{"id":8643,"date":"2019-02-15T10:36:00","date_gmt":"2019-02-15T10:36:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8643"},"modified":"2026-04-14T08:31:35","modified_gmt":"2026-04-14T08:31:35","slug":"are-content-subscriptions-the-next-big-trend-in-mobile-game-monetization","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/are-content-subscriptions-the-next-big-trend-in-mobile-game-monetization\/","title":{"rendered":"Li\u1ec7u c\u00e1c g\u00f3i \u0111\u0103ng k\u00fd n\u1ed9i dung c\u00f3 ph\u1ea3i l\u00e0 xu h\u01b0\u1edbng l\u1edbn ti\u1ebfp theo trong vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb tr\u00f2 ch\u01a1i di \u0111\u1ed9ng?"},"content":{"rendered":"

C\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u0111\u00e3 c\u00e2n nh\u1eafc m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd n\u1ed9i dung trong nhi\u1ec1u n\u0103m qua. Li\u1ec7u d\u1ecbch v\u1ee5 tr\u00f2 ch\u01a1i m\u1edbi c\u1ee7a Apple c\u00f3 th\u1ec3 cu\u1ed1i c\u00f9ng c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi ngu\u1ed3n thu t\u1eeb qu\u1ea3ng c\u00e1o hay kh\u00f4ng?<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o trong ng\u00e0nh, m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd n\u1ed9i dung d\u01b0\u1eddng nh\u01b0 l\u00e0 c\u00e1ch l\u00fd t\u01b0\u1edfng \u0111\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb c\u00e1c tr\u00f2 ch\u01a1i di \u0111\u1ed9ng. X\u00e9t cho c\u00f9ng, c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn nh\u01b0 Netflix \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 s\u1eb5n s\u00e0ng tr\u1ea3 ph\u00ed h\u00e0ng th\u00e1ng \u0111\u1ec3 truy c\u1eadp to\u00e0n b\u1ed9 th\u01b0 vi\u1ec7n phim \u2014 v\u1eady t\u1ea1i sao \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 l\u1ea1i kh\u00f4ng th\u1ec3 x\u1ea3y ra trong c\u00e1c l\u0129nh v\u1ef1c gi\u1ea3i tr\u00ed kh\u00e1c? M\u1edbi \u0111\u00e2y, Apple \u0111\u00e3 g\u00f3i \u0111\u0103ng k\u00fd t\u1ef1 \u0111\u1ed9ng gia h\u1ea1n<\/a> C\u00e1c t\u00ednh n\u0103ng n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 nh\u00e0 ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i \u00e1p d\u1ee5ng, nh\u01b0ng C\u00f3 tin \u0111\u1ed3n cho r\u1eb1ng Apple<\/a> \u0111ang chu\u1ea9n b\u1ecb ra m\u1eaft m\u1ed9t d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd tr\u00f2 ch\u01a1i chuy\u00ean bi\u1ec7t, cung c\u1ea5p m\u1ed9t danh m\u1ee5c gi\u1edbi h\u1ea1n c\u00e1c t\u1ef1a game cao c\u1ea5p. N\u1ebfu th\u00f4ng tin n\u00e0y l\u00e0 \u0111\u00fang, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 b\u00e1o hi\u1ec7u m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi \u0111\u1ea7y t\u00e1o b\u1ea1o cho m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n t\u1eeb tr\u00f2 ch\u01a1i di \u0111\u1ed9ng.<\/p>\n\n\n\n

Ch\u1ec9 c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1: c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game \u0111\u00e3 d\u1ef1 \u0111o\u00e1n r\u1eb1ng m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd tr\u00f2 ch\u01a1i di \u0111\u1ed9ng s\u1ebd b\u00f9ng n\u1ed5 t\u1eeb nhi\u1ec1u n\u0103m nay. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n n\u0103m 2017<\/a> v\u1edbi m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111ang qu\u1ea3ng b\u00e1 c\u00e1c g\u00f3i \u0111\u0103ng k\u00fd tr\u1ea3 ph\u00ed trong \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 m\u1ed9t b\u00e0i n\u1eefa t\u1eeb n\u0103m 2016<\/a> ng\u1ee5 \u00fd r\u1eb1ng l\u0129nh v\u1ef1c game di \u0111\u1ed9ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd n\u1ed9i dung v\u1ed1n ph\u1ed5 bi\u1ebfn trong c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c. Cu\u1ed9c tranh lu\u1eadn v\u1ec1 m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd th\u1eadm ch\u00ed c\u00f2n \u0111ang di\u1ec5n ra gay g\u1eaft v\u00e0o n\u0103m 2014<\/a> trong b\u1ed1i c\u1ea3nh doanh thu t\u1eeb qu\u1ea3ng c\u00e1o ti\u1ebfp t\u1ee5c t\u0103ng.<\/p>\n\n\n\n

Hi\u1ec7n nay, ph\u1ea7n l\u1edbn c\u00e1c tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u0111\u1ec1u ki\u1ebfm ti\u1ec1n th\u00f4ng qua qu\u1ea3ng c\u00e1o ho\u1eb7c giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng. M\u1eb7c d\u00f9 d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd tr\u00f2 ch\u01a1i m\u00e0 Apple \u0111\u01b0\u1ee3c \u0111\u1ed3n \u0111o\u00e1n c\u00f3 th\u1ec3 s\u1ebd ch\u00ednh th\u1ee9c kh\u1edfi \u0111\u1ed9ng xu h\u01b0\u1edbng \u0111\u0103ng k\u00fd, nh\u01b0ng m\u00f4 h\u00ecnh \u0111\u00f3 s\u1ebd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o? Li\u1ec7u d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd n\u1ed9i dung tr\u00f2 ch\u01a1i di \u0111\u1ed9ng c\u00f3 s\u1eafp ra m\u1eaft hay c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh l\u1ea1i \u0111ang \u0111\u00e1nh gi\u00e1 qu\u00e1 cao t\u00ednh kh\u1ea3 thi c\u1ee7a n\u00f3 m\u1ed9t l\u1ea7n n\u1eefa?<\/p>\n\n\n\n

\u01afu \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a h\u00ecnh th\u1ee9c \u0111\u0103ng k\u00fd<\/h3>\n\n\n\n

\u0110\u1ec3 hi\u1ec3u t\u1ea1i sao c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ng\u00e0nh l\u1ea1i li\u00ean t\u1ee5c qu\u1ea3ng b\u00e1 r\u1ea7m r\u1ed9 v\u1ec1 c\u00e1c g\u00f3i \u0111\u0103ng k\u00fd tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, ch\u00fang ta n\u00ean nh\u1edb l\u1ea1i l\u00fd do t\u1ea1i sao ch\u00fang l\u1ea1i h\u1ea5p d\u1eabn \u0111\u1ebfn v\u1eady ngay t\u1eeb \u0111\u1ea7u: ngo\u00e0i c\u00e1c th\u1ec3 lo\u1ea1i tr\u00f2 ch\u01a1i, c\u00e1c \u1ee9ng d\u1ee5ng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd mang l\u1ea1i l\u1ee3i nhu\u1eadn c\u1ef1c k\u1ef3 cao. Tr\u00ean th\u1ef1c t\u1ebf, v\u00e0o n\u0103m 2016 ch\u00fang \u0111\u1ea1i di\u1ec7n cho gi\u00e1 tr\u1ecb l\u00ean \u0111\u1ebfn 85%<\/a> trong t\u1ed5ng doanh thu kh\u00f4ng li\u00ean quan \u0111\u1ebfn tr\u00f2 ch\u01a1i ch\u1ec9 ri\u00eang tr\u00ean App Store t\u1ea1i Hoa K\u1ef3.<\/p>\n\n\n\n

D\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd c\u0169ng mang l\u1ea1i ngu\u1ed3n doanh thu \u1ed5n \u0111\u1ecbnh v\u00e0 c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c cho c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh, t\u1eeb \u0111\u00f3 cung c\u1ea5p ngu\u1ed3n l\u1ef1c cho c\u00e1c t\u1ef1a game m\u1edbi v\u00e0 c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt trong su\u1ed1t v\u00f2ng \u0111\u1eddi c\u1ee7a tr\u00f2 ch\u01a1i. C\u00e1c m\u00f4 h\u00ecnh n\u00e0y c\u0169ng mang l\u1ea1i l\u1ee3i \u00edch cho ng\u01b0\u1eddi ch\u01a1i: nh\u1eefng ng\u01b0\u1eddi d\u00f9ng mua g\u00f3i \u0111\u0103ng k\u00fd th\u01b0\u1eddng l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh, s\u1eb5n s\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi \u1ee9ng d\u1ee5ng trong m\u1ed9t th\u1eddi gian d\u00e0i. Cu\u1ed1i c\u00f9ng, d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m l\u1ed1i ch\u01a1i cao c\u1ea5p m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn qu\u1ea3ng c\u00e1o hay giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng (IAP).<\/p>\n\n\n\n

Tuy nhi\u00ean, c\u0169ng c\u00f3 nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m \u0111\u00e1ng c\u00e2n nh\u1eafc. H\u01a1n m\u1ed9t th\u1eadp k\u1ef7 tr\u01b0\u1edbc, ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed tr\u00ean PC v\u00e0 console ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n t\u1eeb ph\u00ed \u0111\u0103ng k\u00fd \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c t\u1ef1a game tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u01b0 World of Warcraft hay EverQuest. C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng nh\u1eadn ra r\u1eb1ng ng\u01b0\u1eddi ch\u01a1i c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n \u0111\u1ec3 truy c\u1eadp m\u1ed9t v\u00e0i t\u1ef1a game ch\u1ecdn l\u1ecdc, nh\u01b0ng h\u1ecd kh\u00f4ng th\u1ec3 duy tr\u00ec \u0111\u0103ng k\u00fd cho m\u1ecdi t\u1ef1a game trong d\u00e0i h\u1ea1n. Ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u0111\u1ed5 x\u00f4 \u0111\u1ebfn m\u00f4 h\u00ecnh ch\u01a1i mi\u1ec5n ph\u00ed (free-to-play) d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n, v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u00f2 ch\u01a1i \u0111\u00e3 \u0111i theo xu h\u01b0\u1edbng n\u00e0y. Ng\u00e0y nay, s\u1ed1 l\u01b0\u1ee3ng tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh m\u1ed7i ng\u00e0y nhi\u1ec1u h\u01a1n so v\u1edbi tr\u00f2 ch\u01a1i tr\u00ean PC v\u00e0 console, khi\u1ebfn m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd tr\u1ea3 ph\u00ed cho t\u1eebng t\u1ef1a game tr\u1edf n\u00ean ng\u00e0y c\u00e0ng kh\u00f3 duy tr\u00ec.<\/p>\n\n\n\n

C\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u0169ng c\u1ea7n xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn h\u1ec7 sinh th\u00e1i di \u0111\u1ed9ng. V\u00e0o n\u0103m 2014, m\u1ed9t Quy\u1ebft \u0111\u1ecbnh c\u1ee7a FTC v\u1ec1 c\u00e1c giao d\u1ecbch mua h\u00e0ng trong \u1ee9ng d\u1ee5ng<\/a> \u0111\u00e3 h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng c\u1ee7a c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n trong vi\u1ec7c tri\u1ec3n khai c\u00e1c g\u00f3i \u0111\u0103ng k\u00fd t\u1ef1 \u0111\u1ed9ng gia h\u1ea1n, khi\u1ebfn m\u1ed9t s\u1ed1 nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u1ecf ra d\u00e8 d\u1eb7t v\u1edbi h\u00ecnh th\u1ee9c n\u00e0y. V\u1ea5n \u0111\u1ec1 \u0111\u1ecbnh gi\u00e1 c\u00f4ng b\u1eb1ng v\u00e0 h\u1ee3p l\u00fd c\u0169ng c\u00f3 th\u1ec3 n\u1ea3y sinh, b\u1edfi Apple thu 30% t\u1eeb m\u1ed7i giao d\u1ecbch tr\u00ean App Store.<\/p>\n\n\n\n

T\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd trong l\u0129nh v\u1ef1c tr\u00f2 ch\u01a1i di \u0111\u1ed9ng<\/h3>\n\n\n\n

M\u1eb7c d\u00f9 c\u00f3 nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m \u0111\u00e3 n\u00eau \u1edf tr\u00ean, c\u00e1c tr\u00f2 ch\u01a1i di \u0111\u1ed9ng v\u1eabn \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd \u1edf m\u1ee9c \u0111\u1ed9 h\u1ea1n ch\u1ebf. Tr\u00ean th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y Tr\u00f2 ch\u01a1i gh\u00e9p h\u00ecnh Unicorn<\/a> cung c\u1ea5p m\u1ed9t s\u1ed1 g\u00f3i th\u00e0nh vi\u00ean v\u1edbi m\u1ee9c gi\u00e1 n\u1eb1m trong kho\u1ea3ng $30. Mobile Legends<\/a> c\u00f2n bao g\u1ed3m g\u00f3i \u201cStarlight Membership\u201d b\u00ean c\u1ea1nh c\u00e1c g\u00f3i mua trong \u1ee9ng d\u1ee5ng (IAP) ti\u00eau chu\u1ea9n, gi\u00fap ng\u01b0\u1eddi ch\u01a1i m\u1edf kh\u00f3a c\u00e1c \u01b0u \u0111\u00e3i h\u00e0ng th\u00e1ng.<\/p>\n\n\n\n

Tuy nhi\u00ean, th\u1ef1c t\u1ebf \u0111\u01a1n gi\u1ea3n l\u00e0, hi\u1ec7n t\u1ea1i, c\u00e1c g\u00f3i \u0111\u0103ng k\u00fd tr\u1ea3 ph\u00ed v\u1eabn ch\u01b0a ph\u1ea3i l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u \u0111\u1ed1i v\u1edbi c\u1ea3 ng\u01b0\u1eddi d\u00f9ng l\u1eabn c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n. Theo eMarketer<\/a>, ch\u1ec9 c\u00f3 14% nh\u00e0 ph\u00e1t h\u00e0nh \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng coi \u0111\u0103ng k\u00fd l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ki\u1ebfm ti\u1ec1n hi\u1ec7u qu\u1ea3. Video c\u00f3 ph\u1ea7n th\u01b0\u1edfng d\u1eabn \u0111\u1ea7u v\u1edbi 75%, ti\u1ebfp theo s\u00e1t n\u00fat l\u00e0 c\u00e1c giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng (IAP) v\u00e0 h\u1ea7u h\u1ebft c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ki\u1ebfm ti\u1ec1n kh\u00e1c trong m\u00f4 h\u00ecnh mi\u1ec5n ph\u00ed ch\u01a1i (free-to-play). \u0110\u0103ng k\u00fd tr\u1ea3 ph\u00ed x\u1ebfp \u1edf v\u1ecb tr\u00ed th\u1ee9 ba t\u1eeb d\u01b0\u1edbi l\u00ean, ch\u1ec9 v\u01b0\u1ee3t qua qu\u1ea3ng c\u00e1o video trong ngu\u1ed3n tin v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft.<\/p>\n\n\n\n

Khi c\u00e1c m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng, ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c tri\u1ec3n khai nh\u01b0 nh\u1eefng h\u00ecnh th\u1ee9c b\u1ed5 sung t\u00f9y ch\u1ecdn b\u00ean c\u1ea1nh qu\u1ea3ng c\u00e1o v\u00e0 ki\u1ebfm ti\u1ec1n t\u1eeb giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP). \u0110\u00e1ng ch\u00fa \u00fd l\u00e0 r\u1ea5t \u00edt tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y l\u00e0m ph\u01b0\u01a1ng th\u1ee9c ki\u1ebfm ti\u1ec1n ch\u00ednh.<\/p>\n\n\n\n

C\u00e1c m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd c\u00f3 \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn kh\u00f4ng?<\/h3>\n\n\n\n

N\u1ebfu d\u1ef1a v\u00e0o kinh nghi\u1ec7m l\u1ecbch s\u1eed, vi\u1ec7c \u0111\u0103ng k\u00fd n\u1ed9i dung kh\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng trong t\u01b0\u01a1ng lai g\u1ea7n. Tuy nhi\u00ean, kh\u00e1i ni\u1ec7m n\u00e0y v\u1eabn c\u00f3 nh\u1eefng \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd. Trong khi Tin \u0111\u1ed3n v\u1ec1 d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd ch\u01a1i game c\u1ee7a Apple<\/a> D\u00f9 c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 l\u1eddi n\u00f3i su\u00f4ng, nh\u01b0ng \u0111i\u1ec1u n\u00e0y \u0111\u00e3 ch\u1ec9 ra m\u1ed9t h\u01b0\u1edbng \u0111i ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c trong l\u0129nh v\u1ef1c \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5 di \u0111\u1ed9ng: g\u00f3i tr\u1ecdn b\u1ed9 th\u01b0 vi\u1ec7n tr\u00f2 ch\u01a1i v\u00e0o m\u1ed9t m\u1ee9c ph\u00ed duy nh\u1ea5t v\u1edbi chi ph\u00ed th\u1ea5p.<\/p>\n\n\n\n

C\u00e1c n\u1ec1n t\u1ea3ng tr\u00f2 ch\u01a1i kh\u00f4ng ph\u1ea3i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u00e3 th\u1eed nghi\u1ec7m \u00fd t\u01b0\u1edfng n\u00e0y v\u00e0 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng khi\u00eam t\u1ed1n, \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t l\u00e0 Sony\u2019s PlayStation Now<\/a> v\u00e0 danh s\u00e1ch c\u00e1c t\u1ef1a game mi\u1ec5n ph\u00ed h\u00e0ng th\u00e1ng c\u1ee7a PlayStation Plus. Apple \u0111ang \u1edf v\u1ecb th\u1ebf thu\u1eadn l\u1ee3i \u0111\u1ec3 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 theo m\u00f4 h\u00ecnh c\u1ee7a Netflix, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp c\u00e1c \u1ee9ng d\u1ee5ng cao c\u1ea5p trong th\u1eddi gian \u0111\u0103ng k\u00fd c\u00f2n hi\u1ec7u l\u1ef1c. Vi\u1ec7c nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u t\u1ef1a game ch\u1ec9 v\u1edbi m\u1ed9t kho\u1ea3n ph\u00ed duy nh\u1ea5t mang l\u1ea1i gi\u00e1 tr\u1ecb n\u1ed9i t\u1ea1i, \u0111\u1ed3ng th\u1eddi gi\u00fap kh\u00e1ch h\u00e0ng tr\u00e1nh \u0111\u01b0\u1ee3c r\u1eafc r\u1ed1i khi ph\u1ea3i qu\u1ea3n l\u00fd nhi\u1ec1u g\u00f3i \u0111\u0103ng k\u00fd kh\u00e1c nhau.<\/p>\n\n\n\n

Li\u1ec7u \u0111i\u1ec1u n\u00e0y c\u00f3 bi\u1ebfn nh\u1eefng d\u1ef1 \u0111o\u00e1n v\u1ec1 g\u00f3i \u0111\u0103ng k\u00fd h\u00e0ng n\u0103m th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng th\u1ef1c s\u1ef1 hay kh\u00f4ng th\u00ec v\u1eabn c\u00f2n l\u00e0 \u0111i\u1ec1u kh\u00f3 \u0111o\u00e1n. Tuy nhi\u00ean, ch\u1eafc ch\u1eafn s\u1ebd r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 theo d\u00f5i Apple n\u1ebfu v\u00e0 khi n\u1ec1n t\u1ea3ng nh\u01b0 v\u1eady \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1.<\/p>\n\n\n\n

B\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u0111ang ph\u00e1t tri\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t? H\u00e3y t\u1ea3i xu\u1ed1ng v\u00e0 \u0111\u1ecdc B\u00e1o c\u00e1o v\u1ec1 chi ti\u00eau qu\u1ea3ng c\u00e1o n\u0103m 2018 c\u1ee7a Tenjin<\/a> H\u00f4m nay!<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Mobile game publishers have been considering content subscriptions for years. Could a new Apple gaming service finally compete with advertising revenue? To many industry leaders, content subscriptions seem like an ideal way to monetize mobile games. After all, streaming services like Netflix have proven fans are willing to pay monthly fees for entire film libraries…<\/p>","protected":false},"author":7,"featured_media":8644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"\nNBT Content Subscriptions | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore why content subscriptions are emerging as a powerful mobile game monetization strategy and how developers can benefit from them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/are-content-subscriptions-the-next-big-trend-in-mobile-game-monetization\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBT Content Subscriptions | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Explore why content subscriptions are emerging as a powerful mobile game monetization strategy and how developers can benefit from them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/are-content-subscriptions-the-next-big-trend-in-mobile-game-monetization\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-15T10:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:31:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/person_showing_brown_leather_wallet_with_banknotes-1550086176773-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta 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