{"id":8634,"date":"2019-03-07T10:32:00","date_gmt":"2019-03-07T10:32:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8634"},"modified":"2026-04-14T08:32:22","modified_gmt":"2026-04-14T08:32:22","slug":"challenges-of-user-level-ad-revenue-reporting","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/challenges-of-user-level-ad-revenue-reporting\/","title":{"rendered":"Th\u00e1ch th\u1ee9c trong vi\u1ec7c b\u00e1o c\u00e1o doanh thu qu\u1ea3ng c\u00e1o c\u1ea5p ng\u01b0\u1eddi d\u00f9ng"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Trong nh\u1eefng tu\u1ea7n g\u1ea7n \u0111\u00e2y, ng\u00e0nh c\u1ee7a ch\u00fang ta \u0111\u00e3 ch\u1ee9ng ki\u1ebfn m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn s\u00f4i n\u1ed5i xoay quanh v\u1ea5n \u0111\u1ec1 theo d\u00f5i doanh thu qu\u1ea3ng c\u00e1o \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng kh\u00f3 \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0o h\u1ee9ng n\u00e0y: \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng, \u0111\u00e2y r\u00f5 r\u00e0ng l\u00e0 \u201cCh\u00e9n Th\u00e1nh\u201d trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u doanh thu qu\u1ea3ng c\u00e1o. Nh\u1edd tr\u1ef1c gi\u00e1c n\u00e0y, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 t\u00ednh to\u00e1n ch\u00ednh x\u00e1c gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) t\u1eeb doanh thu qu\u1ea3ng c\u00e1o cho t\u1eebng ng\u01b0\u1eddi d\u00f9ng m\u1edbi thu h\u00fat \u0111\u01b0\u1ee3c. Hy v\u1ecdng l\u00e0 \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n d\u1ef1 b\u00e1o doanh thu m\u1ed9t c\u00e1ch \u0111\u00e1ng tin c\u1eady h\u01a1n, \u0111\u1ed3ng th\u1eddi \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c tinh vi m\u00e0 n\u1ebfu kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u n\u00e0y th\u00ec s\u1ebd kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ef1c t\u1ebf l\u00e0 hi\u1ec7n nay v\u1eabn c\u00f2n m\u1ed9t s\u1ed1 r\u00e0o c\u1ea3n k\u1ef9 thu\u1eadt l\u1edbn \u0111\u1ed1i v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a 100% trong vi\u1ec7c b\u00e1o c\u00e1o doanh thu qu\u1ea3ng c\u00e1o \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng. R\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t l\u00e0&nbsp;<strong>C\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o t\u1ea1o doanh thu c\u1ea7n cung c\u1ea5p cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n (bao g\u1ed3m c\u1ea3 c\u00e1c gi\u1ea3i ph\u00e1p nh\u01b0 \u0111\u1ed1i t\u00e1c trung gian) quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i v\u00e0 d\u1eef li\u1ec7u \u0111\u1ea5u gi\u00e1 \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o thanh to\u00e1n cho m\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n theo m\u00f4 h\u00ecnh CPI, v\u00e0 vi\u1ec7c c\u00e0i \u0111\u1eb7t\/chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng bao gi\u1edd x\u1ea3y ra t\u1eeb m\u1ed9t l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, th\u00ec nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 m\u1ea1ng qu\u1ea3ng c\u00e1o s\u1ebd kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c ti\u1ec1n (doanh thu qu\u1ea3ng c\u00e1o). Hi\u1ec7n nay, th\u00f4ng tin t\u1ed1i \u0111a m\u00e0 b\u1ea5t k\u1ef3 b\u00ean th\u1ee9 ba n\u00e0o c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ch\u1ec9 l\u00e0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb ho\u1eb7c s\u1ed1 l\u1ea7n nh\u1ea5p. Kh\u00f4ng c\u00f3 nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p b\u00ean th\u1ee9 ba n\u00e0o c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i\/c\u00e0i \u0111\u1eb7t \u0111\u1ec3 bi\u1ebft li\u1ec7u kho\u1ea3n thanh to\u00e1n c\u00f3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n hay kh\u00f4ng (n\u01a1i t\u1ea1o ra doanh thu qu\u1ea3ng c\u00e1o). \u0110\u01a1n v\u1ecb duy nh\u1ea5t bi\u1ebft d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i l\u00e0 m\u1ea1ng qu\u1ea3ng c\u00e1o \u0111ang h\u1ee3p t\u00e1c v\u1edbi nh\u00e0 qu\u1ea3ng c\u00e1o.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do \u0111\u00f3, c\u00e1c nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p t\u1eeb m\u1ecdi l\u0129nh v\u1ef1c trong ng\u00e0nh \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng m\u00f4 h\u00ecnh ri\u00eang \u0111\u1ec3 gi\u1ea3i quy\u1ebft th\u00e1ch th\u1ee9c n\u00e0y, nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0&nbsp;<strong>Hi\u1ec7n t\u1ea1i v\u1eabn ch\u01b0a c\u00f3 ph\u01b0\u01a1ng ph\u00e1p n\u00e0o ho\u00e0n to\u00e0n ch\u00ednh x\u00e1c v\u00e0 \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n h\u00f3a<\/strong>. Cho \u0111\u1ebfn khi d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i v\u00e0 d\u1eef li\u1ec7u \u0111\u1ea5u gi\u00e1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c b\u00ean truy c\u1eadp, vi\u1ec7c \u01b0\u1edbc t\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p thay th\u1ebf duy nh\u1ea5t cho doanh thu qu\u1ea3ng c\u00e1o \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng. L\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 doanh thu qu\u1ea3ng c\u00e1o \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c theo d\u00f5i b\u1eb1ng c\u00e1ch li\u00ean k\u1ebft d\u1eef li\u1ec7u doanh thu v\u1edbi m\u1ed9t ID thi\u1ebft b\u1ecb c\u1ee5 th\u1ec3, nh\u01b0ng v\u1edbi c\u00e1c lo\u1ea1i \u0111\u1ea5u gi\u00e1 v\u00e0 y\u00eau c\u1ea7u chuy\u1ec3n \u0111\u1ed5i kh\u00e1c nhau \u0111\u1ed1i v\u1edbi c\u00e1c kho\u1ea3n thanh to\u00e1n c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o. Trong h\u1ec7 sinh th\u00e1i hi\u1ec7n nay, vi\u1ec7c \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch l\u00e0 \u0111i\u1ec1u kh\u00f4ng ho\u00e0n to\u00e0n kh\u1ea3 thi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"adrevenueontheuserlevelisstillanestimation\">Doanh thu t\u1eeb qu\u1ea3ng c\u00e1o \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng v\u1eabn ch\u1ec9 l\u00e0 con s\u1ed1 \u01b0\u1edbc t\u00ednh<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c theo d\u00f5i doanh thu qu\u1ea3ng c\u00e1o theo c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi. M\u1ed9t s\u1ed1 c\u00f4ng ty chuy\u00ean v\u1ec1 ph\u00e2n t\u00edch v\u00e0 x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec1u cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau. V\u1ea5n \u0111\u1ec1 l\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p n\u00e0y kh\u00f4ng nh\u1ea5t qu\u00e1n v\u1edbi nhau \u2014&nbsp;<strong>ch\u00fang d\u1ef1a tr\u00ean nh\u1eefng \u01b0\u1edbc t\u00ednh c\u1ee7a ch\u00ednh h\u1ecd<\/strong>. \u0110\u1eebng \u0111\u1ec3 b\u1ecb l\u1eeba. Cho \u0111\u1ebfn khi d\u1eef li\u1ec7u v\u1ec1 m\u1ee9c gi\u00e1 th\u1ea7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c b\u00ean th\u1ee9 ba truy c\u1eadp, \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0 s\u1ef1 nh\u1ea5t qu\u00e1n trong vi\u1ec7c \u01b0\u1edbc t\u00ednh n\u1ed9i b\u1ed9 gi\u1eefa c\u00e1c \u0111\u1ed9i c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ef1c t\u1ebf l\u00e0&nbsp;<strong>Ch\u1ec9 nh\u1eefng m\u1ea1ng qu\u1ea3ng c\u00e1o ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 qu\u1ea3ng c\u00e1o m\u1edbi c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u doanh thu c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng.<\/strong>&nbsp;N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, n\u1ebfu m\u1ed9t chuy\u1ec3n \u0111\u1ed5i c\u1ea7n di\u1ec5n ra, ch\u1ec9 c\u00f3 m\u1ea1ng l\u01b0\u1edbi c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o m\u1edbi c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 s\u1ef1 ki\u1ec7n chuy\u1ec3n \u0111\u1ed5i \u0111\u00f3 v\u00e0 c\u00f3 th\u1ec3 chuy\u1ec3n doanh thu cho kh\u00e1ch h\u00e0ng. T\u1ea5t c\u1ea3 c\u00e1c b\u00ean c\u00f2n l\u1ea1i ch\u1ec9 c\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ed5ng doanh thu qu\u1ea3ng c\u00e1o t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng (Facebook, Google, ironSource, Tapjoy, v.v.)<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3ng s\u1ef1 ki\u1ec7n \u1ee9ng d\u1ee5ng do t\u1eebng ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng t\u1ea1o ra, \u0111\u01b0\u1ee3c ph\u00e2n nh\u00f3m theo ngu\u1ed3n qu\u1ea3ng c\u00e1o<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u n\u00e0y kh\u00f4ng th\u1ec3 \u0111\u01b0a ra so s\u00e1nh 1:1 v\u1ec1 doanh thu tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng, nh\u01b0ng ch\u00fang \u0111\u1ee7 \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y nh\u1eefng kho\u1ea3ng tr\u1ed1ng ki\u1ebfn th\u1ee9c th\u00f4ng qua m\u1ed9t m\u00f4 h\u00ecnh thu\u1eadt to\u00e1n. Ch\u00fang ta \u0111\u00e3 th\u1ea5y h\u01a1n 10 ph\u01b0\u01a1ng ph\u00e1p t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 l\u00e0 \u201cdoanh thu qu\u1ea3ng c\u00e1o \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ea5n \u0111\u1ec1 n\u1ea3y sinh khi nh\u00e0 xu\u1ea5t b\u1ea3n kh\u00f4ng nh\u1ea5t qu\u00e1n trong c\u00e1ch t\u00ednh to\u00e1n \u01b0\u1edbc t\u00ednh. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng hai ph\u01b0\u01a1ng ph\u00e1p t\u00ednh to\u00e1n \u01b0\u1edbc t\u00ednh kh\u00e1c nhau t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00e1c nhau, s\u1ef1 nh\u1ea7m l\u1eabn l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n kh\u00f4ng so s\u00e1nh nh\u1eefng th\u1ee9 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi nhau, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng quy\u1ebft \u0111\u1ecbnh kinh doanh sai l\u1ea7m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"isthereaperfectsolution\">C\u00f3 gi\u1ea3i ph\u00e1p ho\u00e0n h\u1ea3o n\u00e0o kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7c d\u00f9 c\u00e1c \u01b0\u1edbc t\u00ednh kh\u00f4ng ho\u00e0n h\u1ea3o, nh\u01b0ng ch\u00fang v\u1eabn \u0111\u1ee7 t\u1ed1t \u0111\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0 kh\u1ed5ng l\u1ed3. Khi Tenjin x\u1eed l\u00fd d\u1eef li\u1ec7u t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c b\u00ean n\u00e0y, c\u00e1c nghi\u00ean c\u1ee9u n\u1ed9i b\u1ed9 \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng s\u1ef1 ch\u00eanh l\u1ec7ch gi\u1eefa c\u00e1c m\u00f4 h\u00ecnh \u01b0\u1edbc t\u00ednh l\u00e0 d\u01b0\u1edbi 10%, cho th\u1ea5y kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a nhi\u1ec1u trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh. Th\u1ef1c t\u1ebf, th\u1eadm ch\u00ed kh\u00f4ng th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh \u01b0\u1edbc t\u00ednh n\u00e0o \u201cch\u00ednh x\u00e1c h\u01a1n\u201d \u2014 v\u00ec b\u1ea1n \u0111ang so s\u00e1nh hai \u01b0\u1edbc t\u00ednh v\u1edbi nhau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u1ec7n t\u1ea1i, ng\u00e0nh c\u00f4ng nghi\u1ec7p di \u0111\u1ed9ng v\u1eabn ch\u01b0a \u0111\u1ee7 ph\u00e1t tri\u1ec3n \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c theo d\u00f5i doanh thu qu\u1ea3ng c\u00e1o \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n. Cho \u0111\u1ebfn khi c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o \u2013 nh\u1eefng \u0111\u01a1n v\u1ecb chi tr\u1ea3 doanh thu qu\u1ea3ng c\u00e1o cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n \u2013 c\u00f3 th\u1ec3 chia s\u1ebb d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i th\u1ef1c t\u1ebf \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng (c\u00f9ng v\u1edbi m\u1ee9c gi\u00e1 th\u1ea7u li\u00ean quan \u0111\u1ebfn c\u00e1c chuy\u1ec3n \u0111\u1ed5i \u0111\u00f3), ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y v\u1eabn bu\u1ed9c ph\u1ea3i d\u1ef1a v\u00e0o c\u00e1c \u01b0\u1edbc t\u00ednh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u1eddi khuy\u00ean c\u1ee7a ch\u00fang t\u00f4i:<\/strong>&nbsp;H\u00e3y l\u1ef1a ch\u1ecdn m\u1ed9t h\u1ec7 th\u1ed1ng v\u00e0 quy tr\u00ecnh c\u00f3 t\u00ednh nh\u1ea5t qu\u00e1n n\u1ed9i t\u1ea1i v\u00e0 \u0111\u00e1ng tin c\u1eady. T\u00ednh nh\u1ea5t qu\u00e1n s\u1ebd gi\u00fap vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n di\u1ec5n ra \u1ed5n \u0111\u1ecbnh h\u01a1n. Tr\u1eeb khi b\u1ea1n hi\u1ec3u r\u00f5 c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng b\u00ean trong c\u1ee7a vi\u1ec7c l\u1eadp d\u1ef1 to\u00e1n v\u00e0 bi\u1ebft c\u00e1ch x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 c\u0169ng nh\u01b0 s\u1ef1 ch\u00eanh l\u1ec7ch, h\u00e3y gi\u1eef m\u1ecdi th\u1ee9 \u0111\u01a1n gi\u1ea3n v\u00e0 nh\u1ea5t qu\u00e1n n\u1ed9i t\u1ea1i. Vi\u1ec7c duy tr\u00ec c\u00e1c quy tr\u00ecnh kinh doanh theo ti\u00eau chu\u1ea9n v\u00e0 d\u1ec5 hi\u1ec3u tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed9i nh\u00f3m s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>","protected":false},"excerpt":{"rendered":"<p>In recent weeks, our industry has entered into a vibrant discussion surrounding user-level ad revenue tracking. It\u2019s easy to understand the excitement: for app developers who rely on mobile ad monetization, it\u2019s intuitive this would be the Holy Grail of ad revenue data analysis. It\u2019s intuition allows precise ad revenue LTV calculations for each acquired&#8230;<\/p>","protected":false},"author":7,"featured_media":8635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User-Level Ad Revenue Reporting | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore the challenges of user-level ad revenue reporting and learn best practices for accurate measurement, attribution, and monetization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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content=\"2093\" \/>\n\t<meta property=\"og:image:height\" content=\"1432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" 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