edbi gi\u00e1 tr\u1ecb ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, h\u00e3y truy c\u1eadp <\/em>Ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o trong c\u00e1c tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3i tr\u00ed: C\u1ea9m nang d\u00e0nh cho nh\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u<\/em><\/a>.<\/em><\/p>\n\n\n\n V\u1edbi h\u00e0ng tri\u1ec7u \u1ee9ng d\u1ee5ng hi\u1ec7n c\u00f3 tr\u00ean App Store v\u00e0 Google Play, c\u00e1c t\u1ef1a game m\u1edbi r\u1ea5t kh\u00f3 \u0111\u1ec3 n\u1ed5i b\u1eadt. Trong nhi\u1ec1u n\u0103m qua, ng\u01b0\u1eddi ta v\u1eabn cho r\u1eb1ng ph\u1ea3i chi h\u00e0ng tr\u0103m ngh\u00ecn cho ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb m\u1edbi c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd. Nh\u01b0 chuy\u00ean gia t\u01b0 v\u1ea5n thi\u1ebft k\u1ebf \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng Adam Telfer \u0111\u00e3 nh\u1eadn \u0111\u1ecbnh: \u201c\u0110\u1eebng mong \u0111\u01b0\u1ee3c ch\u00fa \u00fd tr\u1eeb khi b\u1ea1n \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u00e0o vi\u1ec7c gi\u00fap ng\u01b0\u1eddi d\u00f9ng ph\u00e1t hi\u1ec7n ra s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.\u201d C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn \u0111\u00e1ng k\u1ec3 t\u1eeb nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng ph\u1ea3i \u0111\u1ea7u t\u01b0 m\u1ed9t kho\u1ea3n ti\u1ec1n kh\u1ed5ng l\u1ed3 v\u00e0o vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed l\u00e0 hy v\u1ecdng Apple v\u00e0\/ho\u1eb7c Google nh\u1eadn th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u1ee7 s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u.<\/p>\n\n\n\n Tuy nhi\u00ean, c\u00e1c xu h\u01b0\u1edbng g\u1ea7n \u0111\u00e2y cho th\u1ea5y t\u00ecnh h\u00ecnh c\u00f3 th\u1ec3 \u0111ang thay \u0111\u1ed5i, m\u1ed9t ph\u1ea7n nh\u1edd v\u00e0o s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a th\u1ec3 lo\u1ea1i game si\u00eau casual. Thay v\u00ec trau chu\u1ed1t m\u1ed9t \u00fd t\u01b0\u1edfng duy nh\u1ea5t th\u00f4ng qua giai \u0111o\u1ea1n ra m\u1eaft th\u1eed nghi\u1ec7m k\u00e9o d\u00e0i, c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i si\u00eau casual tung ra nhi\u1ec1u t\u1ef1a game m\u1ed7i th\u00e1ng v\u1edbi r\u1ea5t \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o n\u00e0o, \u0111\u01b0a ch\u00fang v\u00e0o th\u1eed th\u00e1ch kh\u1eafc nghi\u1ec7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1edf. H\u1ed7 tr\u1ee3 t\u00ednh n\u0103ng, v\u1ed1n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi coi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng, h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 ch\u1ed7 \u0111\u1ee9ng trong m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n\n\n\n \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 vi\u1ec7c n\u00e0y s\u1ebd kh\u00f4ng mang l\u1ea1i l\u1ee3i \u00edch cho kh\u1ea3 n\u0103ng c\u1ee7a nh\u00e0 ph\u00e1t h\u00e0nh trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0\/ho\u1eb7c ph\u00e1t tri\u1ec3n m\u1ed9t t\u1ef1a game hyper-casual ti\u1ec1m n\u0103ng theo th\u1eddi gian, nh\u01b0ng n\u00f3 ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c. \u0110\u1ed1i v\u1edbi th\u1ec3 lo\u1ea1i n\u00e0y, c\u00f2n c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u01a1n nhi\u1ec1u, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng kho d\u1eef li\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 m\u1ed9t \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb t\u00e0i n\u0103ng.<\/p>\n\n\n\n \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, h\u00e3y \u0111\u1ecdc b\u00e0i vi\u1ebft \u0111\u1ea7y \u0111\u1ee7 \u2013 <\/em>T\u1ea1i sao c\u00e1c tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3i tr\u00ed kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u n\u1ed5i b\u1eadt \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/em><\/a><\/p>\n\n\n\n C\u00e1c tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3n d\u1ecb thu h\u00fat \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i r\u1ed9ng l\u1edbn \u2013 m\u1ed9t th\u00e0nh t\u1ef1u hi\u1ebfm c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng ng\u00e0y nay, n\u01a1i s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng ng\u1eafn h\u01a1n bao gi\u1edd h\u1ebft. V\u1edbi nh\u1eefng t\u00e0i li\u1ec7u n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 gi\u00fap c\u00e1c tr\u00f2 ch\u01a1i t\u1ed1i gi\u1ea3n n\u00e0y th\u00e0nh c\u00f4ng v\u00e0 s\u1eb5n s\u00e0ng b\u1eaft tay v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n ho\u1eb7c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n\n\n\n![](\"https:\/\/lh5.googleusercontent.com\/nrHKb21ffcCVSKQgVA0qoljHPi2hUfKfDeeQazR9teb2K77dko8WgLnUUabjJi4fwpy5ILPXc8xCSMKR_kQnZwO7K06vy910UxAptDbSlTinl3QNXfnWcfv4c5u84xvZgK8AHG7f\")
![](\"https:\/\/lh3.googleusercontent.com\/xgrpJlYa9Yym2ctNYWeqww-e9ApAAszz3prEvXrfhFP9oXKr6VqURNjgeDbPr1FOTJE0UOajFfGqqaYVO6Mfqmf7X0vbUKoipm2zoHbucK6DDhqL3fpIEn311ickDASDxgd7wcpg\")
C\u00e1c tr\u00f2 ch\u01a1i si\u00eau casual v\u1eabn c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u n\u1ed5i b\u1eadt<\/strong><\/h1>\n\n\n\n