{"id":8708,"date":"2018-07-06T11:24:00","date_gmt":"2018-07-06T11:24:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8708"},"modified":"2026-05-19T14:20:08","modified_gmt":"2026-05-19T14:20:08","slug":"ad-monetization-for-hyper-casual-games-a-data-scientists-playbook","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/ad-monetization-for-hyper-casual-games-a-data-scientists-playbook\/","title":{"rendered":"Qu\u1ea3ng c\u00e1o trong tr\u00f2 ch\u01a1i casual \u2013 C\u1ea9m nang cho nh\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ng\u00e0nh xu\u1ea5t b\u1ea3n game di \u0111\u1ed9ng \u0111ang tr\u1ea3i qua m\u1ed9t s\u1ef1 thay \u0111\u1ed5i m\u00f4 h\u00ecnh \u0111\u1ed9t ph\u00e1, v\u00e0 c\u00e1c tr\u00f2 ch\u01a1i hyper casual \u0111ang \u0111\u1ee9ng \u1edf trung t\u00e2m c\u1ee7a xu h\u01b0\u1edbng n\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi \u0111\u1eb7c \u0111i\u1ec3m l\u00e0 c\u00e1c v\u00f2ng ch\u01a1i ng\u1eafn, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi ch\u01a1i th\u1ea5p v\u00e0 m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o, c\u00e1c t\u1ef1a game hyper casual \u0111\u1ea1i di\u1ec7n cho m\u1ed9t s\u1ef1 thay \u0111\u1ed5i r\u00f5 r\u1ec7t so v\u1edbi m\u00f4 h\u00ecnh kinh t\u1ebf truy\u1ec1n th\u1ed1ng trong c\u00e1c th\u1ec3 lo\u1ea1i game s\u00f2ng b\u1ea1c x\u00e3 h\u1ed9i v\u00e0 x\u00e2y d\u1ef1ng &amp; chi\u1ebfn \u0111\u1ea5u, n\u01a1i t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi ch\u01a1i chi ti\u00eau nhi\u1ec1u (whale) v\u00e0 m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n qua giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP). Ph\u01b0\u01a1ng ph\u00e1p xu\u1ea5t b\u1ea3n m\u1edbi n\u00e0y \u0111\u00e3 cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n s\u00e1ng t\u1ea1o nh\u01b0...&nbsp;<a href=\"https:\/\/www.voodoo.io\/\">Voodoo<\/a>&nbsp;\u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0&nbsp;<a href=\"https:\/\/venturebeat.com\/2018\/05\/29\/voodoo-raises-estimated-200-million-from-goldman-sachs-for-mobile-games\/\">v\u1edbi s\u1ed1 ti\u1ec1n \u01b0\u1edbc t\u00ednh kho\u1ea3ng $200 tri\u1ec7u<\/a>, l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn c\u00f3 k\u1ef7 lu\u1eadt, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng. B\u1eb1ng c\u00e1ch th\u1ed1ng nh\u1ea5t c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u1ed1ng v\u1ed1n t\u00e1ch bi\u1ec7t nhau nh\u01b0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng, c\u00e1c nh\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u \u0111ang x\u00e2y d\u1ef1ng c\u00e1c \u0111\u1ed9ng c\u01a1 t\u0103ng tr\u01b0\u1edfng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u1ed9t s\u1ed1 danh m\u1ee5c \u1ee9ng d\u1ee5ng sinh l\u1eddi nh\u1ea5t trong ng\u00e0nh c\u00f4ng nghi\u1ec7p di \u0111\u1ed9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u01b0\u1eddng d\u1ef1a v\u00e0o c\u00e1c c\u01a1 ch\u1ebf gameplay \u0111\u01a1n gi\u1ea3n, c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game hyper casual c\u00f3 th\u1ec3 duy tr\u00ec l\u1ecbch ph\u00e1t h\u00e0nh d\u00e0y \u0111\u1eb7c, v\u1edbi t\u1ea7n su\u1ea5t l\u00ean \u0111\u1ebfn 5-10 t\u1ef1a game m\u1ed7i th\u00e1ng. K\u1ebft qu\u1ea3 l\u00e0, trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, b\u1ea3ng x\u1ebfp h\u1ea1ng mi\u1ec5n ph\u00ed h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng th\u01b0\u1eddng b\u1ecb chi\u1ebfm l\u0129nh g\u1ea7n nh\u01b0 ho\u00e0n to\u00e0n b\u1edfi c\u00e1c t\u1ef1a game hyper casual. Trong s\u1ed1 \u0111\u00f3, nh\u1eefng t\u1ef1a game th\u00e0nh c\u00f4ng nh\u1ea5t s\u1edf h\u1eefu thi\u1ebft k\u1ebf tr\u1ef1c quan, h\u00f2a h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng c\u1ee7a ph\u1ea7n c\u1ee9ng di \u0111\u1ed9ng, mang \u0111\u1ebfn cho ng\u01b0\u1eddi ch\u01a1i nh\u1eefng phi\u00ean ch\u01a1i ng\u1eafn g\u1ecdn, th\u00fa v\u1ecb, ho\u00e0n h\u1ea3o cho vi\u1ec7c ch\u01a1i game khi di chuy\u1ec3n. Do l\u1ed1i ch\u01a1i \u0111\u01a1n gi\u1ea3n, chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (CPI) c\u1ee7a c\u00e1c t\u1ef1a game hyper casual truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng th\u1ea5p h\u01a1n nhi\u1ec1u, nh\u01b0ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng c\u0169ng th\u1ea5p, ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m k\u00edch ho\u1ea1t ng\u01b0\u1eddi d\u00f9ng nhanh ch\u00f3ng \u0111\u1ed3ng th\u1eddi v\u1eabn t\u1ea1o \u0111\u1ee7 s\u1ef1 g\u1eafn b\u00f3 \u0111\u1ec3 ng\u01b0\u1eddi ch\u01a1i \u1edf l\u1ea1i \u0111\u1ee7 l\u00e2u \u0111\u1ec3 c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb h\u1ecd.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/pasted%20image%200%20%283%29.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Trong s\u1ed1 c\u00e1c n\u1ec1n kinh t\u1ebf game th\u00e0nh c\u00f4ng nh\u1ea5t trong 5 n\u0103m qua, doanh thu ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb kho\u1ea3ng 80% giao d\u1ecbch trong \u1ee9ng d\u1ee5ng (IAP) v\u00e0 20% qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng. K\u1ebft qu\u1ea3 l\u00e0, c\u00e1c quy tr\u00ecnh kinh doanh \u0111\u00e3 ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng c\u00e1c b\u1ed9 ph\u1eadn s\u1ea3n ph\u1ea9m, ti\u1ebfp th\u1ecb v\u00e0 ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed9c l\u1eadp. C\u00e1c b\u1ed9 ph\u1eadn s\u1ea3n ph\u1ea9m, ch\u1ecbu tr\u00e1ch nhi\u1ec7m ph\u00e1t tri\u1ec3n c\u00e1c n\u1ec1n kinh t\u1ebf game h\u1ea5p d\u1eabn v\u00e0 sinh l\u1eddi cao - ngu\u1ed3n thu ch\u00ednh - th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh. Qu\u1ea3ng c\u00e1o v\u00e0 UA (User Acquisition) b\u1ecb \u0111\u1ea9y xu\u1ed1ng v\u1ecb tr\u00ed \u0111\u1ed1i t\u00e1c c\u1ea5p th\u1ea5p, d\u1eabn \u0111\u1ebfn vi\u1ec7c thi\u1ebfu ho\u1eb7c kh\u00f4ng c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o t\u00e0i nguy\u00ean k\u1ef9 thu\u1eadt, khi\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c h\u1ec7 th\u1ed1ng t\u0103ng tr\u01b0\u1edfng hi\u1ec7u qu\u1ea3 tr\u1edf n\u00ean g\u1ea7n nh\u01b0 b\u1ea5t kh\u1ea3 thi. C\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t h\u00e0nh game casual \u0111\u00e3 nhanh ch\u00f3ng nh\u1eadn ra s\u1ef1 c\u1ea7n thi\u1ebft tuy\u1ec7t \u0111\u1ed1i c\u1ee7a vi\u1ec7c \u0111\u1ed3ng b\u1ed9 h\u00f3a m\u1ee5c ti\u00eau gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn, \u0111\u1eb7t c\u00e1c nh\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u v\u00e0o v\u1ecb tr\u00ed ch\u1ee7 ch\u1ed1t trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a doanh thu cho danh m\u1ee5c game.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/pasted%20image%200%20%284%29.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ngu\u1ed3n: B\u00e1o c\u00e1o v\u1ec1 T\u00ecnh h\u00ecnh Thi\u1ebft b\u1ecb Di \u0111\u1ed9ng, Mobiledevmemo \u2013 Eric Seufert, Th\u00e1ng 9 n\u0103m 2017<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game hyper casual th\u00e0nh c\u00f4ng, vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c kinh doanh \u0111\u01a1n thu\u1ea7n nh\u1eb1m t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c qu\u1ea3ng c\u00e1o mang l\u1ea1i doanh thu cao nh\u1ea5t. Thay v\u00e0o \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 t\u1ed1i \u01b0u h\u00f3a to\u00e0n b\u1ed9 chu k\u1ef3 ph\u00e1t tri\u1ec3n \u0111\u1ec3 t\u1ea1o ra m\u1ed9t v\u00f2ng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u1ec1 doanh thu, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u1ef1a ch\u1ecdn c\u00e1c m\u1ea1ng v\u00e0 ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng t\u1ed1i \u01b0u<\/li>\n\n\n\n<li>\u0110\u1ecbnh h\u01b0\u1edbng \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/li>\n\n\n\n<li>Th\u1eed nghi\u1ec7m A\/B cho n\u1ed9i dung qu\u1ea3ng c\u00e1o<\/li>\n\n\n\n<li>C\u00e2n b\u1eb1ng gi\u1eefa qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng<\/li>\n\n\n\n<li>Li\u00ean k\u1ebft c\u00e1c s\u1ef1 ki\u1ec7n h\u00e0nh vi \u1edf giai \u0111o\u1ea1n sau v\u1edbi doanh thu<\/li>\n\n\n\n<li>Th\u00fac \u0111\u1ea9y c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 ch\u00e9o hi\u1ec7u qu\u1ea3<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sau khi may m\u1eafn \u0111\u01b0\u1ee3c h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t s\u1ed1 nh\u00e0 ph\u00e1t h\u00e0nh game hyper casual h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, \u0111\u1ed9i ng\u0169 Tenjin Data Science as a Service \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc t\u1ed1t nh\u1ea5t trong qu\u1ea3ng c\u00e1o m\u00e0 b\u1ea5t k\u1ef3 nh\u00e0 ph\u00e1t h\u00e0nh n\u00e0o theo \u0111u\u1ed5i danh m\u1ee5c game hyper casual \u0111\u1ec1u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o<\/strong><br>C\u00e1c banner v\u00e0 \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c th\u1ea5p h\u01a1n do th\u1eddi gian phi\u00ean ng\u1eafn, v\u00e0 n\u00ean tr\u00e1nh s\u1eed d\u1ee5ng. Qu\u1ea3ng c\u00e1o video c\u00f3 th\u01b0\u1edfng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00edch h\u1ee3p v\u00e0o tr\u00f2 ch\u01a1i d\u01b0\u1edbi d\u1ea1ng c\u01a1 ch\u1ebf t\u0103ng m\u1ea1ng s\u1ed1ng ho\u1eb7c t\u1ea1o ti\u1ec1n t\u1ec7, v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i CPM \u1ed5n \u0111\u1ecbnh. Qu\u1ea3ng c\u00e1o interstitial kh\u00f4ng c\u00f3 th\u01b0\u1edfng n\u00ean \u0111\u01b0\u1ee3c d\u00e0nh cho ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u1eeb ch\u1ed1i t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o c\u00f3 th\u01b0\u1edfng sau khi \u0111\u01b0\u1ee3c cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u00e1ng k\u1ec3. N\u1ebfu c\u00f3 th\u1ec3, h\u00e3y th\u1ef1c hi\u1ec7n th\u1eed nghi\u1ec7m A\/B cho c\u1ea3 qu\u1ea3ng c\u00e1o interstitial kh\u00f4ng c\u00f3 ph\u1ea7n th\u01b0\u1edfng v\u00e0 c\u00f3 ph\u1ea7n th\u01b0\u1edfng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1ea7n su\u1ea5t l\u00fd t\u01b0\u1edfng nh\u1eb1m gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf. Theo d\u00f5i m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi video c\u00f3 ph\u1ea7n th\u01b0\u1edfng \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \"video whales\" (100+ l\u01b0\u1ee3t xem), nh\u1eefng ng\u01b0\u1eddi n\u00e0y l\u00e0 \u1ee9ng vi\u00ean l\u00fd t\u01b0\u1edfng cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ch\u00e9o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u00e1c ph\u01b0\u01a1ng \u00e1n h\u00f2a gi\u1ea3i<\/strong><br>Nh\u00e0 xu\u1ea5t b\u1ea3n s\u1eed d\u1ee5ng \u0111\u1ed1i t\u00e1c trung gian c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0o MoPub cho qu\u1ea3ng c\u00e1o interstitial v\u00e0 Fyber\/Ironsource cho video c\u00f3 th\u01b0\u1edfng. H\u00e3y ki\u1ec3m tra eCPM v\u00e0 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y trong c\u00e1c th\u1ecb tr\u01b0\u1eddng ch\u00ednh c\u1ee7a b\u1ea1n v\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p gi\u1eefa trung gian h\u1ed9p \u0111en ho\u1eb7c trung gian ki\u1ec3m so\u00e1t \u0111\u1ea7y \u0111\u1ee7. \u0110\u1ea3m b\u1ea3o c\u00e1c t\u00f9y ch\u1ecdn qu\u1ea3ng c\u00e1o ch\u00e9o c\u00f3 s\u1eb5n v\u00e0 y\u00eau c\u1ea7u truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u c\u1ea5p ng\u01b0\u1eddi d\u00f9ng. Gi\u1ea3i ph\u00e1p trung gian n\u1ed9i b\u1ed9 l\u00e0 s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i r\u00f5 r\u00e0ng gi\u1eefa chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 quy\u1ec1n ki\u1ec3m so\u00e1t\/truy c\u1eadp d\u1eef li\u1ec7u, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n nh\u1ecf. Vi\u1ec7c t\u1eeb ch\u1ed1i s\u1eed d\u1ee5ng trung gian \u0111\u1ec3 chuy\u1ec3n sang h\u1ee3p t\u00e1c \u0111\u1ed9c quy\u1ec1n c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch, nh\u01b0ng ch\u1ec9 n\u00ean th\u1ef1c hi\u1ec7n n\u1ebfu nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 cung c\u1ea5p quy\u1ec1n truy c\u1eadp d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7. N\u1ebfu h\u1ee3p t\u00e1c \u0111\u1ed9c quy\u1ec1n ph\u00f9 h\u1ee3p, h\u00e3y ch\u1eafc ch\u1eafn \u0111\u1ecdc&nbsp;<a href=\"https:\/\/tech.spaceapegames.com\/2018\/04\/25\/fastlane-a-growth-engine-fueled-with-ads\/\">B\u00e0i vi\u1ebft blog xu\u1ea5t s\u1eafc n\u00e0y<\/a>&nbsp;V\u1ec1 c\u00e1ch Space Ape h\u1ee3p t\u00e1c v\u1edbi Unity Ads \u0111\u1ec3 t\u1ea1o ra m\u1ed9t \u0111\u1ed9ng c\u01a1 t\u0103ng tr\u01b0\u1edfng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t<\/strong><br>Cu\u1ed1i c\u00f9ng, v\u1eabn c\u00f2n m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc t\u1ed1t nh\u1ea5t trong xu\u1ea5t b\u1ea3n truy\u1ec1n th\u1ed1ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n hyper casual so v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n truy\u1ec1n th\u1ed1ng. C\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng nh\u01b0 eCPM, ARPDAU, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n v\u00e0 ROAS v\u1eabn n\u00ean \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng hi\u1ec7n \u0111\u1ea1i xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng. H\u00e3y ch\u1eafc ch\u1eafn l\u1ef1a ch\u1ecdn gi\u1eefa theo d\u00f5i t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n t\u01b0\u01a1ng \u0111\u1ed1i v\u00e0 tuy\u1ec7t \u0111\u1ed1i, \u0111\u1eb7c bi\u1ec7t khi \u0111a s\u1ed1 ng\u01b0\u1eddi d\u00f9ng hyper casual ch\u1ec9 gi\u1eef ch\u00e2n trong 3-7 ng\u00e0y. \u0110\u1eebng qu\u00ean t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c s\u1ef1 ki\u1ec7n t\u00f9y ch\u1ec9nh cho t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o Facebook v\u00e0 theo d\u00f5i t\u00e1c \u0111\u1ed9ng c\u1ee7a qu\u1ea3ng c\u00e1o ch\u00e9o \u0111\u1ed1i v\u1edbi gi\u00e1 tr\u1ecb ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebft h\u1ee3p l\u1ea1i, nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t n\u00e0y \u0111ang gi\u00fap c\u00e1c nh\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u d\u1eabn d\u1eaft c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i casual th\u00e0nh c\u00f4ng, t\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh kinh doanh ph\u00e1t h\u00e0nh m\u1edbi \u0111ang b\u1eaft \u0111\u1ea7u l\u00e0m thay \u0111\u1ed5i c\u1ee5c di\u1ec7n hi\u1ec7n t\u1ea1i. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 cung c\u1ea5p h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u t\u0103ng tr\u01b0\u1edfng h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh di \u0111\u1ed9ng, ch\u00fang t\u00f4i t\u1ea1i Tenjin r\u1ea5t h\u00e0o h\u1ee9ng \u0111\u01b0\u1ee3c tham gia v\u00e0o xu h\u01b0\u1edbng n\u00e0y. B\u1ed9 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb di \u0111\u1ed9ng c\u1ee7a ch\u00fang t\u00f4i t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c theo d\u00f5i chi ti\u00eau v\u00e0 b\u00e1o c\u00e1o doanh thu, cung c\u1ea5p cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 ROI qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd, cho ph\u00e9p c\u00e1c nh\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u x\u00e2y d\u1ef1ng c\u00e1c \u0111\u1ed9ng c\u01a1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u1edbi chi ph\u00ed v\u1eadn h\u00e0nh t\u1ed1i thi\u1ec3u. \u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam, vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 th\u1ebf gi\u1edbi c\u1ee7a c\u00e1c tr\u00f2 ch\u01a1i hyper-casual? H\u00e3y xem qua trang web c\u1ee7a ch\u00fang t\u00f4i.&nbsp;<a href=\"https:\/\/blog.tenjin.com\/hyper-casual-games-the-complete-developers-guide\">Tr\u00f2 ch\u01a1i si\u00eau casual \u2013 H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n cho nh\u00e0 ph\u00e1t tri\u1ec3n<\/a>&nbsp;Tr\u00ean blog c\u1ee7a ch\u00fang t\u00f4i h\u00f4m nay!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/hubs.ly\/H0g6Y9T0\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/benchmark-wp-text.jpg?ssl=1\" alt=\"\"\/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Mobile game publishing is undergoing a dramatic paradigm shift, and hyper casual games are at the center of it all. Characterized by their short engagement loops, low retention, and ad-based monetization, hyper casual titles represent a stark departure from the whale-driven, IAP-centric, tentpole economies traditionally found in the social casino and build &amp; battle genres&#8230;.<\/p>","protected":false},"author":7,"featured_media":8709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Monetization Playbook | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover how data-driven hyper casual game publishers are building revenue-positive growth engines by aligning UA, ad monetization, and analytics with Tenjin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/ad-monetization-for-hyper-casual-games-a-data-scientists-playbook\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Monetization Playbook | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Discover how data-driven hyper casual game publishers are building revenue-positive growth engines by aligning UA, ad monetization, and analytics with Tenjin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/ad-monetization-for-hyper-casual-games-a-data-scientists-playbook\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-06T11:24:00+00:00\" \/>\n<meta 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