{"id":8681,"date":"2018-09-13T10:59:00","date_gmt":"2018-09-13T10:59:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8681"},"modified":"2026-04-14T08:25:01","modified_gmt":"2026-04-14T08:25:01","slug":"why-hyper-casual-games-dont-need-to-get-featured-to-succeed","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/","title":{"rendered":"T\u1ea1i sao c\u00e1c tr\u00f2 ch\u01a1i Hyper-Casual kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u \u0111\u1ec3 th\u00e0nh c\u00f4ng"},"content":{"rendered":"

Kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng t\u00ecm th\u1ea5y tr\u00ean App Store \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 k\u1ec3 t\u1eeb khi ra m\u1eaft.<\/strong><\/p>\n\n\n\n

Nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong trong l\u0129nh v\u1ef1c di \u0111\u1ed9ng s\u1ebd h\u00e0o h\u1ee9ng k\u1ec3 l\u1ea1i nh\u1eefng ng\u00e0y m\u00e0 ch\u1ec9 c\u1ea7n l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt \u1ee9ng d\u1ee5ng c\u00f3 s\u1eb5n c\u0169ng \u0111\u1ee7 \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t t\u1ef1 nhi\u00ean nh\u1edd truy\u1ec1n mi\u1ec7ng v\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng t\u1ef1 nhi\u00ean c\u1ee7a c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng.<\/p>\n\n\n\n

Theo nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00f3, c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng ng\u00e0y nay g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f2n gi\u1ed1ng nh\u01b0 tr\u01b0\u1edbc n\u1eefa. V\u1edbi h\u00e0ng ngh\u00ecn \u1ee9ng d\u1ee5ng<\/a> D\u00f9 \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh h\u00e0ng ng\u00e0y, vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u1eabn l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c. \u0110\u1ed1i v\u1edbi nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n, vi\u1ec7c \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u1ed7 tr\u1ee3 c\u00e1c t\u00ednh n\u0103ng t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p n\u1ec1n t\u1ea3ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh b\u1ea1i trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng.<\/p>\n\n\n\n

Trong m\u1ed9t b\u00e0i vi\u1ebft cho MobileFreeToPlay.com<\/a>, chuy\u00ean gia t\u01b0 v\u1ea5n thi\u1ebft k\u1ebf \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng Adam Telfer gi\u1ea3i th\u00edch r\u1eb1ng: \u201cVi\u1ec7c ra m\u1eaft m\u1ed9t t\u1ef1a game m\u00e0 kh\u00f4ng chi \u00edt nh\u1ea5t $400K+ cho ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c Apple gi\u1edbi thi\u1ec7u n\u1ed5i b\u1eadt ch\u00ednh l\u00e0 b\u1ea3n \u00e1n t\u1eed h\u00ecnh d\u00e0nh cho t\u1ef1a game c\u1ee7a b\u1ea1n\u2026 \u0110\u1eebng mong \u0111\u01b0\u1ee3c ch\u00fa \u00fd tr\u1eeb khi b\u1ea1n \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u00e0o vi\u1ec7c t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng.\u201d Telfer v\u1ebd ra m\u1ed9t b\u1ee9c tranh \u1ea3m \u0111\u1ea1m cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u01b0\u1edbc ch\u00e2n v\u00e0o l\u0129nh v\u1ef1c ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, khi gi\u1ea3i th\u00edch r\u1eb1ng: \u201cN\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi trong l\u0129nh v\u1ef1c n\u00e0y v\u00e0 ngh\u0129 r\u1eb1ng v\u1eabn c\u00f2n c\u01a1 h\u1ed9i \u0111\u1ec3 th\u00e0nh c\u00f4ng, th\u00ec b\u1ea1n \u0111\u00e3 qu\u00e1 mu\u1ed9n\u2026 Nh\u1eefng ng\u01b0\u1eddi chi\u1ebfn th\u1eafng trong l\u0129nh v\u1ef1c di \u0111\u1ed9ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh \u0111o\u1ea1t: h\u1ecd c\u00f3 ti\u1ec1n, c\u00f3 k\u00eanh ti\u1ebfp th\u1ecb d\u00e0i v\u00e0 c\u00f3 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ed1ng tr\u1ecb c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng doanh thu h\u00e0ng \u0111\u1ea7u.\u201d<\/p>\n\n\n\n

Cho \u0111\u1ebfn g\u1ea7n \u0111\u00e2y, t\u00ecnh h\u00ecnh d\u01b0\u1eddng nh\u01b0 \u0111\u00fang l\u00e0 nh\u01b0 v\u1eady. C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn x\u1ee9ng \u0111\u00e1ng t\u1eeb nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng ph\u1ea3i \u0111\u1ea7u t\u01b0 m\u1ed9t kho\u1ea3n ti\u1ec1n kh\u1ed5ng l\u1ed3 v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed l\u00e0 hy v\u1ecdng Apple v\u00e0\/ho\u1eb7c Google \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u1ee7 s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u n\u1ed5i b\u1eadt. D\u00f9 t\u1ed1t hay x\u1ea5u, m\u00f4i tr\u01b0\u1eddng n\u00e0y \u0111\u00e3 cho ph\u00e9p c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00f3ng vai tr\u00f2 \u201cng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh s\u1ed1 ph\u1eadn\u201d trong nhi\u1ec1u n\u0103m.<\/p>\n\n\n\n

Tuy nhi\u00ean, c\u00e1c xu h\u01b0\u1edbng g\u1ea7n \u0111\u00e2y cho th\u1ea5y t\u00ecnh h\u00ecnh c\u00f3 th\u1ec3 \u0111ang thay \u0111\u1ed5i.<\/p>\n\n\n\n

C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng tr\u00f2 ch\u01a1i n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t minh b\u1edfi c\u00f4ng ty hi\u1ec7n thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Ubisoft Ketchapp<\/a>, c\u00e1c tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3i tr\u00ed \u0111\u00e3 l\u00e0m x\u00e1o tr\u1ed9n c\u1ee5c di\u1ec7n hi\u1ec7n t\u1ea1i tr\u00ean c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng. Ch\u00fang \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c thay th\u1ebf b\u1ed9 s\u01b0u t\u1eadp c\u00e1c t\u1ef1a game nh\u1ecf, h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 g\u00ec thay \u0111\u1ed5i, v\u1ed1n t\u1eeb l\u00e2u \u0111\u00e3 chi\u1ebfm gi\u1eef c\u00e1c v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng, b\u1eb1ng c\u00e1ch chi\u1ebfm l\u0129nh nh\u1eefng kho\u1ea3ng th\u1eddi gian r\u1ea3nh r\u1ed7i ng\u1eafn ng\u1ee7i ch\u01b0a t\u1eebng c\u00f3 tr\u01b0\u1edbc \u0111\u00e2y th\u00f4ng qua s\u1ef1 g\u1ea7n g\u0169i v\u00e0 t\u00ednh s\u00fac t\u00edch<\/a>. \u0110i\u1ec1u th\u00fa v\u1ecb nh\u1ea5t v\u1ec1 to\u00e0n b\u1ed9 hi\u1ec7n t\u01b0\u1ee3ng mang t\u00ednh \u0111\u1ed9t ph\u00e1 n\u00e0y ch\u00ednh l\u00e0 vi\u1ec7c h\u1ecd \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 m\u00e0 kh\u00f4ng c\u1ea7n d\u1ef1a v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c xu\u1ea5t b\u1ea3n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n

T\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay, c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng th\u01b0\u1eddng d\u1ef1a v\u00e0o c\u00e1c chu k\u1ef3 ra m\u1eaft th\u1eed nghi\u1ec7m c\u00f3 k\u1ebf ho\u1ea1ch ch\u1eb7t ch\u1ebd \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng. \u201cKhi m\u1ed9t studio t\u1ef1 tin v\u00e0o s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n c\u1ee7a m\u00ecnh, h\u1ecd s\u1ebd li\u00ean h\u1ec7 v\u1edbi Apple v\u00e0 Google \u0111\u1ec3 gi\u1edbi thi\u1ec7u \u1ee9ng d\u1ee5ng v\u00e0 hy v\u1ecdng \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u n\u1ed5i b\u1eadt.\u201d Tom Kinniburgh gi\u1ea3i th\u00edch<\/a>, m\u1ed9t chuy\u00ean gia t\u01b0 v\u1ea5n t\u1ef1 do v\u1ec1 tr\u00f2 ch\u01a1i di \u0111\u1ed9ng. \u201c\u0110\u1ed3ng th\u1eddi, h\u1ecd c\u00f3 th\u1ec3 d\u00e0nh m\u1ed9t kho\u1ea3n ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb l\u1edbn v\u00e0 th\u1eed nghi\u1ec7m nhi\u1ec1u bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang l\u1edbn nh\u1ea5t c\u00f3 th\u1ec3.\u201d C\u00e1c chi\u1ebfn l\u01b0\u1ee3c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o theo \u0111\u1ee3t<\/a> ph\u1ee5 thu\u1ed9c v\u00e0o l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean ban \u0111\u1ea7u c\u1ee7a m\u1ed9t t\u00ednh n\u0103ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1i \u01b0u. C\u00e1c tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3i tr\u00ed l\u1ea1i \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c.<\/p>\n\n\n\n

Thay v\u00ec trau chu\u1ed1t m\u1ed9t \u00fd t\u01b0\u1edfng duy nh\u1ea5t th\u00f4ng qua giai \u0111o\u1ea1n ra m\u1eaft th\u1eed nghi\u1ec7m k\u00e9o d\u00e0i, c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game si\u00eau casual tung ra nhi\u1ec1u t\u1ef1a game m\u1ed7i th\u00e1ng v\u1edbi r\u1ea5t \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o n\u00e0o, \u0111\u01b0a ch\u00fang v\u00e0o l\u00f2 th\u1eed th\u00e1ch c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1edf. \u201cC\u00e1c tr\u00f2 ch\u01a1i sau \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 theo m\u1ed9t ti\u00eau chu\u1ea9n c\u1ef1c k\u1ef3 kh\u1eaft khe,\u201d Kinniburgh gi\u1ea3i th\u00edch, \u201cM\u1ed7i tr\u00f2 ch\u01a1i c\u1ea7n \u0111\u1ea1t t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi ch\u01a1i D1 t\u1eeb 50%+ tr\u1edf l\u00ean m\u1edbi c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua v\u00f2ng lo\u1ea1i. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, n\u01a1i s\u1ed1 li\u1ec7u v\u00e0 d\u1eef li\u1ec7u tr\u1edf th\u00e0nh ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh h\u00e0ng \u0111\u1ea7u ch\u00fa \u00fd. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n, b\u1ea1n mu\u1ed1n ch\u1eafc ch\u1eafn r\u1eb1ng tr\u00f2 ch\u01a1i c\u1ee7a m\u00ecnh th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i l\u1edbn.\u201d Ch\u1ec9 nh\u1eefng t\u1ef1a game v\u01b0\u1ee3t qua ng\u01b0\u1ee1ng n\u00e0y m\u1edbi \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c chi\u1ebfn d\u1ecbch t\u0103ng tr\u01b0\u1edfng tr\u1ea3 ph\u00ed sau khi \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 c\u00e1c k\u1ef9 thu\u1eadt ki\u1ebfm ti\u1ec1n t\u1eeb tr\u00f2 ch\u01a1i si\u00eau casual<\/a> \u0111\u01b0\u1ee3c b\u1ed5 sung, t\u1eadn d\u1ee5ng m\u1ee9c CPI th\u1ea5p \u0111\u1ec3 s\u1ea3n xu\u1ea5t lo\u1ea1i \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o<\/a> c\u00f3 th\u1ec3 \u0111\u01b0a c\u00e1c t\u1ef1a game \u0111\u1ebfn th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

T\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 \u2014 v\u1ed1n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi coi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng \u2014 l\u1ea1i kh\u00f4ng c\u00f3 nhi\u1ec1u ch\u1ed7 \u0111\u1ee9ng trong m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n\n\n\n

\u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 vi\u1ec7c n\u00e0y s\u1ebd kh\u00f4ng mang l\u1ea1i l\u1ee3i \u00edch cho kh\u1ea3 n\u0103ng c\u1ee7a nh\u00e0 ph\u00e1t h\u00e0nh trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0\/ho\u1eb7c ph\u00e1t tri\u1ec3n m\u1ed9t t\u1ef1a game si\u00eau gi\u1ea3i tr\u00ed ti\u1ec1m n\u0103ng theo th\u1eddi gian, nh\u01b0ng ch\u1eafc ch\u1eafn \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c. C\u00f2n c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u01a1n nhi\u1ec1u, nh\u01b0 Kinniburgh \u0111\u00e3 n\u00eau r\u00f5: \u201c\u0110\u1ec3 c\u00f3 c\u01a1 h\u1ed9i c\u1ea1nh tranh th\u1ef1c s\u1ef1, b\u1ea1n ph\u1ea3i s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng kho d\u1eef li\u1ec7u v\u1eefng ch\u1eafc, m\u1ed9t \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb t\u00e0i n\u0103ng v\u00e0 s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 d\u1eef li\u1ec7u \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh t\u1ef1a game n\u00e0o c\u00f3 ti\u1ec1m n\u0103ng kinh doanh m\u1ea1nh nh\u1ea5t.\u201c<\/p>\n\n\n\n

Vi\u1ec7c tho\u00e1t kh\u1ecfi s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c t\u00ednh n\u0103ng gi\u1ed1ng nh\u01b0 m\u1ed9t l\u00e0n gi\u00f3 m\u1edbi m\u1ebb trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 t\u1eeb l\u00e2u c\u1ea7n m\u1ed9t s\u1ef1 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc ph\u00e1t tri\u1ec3n m\u00e0 ch\u00fang t\u00f4i t\u1ea1i Tenjin r\u1ea5t h\u00e0o h\u1ee9ng v\u00e0 cam k\u1ebft h\u1ed7 tr\u1ee3. C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng t\u0103ng tr\u01b0\u1edfng to\u00e0n di\u1ec7n c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game hyper-casual h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh nh\u01b0 Voodoo<\/a> v\u00e0 Tastypill<\/a> \u0111\u1ea3o l\u1ed9n m\u00f4 h\u00ecnh xu\u1ea5t b\u1ea3n truy\u1ec1n th\u1ed1ng v\u00e0 g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng. \u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch Tenjin c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n trong l\u0129nh v\u1ef1c ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i si\u00eau gi\u1ea3i tr\u00ed, xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i.<\/p>\n\n\n\n

Mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 th\u1ebf gi\u1edbi c\u1ee7a c\u00e1c tr\u00f2 ch\u01a1i hyper-casual? H\u00e3y xem qua trang web c\u1ee7a ch\u00fang t\u00f4i. Tr\u00f2 ch\u01a1i si\u00eau casual \u2013 H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n cho nh\u00e0 ph\u00e1t tri\u1ec3n<\/a> Tr\u00ean blog c\u1ee7a ch\u00fang t\u00f4i h\u00f4m nay!<\/p>\n\n\n\n

\"\"\/<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

App store discoverability has changed drastically since launch. Mobile pioneers will happily recount the days when simply being one of the few apps available was enough to generate organic installs through word of mouth and the natural lift of a rapidly growing smartphone community. By those standards, today\u2019s app store is almost unrecognizable. With thousands of…<\/p>","protected":false},"author":7,"featured_media":8683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"\nHyper-Casual Games Don\u2019t Need To Get Featured To Succeed | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover why hyper-casual games can achieve massive growth without App Store featuring through effective user acquisition and monetization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta 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