{"id":8673,"date":"2018-10-22T10:55:00","date_gmt":"2018-10-22T10:55:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8673"},"modified":"2026-04-14T08:27:25","modified_gmt":"2026-04-14T08:27:25","slug":"tenjin-is-now-a-snapchat-mobile-measurement-partner","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/tenjin-is-now-a-snapchat-mobile-measurement-partner\/","title":{"rendered":"Tenjin hi\u1ec7n l\u00e0 \u0110\u1ed1i t\u00e1c \u0110o l\u01b0\u1eddng Di \u0111\u1ed9ng c\u1ee7a Snapchat."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec7n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng d\u1ecbch v\u1ee5 ph\u00e2n t\u00edch v\u00e0 x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Tenjin cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Snapchat.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ec3 t\u1eeb n\u0103m 2011, Snapchat \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t d\u1ecbch v\u1ee5 nh\u1eafn tin v\u00e0 kh\u00e1m ph\u00e1 n\u1ed9i dung v\u00f4 c\u00f9ng th\u00e0nh c\u00f4ng, n\u01a1i h\u00e0ng tr\u0103m tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng duy nh\u1ea5t d\u00e0nh th\u1eddi gian m\u1ed7i ng\u00e0y. Tuy nhi\u00ean, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o c\u1ee7a Snapchat c\u0169ng kh\u00f4ng k\u00e9m ph\u1ea7n h\u1ee9a h\u1eb9n, t\u1eeb qu\u1ea3ng c\u00e1o video d\u1ecdc 10 gi\u00e2y Snap Ads \u0111\u1ebfn qu\u1ea3ng c\u00e1o Story Ads \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi ngu\u1ed3n tin Discover. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn Snapchat tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng quan tr\u1ecdng m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ch\u00fa \u00fd, v\u00e0 t\u1ea1i Tenjin, ch\u00fang t\u00f4i mu\u1ed1n gi\u00fap qu\u00e1 tr\u00ecnh \u0111\u00f3 tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n cho b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i r\u1ea5t h\u00e0o h\u1ee9ng th\u00f4ng b\u00e1o r\u1eb1ng Tenjin \u0111\u00e3 ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 \u0110\u1ed1i t\u00e1c \u0110o l\u01b0\u1eddng Di \u0111\u1ed9ng c\u1ee7a Snapchat. Th\u00f4ng qua h\u1ee3p t\u00e1c n\u00e0y, n\u1ec1n t\u1ea3ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u t\u0103ng tr\u01b0\u1edfng c\u1ee7a ch\u00fang t\u00f4i s\u1ebd t\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng c\u1ee7a Snapchat v\u00e0o b\u1ed9 t\u00ednh n\u0103ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCh\u00fang t\u00f4i r\u1ea5t h\u00e0o h\u1ee9ng khi h\u1ee3p t\u00e1c v\u1edbi Snapchat v\u1edbi t\u01b0 c\u00e1ch l\u00e0 \u0110\u1ed1i t\u00e1c \u0110o l\u01b0\u1eddng Di \u0111\u1ed9ng,\u201d Chris Farm, Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh c\u1ee7a Tenjin, cho bi\u1ebft. \u201cV\u1edbi 190 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng duy nh\u1ea5t tr\u00ean Snapchat m\u1ed7i ng\u00e0y, vi\u1ec7c \u00e1p d\u1ee5ng ph\u00e2n t\u00edch ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 \u0111\u00e1nh gi\u00e1 chi ti\u1ebft hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Snapchat tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. V\u1edbi Tenjin, ch\u00fang t\u00f4i tin r\u1eb1ng c\u1ea3 c\u00e1c agency v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n \u0111\u1ec1u c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng Snapchat.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c \u0111\u1ed1i t\u00e1c \u0111o l\u01b0\u1eddng di \u0111\u1ed9ng nh\u01b0 ch\u00fang t\u00f4i l\u00e0 m\u1ed9t nh\u00f3m ch\u1ecdn l\u1ecdc c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch cung c\u1ea5p d\u1ecbch v\u1ee5 theo d\u00f5i di \u0111\u1ed9ng tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a Snapchat. C\u00e1c \u0111\u1ed1i t\u00e1c kh\u00e1c bao g\u1ed3m Appsflyer, Adjust, Kochava, Singular v\u00e0 Tune, v\u00e0 ch\u00fang t\u00f4i r\u1ea5t vui m\u1eebng \u0111\u01b0\u1ee3c gia nh\u1eadp c\u00f9ng h\u1ecd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi ng\u01b0\u1eddi d\u00f9ng xem qu\u1ea3ng c\u00e1o Snap Ads v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, \u1ee9ng d\u1ee5ng Snapchat s\u1ebd ngay l\u1eadp t\u1ee9c chuy\u1ec3n h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn trang c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng t\u01b0\u01a1ng \u1ee9ng. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 \u0110\u1ed1i t\u00e1c \u0110o l\u01b0\u1eddng Di \u0111\u1ed9ng, n\u1ec1n t\u1ea3ng t\u00edch h\u1ee3p c\u1ee7a ch\u00fang t\u00f4i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p d\u1eef li\u1ec7u theo d\u00f5i ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u00e2n t\u00edch cho vi\u1ec7c c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. V\u1edbi kinh nghi\u1ec7m trong vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ea5t v\u1ecdng khi s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng c\u1ee7a ch\u00fang t\u00f4i c\u00f9ng v\u1edbi Snapchat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y \u0111\u00f3n ch\u1edd nh\u1eefng h\u01b0\u1edbng d\u1eabn m\u1edbi v\u00e0 nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 c\u00e1ch c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb Tenjin c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u theo d\u00f5i qu\u1ea3ng c\u00e1o Snap Ads tr\u00ean&nbsp;<a href=\"https:\/\/businesshelp.snapchat.com\/en-US\/article\/top-snap-specs?_ga=2.263474572.1884807891.1538710274-653964001.1538710274\">Trang th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt qu\u1ea3ng c\u00e1o c\u1ee7a Snapchat<\/a>\u0110\u1ec3 bi\u1ebft th\u00eam chi ti\u1ebft v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb c\u1ee7a Snapchat,&nbsp;<a href=\"https:\/\/forbusiness.snapchat.com\/ad-products\/\">Vui l\u00f2ng truy c\u1eadp trang web s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Developers and marketers can now apply Tenjin\u2019s user attribution and analytics services to Snapchat advertising campaigns. Since 2011, Snapchat has grown into an massively successful messaging and content exploration service where hundreds of millions of unique users spend time each day. Yet its advertising methods are just as promising, ranging from Snap Ads 10-second video&#8230;<\/p>","protected":false},"author":7,"featured_media":8675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Official Snapchat MMP | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover how Tenjin&#039;s Snapchat Mobile Measurement Partner integration improves attribution, campaign optimization, and app growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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