{"id":8624,"date":"2019-05-02T10:24:00","date_gmt":"2019-05-02T10:24:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8624"},"modified":"2026-04-14T08:33:15","modified_gmt":"2026-04-14T08:33:15","slug":"app-subscriptions","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/app-subscriptions\/","title":{"rendered":"\u0110\u0103ng k\u00fd \u1ee9ng d\u1ee5ng \u2013 Ch\u00fang l\u00e0 g\u00ec v\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0o n\u0103m 2019?"},"content":{"rendered":"

D\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd \u0111\u00e3 tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n \u0111\u1ed1i v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng d\u1ef1a tr\u00ean n\u1ed9i dung, nh\u01b0ng nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111ang t\u00ecm ra nh\u1eefng c\u00e1ch th\u1ee9c m\u1edbi m\u1ebb v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n\n\n\n

Trong th\u1eadp k\u1ef7 qua, m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd \u0111\u00e3 d\u1ea7n thay th\u1ebf m\u00f4 h\u00ecnh \u201cmua \u0111\u1ec3 s\u1edf h\u1eefu\u201d truy\u1ec1n th\u1ed1ng. \u0110\u1ebfn n\u0103m 2019, c\u00e1c g\u00f3i \u0111\u0103ng k\u00fd \u1ee9ng d\u1ee5ng \u00e2m nh\u1ea1c v\u00e0 ph\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn kh\u1eafp n\u01a1i, v\u00e0 gi\u1edd \u0111\u00e2y ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd m\u1ecdi th\u1ee9, t\u1eeb th\u1ee9c \u0103n cho ch\u00f3 cho \u0111\u1ebfn \u0111\u1ed3 trang s\u1ee9c. Theo Zuora<\/a>, c\u00e1c c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng 300% trong b\u1ea3y n\u0103m qua. D\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd mang l\u1ea1i c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng: ch\u00fang chi\u1ebfm $10,6 t\u1ef7 chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a> tr\u00ean App Store v\u00e0o n\u0103m 2017, v\u00e0 con s\u1ed1 n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t $75,7 t\u1ef7 v\u00e0o n\u0103m 2022.<\/p>\n\n\n\n

Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1ea3o lu\u1eadn, Apple \u0111ang d\u1ed3n to\u00e0n l\u1ef1c v\u00e0o m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd<\/a>. C\u00f4ng ty d\u1ef1 ki\u1ebfn s\u1ebd ra m\u1eaft Apple Arcade, m\u1ed9t d\u1ecbch v\u1ee5 tr\u00f2 ch\u01a1i theo h\u00ecnh th\u1ee9c \u0111\u0103ng k\u00fd, tr\u00ean App Store v\u00e0o m\u00f9a thu n\u0103m 2019. Apple Arcade s\u1ebd bao g\u1ed3m 100 t\u1ef1a game t\u1eeb c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n l\u1edbn nh\u01b0 Sega, Devolver Digital v\u00e0 Sumo Digital. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed9ng th\u00e1i \u0111\u1ea7u ti\u00ean c\u1ee7a Apple trong l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd \u2014 v\u00e0o n\u0103m 2016, c\u00f4ng ty \u0111\u00e3 th\u00f4ng b\u00e1o r\u1eb1ng h\u1ecd s\u1ebd khuy\u1ebfn kh\u00edch s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng theo h\u00ecnh th\u1ee9c \u0111\u0103ng k\u00fd<\/a>. M\u1ee9c hoa h\u1ed3ng ti\u00eau chu\u1ea9n c\u1ee7a Apple \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 \u1ee9ng d\u1ee5ng iOS n\u00e0o l\u00e0 30% doanh thu, nh\u01b0ng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n t\u00edch h\u1ee3p d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd, m\u1ee9c ph\u00ed n\u00e0y l\u00e0 \u0111\u01b0\u1ee3c gi\u1ea3m xu\u1ed1ng c\u00f2n 15%<\/a> m\u1ed9t n\u0103m sau khi ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd, do \u0111\u00f3 vi\u1ec7c gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng tr\u1edf th\u00e0nh \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n

M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u0103ng k\u00fd tr\u00ean to\u00e0n c\u1ea7u \u0111ang ph\u00e1t tri\u1ec3n<\/a>, \u0111i\u1ec1u n\u00e0y r\u00f5 r\u00e0ng mang l\u1ea1i m\u1ed9t c\u01a1 h\u1ed9i. Nh\u01b0ng th\u1ebf n\u00e0o l\u00e0 \u0111\u0103ng k\u00fd \u1ee9ng d\u1ee5ng, v\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu? V\u00e0o n\u0103m 2019, m\u1ed9t s\u1ed1 nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng \u0111\u00e3 t\u00ecm ra nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n\n\n\n

\u0110\u0103ng k\u00fd \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng l\u00e0 g\u00ec?<\/strong><\/p>\n\n\n\n

\u0110\u0103ng k\u00fd \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng<\/a> l\u00e0 c\u00e1c kho\u1ea3n thanh to\u00e1n \u0111\u1ecbnh k\u1ef3 do ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 \u0111\u1ed9ng th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y quy\u1ec1n truy c\u1eadp v\u00e0o n\u1ed9i dung, c\u00e1c t\u00ednh n\u0103ng cao c\u1ea5p ho\u1eb7c d\u1ecbch v\u1ee5. V\u00e0o cu\u1ed1i k\u1ef3, g\u00f3i \u0111\u0103ng k\u00fd \u0111\u00f3 s\u1ebd t\u1ef1 \u0111\u1ed9ng gia h\u1ea1n cho \u0111\u1ebfn khi ng\u01b0\u1eddi d\u00f9ng quy\u1ebft \u0111\u1ecbnh h\u1ee7y b\u1ecf. C\u00e1c \u1ee9ng d\u1ee5ng \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n

H\u01a1n m\u1ed9t ph\u1ea7n t\u01b0 s\u1ed1 100 \u1ee9ng d\u1ee5ng c\u00f3 doanh thu cao nh\u1ea5t c\u1ee7a Apple<\/a> t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd. Nhi\u1ec1u \u1ee9ng d\u1ee5ng trong s\u1ed1 n\u00e0y c\u0169ng l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng ho\u00e0n ch\u1ec9nh theo c\u00e1ch ri\u00eang c\u1ee7a ch\u00fang, ch\u1eb3ng h\u1ea1n nh\u01b0 Netflix v\u00e0 Spotify, nh\u01b0ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u00fang. C\u00e1c \u1ee9ng d\u1ee5ng v\u1ec1 l\u1ed1i s\u1ed1ng, n\u0103ng su\u1ea5t v\u00e0 b\u1ea3o m\u1eadt th\u01b0\u1eddng t\u1ea1o ra doanh thu nh\u1edd m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd. Th\u1eadm ch\u00ed, m\u1ed9t s\u1ed1 nh\u00e0 ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i di \u0111\u1ed9ng c\u0169ng \u0111\u00e3 t\u00ecm ra c\u00e1ch t\u00edch h\u1ee3p t\u00ednh n\u0103ng \u0111\u0103ng k\u00fd v\u00e0o \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

M\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n ph\u00f9 h\u1ee3p nh\u1ea5t cho m\u1ecdi \u1ee9ng d\u1ee5ng. C\u00e1c \u1ee9ng d\u1ee5ng \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd c\u1ea7n ch\u1ee9ng minh gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh ngay t\u1eeb s\u1edbm \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd, v\u00e0 vi\u1ec7c qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng ban \u0111\u1ea7u c\u00f3 th\u1ec3 kh\u00e1 ph\u1ee9c t\u1ea1p. Sau \u0111\u00f3, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n bu\u1ed9c ph\u1ea3i cung c\u1ea5p n\u1ed9i dung \u0111\u1ecbnh k\u1ef3, c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt t\u00ednh n\u0103ng ho\u1eb7c nh\u1eefng gi\u00e1 tr\u1ecb kh\u00e1c \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd \u1ee9ng d\u1ee5ng mang l\u1ea1i v\u00f4 s\u1ed1 l\u1ee3i \u00edch<\/a> Trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n th\u00edch h\u1ee3p: ch\u00fang gi\u00fap t\u0103ng l\u1ee3i nhu\u1eadn, \u0111\u1ea3m b\u1ea3o ngu\u1ed3n thu \u1ed5n \u0111\u1ecbnh v\u00e0 th\u01b0\u1eddng mang l\u1ea1i tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n.<\/p>\n\n\n\n

C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u0103ng k\u00fd \u1ee9ng d\u1ee5ng trong c\u00e1c \u1ee9ng d\u1ee5ng kh\u00f4ng ph\u1ea3i game<\/h2>\n\n\n\n

\u0110\u1ed1i v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng kh\u00f4ng ph\u1ea3i game, m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd c\u00f3 ph\u1ea7n \u0111\u01a1n gi\u1ea3n h\u01a1n, nh\u01b0ng v\u1eabn c\u00f2n nhi\u1ec1u c\u01a1 h\u1ed9i ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c. C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n ti\u1ebfp t\u1ee5c ph\u00e1 v\u1ee1 khu\u00f4n m\u1eabu, t\u00ecm ra nh\u1eefng c\u00e1ch th\u1ee9c s\u00e1ng t\u1ea1o \u0111\u1ec3 bi\u1ebfn ng\u01b0\u1eddi d\u00f9ng th\u00e0nh ng\u01b0\u1eddi \u0111\u0103ng k\u00fd.<\/p>\n\n\n\n

Cung c\u1ea5p quy\u1ec1n truy c\u1eadp cao c\u1ea5p v\u00e0o n\u1ed9i dung<\/strong><\/p>\n\n\n\n

V\u1edbi c\u00e1c g\u00f3i \u0111\u0103ng k\u00fd \u1ee9ng d\u1ee5ng, n\u1ed9i dung l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u2014 ngh\u0129a l\u00e0 n\u1ed9i dung cao c\u1ea5p v\u1eabn l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y vi\u1ec7c \u0111\u0103ng k\u00fd. Tuy nhi\u00ean, ch\u1ec9 ri\u00eang n\u1ed9i dung th\u00f4i kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u1ee7 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh t\u01b0\u01a1ng t\u1ef1. \u1ee8ng d\u1ee5ng thi\u1ec1n B\u00ecnh t\u0129nh<\/a> \u0111\u00e3 t\u00ecm ra m\u1ed9t gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o cho t\u00ecnh hu\u1ed1ng kh\u00f3 x\u1eed n\u00e0y. Khi \u1ee9ng d\u1ee5ng m\u1edbi ra m\u1eaft, n\u00f3 cung c\u1ea5p m\u1ed9t s\u1ed1 \u201ch\u00e0nh tr\u00ecnh thi\u1ec1n \u0111\u1ecbnh\u201d cao c\u1ea5p v\u00e0 m\u1ed9t phi\u00ean \u201cDaily Calm\u201d. K\u1ec3 t\u1eeb \u0111\u00f3, \u1ee9ng d\u1ee5ng \u0111\u00e3 m\u1edf r\u1ed9ng \u0111\u1ec3 cung c\u1ea5p c\u00e1c c\u00e2u chuy\u1ec7n gi\u00fap ng\u1ee7 ngon, trong \u0111\u00f3 c\u00f3 m\u1ed9t s\u1ed1 c\u00e2u chuy\u1ec7n do c\u00e1c ng\u00f4i sao n\u1ed5i ti\u1ebfng k\u1ec3, bao g\u1ed3m m\u1ed9t c\u00e2u chuy\u1ec7n t\u1eeb Matthew McConaughey<\/a>. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 gi\u00fap \u1ee9ng d\u1ee5ng thi\u1ec1n n\u00e0y t\u1ea1o \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf d\u1eabn \u0111\u1ea7u \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ch\u1eb3ng h\u1ea1n nh\u01b0 Headspace.<\/a><\/p>\n\n\n\n

T\u1ea1o c\u00e1c \u0111\u1ec1 xu\u1ea5t t\u00f9y ch\u1ec9nh<\/strong><\/p>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay r\u1ea5t \u01b0a chu\u1ed9ng nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. \u0110\u1ed1i v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u00f3i quen s\u1ee9c kh\u1ecfe, m\u1ee5c ti\u00eau t\u1eadp luy\u1ec7n ho\u1eb7c theo d\u00f5i kh\u1ea3 n\u0103ng sinh s\u1ea3n, \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 cung c\u1ea5p nh\u1eefng th\u00f4ng tin ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a Lifesum,<\/a> m\u1ed9t \u1ee9ng d\u1ee5ng theo d\u00f5i ch\u1ebf \u0111\u1ed9 \u0103n ki\u00eang, \u0111\u00e3 l\u1ea5y c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u00e1 nh\u00e2n l\u00e0m n\u1ec1n t\u1ea3ng cho g\u00f3i \u0111\u0103ng k\u00fd cao c\u1ea5p c\u1ee7a h\u1ecd. H\u1ecd t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t ch\u1ebf \u0111\u1ed9 \u0103n ki\u00eang \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng, \u0111i\u1ec3m m\u1ea5u ch\u1ed1t l\u00e0 h\u1ecd ph\u1ea3i \u0111\u0103ng k\u00fd g\u00f3i cao c\u1ea5p m\u1edbi c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch c\u00e1c ch\u1ebf \u0111\u1ed9 \u0103n ki\u00eang \u0111\u00f3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec3m thu h\u00fat l\u1edbn \u0111\u1ed1i v\u1edbi Lifesum\u2019s 25 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng.<\/a><\/p>\n\n\n\n

B\u1ea3o to\u00e0n ti\u1ebfn tr\u00ecnh v\u00e0 d\u1eef li\u1ec7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/strong><\/p>\n\n\n\n

Ng\u01b0\u1eddi ch\u01a1i game tr\u00ean \u0111i\u1ec7n tho\u1ea1i r\u1ea5t mong mu\u1ed1n l\u01b0u l\u1ea1i c\u1ea5p \u0111\u1ed9 v\u00e0 ch\u1ec9 s\u1ed1 c\u1ee7a m\u00ecnh, v\u00e0 logic t\u01b0\u01a1ng t\u1ef1 c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho c\u00e1c \u1ee9ng d\u1ee5ng v\u1ec1 l\u1ed1i s\u1ed1ng hay n\u0103ng su\u1ea5t. \u1ee8ng d\u1ee5ng t\u1ea1o \u0111\u1ed9ng l\u1ef1c h\u00e0ng ng\u00e0y, Tuy\u1ec7t v\u1eddi,<\/a> \u201c\u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng v\u00e0o m\u1ed9t h\u00e0nh tr\u00ecnh\u201d \u0111\u1ec3 h\u00ecnh th\u00e0nh nh\u1eefng th\u00f3i quen t\u1ed1t. M\u1ed9t trong nh\u1eefng c\u00e1ch ch\u00ednh m\u00e0 \u1ee9ng d\u1ee5ng n\u00e0y c\u1ee7ng c\u1ed1 nh\u1eefng th\u00f3i quen n\u00e0y l\u00e0 theo d\u00f5i th\u00e0nh qu\u1ea3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng theo th\u1eddi gian. Gi\u1ed1ng nh\u01b0 c\u00e1c c\u1ea5p \u0111\u1ed9 trong tr\u00f2 ch\u01a1i, m\u1ed9t s\u1ed1 \u2019h\u00e0nh tr\u00ecnh\u201c ch\u1ec9 \u0111\u01b0\u1ee3c m\u1edf kh\u00f3a sau khi ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh nh\u1eefng h\u00e0nh tr\u00ecnh d\u1ec5 h\u01a1n. M\u1eb7c d\u00f9 \u0111\u0103ng k\u00fd \u1ee9ng d\u1ee5ng c\u0169ng gi\u00fap m\u1edf kh\u00f3a n\u1ed9i dung cao c\u1ea5p, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u1eabn s\u1eed d\u1ee5ng t\u00ednh n\u0103ng l\u01b0u tr\u1eef d\u1eef li\u1ec7u nh\u01b0 m\u1ed9t \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng ngay t\u1eeb giai \u0111o\u1ea1n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n

C\u00e1ch c\u00e1c tr\u00f2 ch\u01a1i c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd<\/h2>\n\n\n\n

M\u00f4 h\u00ecnh freemium v\u1eabn chi\u1ebfm v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong gi\u1edbi ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i di \u0111\u1ed9ng, v\u1edbi video c\u00f3 ph\u1ea7n th\u01b0\u1edfng <\/a>\u0111\u01b0\u1ee3c coi l\u00e0 ph\u01b0\u01a1ng th\u1ee9c ki\u1ebfm ti\u1ec1n \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t. Tuy nhi\u00ean, m\u1ed9t s\u1ed1 nh\u00e0 ph\u00e1t tri\u1ec3n game \u0111\u00e3 t\u00ecm ra c\u00e1ch \u0111\u1ec3 tham gia v\u00e0o xu h\u01b0\u1edbng \u0111\u0103ng k\u00fd n\u00e0y.<\/p>\n\n\n\n

T\u1ea1o n\u1ed9i dung ho\u1eb7c t\u00ednh n\u0103ng cao c\u1ea5p<\/strong><\/p>\n\n\n\n

Ng\u01b0\u1eddi ch\u01a1i game tr\u00ean di \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111\u00e3 quen v\u1edbi m\u00f4 h\u00ecnh freemium, nh\u01b0ng h\u1ecd hi\u1ec3u r\u1eb1ng m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng s\u1ebd lu\u00f4n ph\u1ea3i tr\u1ea3 ph\u00ed \u0111\u1ec3 s\u1eed d\u1ee5ng. M\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n game c\u00f3 th\u1ec3 cung c\u1ea5p quy\u1ec1n truy c\u1eadp theo h\u00ecnh th\u1ee9c \u0111\u0103ng k\u00fd \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c th\u1ebf gi\u1edbi \u0111\u1ed9c quy\u1ec1n, ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00e1c th\u1eed th\u00e1ch h\u00e0ng tu\u1ea7n \u2014 d\u00f9 h\u00ecnh th\u1ee9c n\u00e0y \u00edt ph\u1ed5 bi\u1ebfn h\u01a1n. H\u1ea7u h\u1ebft c\u00e1c \u1ee9ng d\u1ee5ng game cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd \u0111\u1ec1u k\u1ebft h\u1ee3p gi\u1eefa hai th\u1ec3 lo\u1ea1i gi\u1ea3i tr\u00ed v\u00e0 game. M\u1ed9t v\u00ed d\u1ee5 l\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a Smule \u0110\u00e0n piano k\u1ef3 di\u1ec7u<\/a>, cho ph\u00e9p truy c\u1eadp v\u00e0o th\u01b0 vi\u1ec7n b\u00e0i h\u00e1t phong ph\u00fa h\u01a1n v\u00e0 lo\u1ea1i b\u1ecf gi\u1edbi h\u1ea1n th\u1eddi gian \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd g\u00f3i cao c\u1ea5p. M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c l\u00e0 Colorfy,<\/a> m\u1ed9t cu\u1ed1n s\u00e1ch t\u00f4 m\u00e0u k\u1ef9 thu\u1eadt s\u1ed1. \u1ee8ng d\u1ee5ng n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi \u0111\u0103ng k\u00fd Colorfy Plus truy c\u1eadp c\u00e1c h\u00ecnh \u1ea3nh t\u00f4 m\u00e0u m\u1edbi h\u00e0ng tu\u1ea7n ngay khi ch\u00fang \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh.<\/p>\n\n\n\n

Mang l\u1ea1i l\u1ee3i th\u1ebf cho ng\u01b0\u1eddi ch\u01a1i<\/strong><\/p>\n\n\n\n

C\u1ed9ng \u0111\u1ed3ng game th\u1ee7 r\u1ea5t y\u00eau th\u00edch c\u00e1c v\u1eadt ph\u1ea9m t\u0103ng s\u1ee9c m\u1ea1nh, m\u1ea1ng s\u1ed1ng b\u1ed5 sung v\u00e0 m\u00e3 gian l\u1eadn. M\u1ed9t s\u1ed1 nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng \u0111\u00e3 t\u00ecm ra c\u00e1ch cung c\u1ea5p nh\u1eefng ph\u1ea7n th\u01b0\u1edfng n\u00e0y d\u01b0\u1edbi h\u00ecnh th\u1ee9c \u0111\u0103ng k\u00fd. Supercell\u2019s Boom Beach<\/a> cung c\u1ea5p hai g\u00f3i \u0111\u0103ng k\u00fd h\u00e0ng th\u00e1ng ri\u00eang bi\u1ec7t thu\u1ed9c danh m\u1ee5c n\u00e0y. G\u00f3i \u0111\u1ea7u ti\u00ean l\u00e0 \u201cExtra Builders\u201d, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng x\u00e2y d\u1ef1ng ho\u1eb7c n\u00e2ng c\u1ea5p hai c\u00f4ng tr\u00ecnh c\u00f9ng l\u00fac v\u1edbi m\u1ed9t kho\u1ea3n ph\u00ed h\u00e0ng th\u00e1ng nh\u1ecf. V\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n m\u1ed9t ch\u00fat, ng\u01b0\u1eddi d\u00f9ng c\u0169ng c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd g\u00f3i \u201cEndless Reserves\u201d. G\u00f3i n\u00e0y cho ph\u00e9p hu\u1ea5n luy\u1ec7n qu\u00e2n \u0111\u1ed9i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ngay l\u1eadp t\u1ee9c, lo\u1ea1i b\u1ecf th\u1eddi gian ch\u1edd \u0111\u1ee3i.<\/p>\n\n\n\n

Cung c\u1ea5p m\u00f4i tr\u01b0\u1eddng ch\u01a1i game ri\u00eang t\u01b0<\/strong><\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i MMO, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng tr\u00f2 ch\u01a1i thu h\u00fat ng\u01b0\u1eddi d\u00f9ng ch\u01b0a \u0111\u1ee7 tu\u1ed5i, m\u1ed9t m\u00f4i tr\u01b0\u1eddng ch\u01a1i game ri\u00eang t\u01b0 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t g\u00f3i \u0111\u0103ng k\u00fd mang l\u1ea1i l\u1ee3i nhu\u1eadn. Minecraft<\/a> C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u00e3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y th\u00f4ng qua g\u00f3i \u0111\u0103ng k\u00fd Minecraft Realms. G\u00f3i \u0111\u0103ng k\u00fd n\u00e0y mang \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng c\u01a1 h\u1ed9i t\u1ea1o ra th\u1ebf gi\u1edbi ri\u00eang t\u01b0 c\u1ee7a ch\u00ednh m\u00ecnh, lu\u00f4n k\u1ebft n\u1ed1i tr\u1ef1c tuy\u1ebfn. G\u00f3i Trang web Minecraft<\/a> bao g\u1ed3m c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh ri\u00eang cho c\u00e1c b\u1eadc ph\u1ee5 huynh c\u00f2n e d\u00e8 \u2014 nh\u1ea5n m\u1ea1nh r\u1eb1ng Realms mang \u0111\u1ebfn m\u1ed9t m\u00f4i tr\u01b0\u1eddng an to\u00e0n ch\u1ec9 d\u00e0nh cho b\u1ea1n b\u00e8. \u1ee8ng d\u1ee5ng n\u00e0y cung c\u1ea5p c\u00e1c g\u00f3i \u0111\u0103ng k\u00fd cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng m\u1eddi t\u1ed1i \u0111a hai ho\u1eb7c m\u01b0\u1eddi ng\u01b0\u1eddi b\u1ea1n t\u00f9y theo g\u00f3i \u0111\u00e3 ch\u1ecdn, v\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u1ea1n \u0111\u00f3 c\u00f3 th\u1ec3 ch\u01a1i mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n

Li\u1ec7u \u0111\u0103ng k\u00fd \u1ee9ng d\u1ee5ng c\u00f3 ph\u1ea3i l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a thi\u1ebft b\u1ecb di \u0111\u1ed9ng?<\/h2>\n\n\n\n

D\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, nh\u01b0ng hi\u1ec7n t\u1ea1i, t\u01b0\u01a1ng lai c\u1ee7a ch\u00fang v\u1eabn c\u00f2n nhi\u1ec1u \u1ea9n s\u1ed1. Apple \u0111ang \u0111\u1eb7t c\u01b0\u1ee3c r\u1eb1ng m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd s\u1ebd chi\u1ebfm \u01b0u th\u1ebf, nh\u01b0ng ph\u1ea7n l\u1edbn c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game v\u1eabn \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh freemium v\u00e0 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng. C\u00f3 l\u1ebd m\u1ed9t m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p s\u1ebd xu\u1ea5t hi\u1ec7n, trong \u0111\u00f3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn gi\u1eefa vi\u1ec7c \u0111\u0103ng k\u00fd ho\u1eb7c xem qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y quy\u1ec1n truy c\u1eadp c\u00e1c t\u00ednh n\u0103ng cao c\u1ea5p.<\/p>\n\n\n\n

B\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng \u0111ang kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i, \u0111\u1eb7t ra th\u00e1ch th\u1ee9c cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n trong vi\u1ec7c t\u00ecm ra nh\u1eefng c\u00e1ch th\u1ee9c m\u1edbi m\u1ebb v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng. C\u00e1c ph\u01b0\u01a1ng th\u1ee9c ki\u1ebfm ti\u1ec1n s\u1ebd ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng v\u00e0 \u0111a d\u1ea1ng h\u00f3a, nh\u01b0ng v\u1eabn c\u00f2n qu\u00e1 s\u1edbm \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh li\u1ec7u m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd c\u00f3 thay th\u1ebf c\u00e1c m\u00f4 h\u00ecnh kh\u00e1c trong d\u00e0i h\u1ea1n hay kh\u00f4ng. Trong khi \u0111\u00f3, vi\u1ec7c kh\u00e1m ph\u00e1 c\u00e1c c\u01a1 h\u1ed9i ki\u1ebfm ti\u1ec1n s\u00e1ng t\u1ea1o trong khu\u00f4n kh\u1ed5 m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd l\u00e0 \u0111i\u1ec1u \u0111\u00e1ng quan t\u00e2m.<\/p>\n\n\n\n

H\u00e3y g\u1eedi th\u01b0 cho ch\u00fang t\u00f4i t\u1ea1i info@tenjin.com<\/strong> N\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch Tenjin c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p kinh doanh theo h\u00ecnh th\u1ee9c \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

B\u1ea1n \u0111ang mu\u1ed1n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a m\u00ecnh? <\/em>H\u00e3y t\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o chi ti\u00eau qu\u1ea3ng c\u00e1o n\u0103m 2018 c\u1ee7a Tenjin ngay h\u00f4m nay<\/em><\/a> v\u00e0 t\u00ecm hi\u1ec3u c\u00e1ch tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Subscriptions are the norm for content-based apps, but many mobile developers are finding new, creative ways to leverage the model. Over the past decade, subscriptions have steadily subverted the classic pay-to-own model. In 2019, music and streaming app subscriptions are ubiquitous, and it\u2019s now possible to subscribe to anything from dog food to jewelry. According…<\/p>","protected":false},"author":5,"featured_media":8625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"\nSubscription Apps in 2019 | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore app subscription models, pricing strategies, and best practices to increase recurring revenue, user retention, and long-term app growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/app-subscriptions\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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