{"id":8647,"date":"2019-01-24T10:38:00","date_gmt":"2019-01-24T10:38:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8647"},"modified":"2026-04-14T08:31:13","modified_gmt":"2026-04-14T08:31:13","slug":"tenjin-presents-the-2018-mobile-ad-spend-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/tenjin-presents-the-2018-mobile-ad-spend-report\/","title":{"rendered":"Tenjin c\u00f4ng b\u1ed1 B\u00e1o c\u00e1o chi ti\u00eau qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng n\u0103m 2018"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u chi ti\u00eau qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng tr\u1ecb gi\u00e1 $1.04 t\u1ef7 t\u1eeb n\u1ec1n t\u1ea3ng Tenjin \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ea1ng l\u01b0\u1edbi v\u00e0 th\u1ec3 lo\u1ea1i n\u00e0o \u0111ang d\u1eabn \u0111\u1ea7u v\u1ec1 \u0111\u1ed9 ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3 chi ph\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u0103m 2018 l\u00e0 m\u1ed9t n\u0103m tr\u00f4i qua nhanh ch\u00f3ng nh\u01b0ng l\u1ea1i c\u1ea3m gi\u00e1c d\u00e0i h\u01a1n nhi\u1ec1u so v\u1edbi d\u1ef1 ki\u1ebfn. R\u1ea5t nhi\u1ec1u s\u1ef1 ki\u1ec7n \u0111\u00e3 di\u1ec5n ra trong v\u00f2ng 12 th\u00e1ng ng\u1eafn ng\u1ee7i \u2014 \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb di \u0111\u1ed9ng \u2014 \u0111\u1ebfn m\u1ee9c m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 nh\u01b0 c\u1ee7a ch\u00fang t\u00f4i&nbsp;<a href=\"https:\/\/blog.tenjin.io\/tenjin-is-now-a-snapchat-mobile-measurement-partner\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.12.1695118029670&amp;__hsfp=2360007836\">H\u1ee3p t\u00e1c \u0111o l\u01b0\u1eddng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a Snapchat<\/a>&nbsp;C\u1ea3m gi\u00e1c nh\u01b0 m\u1ed9t k\u00fd \u1ee9c xa x\u00f4i!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gi\u1edd \u0111\u00e2y, khi ch\u00fang ta \u0111\u00e3 \u1ed5n \u0111\u1ecbnh trong n\u0103m m\u1edbi, vi\u1ec7c nh\u00ecn l\u1ea1i n\u0103m 2018 \u0111\u1ec3 t\u1ed5ng k\u1ebft t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi ng\u00e0nh c\u1ee7a ch\u00fang ta l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e2n t\u00edch m\u1ed9t m\u1eabu d\u1eef li\u1ec7u chi ti\u00eau qu\u1ea3ng c\u00e1o t\u1eeb n\u1ec1n t\u1ea3ng Tenjin trong n\u0103m ngo\u00e1i v\u00e0 t\u1ed5ng k\u1ebft nh\u1eefng b\u00e0i h\u1ecdc quan tr\u1ecdng nh\u1ea5t th\u00e0nh nh\u1eefng th\u00f4ng tin c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng. Ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng \u0111ang t\u0103ng tr\u01b0\u1edfng, chi ph\u00ed m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t (CPI) \u1edf m\u1ee9c th\u1ea5p k\u1ef7 l\u1ee5c, v\u00e0 t\u00ecm ra c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Top 20 th\u1ec3 lo\u1ea1i game di \u0111\u1ed9ng c\u00f3 chi ti\u00eau qu\u1ea3ng c\u00e1o cao nh\u1ea5t l\u00e0 g\u00ec, v\u00e0 chi ph\u00ed m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t (CPI) trung b\u00ecnh c\u1ee7a ch\u00fang l\u00e0 bao nhi\u00eau?<\/li>\n\n\n\n<li>K\u1ec3 t\u1eeb n\u0103m 2017, nh\u1eefng qu\u1ed1c gia n\u00e0o \u0111\u00e3 tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng?<\/li>\n\n\n\n<li>C\u00f3 m\u1ea1ng qu\u1ea3ng c\u00e1o n\u00e0o c\u00f3 hi\u1ec7u su\u1ea5t cao v\u1edbi chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (CPI) th\u1ea5p h\u01a1n Facebook ho\u1eb7c Google kh\u00f4ng?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t s\u1ed1 th\u00f4ng tin h\u1eefu \u00edch s\u1ebd gi\u00fap c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi ti\u00eau hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd trong n\u0103m 2019.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/resources.tenjin.com\/2018-ad-spending-report?utm_campaign=2018%20Ad%20Spending%20Report&amp;utm_source=blog\" style=\"background-color:#6bb4e1\">T\u1ea3i b\u00e1o c\u00e1o<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We analyzed $1.04 billion of mobile ad spend data from the Tenjin platform to determine which networks and genres are leading the pack in terms of popularity and cost-effectiveness. 2018 was a year that simultaneously rushed past us yet felt much longer than expected. So much has happened in a brief twelve months \u2014 especially&#8230;<\/p>","protected":false},"author":7,"featured_media":8522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2018 Ad Spend Report | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/tenjin-presents-the-2018-mobile-ad-spend-report\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2018 Ad Spend Report | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We analyzed $1.04 billion of mobile ad spend data from the Tenjin platform to determine which networks and genres are leading the pack in terms of popularity and cost-effectiveness. 2018 was a year that simultaneously rushed past us yet felt much longer than expected. So much has happened in a brief twelve months \u2014 especially...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/tenjin-presents-the-2018-mobile-ad-spend-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-24T10:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:31:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/bg_01-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1040\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-presents-the-2018-mobile-ad-spend-report\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-presents-the-2018-mobile-ad-spend-report\\\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"Tenjin Presents the 2018 Mobile Ad Spend Report\",\"datePublished\":\"2019-01-24T10:38:00+00:00\",\"dateModified\":\"2026-04-14T08:31:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-presents-the-2018-mobile-ad-spend-report\\\/\"},\"wordCount\":219,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-presents-the-2018-mobile-ad-spend-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/bg_01-2.png\",\"articleSection\":[\"Reports\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-presents-the-2018-mobile-ad-spend-report\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-presents-the-2018-mobile-ad-spend-report\\\/\",\"name\":\"2018 Ad Spend Report | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-presents-the-2018-mobile-ad-spend-report\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-presents-the-2018-mobile-ad-spend-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/bg_01-2.png\",\"datePublished\":\"2019-01-24T10:38:00+00:00\",\"dateModified\":\"2026-04-14T08:31:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-presents-the-2018-mobile-ad-spend-report\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-presents-the-2018-mobile-ad-spend-report\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-presents-the-2018-mobile-ad-spend-report\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/bg_01-2.png\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/bg_01-2.png\",\"width\":1920,\"height\":1040},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-presents-the-2018-mobile-ad-spend-report\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tenjin Presents the 2018 Mobile Ad Spend Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - 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