{"id":8659,"date":"2018-12-13T10:45:00","date_gmt":"2018-12-13T10:45:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8659"},"modified":"2026-04-14T08:30:37","modified_gmt":"2026-04-14T08:30:37","slug":"beyond-hyper-casual-the-biggest-mobile-gaming-trends-for-2019","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/beyond-hyper-casual-the-biggest-mobile-gaming-trends-for-2019\/","title":{"rendered":"V\u01b0\u1ee3t qua th\u1ec3 lo\u1ea1i Hyper-Casual: Nh\u1eefng xu h\u01b0\u1edbng l\u1edbn nh\u1ea5t trong ng\u00e0nh game di \u0111\u1ed9ng n\u0103m 2019"},"content":{"rendered":"<p class=\"wp-block-paragraph\">S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u01a1 ch\u1ebf tr\u00f2 ch\u01a1i AAA, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n m\u1edbi v\u00e0 nh\u1eefng ti\u1ebfn b\u1ed9 v\u1ec1 c\u00f4ng ngh\u1ec7 h\u1ee9a h\u1eb9n m\u1ed9t t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng cho ng\u00e0nh game di \u0111\u1ed9ng trong nh\u1eefng n\u0103m t\u1edbi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ec3 t\u1eeb khi k\u1ef7 nguy\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh b\u1eaft \u0111\u1ea7u, c\u00e1c t\u1ef1a game di \u0111\u1ed9ng th\u01b0\u1eddng b\u1ecb nh\u1eefng ng\u01b0\u1eddi t\u1ef1 x\u01b0ng l\u00e0 \u201cgame th\u1ee7 hardcore\u201d coi th\u01b0\u1eddng v\u00ec \u0111\u01b0\u1ee3c cho l\u00e0 qu\u00e1 \u0111\u01a1n gi\u1ea3n so v\u1edbi c\u00e1c t\u1ef1a game tr\u00ean console v\u00e0 PC. V\u00e0 c\u00f3 l\u1ebd c\u00e1ch \u0111\u00e2y m\u1ed9t th\u1eadp k\u1ef7, v\u1edbi t\u1ed1c \u0111\u1ed9 3G v\u00e0 ph\u1ea7n c\u1ee9ng h\u1ea1n ch\u1ebf, quan \u0111i\u1ec3m \u0111\u00f3 c\u00f3 th\u1ec3 c\u00f3 ph\u1ea7n \u0111\u00fang. Nh\u01b0ng \u0111\u1ebfn ng\u00e0y nay, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng ng\u00e0nh c\u00f4ng nghi\u1ec7p di \u0111\u1ed9ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u1ebf l\u1ef1c h\u00f9ng m\u1ea1nh.&nbsp;<a href=\"https:\/\/www.go-globe.com\/blog\/mobile-gaming-industry\/\">Tr\u00f2 ch\u01a1i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng chi\u1ebfm 51%<\/a>&nbsp;trong t\u1ed5ng doanh thu ng\u00e0nh game to\u00e0n c\u1ea7u, v\u01b0\u1ee3t xa c\u00e1c tr\u00f2 ch\u01a1i tr\u00ean m\u00e1y console v\u00e0 PC, v\u00e0 th\u1ecb ph\u1ea7n n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng trong n\u0103m 2019 v\u00e0 nh\u1eefng n\u0103m ti\u1ebfp theo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi n\u0103m 2018 \u2013 m\u1ed9t n\u0103m r\u1ef1c r\u1ee1 c\u1ee7a ng\u00e0nh game di \u0111\u1ed9ng \u2013 s\u1eafp kh\u00e9p l\u1ea1i, \u0111\u00e3 \u0111\u1ebfn l\u00fac h\u01b0\u1edbng v\u1ec1 t\u01b0\u01a1ng lai v\u00e0 th\u1ea3o lu\u1eadn v\u1ec1&nbsp;<strong>nh\u1eefng xu h\u01b0\u1edbng di \u0111\u1ed9ng n\u1ed5i b\u1eadt nh\u1ea5t m\u00e0 ch\u00fang t\u00f4i d\u1ef1 \u0111o\u00e1n s\u1ebd xu\u1ea5t hi\u1ec7n trong n\u0103m 2019<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mobileisofficiallyaheadlineevent\">S\u1ef1 ki\u1ec7n v\u1ec1 thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u00e3 ch\u00ednh th\u1ee9c tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m ch\u00fa \u00fd<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea1i Blizzcon 2018 v\u00e0o \u0111\u1ea7u th\u00e1ng 11, ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u0111\u00e3 \u0111\u1ed3n \u0111o\u00e1n v\u1ec1 th\u00f4ng b\u00e1o l\u1edbn m\u00e0 nh\u00e0 ph\u00e1t h\u00e0nh World of Warcraft c\u00f3 th\u1ec3 \u0111\u01b0a ra. M\u1ecdi d\u1ea5u hi\u1ec7u \u0111\u1ec1u cho th\u1ea5y \u0111\u00f3 s\u1ebd l\u00e0 \u0111i\u1ec1u g\u00ec \u0111\u00f3 li\u00ean quan \u0111\u1ebfn Diablo, v\u00e0 c\u00e1c game th\u1ee7 \u0111\u1ec1u hy v\u1ecdng s\u1ebd c\u00f3 tin t\u1ee9c v\u1ec1 ph\u1ea7n th\u1ee9 t\u01b0 c\u1ee7a lo\u1ea1t game h\u00e0nh \u0111\u1ed9ng ch\u1eb7t ch\u00e9m l\u00e2u \u0111\u1eddi n\u00e0y. Thay v\u00e0o \u0111\u00f3, Blizzard \u0111\u00e3 c\u00f4ng b\u1ed1&nbsp;<a href=\"https:\/\/blizzcon.com\/en-us\/news\/22653697\/diablo-immortal-unveiled-at-blizzcon\">Diablo Immortal<\/a>, m\u1ed9t t\u1ef1a game nh\u1eadp vai h\u00e0nh \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn (MMO) ho\u00e0n ch\u1ec9nh, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho c\u00e1c h\u1ec7 \u0111i\u1ec1u h\u00e0nh iOS v\u00e0 Android.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Trailer \u0111i\u1ec7n \u1ea3nh c\u1ee7a Diablo Immortal\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RtSmAwpVHsA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f9 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ea3m th\u1ea5y b\u1ecb ph\u1ea3n b\u1ed9i tr\u01b0\u1edbc th\u00f4ng b\u00e1o n\u00e0y, h\u1ecd n\u00ean l\u00e0m quen v\u1edbi \u0111i\u1ec1u \u0111\u00f3 \u2013 c\u00e1c tr\u00f2 ch\u01a1i di \u0111\u1ed9ng s\u1ebd ti\u1ebfp t\u1ee5c chi\u1ebfm l\u0129nh c\u00e1c ti\u00eau \u0111\u1ec1 tin t\u1ee9c trong n\u0103m 2019. C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game di \u0111\u1ed9ng \u0111ang l\u1ea7n l\u01b0\u1ee3t b\u1ecb c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh l\u1edbn th\u00e2u t\u00f3m; \u0111\u1ed9ng th\u00e1i chuy\u1ec3n h\u01b0\u1edbng sang game di \u0111\u1ed9ng c\u1ee7a Activision-Blizzard \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1o tr\u01b0\u1edbc t\u1eeb vi\u1ec7c h\u1ecd mua l\u1ea1i King \u2013 nh\u00e0 ph\u00e1t tri\u1ec3n Candy Crush \u2013 v\u00e0o cu\u1ed1i n\u0103m 2015.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u01a1n n\u1eefa, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111ang t\u1eadn d\u1ee5ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u1ed5ng l\u1ed3 s\u1eb5n c\u00f3, t\u1eeb \u0111\u00f3 thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u1ed1n \u0111\u00e3 t\u1ed3n t\u1ea1i. Ngay c\u1ea3 Nintendo, c\u00f4ng ty t\u1eeb l\u00e2u v\u1eabn ki\u00ean quy\u1ebft kh\u00f4ng cho ph\u00e9p c\u00e1c t\u1ef1a game c\u1ee7a m\u00ecnh xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c, cu\u1ed1i c\u00f9ng c\u0169ng \u0111\u00e3 nh\u01b0\u1ee3ng b\u1ed9 v\u00e0o n\u0103m 2016 v\u1edbi vi\u1ec7c ra m\u1eaft phi\u00ean b\u1ea3n di \u0111\u1ed9ng c\u1ee7a Super Mario Run. N\u1ebfu \"Big N\" c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn r\u1eb1ng n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng l\u00e0 m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng ch\u1ee7 ch\u1ed1t trong ng\u00e0nh, th\u00ec c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n s\u1ebd c\u00f3 th\u00eam nhi\u1ec1u c\u00f4ng ty kh\u00e1c tham gia v\u00e0o xu h\u01b0\u1edbng n\u00e0y trong n\u0103m 2019.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"shapinganewreality\">Ki\u1ebfn t\u1ea1o m\u1ed9t th\u1ef1c t\u1ea1i m\u1edbi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e0o m\u00f9a h\u00e8 n\u0103m 2016, ai n\u1ea5y \u0111\u1ec1u ch\u01a1i Pok\u00e9mon Go. D\u00f9 l\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 game di \u0111\u1ed9ng, game th\u1ee7 \u2018c\u1eeb kh\u00f4i\u201d, t\u00edn \u0111\u1ed3 Pok\u00e9mon hay nh\u1eefng ng\u01b0\u1eddi ch\u01a1i b\u00ecnh th\u01b0\u1eddng \u2013 kh\u00f4ng quan tr\u1ecdng, ai c\u0169ng mu\u1ed1n \u201cb\u1eaft h\u1ebft t\u1ea5t c\u1ea3\u201d. Hai n\u0103m sau, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng n\u00e0y v\u1eabn ti\u1ebfp t\u1ee5c thu h\u00fat&nbsp;<a href=\"https:\/\/gamedaily.biz\/article\/240\/pokemon-go-usership-up-35-percent-as-niantic-adds-trading-hosts-social-events\">h\u00e0ng tri\u1ec7u m\u1ed7i th\u00e1ng<\/a>. V\u1eady \u0111i\u1ec1u g\u00ec khi\u1ebfn Pok\u00e9mon Go l\u1ea1i c\u00f3 s\u1ee9c h\u00fat v\u00f4 t\u1eadn \u0111\u1ebfn v\u1eady? \u0110\u00f3 ch\u00ednh l\u00e0 c\u00e1ch nh\u00e0 ph\u00e1t tri\u1ec3n Niantic kh\u00e9o l\u00e9o \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c \u0111\u1ecba \u0111i\u1ec3m th\u1ef1c t\u1ebf v\u00e0 s\u1eed d\u1ee5ng camera \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ec3 gh\u00e9p nh\u1eefng con qu\u00e1i v\u1eadt b\u1ecf t\u00fai \u0111\u00e1ng y\u00eau \u0111\u00f3 v\u00e0o m\u00f4i tr\u01b0\u1eddng xung quanh, Niantic \u0111\u00e3 g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1. C\u01a1 ch\u1ebf c\u1ed1t l\u00f5i c\u1ee7a tr\u00f2 ch\u01a1i ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 vu\u1ed1t nh\u1eb9 m\u00e0n h\u00ecnh \u0111\u1ec3 m\u00f4 ph\u1ecfng h\u00e0nh \u0111\u1ed9ng n\u00e9m Pok\u00e9ball, nh\u01b0ng ng\u01b0\u1eddi ch\u01a1i l\u1ea1i s\u1eb5n s\u00e0ng \u0111i b\u1ed9 h\u00e0ng d\u1eb7m, \u0111i\u1ec7n tho\u1ea1i tr\u00ean tay, \u0111\u1ec3 \u1ea5p tr\u1ee9ng v\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng sinh v\u1eadt hi\u1ebfm. Th\u1ef1c t\u1ebf, c\u01a1 ch\u1ebf n\u00e0y \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn \u0111\u1ebfn m\u1ee9c&nbsp;<a href=\"https:\/\/www.nianticlabs.com\/press\/2018\/unwto2018\/\">Niantic hi\u1ec7n \u0111ang h\u1ee3p t\u00e1c v\u1edbi Li\u00ean H\u1ee3p Qu\u1ed1c<\/a>&nbsp;\u0111\u1ec3 khuy\u1ebfn kh\u00edch du l\u1ecbch c\u00f3 tr\u00e1ch nhi\u1ec7m th\u00f4ng qua c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/14-12-2018-trends-2019-2.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1ef1 ki\u1ebfn s\u1ebd c\u00f3 th\u00eam nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n tham gia v\u00e0o&nbsp;<strong>Xu h\u01b0\u1edbng th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng n\u0103m 2019<\/strong>. B\u1ea3n th\u00e2n Niantic \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t d\u1ef1 \u00e1n th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) l\u1ea5y b\u1ed1i c\u1ea3nh th\u1ebf gi\u1edbi ph\u00f9 th\u1ee7y c\u1ee7a Harry Potter, v\u00e0 ph\u1ea7n c\u1ee9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh l\u00e0&nbsp;<a href=\"https:\/\/www.cnbc.com\/2018\/06\/01\/apple-to-debut-phone-to-phone-augmented-reality-ar-at-wwdc.html\">li\u00ean t\u1ee5c tri\u1ec3n khai c\u00e1c t\u00ednh n\u0103ng<\/a>&nbsp;gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng h\u01a1n. V\u1edbi c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0&nbsp;<a href=\"https:\/\/developer.apple.com\/arkit\/\">B\u1ed9 c\u00f4ng c\u1ee5 AR c\u1ee7a Apple<\/a>&nbsp;V\u1edbi nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y trong tay, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng s\u1ebd th\u1eadt ng\u1ed1c ngh\u1ebfch n\u1ebfu b\u1ecf qua xu h\u01b0\u1edbng n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"movingbeyondinapppurchases\">V\u01b0\u1ee3t ra ngo\u00e0i ph\u1ea1m vi mua h\u00e0ng trong \u1ee9ng d\u1ee5ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 v\u00e0 t\u1ea1o doanh thu trong tr\u00f2 ch\u01a1i di \u0111\u1ed9ng c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ch\u1ee7 \u0111\u1ec1 g\u00e2y tranh c\u00e3i. M\u00f4 h\u00ecnh \u201cch\u01a1i mi\u1ec5n ph\u00ed\u201d (F2P) \u0111\u00e3 khi\u1ebfn ng\u01b0\u1eddi ch\u01a1i quen v\u1edbi vi\u1ec7c ch\u1ec9 ph\u1ea3i tr\u1ea3 r\u1ea5t \u00edt ho\u1eb7c th\u1eadm ch\u00ed kh\u00f4ng t\u1ed1n g\u00ec cho c\u00e1c tr\u00f2 ch\u01a1i gi\u1ea3i tr\u00ed tr\u00ean di \u0111\u1ed9ng, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 ch\u1ee9ng t\u1ecf l\u00e0 con dao hai l\u01b0\u1ee1i. T\u1ea5t nhi\u00ean, m\u00f4 h\u00ecnh F2P truy\u1ec1n th\u1ed1ng c\u0169ng d\u1ef1a v\u00e0o m\u1ed9t&nbsp;<a href=\"https:\/\/www.gamesindustry.biz\/articles\/2014-04-09-only-2-2-percent-of-free-to-play-users-ever-pay-report\">m\u1ed9t t\u1ef7 l\u1ec7 r\u1ea5t nh\u1ecf<\/a>&nbsp;c\u1ee7a c\u00e1c c\u1ea7u th\u1ee7 khi chi ti\u00eau s\u1ed1 ti\u1ec1n l\u1edbn, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u1eefa th\u00e0nh c\u00f4ng t\u00e0i ch\u00ednh vang d\u1ed9i v\u00e0 th\u1ea5t b\u1ea1i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u0103m 2018 ch\u1ee9ng ki\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a m\u1ed9t lo\u1ea1t c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng v\u00e0 hi\u1ec7u qu\u1ea3.&nbsp;<strong>C\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game si\u00eau casual d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/strong>&nbsp;nh\u01b0 Voodoo v\u00e0 Space Ape \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00e1c h\u1ec7 th\u1ed1ng t\u0103ng tr\u01b0\u1edfng to\u00e0n di\u1ec7n, t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e2n b\u1eb1ng h\u1ee3p l\u00fd \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i. V\u00e0 m\u1eb7c d\u00f9 nh\u1eefng ng\u01b0\u1eddi ho\u00e0i nghi c\u1ee9ng \u0111\u1ea7u c\u00f3 th\u1ec3 v\u1eabn cho r\u1eb1ng game th\u1ee7 gh\u00e9t qu\u1ea3ng c\u00e1o, nh\u01b0ng theo&nbsp;<a href=\"https:\/\/www.gamesindustry.biz\/articles\/2018-05-21-3-game-monetization-trends-that-are-transforming-the-mobile-app-economy\">GameIndustry.biz<\/a>, \u201ch\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea tr\u00f2 ch\u01a1i \u0111\u1ec1u hi\u1ec3u v\u00e0 ch\u1ea5p nh\u1eadn r\u1eb1ng qu\u1ea3ng c\u00e1o \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c tr\u00f2 ch\u01a1i m\u00e0 h\u1ecd ch\u01a1i,\u201d v\u00e0&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/with-video-ads-rewards-go-both-ways\">71% ng\u01b0\u1eddi ch\u01a1i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/a>&nbsp;\u0111\u00e3 cho bi\u1ebft r\u1eb1ng c\u00e1c \u201cvideo c\u00f3 th\u01b0\u1edfng\u201d l\u00e0 h\u00ecnh th\u1ee9c \u201cthanh to\u00e1n\u201d m\u00e0 h\u1ecd \u01b0a chu\u1ed9ng nh\u1ea5t \u0111\u1ec3 mua n\u1ed9i dung trong tr\u00f2 ch\u01a1i. \u0110\u1eebng mong \u0111\u1ee3i m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o s\u1ebd bi\u1ebfn m\u1ea5t trong n\u0103m 2019, nh\u01b0ng h\u00e3y theo d\u00f5i nh\u1eefng di\u1ec5n bi\u1ebfn m\u1edbi v\u1ec1 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n thay th\u1ebf.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/14-12-2018-trends-2019.png?ssl=1\" alt=\"\"><br>Nhi\u1ec1u nh\u00e0 ph\u00e1t h\u00e0nh game di \u0111\u1ed9ng ti\u00ean phong \u0111ang nghi\u00eam t\u00fac xem x\u00e9t c\u00e1c m\u00f4 h\u00ecnh d\u1ef1a tr\u00ean \u0111\u0103ng k\u00fd \u2013 v\u1ed1n r\u1ea5t ph\u1ed5 bi\u1ebfn v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn nh\u01b0 Netflix, Hulu v\u00e0 Spotify. C\u00e1c h\u1ec7 m\u00e1y console v\u00e0 PC \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd nh\u01b0 Xbox Game Pass, EA Access v\u00e0 PlayStation Plus, mang \u0111\u1ebfn cho ng\u01b0\u1eddi ch\u01a1i v\u00f4 s\u1ed1 t\u1ef1a game mi\u1ec5n ph\u00ed v\u00e0 gi\u1ea3m gi\u00e1 t\u1eeb m\u1ed9t th\u01b0 vi\u1ec7n game li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e3 \u0111\u1ebfn l\u00fac ng\u00e0nh c\u00f4ng nghi\u1ec7p di \u0111\u1ed9ng c\u0169ng n\u00ean \u0111\u00f3n nh\u1eadn m\u00f4 h\u00ecnh doanh thu \u201cNetflix d\u00e0nh cho tr\u00f2 ch\u01a1i\u201d n\u00e0y. C\u00e1c \u1ee9ng d\u1ee5ng d\u1ef1a tr\u00ean \u0111\u0103ng k\u00fd kh\u00f4ng ch\u1ec9 th\u01b0\u1eddng mang l\u1ea1i doanh thu cao h\u01a1n m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n thu nh\u1eadp \u1ed5n \u0111\u1ecbnh h\u01a1n \u2013 v\u00e0 s\u1ef1 t\u1ef1 tin \u0111\u00f3 gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng ph\u1ea3i lo l\u1eafng li\u00ean t\u1ee5c v\u1ec1 vi\u1ec7c doanh thu t\u1eeb mua h\u00e0ng trong \u1ee9ng d\u1ee5ng hay qu\u1ea3ng c\u00e1o s\u1ebd c\u1ea1n ki\u1ec7t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c tr\u00f2 ch\u01a1i nh\u01b0 c\u1ee7a Ludia&nbsp;<a href=\"https:\/\/www.ludia.com\/en\/games\/teenage-mutant-ninja-turtles-legends\">Nh\u1eefng ch\u00fa r\u00f9a ninja bi\u1ebfn d\u1ecb tu\u1ed5i teen: Huy\u1ec1n tho\u1ea1i<\/a>, d\u1ef1a tr\u00ean lo\u1ea1t game n\u1ed5i ti\u1ebfng t\u1eeb l\u00e2u v\u1ec1 nh\u1eefng lo\u00e0i b\u00f2 s\u00e1t chuy\u00ean \u0103n pizza, \u0111\u00e3 \u0111i tr\u01b0\u1edbc xu h\u01b0\u1edbng, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ef1a game n\u00e0y, khi cung c\u1ea5p g\u00f3i \u0111\u0103ng k\u00fd h\u00e0ng th\u00e1ng v\u1edbi gi\u00e1 $9.99 \u0111\u1ec3 ng\u01b0\u1eddi ch\u01a1i c\u00f3 th\u00eam t\u00e0i nguy\u00ean, nhi\u1ec1u ti\u1ec1n trong game h\u01a1n v\u00e0 t\u1ed1c \u0111\u1ed9 t\u1ea1o pizza nhanh h\u01a1n \u2013 m\u1ed9t y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bridgingthedividebetweenconsoleandmobile\">X\u00f3a b\u1ecf r\u00e0o c\u1ea3n gi\u1eefa m\u00e1y ch\u01a1i game v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Super Mario tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng? Pok\u00e9mon tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng? Ti\u1ebfp theo s\u1ebd l\u00e0 g\u00ec nh\u1ec9, m\u1ed9t t\u1ef1a game b\u1eafn s\u00fang tr\u1ef1c tuy\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi ch\u01a1i c\u1ef1c k\u1ef3 n\u1ed5i ti\u1ebfng tr\u00ean PC v\u00e0 console s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng ch\u0103ng?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ef1c ra, chuy\u1ec7n \u0111\u00f3 \u0111\u00e3 x\u1ea3y ra v\u00e0o n\u0103m 2018 r\u1ed3i. Hai l\u1ea7n.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Fortnite Battle Royale - Trailer ra m\u1eaft iOS\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P54z8U3m8q0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fortnite, c\u00f3 th\u1ec3 coi l\u00e0 t\u1ef1a game l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi hi\u1ec7n nay, \u0111\u00e3 mang l\u1ed1i ch\u01a1i battle royale h\u1ed7n lo\u1ea1n v\u1edbi 100 ng\u01b0\u1eddi ch\u01a1i l\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng v\u00e0o \u0111\u1ea7u n\u0103m nay, v\u1edbi nh\u00e0 ph\u00e1t tri\u1ec3n Epic Games cam k\u1ebft \u201cl\u1ed1i ch\u01a1i gi\u1ed1ng h\u1ec7t, b\u1ea3n \u0111\u1ed3 gi\u1ed1ng h\u1ec7t, c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt h\u00e0ng tu\u1ea7n gi\u1ed1ng h\u1ec7t\u201d. C\u00f9ng th\u00e1ng \u0111\u00f3, m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng battle royale kh\u00e1c l\u00e0 PlayerUnknown\u2019s Battlegrounds c\u0169ng \u0111\u00e3 ch\u00ednh th\u1ee9c ra m\u1eaft phi\u00ean b\u1ea3n di \u0111\u1ed9ng t\u1ea1i Hoa K\u1ef3 v\u00e0 Canada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi c\u00e1c phi\u00ean b\u1ea3n d\u00e0nh cho \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a nh\u1eefng t\u1ef1a game \u0111\u00ecnh \u0111\u00e1m n\u00e0y&nbsp;<a href=\"https:\/\/variety.com\/2018\/gaming\/news\/fortnite-mobile-earnings-1202764089\/\">t\u1ea1o ra h\u00e0ng tri\u1ec7u \u0111\u00f4 la<\/a>&nbsp;Trong v\u00e0i th\u00e1ng \u0111\u1ea7u ti\u00ean k\u1ec3 t\u1eeb khi ra m\u1eaft, b\u1ea1n c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng s\u1ebd th\u1ea5y nhi\u1ec1u t\u1ef1a game AAA tr\u00ean console h\u01a1n xu\u1ea5t hi\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng v\u00e0o n\u0103m 2019. C\u00f9ng v\u1edbi s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a ph\u1ea7n c\u1ee9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, kho\u1ea3ng c\u00e1ch v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng gi\u1eefa n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng v\u00e0 console \u0111ang ng\u00e0y c\u00e0ng thu h\u1eb9p. T\u1ea5t nhi\u00ean, m\u1ed9t chi\u1ebfc iPhone XS hay Samsung Galaxy S9 kh\u00f4ng th\u1ec3 so s\u00e1nh v\u1ec1 s\u1ee9c m\u1ea1nh v\u1edbi, v\u00ed d\u1ee5 nh\u01b0, Xbox One X, nh\u01b0ng ch\u00fang v\u1eabn c\u00f3 th\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m ch\u01a1i game s\u00e2u s\u1eafc h\u01a1n so v\u1edbi nh\u1eefng g\u00ec ng\u01b0\u1eddi ta t\u1eebng ngh\u0129 l\u00e0 kh\u1ea3 thi ch\u1ec9 v\u00e0i n\u0103m tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong&nbsp;<strong>si\u00eau casual<\/strong>&nbsp;th\u1ebf gi\u1edbi game, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 s\u1ebd c\u00f3 nhi\u1ec1u n\u1ed9i dung li\u00ean k\u1ebft h\u01a1n v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn. Nintendo \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c n\u00e0y b\u1eb1ng c\u00e1ch&nbsp;<a href=\"https:\/\/pokemonletsgo.pokemon.com\/en-us\/pokemon-go\/\">k\u1ebft n\u1ed1i t\u1ef1a game Pok\u00e9mon \u0111\u1ea7u ti\u00ean tr\u00ean Switch v\u1edbi Pok\u00e9mon Go<\/a>. C\u00e1c \u1ee9ng d\u1ee5ng h\u1ed7 tr\u1ee3 tr\u00f2 ch\u01a1i kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u m\u1edbi m\u1ebb, nh\u01b0ng \u0111i\u1ec1u m\u1edbi m\u1ebb \u1edf \u0111\u00e2y l\u00e0 phi\u00ean b\u1ea3n di \u0111\u1ed9ng \u0111ang d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng. V\u00ec Nintendo l\u00e0 \u0111\u01a1n v\u1ecb d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng trong ng\u00e0nh, ch\u00fang ta c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng c\u00e1c h\u00e3ng kh\u00e1c s\u1ebd \u0111i theo h\u01b0\u1edbng \u0111i n\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sau khi m\u1edf s\u00e2m-panh v\u00e0 ch\u1ee9ng ki\u1ebfn qu\u1ea3 c\u1ea7u r\u01a1i, n\u0103m 2019 s\u1ebd m\u1edf ra v\u00f4 v\u00e0n c\u01a1 h\u1ed9i cho ng\u00e0nh c\u00f4ng nghi\u1ec7p game di \u0111\u1ed9ng. Th\u1eddi k\u1ef3 m\u00e0 game di \u0111\u1ed9ng t\u1eebng b\u1ecb coi l\u00e0 \u201ccon c\u1eebu \u0111en\u201d c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p game \u0111\u00e3 l\u00f9i xa v\u00e0o d\u0129 v\u00e3ng. Gi\u1ed1ng nh\u01b0 m\u00e1y t\u00ednh v\u00e0 m\u00e1y ch\u01a1i game th\u1ebf h\u1ec7 tr\u01b0\u1edbc, game di \u0111\u1ed9ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng kh\u00f4ng th\u1ec3 xem th\u01b0\u1eddng trong ng\u00e0nh c\u00f4ng nghi\u1ec7p game, v\u00e0 t\u01b0\u01a1ng lai c\u1ee7a n\u00f3 v\u00f4 c\u00f9ng t\u01b0\u01a1i s\u00e1ng.<\/p>","protected":false},"excerpt":{"rendered":"<p>The integration of AAA game mechanics, new monetization strategies, and advances in technology promise a bright future for mobile gaming in the years to come. Since the dawn of the smartphone era, mobile games have been dismissed by so-called \u201chardcore gamers\u201d as being overly simplistic compared to console and PC titles. And perhaps a decade&#8230;<\/p>","protected":false},"author":7,"featured_media":8660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2019 Mobile Gaming Trends | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover the biggest mobile gaming trends beyond hyper-casual and learn how developers adapted to changing player behavior and markets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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