{"id":8639,"date":"2019-02-28T10:34:00","date_gmt":"2019-02-28T10:34:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8639"},"modified":"2026-04-14T08:31:58","modified_gmt":"2026-04-14T08:31:58","slug":"what-are-hyper-casual-games","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/what-are-hyper-casual-games\/","title":{"rendered":"Tr\u00f2 ch\u01a1i si\u00eau casual l\u00e0 g\u00ec?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Tr\u00f2 ch\u01a1i si\u00eau casual l\u00e0 g\u00ec, v\u00e0 t\u1ea1i sao ch\u00fang l\u1ea1i ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc trong n\u0103m 2019?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c tr\u00f2 ch\u01a1i si\u00eau casual \u0111ang \u1edf m\u1ed9t v\u1ecb th\u1ebf \u0111\u1ed9c \u0111\u00e1o. Th\u1ec3 lo\u1ea1i tr\u00f2 ch\u01a1i di \u0111\u1ed9ng m\u1edbi n\u00e0y \u0111\u00e3 b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, v\u1edbi nhi\u1ec1u chuy\u00ean gia \u2014 trong \u0111\u00f3 c\u00f3 Tenjin \u2014 \u0111\u00e1nh gi\u00e1 \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng.&nbsp;<a href=\"http:\/\/https\/\/resources.tenjin.com\/hyper-casual-cpi-benchmark-report-2018?utm_campaign=2018%20Hyper-Casual%20Benchmark%20Report&amp;utm_source=blog\">B\u00e1o c\u00e1o so s\u00e1nh ch\u1ec9 s\u1ed1 CPI v\u1ec1 tr\u00f2 ch\u01a1i si\u00eau casual n\u0103m 2018 c\u1ee7a ch\u00fang t\u00f4i<\/a>&nbsp;\u0111\u00e3 ph\u00e2n t\u00edch con s\u1ed1 kh\u1ed5ng l\u1ed3 l\u00ean t\u1edbi $48 tri\u1ec7u l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3i tr\u00ed c\u00f3 thu ph\u00ed, v\u00e0 xu h\u01b0\u1edbng n\u00e0y v\u1eabn ch\u01b0a c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eefng l\u1ea1i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f9 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng n\u00e0y, ch\u00fang ta c\u1ea7n nh\u1edb r\u1eb1ng th\u1ec3 lo\u1ea1i game hyper casual th\u1ef1c s\u1ef1 c\u00f2n r\u1ea5t m\u1edbi m\u1ebb. C\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn v\u00e0 thu\u1eadt ng\u1eef xoay quanh s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ec3 lo\u1ea1i n\u00e0y th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c ch\u00ednh nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a ch\u00fang nh\u1eadn ra ho\u1eb7c hi\u1ec3u r\u00f5. T\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m vi\u1ebft b\u00e0i n\u00e0y, v\u1eabn ch\u01b0a c\u00f3 trang gi\u1edbi thi\u1ec7u th\u1ec3 lo\u1ea1i hyper casual tr\u00ean Google Play hay App Store, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y thu\u1eadt ng\u1eef n\u00e0y c\u00f3 l\u1ebd h\u1eefu \u00edch h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb di \u0111\u1ed9ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u ch\u00fang ta c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh l\u00e0 th\u1ec3 lo\u1ea1i hyper casual kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 \u201cng\u00f4i sao \u0111ang l\u00ean\u201d c\u1ee7a ng\u00e0nh game di \u0111\u1ed9ng n\u1eefa \u2014 th\u1eddi k\u1ef3 ho\u00e0ng kim c\u1ee7a n\u00f3 \u0111\u00e3 th\u1ef1c s\u1ef1 \u0111\u1ebfn. C\u00e1c tr\u00f2 ch\u01a1i hyper casual \u0111\u00e3 ho\u00e0n to\u00e0n kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, v\u1edbi h\u00e0ng lo\u1ea1t t\u1ef1a game \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u tr\u00ean App Store v\u00e0 Google Play m\u1ed7i ng\u00e0y. M\u1eb7c d\u00f9 th\u1ec3 lo\u1ea1i n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng duy nh\u1ea5t trong l\u0129nh v\u1ef1c game di \u0111\u1ed9ng, nh\u01b0ng n\u00f3 ch\u1eafc ch\u1eafn l\u00e0 ph\u00e2n kh\u00fac d\u1ec5 ti\u1ebfp c\u1eadn nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn r\u1ed9ng r\u00e3i nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi nh\u1eadn th\u1ee9c c\u1ee7a ch\u00fang ta v\u1ec1 th\u1ec3 lo\u1ea1i game hyper casual ng\u00e0y c\u00e0ng tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n, ch\u00fang ta n\u00ean l\u00f9i l\u1ea1i m\u1ed9t b\u01b0\u1edbc \u0111\u1ec3 nh\u00ecn nh\u1eadn b\u1ee9c tranh t\u1ed5ng th\u1ec3. Game hyper casual l\u00e0 g\u00ec, ch\u00fang tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0o n\u0103m 2019, v\u00e0 t\u1ea1i sao ch\u00fang l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n, nh\u00e0 ph\u00e1t h\u00e0nh v\u00e0 chuy\u00ean gia ti\u1ebfp th\u1ecb tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tr\u00f2 ch\u01a1i si\u00eau casual l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHyper casual\u201d l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 c\u00e1c tr\u00f2 ch\u01a1i di \u0111\u1ed9ng c\u00f3 dung l\u01b0\u1ee3ng nh\u1eb9, thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n, c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng nh\u01b0ng v\u1eabn mang l\u1ea1i m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao v\u00e0 kh\u1ea3 n\u0103ng ch\u01a1i l\u1ea1i nhi\u1ec1u l\u1ea7n. M\u1ed7i tr\u00f2 ch\u01a1i thu\u1ed9c th\u1ec3 lo\u1ea1i n\u00e0y \u0111\u1ec1u s\u1eed d\u1ee5ng giao di\u1ec7n t\u1ed1i gi\u1ea3n v\u00e0 c\u00e1c nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng \u0111\u1ec3 thu h\u00fat s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i r\u1ed9ng nh\u1ea5t c\u00f3 th\u1ec3. C\u00e1c \u1ee9ng d\u1ee5ng hyper casual ch\u1ec9 ki\u1ebfm ti\u1ec1n th\u00f4ng qua doanh thu qu\u1ea3ng c\u00e1o, thay v\u00ec th\u00f4ng qua c\u00e1c giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u00f4ng th\u01b0\u1eddng, chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3i tr\u00ed l\u00e0 nhanh ch\u00f3ng ra m\u1eaft m\u1ed9t t\u1ef1a game, thu h\u00fat c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng c\u00e0ng t\u1ed1t v\u00e0 t\u1ea1o doanh thu th\u00f4ng qua qu\u1ea3ng c\u00e1o trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn. Do gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a c\u00e1c tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3i tr\u00ed kh\u00e1 th\u1ea5p, v\u00e0&nbsp;<a href=\"https:\/\/venturebeat.com\/2018\/02\/03\/does-mobile-gaming-still-need-publishers\/\">M\u1ed7i ng\u00e0y c\u00f3 h\u00e0ng ngh\u00ecn \u1ee9ng d\u1ee5ng tr\u00f2 ch\u01a1i \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng<\/a>, s\u1ef1 chuy\u1ec3n h\u01b0\u1edbng nhanh ch\u00f3ng n\u00e0y gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh t\u1ed1i \u0111a h\u00f3a doanh thu tr\u01b0\u1edbc khi chuy\u1ec3n h\u01b0\u1edbng sang c\u00e1c xu h\u01b0\u1edbng m\u1edbi. N\u1ebfu \u0111\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u00fang c\u00e1ch, th\u1ec3 lo\u1ea1i hyper casual c\u0169ng c\u00f3 th\u1ec3 gi\u00fap duy tr\u00ec l\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i trung th\u00e0nh cho c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh c\u1ee5 th\u1ec3, d\u00f9 kh\u00f4ng ph\u1ea3i cho t\u1eebng t\u1ef1a game ri\u00eang l\u1ebb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo nhi\u1ec1u kh\u00eda c\u1ea1nh, c\u00e1c tr\u00f2 ch\u01a1i si\u00eau casual l\u00e0 s\u1ef1 m\u1edf r\u1ed9ng t\u1ef1 nhi\u00ean c\u1ee7a h\u1ec7 sinh th\u00e1i \u1ee9ng d\u1ee5ng hi\u1ec7n \u0111\u1ea1i ng\u00e0y nay. C\u00e1c tr\u00f2 ch\u01a1i di \u0111\u1ed9ng lu\u00f4n khuy\u1ebfn kh\u00edch nh\u1eefng thi\u1ebft k\u1ebf g\u1ecdn nh\u1eb9, \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cao v\u1edbi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c t\u1eadp trung t\u1ed1i \u0111a. V\u00e0 v\u1edbi vi\u1ec7c c\u00e1c tr\u00f2 ch\u01a1i m\u1edbi ra m\u1eaft h\u00e0ng ng\u00e0y, c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh k\u1ef3 v\u1ecdng c\u00e1c \u1ee9ng d\u1ee5ng s\u1ebd c\u00f3 v\u00f2ng \u0111\u1eddi ng\u1eafn, g\u1ea7n nh\u01b0 ch\u1ec9 d\u00f9ng m\u1ed9t l\u1ea7n. Tuy nhi\u00ean, thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n c\u1ee7a c\u00e1c tr\u00f2 ch\u01a1i hyper casual kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t \u0111\u01a1n gi\u1ea3n. C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u1eddng ph\u1ea3i tu\u00e2n theo nh\u1eefng c\u00f4ng th\u1ee9c nghi\u00eam ng\u1eb7t \u0111\u1ec3 nh\u1ea5n m\u1ea1nh v\u00e0o c\u00e1c phi\u00ean ch\u01a1i ng\u1eafn nh\u01b0ng mang l\u1ea1i tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u1eafm ch\u00ecm, v\u1edbi c\u00e1c t\u00e0i nguy\u00ean gameplay ch\u1ea5t l\u01b0\u1ee3ng cao. \u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i hyper casual, ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean tham kh\u1ea3o&nbsp;<a href=\"https:\/\/blog.tenjin.io\/the-5-best-resources-for-learning-about-hyper-casual-game-development\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.10.1695118029670&amp;__hsfp=2360007836\">h\u01b0\u1edbng d\u1eabn v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c t\u1ef1a game si\u00eau casual v\u00e0 nh\u00e0 ph\u00e1t h\u00e0nh ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u1ec7n nay, th\u1ecb tr\u01b0\u1eddng ph\u00e1t h\u00e0nh game si\u00eau casual \u0111ang \u0111\u01b0\u1ee3c th\u1ed1ng tr\u1ecb b\u1edfi c\u00e1c c\u00f4ng ty sau \u0111\u00e2y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voodoo: Nh\u00e0 ph\u00e1t h\u00e0nh c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Paris n\u00e0y hi\u1ec7n l\u00e0 \u201cnh\u00e0 v\u00f4 \u0111\u1ecbch\u201d trong th\u1ec3 lo\u1ea1i game si\u00eau casual, chi\u1ebfm 24,7% t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng mi\u1ec5n ph\u00ed tr\u00ean App Store. C\u00f4ng ty n\u00e0y c\u0169ng \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng nh\u1edd kho\u1ea3n \u0111\u1ea7u t\u01b0 $200 tri\u1ec7u g\u1ea7n \u0111\u00e2y t\u1eeb Goldman Sachs. Nh\u00e0 ph\u00e1t h\u00e0nh n\u00e0y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1c t\u1ef1a game n\u1ed5i ti\u1ebfng nh\u01b0 Hole.io, Ball Blast v\u00e0 Snake vs Block.<\/li>\n\n\n\n<li>Ketchapp: Nh\u00e0 ti\u00ean phong \u0111\u1ea7u ti\u00ean trong th\u1ec3 lo\u1ea1i game si\u00eau casual, nh\u01b0ng ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi cu\u1ed1i c\u00f9ng. Thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a nh\u00e0 ph\u00e1t h\u00e0nh game Ph\u00e1p Ubisoft, Ketchapp t\u1ef1 h\u00e0o c\u00f3 g\u1ea7n 50 tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng m\u1ed7i th\u00e1ng v\u00e0 doanh thu h\u00e0ng n\u0103m \u01b0\u1edbc t\u00ednh \u0111\u1ea1t $78 tri\u1ec7u. C\u00f4ng ty n\u00e0y c\u0169ng l\u00e0 \u0111\u01a1n v\u1ecb \u0111\u1ee9ng sau c\u00e1c \u1ee9ng d\u1ee5ng fidget spinner n\u1ed5i ti\u1ebfng trong th\u1eddi k\u1ef3 ho\u00e0ng kim c\u1ee7a ch\u00fang. C\u00e1c t\u1ef1a game n\u1ed5i b\u1eadt bao g\u1ed3m Color Ballz v\u00e0 Rush.<\/li>\n\n\n\n<li>Tastypill: L\u00e0 m\u1ed9t nh\u00e0 ph\u00e1t h\u00e0nh nh\u1ecf nh\u01b0ng l\u1ea1i c\u00f3 th\u00e0nh t\u00edch v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi quy m\u00f4 c\u1ee7a m\u00ecnh, Tastypill \u0111\u00e3 c\u00f3 \u00edt nh\u1ea5t m\u1ed9t t\u1ef1a game l\u1ecdt v\u00e0o Top 100 \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng nhi\u1ec1u nh\u1ea5t tr\u00ean App Store k\u1ec3 t\u1eeb n\u0103m 2015. D\u00f9 quy m\u00f4 ra m\u1eaft s\u1ea3n ph\u1ea9m c\u00f2n h\u1ea1n ch\u1ebf, nh\u00e0 ph\u00e1t h\u00e0nh n\u00e0y \u0111\u00e3 b\u00f9 \u0111\u1eafp b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng \u1ed5n \u0111\u1ecbnh v\u00e0 doanh thu b\u1ec1n v\u1eefng. C\u00e1c t\u1ef1a game n\u1ed5i ti\u1ebfng nh\u1ea5t c\u1ee7a h\u1ecd bao g\u1ed3m Sling Drift v\u00e0 Impossible Bottle Flip.<\/li>\n\n\n\n<li>Lion Studios: Lion l\u00e0 c\u00e1i t\u00ean m\u1edbi nh\u1ea5t gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game si\u00eau casual k\u1ec3 t\u1eeb khi th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2018, nh\u01b0ng \u0111\u00e3 nhanh ch\u00f3ng ghi d\u1ea5u \u1ea5n v\u1edbi nhi\u1ec1u \u1ee9ng d\u1ee5ng \u0111\u1ea1t m\u1ed1c #1 ch\u1ec9 trong v\u00f2ng m\u1ed9t n\u0103m. N\u1ebfu \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng n\u00e0y ti\u1ebfp t\u1ee5c, c\u00f4ng ty ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi Voodoo v\u00e0 Ketchapp trong t\u01b0\u01a1ng lai. H\u00e3y th\u1eed tr\u1ea3i nghi\u1ec7m Color Tube \u0111\u1ec3 c\u1ea3m nh\u1eadn m\u1ed9t ph\u1ea7n th\u00e0nh qu\u1ea3 c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>Playgendary: \u0110\u1ed9i ng\u0169 c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Munich n\u00e0y n\u1ed5i b\u1eadt nh\u1edd vi\u1ec7c chuy\u1ec3n h\u01b0\u1edbng sang th\u1ec3 lo\u1ea1i game si\u00eau gi\u1ea3i tr\u00ed (hyper casual) sau khi \u0111\u00e3 ph\u00e1t h\u00e0nh c\u00e1c t\u1ef1a game thu\u1ed9c c\u00e1c th\u1ec3 lo\u1ea1i kh\u00e1c. G\u00f3c nh\u00ecn n\u00e0y mang \u0111\u1ebfn m\u1ed9t n\u00e9t \u0111\u1ed9c \u0111\u00e1o cho c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ef1a game th\u00e1m hi\u1ec3m m\u00ea cung h\u1ea7m ng\u1ee5c c\u1ef1c k\u1ef3 \u0103n kh\u00e1ch, Tomb of the Mask.<\/li>\n\n\n\n<li>Kwalee: \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp b\u1edfi David Darling, m\u1ed9t nh\u00e2n v\u1eadt bi\u1ec3u t\u01b0\u1ee3ng trong ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed v\u00e0 l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng sau Codemasters, Kwalee l\u00e0 m\u1ed9t nh\u00e0 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i di \u0111\u1ed9ng v\u1edbi nhi\u1ec1u t\u1ef1a game \u0103n kh\u00e1ch trong danh m\u1ee5c s\u1ea3n ph\u1ea9m. G\u1ea7n \u0111\u00e2y, c\u00f4ng ty n\u00e0y \u0111\u00e3 kh\u00f4ng ng\u1eebng ph\u00e1 v\u1ee1 ranh gi\u1edbi v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng hyper casual \u0111\u1ee9ng \u0111\u1ea7u b\u1ea3ng x\u1ebfp h\u1ea1ng, bao g\u1ed3m Looper, Hoop Smash v\u00e0 Skiddy Car.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng tr\u00f2 ch\u01a1i si\u00eau casual n\u0103m 2019<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00e1c v\u1edbi c\u00e1c th\u1ec3 lo\u1ea1i kh\u00e1c, c\u00e1c tr\u00f2 ch\u01a1i si\u00eau casual c\u1ef1c k\u1ef3 ph\u1ed5 bi\u1ebfn tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u. Thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n v\u00e0 giao di\u1ec7n t\u1ed1i gi\u1ea3n c\u1ee7a ch\u00fang mang l\u1ea1i m\u1ed9t hi\u1ec7u \u1ee9ng ph\u1ee5 kh\u00f4ng ng\u1edd l\u00e0 gi\u00fap lo\u1ea1i b\u1ecf s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a c\u00e1c quy tr\u00ecnh b\u1ea3n \u0111\u1ecba h\u00f3a k\u00e9o d\u00e0i. X\u00e9t cho c\u00f9ng, n\u1ebfu ph\u1ea7n h\u01b0\u1edbng d\u1eabn trong tr\u00f2 ch\u01a1i kh\u00f4ng c\u1ea7n truy\u1ec1n \u0111\u1ea1t m\u1ee5c ti\u00eau th\u00f4ng qua ng\u00f4n ng\u1eef v\u0103n b\u1ea3n, th\u00ec c\u0169ng kh\u00f4ng c\u1ea7n ph\u1ea3i d\u1ecbch thu\u1eadt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u01a1n h\u1ebft th\u1ea3y c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, ch\u00ednh s\u1ef1 \u0111\u01a1n gi\u1ea3n n\u00e0y l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c tr\u00f2 ch\u01a1i si\u00eau casual. Nh\u1eefng \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng t\u1ea1i B\u1eafc M\u1ef9 c\u0169ng c\u00f3 th\u1ec3 g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng t\u01b0\u01a1ng t\u1ef1 t\u1ea1i ch\u00e2u \u00c1, ch\u00e2u \u00c2u hay Trung \u0110\u00f4ng. C\u00e1c \u0111\u1ee3t ra m\u1eaft th\u1eed nghi\u1ec7m \u0111\u00e3 tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n v\u1ec1 m\u1eb7t chi ph\u00ed v\u00ec c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m tr\u00f2 ch\u01a1i t\u1ea1i c\u00e1c qu\u1ed1c gia c\u00f3 CPI th\u1ea5p nh\u01b0 Brazil. M\u1eb7c d\u00f9 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb ri\u00eang l\u1ebb c\u00f3 th\u1ec3 kh\u00e1c nhau, nh\u01b0ng qu\u1ea3ng c\u00e1o v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng si\u00eau casual gi\u1ed1ng h\u1ec7t nhau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u00e0nh ph\u00e1t h\u00e0nh game si\u00eau casual \u0111\u00e3 tr\u1edf n\u00ean \u0111\u1ea7y th\u00e1ch th\u1ee9c h\u01a1n so v\u1edbi 5 n\u0103m tr\u01b0\u1edbc. C\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh v\u00e0 chuy\u00ean gia ti\u1ebfp th\u1ecb \u0111\u1ec1u nh\u1eadn th\u1ee9c r\u00f5 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a th\u1ec3 lo\u1ea1i game si\u00eau casual, d\u1eabn \u0111\u1ebfn s\u1ef1 c\u1ea1nh tranh gay g\u1eaft gi\u1eefa c\u00e1c studio. H\u1ea7u h\u1ebft c\u00e1c d\u1ef1 \u00e1n \u0111\u00e3 t\u1eadp trung d\u01b0\u1edbi s\u1ef1 d\u1eabn d\u1eaft c\u1ee7a c\u00e1c studio \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3, khi\u1ebfn cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi tham gia g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n h\u01a1n khi mu\u1ed1n gia nh\u1eadp l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u01b0\u01a1ng lai c\u1ee7a th\u1ec3 lo\u1ea1i game si\u00eau casual s\u1ebd \u0111i v\u1ec1 \u0111\u00e2u?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ecf qua nh\u1eefng lo ng\u1ea1i v\u1ec1 s\u1ef1 c\u1ea1nh tranh trong th\u1ec3 lo\u1ea1i game si\u00eau casual, th\u1ecb tr\u01b0\u1eddng v\u1eabn c\u00f2n nhi\u1ec1u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n. Sau nh\u1eefng tr\u00ec ho\u00e3n ban \u0111\u1ea7u, th\u1ec3 lo\u1ea1i n\u00e0y cu\u1ed1i c\u00f9ng c\u0169ng \u0111ang b\u1eaft \u0111\u1ea7u t\u1ea1o \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n t\u1ea1i Trung Qu\u1ed1c, n\u01a1i nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y qu\u1ed1c gia n\u00e0y \u0111\u1ee9ng th\u1ee9 b\u1ea3y v\u1ec1 t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng game si\u00eau casual. S\u1ee9c h\u1ea5p d\u1eabn to\u00e0n c\u1ea7u v\u00e0 th\u1eddi gian ph\u00e1t tri\u1ec3n ng\u1eafn c\u1ee7a th\u1ec3 lo\u1ea1i n\u00e0y c\u0169ng \u0111ang m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ea7y h\u1ee9a h\u1eb9n cho c\u00e1c th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng \u0111ang ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ec3 lo\u1ea1i game si\u00eau casual \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng l\u00e2u d\u00e0i, nh\u01b0ng n\u00f3 s\u1ebd ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o th\u00ec v\u1eabn c\u00f2n l\u00e0 \u0111i\u1ec1u c\u1ea7n ch\u1edd xem. C\u00f3 l\u1ebd nh\u1eefng l\u1ee3i \u00edch l\u1edbn nh\u1ea5t v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c h\u1ebft, nh\u01b0ng s\u1ebd d\u1ea7n l\u1ed9 di\u1ec7n khi th\u1ebf h\u1ec7 nh\u00e0 thi\u1ebft k\u1ebf game qu\u1ed1c t\u1ebf ti\u1ebfp theo g\u00f3p ph\u1ea7n ph\u00e1t huy ti\u1ec1m n\u0103ng m\u00e0 ch\u00fang ta \u0111ang th\u1ea5y ng\u00e0y nay.<br>Mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 th\u1ebf gi\u1edbi c\u1ee7a c\u00e1c tr\u00f2 ch\u01a1i hyper-casual? H\u00e3y xem qua trang web c\u1ee7a ch\u00fang t\u00f4i.&nbsp;<a href=\"https:\/\/blog.tenjin.com\/hyper-casual-games-the-complete-developers-guide\">Tr\u00f2 ch\u01a1i si\u00eau casual \u2013 H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n cho nh\u00e0 ph\u00e1t tri\u1ec3n<\/a>&nbsp;Tr\u00ean blog c\u1ee7a ch\u00fang t\u00f4i h\u00f4m nay!<\/p>","protected":false},"excerpt":{"rendered":"<p>What are hyper casual games, and why have they grown by leaps and bounds in 2019? Hyper-casual games are in a unique position. The new mobile genre absolutely exploded in popularity in recent years, with many experts \u2014 including Tenjin \u2014 calling it one of the biggest drivers of mobile growth.&nbsp;Our own 2018 Hyper Casual&#8230;<\/p>","protected":false},"author":7,"featured_media":8640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are Hyper-Casual Games? | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn what hyper-casual games are, why they&#039;re so popular, and the key mechanics, monetization models, and growth strategies behind them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/what-are-hyper-casual-games\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are Hyper-Casual Games? | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn what hyper-casual games are, why they&#039;re so popular, and the key mechanics, monetization models, and growth strategies behind them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/what-are-hyper-casual-games\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-28T10:34:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:31:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iStock_905180364-1551388047989.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1254\" \/>\n\t<meta property=\"og:image:height\" content=\"836\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/what-are-hyper-casual-games\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/what-are-hyper-casual-games\\\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"What Are Hyper-Casual Games?\",\"datePublished\":\"2019-02-28T10:34:00+00:00\",\"dateModified\":\"2026-04-14T08:31:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/what-are-hyper-casual-games\\\/\"},\"wordCount\":1086,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/what-are-hyper-casual-games\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/iStock_905180364-1551388047989.jpg\",\"articleSection\":[\"Mobile Marketing Trends\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/what-are-hyper-casual-games\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/what-are-hyper-casual-games\\\/\",\"name\":\"What are Hyper-Casual Games? 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