{"id":8703,"date":"2018-07-13T11:21:00","date_gmt":"2018-07-13T11:21:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8703"},"modified":"2026-04-14T08:22:47","modified_gmt":"2026-04-14T08:22:47","slug":"3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/","title":{"rendered":"3 C\u00e1ch Li\u00ean K\u1ebft S\u00e2u Tr\u00ec Ho\u00e3n C\u00f3 Th\u1ec3 T\u0103ng Tr\u01b0\u1edfng V\u00e0 T\u01b0\u01a1ng T\u00e1c Cho Nh\u00e0 Ti\u1ebfp Th\u1ecb \u1ee8ng D\u1ee5ng Di \u0110\u1ed9ng"},"content":{"rendered":"

Ng\u00e0y 11 th\u00e1ng 7 n\u0103m 2018 \u0111\u00e1nh d\u1ea5u k\u1ef7 ni\u1ec7m 10 n\u0103m k\u1ec3 t\u1eeb khi c\u00f4ng ngh\u1ec7 deep linking tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c cung c\u1ea5p cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u1edbi vi\u1ec7c ph\u00e1t h\u00e0nh iOS 2.0.<\/p>\n\n\n\n

K\u1ec3 t\u1eeb \u0111\u00f3, v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ch\u1ee7 \u0111\u1ec1 g\u00e2y tranh c\u00e3i. Nh\u1eefng ng\u01b0\u1eddi ph\u1ea3n \u0111\u1ed1i t\u1eeb c\u00e1c l\u0129nh v\u1ef1c... gi\u1edbi h\u1ecdc thu\u1eadt<\/a> v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p<\/a> \u0110\u00e3 c\u00f3 nh\u1eefng lo ng\u1ea1i v\u1ec1 an ninh v\u00e0 s\u1ef1 thi\u1ebfu h\u1ee5t \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n \u0111\u01b0\u1ee3c \u0111\u01b0a ra l\u00e0m r\u00e0o c\u1ea3n cho \u0111\u1ea7u t\u01b0. Ng\u01b0\u1ee3c l\u1ea1i, h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng mua s\u1eafm v\u00e0 \u00e2m nh\u1ea1c th\u00e0nh c\u00f4ng hi\u1ec7n nay \u0111\u1ec1u ph\u1ee5 thu\u1ed9c v\u00e0o deep links k\u1ebft h\u1ee3p v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u1ed9ng \u0111\u1ec3 gi\u1ea3m thi\u1ec3u ma s\u00e1t trong ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i v\u00e0 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i. S\u1ed1 li\u1ec7u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cho th\u1ea5y vi\u1ec7c s\u1eed d\u1ee5ng deep link trong c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng mua s\u1eafm, \u00e2m nh\u1ea1c v\u00e0 phong c\u00e1ch s\u1ed1ng c\u00f3 th\u1ec3 cao g\u1ea5p 60 l\u1ea7n so v\u1edbi c\u00e1c danh m\u1ee5c \u1ee9ng d\u1ee5ng kh\u00e1c nh\u01b0 du l\u1ecbch, tr\u00f2 ch\u01a1i v\u00e0 \u1ea9m th\u1ef1c. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb trong nh\u00f3m th\u1ee9 hai \u0111ang b\u1ecf l\u1ee1 m\u1ed9t s\u1ed1 c\u01a1 h\u1ed9i qu\u00fd gi\u00e1.<\/p>\n\n\n\n

Nh\u01b0 trung b\u00ecnh chung s\u1ef1 tham gia<\/a> v\u00e0 gi\u1eef ch\u00e2n<\/a> S\u1ed1 li\u1ec7u ti\u1ebfp t\u1ee5c gi\u1ea3m, \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng di \u0111\u1ed9ng \u1edf m\u1ecdi l\u0129nh v\u1ef1c c\u1ea7n xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 deep links v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ea1i vai tr\u00f2 c\u1ee7a ch\u00fang trong c\u00e1c h\u1ec7 th\u1ed1ng t\u0103ng tr\u01b0\u1edfng hi\u1ec7n \u0111\u1ea1i. C\u00e1c b\u1eb1ng ch\u1ee9ng cho th\u1ea5y c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) s\u1eed d\u1ee5ng deep links c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 t\u0103ng tr\u01b0\u1edfng. g\u1ea5p \u0111\u00f4i<\/a> nh\u01b0 nh\u1eefng th\u1ee9 \u0111\u01b0\u1ee3c c\u00f3 \u0111\u01b0\u1ee3c m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn ch\u00fang. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, ch\u00eca kh\u00f3a cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd ch\u00ednh l\u00e0 Li\u00ean k\u1ebft s\u00e2u tr\u00ec ho\u00e3n<\/a>, c\u00f3 th\u1ec3 h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng v\u00e0o c\u00e1c quy tr\u00ecnh onboarding ph\u00f9 h\u1ee3p v\u1edbi ng\u1eef c\u1ea3nh ngay c\u1ea3 khi h\u1ecd ch\u01b0a c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng ban \u0111\u1ea7u. B\u1eb1ng c\u00e1ch truy\u1ec1n d\u1eef li\u1ec7u \u0111\u1ebfn \u1ee9ng d\u1ee5ng \u0111\u1ec3 s\u1eed d\u1ee5ng sau khi c\u00e0i \u0111\u1eb7t, c\u00e1c li\u00ean k\u1ebft s\u00e2u tr\u00ec ho\u00e3n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng c\u00e1c ph\u1ec5u UA v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u1ea7n \u0111\u1ea7u ti\u00ean, t\u1ea1o n\u1ec1n t\u1ea3ng cho c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c gi\u1eef ch\u00e2n t\u1ed1t h\u01a1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng di \u0111\u1ed9ng \u1edf m\u1ecdi l\u0129nh v\u1ef1c c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00e1c li\u00ean k\u1ebft s\u00e2u tr\u00ec ho\u00e3n \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n

T\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i trong \u1ee9ng d\u1ee5ng<\/strong>
K\u1ebft h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c li\u00ean k\u1ebft s\u00e2u tr\u00ec ho\u00e3n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f9ng v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i trong \u1ee9ng d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c quy tr\u00ecnh h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng m\u1edbi m\u1ed9t c\u00e1ch tr\u1ef1c quan, \u0111\u00e1p \u1ee9ng c\u00e1c cam k\u1ebft \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong n\u1ed9i dung qu\u1ea3ng c\u00e1o. M\u1ed9t \u1ee9ng d\u1ee5ng du l\u1ecbch cung c\u1ea5p c\u00e1c g\u00f3i du l\u1ecbch gi\u1ea3m gi\u00e1 cho c\u00e1c c\u1eb7p \u0111\u00f4i c\u00f3 th\u1ec3 ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch Facebook nh\u01b0 sau.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

S\u1eed d\u1ee5ng c\u00e1c li\u00ean k\u1ebft s\u00e2u tr\u00ec ho\u00e3n, Facebook h\u1ed7 tr\u1ee3 t\u00edch h\u1ee3p s\u1eb5n<\/a>\u1ee8ng d\u1ee5ng c\u00f3 th\u1ec3 h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i trong \u1ee9ng d\u1ee5ng \u0111\u00f3 trong l\u1ea7n s\u1eed d\u1ee5ng \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb Tenjin c\u00f3 th\u1ec3 theo d\u00f5i doanh thu t\u1eeb li\u00ean k\u1ebft s\u00e2u, c\u00f9ng v\u1edbi t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u chi\u1ebfn d\u1ecbch v\u00e0 ROI kh\u00e1c, b\u1eb1ng c\u00e1ch th\u00eam URL li\u00ean k\u1ebft s\u00e2u Tenjin v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch th\u00f4ng qua Tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o Facebook. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a li\u00ean k\u1ebft s\u00e2u, nh\u01b0ng n\u00f3 ch\u1ec9 l\u00e0 ph\u1ea7n n\u1ed5i c\u1ee7a t\u1ea3ng b\u0103ng ch\u00ecm v\u1ec1 nh\u1eefng g\u00ec c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n

Chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng<\/strong>
S\u1ee9c m\u1ea1nh c\u1ee7a \u1ea3nh h\u01b0\u1edfng v\u0103n h\u00f3a \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng. \u0110\u1eb7c bi\u1ec7t trong ng\u00e0nh c\u00f4ng nghi\u1ec7p game, n\u01a1i c\u00e1c nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng tr\u00ean n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn t\u1ea1o ra m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c ch\u01b0a t\u1eebng c\u00f3 v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd, vi\u1ec7c d\u1ef1a v\u00e0o c\u00e1c influencer \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. V\u1edbi c\u00e1c li\u00ean k\u1ebft s\u00e2u \u0111\u01b0\u1ee3c tr\u00ec ho\u00e3n, c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb influencer c\u00f3 th\u1ec3 tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 g\u1ea5p b\u1ed9i th\u00f4ng qua s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c c\u01a1 ch\u1ebf x\u00e3 h\u1ed9i trong game.<\/p>\n\n\n\n

M\u1ed9t nh\u00e0 ph\u00e1t h\u00e0nh game chi\u1ebfn thu\u1eadt\/RPG mu\u1ed1n t\u0103ng s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t th\u00f4ng qua h\u1ee3p t\u00e1c v\u1edbi c\u00e1c streamer Twitch c\u00f3 th\u1ec3 t\u1ea1o v\u00e0 cung c\u1ea5p c\u00e1c li\u00ean k\u1ebft s\u00e2u (deep links) \u0111\u1ed9c \u0111\u00e1o, khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng, s\u1ebd t\u1ef1 \u0111\u1ed9ng th\u00eam ng\u01b0\u1eddi d\u00f9ng v\u00e0o bang h\u1ed9i ho\u1eb7c clan trong game c\u1ee7a streamer t\u01b0\u01a1ng \u1ee9ng. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u01a1 ch\u1ebf game v\u1edbi t\u01b0\u01a1ng t\u00e1c c\u1ed9ng \u0111\u1ed3ng, c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game di \u0111\u1ed9ng c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u r\u00e0o c\u1ea3n khi ng\u01b0\u1eddi d\u00f9ng m\u1edbi tham gia, th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng. \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ea3m b\u1ea3o h\u1ecd s\u1ebd thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1eeb m\u1ed9t k\u00eanh th\u01b0\u1eddng c\u00f3 r\u1ee7i ro cao h\u01a1n, v\u00ec c\u00e1c chi\u1ebfn d\u1ecbch influencer kh\u00f4ng cung c\u1ea5p c\u00e1c v\u00f2ng ph\u1ea3n h\u1ed3i h\u1eefu \u00edch nh\u01b0 c\u00e1c k\u00eanh programmatic.<\/p>\n\n\n\n

Ti\u1ebfp th\u1ecb n\u1ed9i dung s\u1edf h\u1eefu<\/strong>
Vi\u1ec7c duy tr\u00ec l\u1ecbch \u0111\u0103ng t\u1ea3i n\u1ed9i dung \u0111\u1ec1u \u0111\u1eb7n \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c m\u1ecdi l\u0129nh v\u1ef1c, v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 ngo\u1ea1i l\u1ec7. Trong khi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 phong c\u00e1ch s\u1ed1ng d\u1ef1a tr\u00ean web \u0111\u00e3 s\u1eed d\u1ee5ng c\u1ea5u tr\u00fac li\u00ean k\u1ebft n\u1ed9i b\u1ed9 \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp n\u1ed9i dung th\u00e0nh doanh s\u1ed1 trong nhi\u1ec1u n\u0103m, m\u1ed9t l\u00e0n s\u00f3ng m\u1edbi c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u B2C ho\u1eb7c \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u00e0nh ri\u00eang cho di \u0111\u1ed9ng t\u1eeb \u0111\u1ea7u (nh\u01b0 Uber) ho\u1eb7c \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 chuy\u1ec3n d\u1ecbch \u0111\u00e1ng k\u1ec3 v\u1ec1 doanh thu sang c\u00e1c k\u00eanh di \u0111\u1ed9ng. Starbucks, hi\u1ec7n \u0111ang ghi nh\u1eadn h\u01a1n 30% doanh thu Truy c\u1eadp qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a n\u00f3<\/a>l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 tr\u01b0\u1eddng h\u1ee3p sau.<\/p>\n\n\n\n

T\u1eadp \u0111o\u00e0n c\u00e0 ph\u00ea c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Seattle c\u0169ng duy tr\u00ec m\u1ed9t S\u1ef1 hi\u1ec7n di\u1ec7n t\u00edch c\u1ef1c c\u1ee7a blog doanh nghi\u1ec7p<\/a>, \u0111\u0103ng t\u1ea3i c\u00e1c b\u00e0i vi\u1ebft \u0111\u1eb7c s\u1eafc v\u1ec1 s\u1ea3n ph\u1ea9m theo m\u00f9a. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c li\u00ean k\u1ebft s\u00e2u tr\u00ec ho\u00e3n, Starbucks c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng nh\u1eefng n\u1ed9i dung n\u00e0y v\u00e0 c\u00e1c n\u1ed9i dung kh\u00e1c do ch\u00ednh h\u1ecd s\u1edf h\u1eefu \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng c\u00e1c tr\u1ea3i nghi\u1ec7m onboarding \u0111\u01b0\u1ee3c tuy\u1ec3n ch\u1ecdn cho s\u1ea3n ph\u1ea9m di \u0111\u1ed9ng c\u1ee7a m\u00ecnh, cu\u1ed1i c\u00f9ng t\u1ea1o ra c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i cho s\u1ea3n ph\u1ea9m \u0111\u00e3 th\u00fac \u0111\u1ea9y \u0111\u1ed9c gi\u1ea3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng ngay t\u1eeb \u0111\u1ea7u. Lo\u1ea1i ho\u1ea1t \u0111\u1ed9ng ph\u1ec5u t\u00edch h\u1ee3p n\u00e0y cung c\u1ea5p cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung m\u1ed9t ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t kh\u00e1c m\u00e0 h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh \u0111\u1ed3ng th\u1eddi \u0111\u00f3ng g\u00f3p c\u00f3 \u00fd ngh\u0129a v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0o l\u1ee3i nhu\u1eadn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ng\u00e0y c\u00e0ng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n t\u1eadn d\u1ee5ng m\u1ecdi c\u00f4ng c\u1ee5 c\u00f3 s\u1eb5n \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c. M\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1ea3i ph\u00e1p m\u1edbi nh\u1ea5t, c\u00e1c li\u00ean k\u1ebft s\u00e2u tr\u00ec ho\u00e3n (deferred deep links) v\u1eabn mang l\u1ea1i c\u01a1 h\u1ed9i cho c\u00e1c \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ecdi quy m\u00f4 \u0111\u1ec3 c\u1ea3i thi\u1ec7n lu\u1ed3ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh trong c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

\u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch Tenjin c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n t\u1eadn d\u1ee5ng c\u00e1c li\u00ean k\u1ebft s\u00e2u tr\u00ec ho\u00e3n (deferred deep links) nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng, vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua email sales@tenjin.io.<\/p>","protected":false},"excerpt":{"rendered":"

July 11th, 2018 marks the 10 year anniversary since mobile deep linking technology was first made available to developers with the release of iOS 2.0. Since then, it\u2019s become something of a divisive topic. Detractors from the worlds of academia and industry have cited security concerns and an alleged lack of practical applications as deterrents to investment. On the…<\/p>","protected":false},"author":7,"featured_media":8704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"\nDeferred Deep Links for App Growth | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how deferred deep links improve app onboarding, boost user engagement, and increase conversions with three proven strategies for mobile marketers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deferred Deep Links for App Growth | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how deferred deep links improve app onboarding, boost user engagement, and increase conversions with three proven strategies for mobile marketers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-13T11:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:22:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"683\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" 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