{"id":8654,"date":"2018-12-17T10:42:00","date_gmt":"2018-12-17T10:42:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8654"},"modified":"2026-04-14T08:30:58","modified_gmt":"2026-04-14T08:30:58","slug":"hyper-casual-cpi-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/hyper-casual-cpi-report\/","title":{"rendered":"Tenjin gi\u1edbi thi\u1ec7u B\u00e1o c\u00e1o so s\u00e1nh CPI c\u1ee7a c\u00e1c tr\u00f2 ch\u01a1i hyper-casual n\u0103m 2018"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=1024%2C307&#038;ssl=1\" alt=\"B\u00e1o c\u00e1o m\u1edbi: T\u1eeb m\u00f4 h\u00ecnh si\u00eau k\u1ebft n\u1ed1i sang m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p v\u00e0o n\u0103m 2024\" class=\"wp-image-11086\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u00e2n t\u00edch c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 $48 tri\u1ec7u l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t tr\u00f2 ch\u01a1i hyper-casual \u0111\u00e3 ti\u1ebft l\u1ed9 nh\u1eefng th\u00f4ng tin m\u1edbi quan tr\u1ecdng v\u1ec1 th\u1ec3 lo\u1ea1i con hot nh\u1ea5t trong ng\u00e0nh game di \u0111\u1ed9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tr\u00f2 ch\u01a1i si\u00eau casual<\/strong>&nbsp;l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng m\u1edbi nh\u1ea5t v\u00e0 h\u1ea5p d\u1eabn nh\u1ea5t \u0111ang n\u1edf r\u1ed9 trong th\u1ebf gi\u1edbi game di \u0111\u1ed9ng. Ch\u00fang \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u1ec3 lo\u1ea1i sinh l\u1eddi nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t tr\u00ean c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng, v\u00e0 ng\u01b0\u1eddi ch\u01a1i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi kh\u00f4ng th\u1ec3 ng\u1eebng ch\u01a1i. May m\u1eafn cho c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh, c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng \u0111\u00e3 c\u00f3 th\u1ec3 cung c\u1ea5p cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00e1c t\u00f9y ch\u1ecdn mua qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u00e1t tri\u1ec3n danh m\u1ee5c game hyper-casual c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch c\u00f3 l\u1ee3i nhu\u1eadn. Th\u1ecb tr\u01b0\u1eddng \u0111ang ng\u00e0y c\u00e0ng \u0111\u00f4ng \u0111\u00fac, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh c\u1ea7n h\u00e0nh \u0111\u1ed9ng nhanh ch\u00f3ng \u0111\u1ec3 t\u1eadn d\u1ee5ng m\u1ecdi l\u1ee3i th\u1ebf c\u00f3 th\u1ec3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i&nbsp;<strong>B\u00e1o c\u00e1o so s\u00e1nh<\/strong>&nbsp;T\u00f3m t\u1eaft ph\u00e2n t\u00edch c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 h\u01a1n 240 tri\u1ec7u l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t tr\u00f2 ch\u01a1i si\u00eau casual d\u1ef1a tr\u00ean d\u1eef li\u1ec7u m\u1eabu t\u1eeb n\u1ec1n t\u1ea3ng Tenjin. Nh\u1eefng l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t n\u00e0y t\u01b0\u01a1ng \u1ee9ng v\u1edbi $48 tri\u1ec7u USD chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean 36 qu\u1ed1c gia trong n\u1eeda \u0111\u1ea7u n\u0103m 2018. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh th\u1ed1ng k\u00ea c\u00f3 \u00fd ngh\u0129a, ch\u1ec9 c\u00e1c qu\u1ed1c gia c\u00f3 1 tri\u1ec7u l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c theo d\u00f5i tr\u1edf l\u00ean m\u1edbi \u0111\u01b0\u1ee3c bao g\u1ed3m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1eeb d\u1eef li\u1ec7u n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 r\u00fat ra nh\u1eefng th\u00f4ng tin sau cho c\u00e1c c\u00e2u h\u1ecfi sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>So s\u00e1nh v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i di \u0111\u1ed9ng n\u00f3i chung, th\u1ec3 lo\u1ea1i hyper-casual c\u00f3 hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n\n\n\n<li>Nh\u1eefng qu\u1ed1c gia n\u00e0o cung c\u1ea5p chi ph\u00ed xu\u1ea5t b\u1ea3n th\u1ea5p nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n cao nh\u1ea5t?<\/li>\n\n\n\n<li>M\u1ea1ng qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng n\u00e0o l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n game hyper-casual?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t s\u1ed1 trong nh\u1eefng th\u00f4ng tin quan tr\u1ecdng s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c n\u1ec1n t\u1ea3ng, qu\u1ed1c gia v\u00e0 m\u1ea1ng l\u01b0\u1edbi hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed nh\u1ea5t khi m\u1edf r\u1ed9ng quy m\u00f4.&nbsp;<strong>Tr\u00f2 ch\u01a1i si\u00eau casual<\/strong>&nbsp;t\u1eeb n\u0103m 2018 tr\u1edf \u0111i.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/resources.tenjin.com\/hyper-casual-cpi-benchmark-report-2018?utm_campaign=2018%20Hyper-Casual%20Benchmark%20Report&amp;utm_source=blog\" style=\"background-color:#6bb4e1\">T\u1ea3i b\u00e1o c\u00e1o<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming\u2019s hottest new sub-genre. Hyper-casual games&nbsp;are the latest exciting phenomenon to take shape in the mobile gaming world. They\u2019ve quickly become one of the most profitable and widely enjoyed genres in the app store, and players around the world can\u2019t get&#8230;<\/p>","protected":false},"author":7,"featured_media":8655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2018 Hyper Casual Games Report | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore hyper-casual CPI benchmarks and discover how acquisition costs vary across markets, platforms, and ad networks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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