{"id":8712,"date":"2018-03-13T11:26:00","date_gmt":"2018-03-13T11:26:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8712"},"modified":"2026-04-14T08:21:53","modified_gmt":"2026-04-14T08:21:53","slug":"the-tenjin-app-marketing-index","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/the-tenjin-app-marketing-index\/","title":{"rendered":"B\u00e1o c\u00e1o chi ti\u00eau qu\u1ea3ng c\u00e1o Tenjin n\u0103m 2017"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Khi ng\u00e0nh c\u00f4ng nghi\u1ec7p di \u0111\u1ed9ng ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed v\u1eabn l\u00e0 m\u1ed9t tr\u1ee5 c\u1ed9t quan tr\u1ecdng trong b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng to\u00e0n di\u1ec7n n\u00e0o, v\u00e0 \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n c\u00f3 l\u00fd do. C\u00e1c m\u1ea1ng l\u01b0\u1edbi v\u00e0 nh\u00e0 cung c\u1ea5p c\u00f4ng c\u1ee5 li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi \u0111\u1ec3 cung c\u1ea5p kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n v\u00e0 c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn h\u01a1n, v\u1edbi hy v\u1ecdng gi\u1ea3m chi ph\u00ed m\u1ed7i l\u1ea7n c\u00e0i \u0111\u1eb7t (CPI). C\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng cao m\u00e0 h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p v\u1edbi chi ph\u00ed th\u1ea5p v\u00e0 \u1ed5n \u0111\u1ecbnh, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd c\u00e0ng ph\u00e2n b\u1ed5 nhi\u1ec1u ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o h\u01a1n.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0ng th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng r\u1ea5t c\u1ea1nh tranh. Kh\u00f4ng thi\u1ebfu c\u00e1c c\u00f4ng ty ph\u00eda c\u1ea7u s\u1eb5n s\u00e0ng l\u00e0m m\u1ecdi c\u00e1ch \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd, l\u00f2ng tin v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang c\u1ed1 g\u1eafng t\u1ed1i \u01b0u h\u00f3a chi ti\u00eau h\u00e0ng n\u0103m c\u1ee7a h\u1ecd. \u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb di \u0111\u1ed9ng c\u1ea7n nh\u1eefng th\u00f4ng tin d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ph\u1ea3n \u00e1nh kh\u1ea3 n\u0103ng hi\u1ec7u su\u1ea5t th\u1ef1c t\u1ebf c\u1ee7a t\u1eebng m\u1ea1ng l\u01b0\u1edbi l\u1edbn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tu\u1ea7n tr\u01b0\u1edbc, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u0103ng t\u1ea3i&nbsp;<a href=\"https:\/\/blog.tenjin.io\/the-2017-tenjin-ad-monetization-report\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.34.1695118029670&amp;__hsfp=2360007836\">B\u00e1o c\u00e1o v\u1ec1 vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o<\/a>&nbsp;\u0111i\u1ec1u n\u00e0y minh h\u1ecda m\u1ed9t b\u1ee9c tranh chi ti\u1ebft v\u1ec1 vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng hi\u1ec7n \u0111\u1ea1i. Tu\u1ea7n n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e2n t\u00edch&nbsp;<strong>$1.034 t\u1ef7 \u0111\u1ed3ng chi ti\u00eau qu\u1ea3ng c\u00e1o t\u1ed5ng h\u1ee3p t\u1eeb g\u1ea7n 300 nh\u00e0 xu\u1ea5t b\u1ea3n di \u0111\u1ed9ng.<\/strong>&nbsp;Trong h\u1ec7 sinh th\u00e1i ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 l\u1eadp b\u00e1o c\u00e1o chi ti\u00eau qu\u1ea3ng c\u00e1o n\u0103m 2017. Ch\u00fang t\u00f4i \u0111\u00e3 t\u1ed5ng h\u1ee3p c\u00e1c ph\u00e1t hi\u1ec7n c\u1ee7a m\u00ecnh th\u00e0nh s\u00e1u th\u00f4ng tin c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u, c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c m\u00e0 b\u1ea5t k\u1ef3 chuy\u00ean gia UA ho\u1eb7c ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng n\u00e0o c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ho\u00e0n thi\u1ec7n n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch t\u1ef1 tin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>C\u00e1c ngu\u1ed3n truy\u1ec1n th\u00f4ng h\u00e0ng \u0111\u1ea7u theo chi ti\u00eau qu\u1ea3ng c\u00e1o<\/u><\/strong><br>M\u1ecdi nh\u00e0 ti\u1ebfp th\u1ecb di \u0111\u1ed9ng \u0111\u1ec1u c\u1ea7n c\u00f3 hi\u1ec3u bi\u1ebft t\u1ed5ng quan v\u1ec1 th\u1ecb ph\u1ea7n. N\u0103m nay, s\u1ef1 th\u1ed1ng tr\u1ecb l\u00e2u \u0111\u1eddi c\u1ee7a Facebook v\u00e0 Google v\u1eabn ti\u1ebfp t\u1ee5c m\u1ea1nh m\u1ebd. Hai \"\u00f4ng l\u1edbn\" ng\u00e0nh n\u00e0y chi\u1ebfm g\u1ea7n m\u1ed9t n\u1eeda t\u1ed5ng chi ti\u00eau qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o, ch\u1ec9 k\u00e9m m\u1ed9t ch\u00fat so v\u1edbi t\u1ed5ng chi ti\u00eau c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c m\u1ea1ng l\u01b0\u1edbi top 10 kh\u00e1c c\u1ed9ng l\u1ea1i. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u0169ng d\u00e0nh m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 chi ti\u00eau qu\u1ea3ng c\u00e1o cho m\u1ed9t s\u1ed1 m\u1ea1ng l\u01b0\u1edbi c\u1ea5p hai \u0111\u00e3 c\u00f3 v\u1ecb th\u1ebf v\u1eefng ch\u1eafc trong ng\u00e0nh, bao g\u1ed3m Vungle, AppLovin v\u00e0 Unity Ads.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Facebook 30.34%<\/li>\n\n\n\n<li>Google 17.761 TP3T<\/li>\n\n\n\n<li>Vungle 12.19%<\/li>\n\n\n\n<li>AppLovin 11.08%<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o Unity 10.48%<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Top%20Media%20Sources%20by%20Ad%20Spend-01.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>C\u00e1c qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u v\u1ec1 chi ti\u00eau qu\u1ea3ng c\u00e1o<\/u><\/strong><br>V\u1edbi t\u1ed5ng chi ti\u00eau qu\u1ea3ng c\u00e1o \u0111\u1ea1t 65.40%, Hoa K\u1ef3 v\u1eabn l\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c s\u0103n \u0111\u00f3n nh\u1ea5t trong l\u0129nh v\u1ef1c di \u0111\u1ed9ng. V\u01b0\u01a1ng qu\u1ed1c Anh x\u1ebfp sau v\u1edbi kho\u1ea3ng c\u00e1ch \u0111\u00e1ng k\u1ec3, \u0111\u1ea1t 7.46% t\u1ed5ng chi ti\u00eau. Ti\u1ebfp theo l\u00e0 Nh\u1eadt B\u1ea3n, \u0110\u1ee9c v\u00e0 Canada, m\u1ed7i qu\u1ed1c gia chi\u1ebfm kho\u1ea3ng 5%. \u0110\u1eebng mong \u0111\u1ee3i xu h\u01b0\u1edbng n\u00e0y s\u1ebd thay \u0111\u1ed5i trong th\u1eddi gian ng\u1eafn.&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/709642\/global-gaming-app-cpi-iap\/\">Nhi\u1ec1u nghi\u00ean c\u1ee9u<\/a>&nbsp;C\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng B\u1eafc M\u1ef9 c\u00f3 m\u1ed9t trong nh\u1eefng m\u1ee9c chi ti\u00eau cho \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng (IAP) cao nh\u1ea5t th\u1ebf gi\u1edbi, khi\u1ebfn khu v\u1ef1c n\u00e0y tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau l\u00fd t\u01b0\u1edfng cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Hoa K\u1ef3 65.40%<\/li>\n\n\n\n<li>V\u01b0\u01a1ng qu\u1ed1c Anh 7.46%<\/li>\n\n\n\n<li>Nh\u1eadt B\u1ea3n 5.24%<\/li>\n\n\n\n<li>\u0110\u1ee9c 4.69%<\/li>\n\n\n\n<li>Canada 4.29%<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Top%20Countries%20By%20Ad%20Spend-01.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Chi ph\u00ed trung b\u00ecnh cho m\u1ed7i l\u1ea7n c\u00e0i \u0111\u1eb7t tr\u00ean iOS so v\u1edbi Android<\/u><\/strong><br>Trong khi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch v\u1ec1 CPI tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 th\u1ec3 lo\u1ea1i \u1ee9ng d\u1ee5ng v\u00e0 t\u00ednh m\u00f9a v\u1ee5, th\u00ec m\u1ee9c trung b\u00ecnh chung c\u1ee7a CPI tr\u00ean c\u1ea3 Android v\u00e0 iOS \u0111\u1ec1u v\u01b0\u1ee3t qua m\u1ed1c $1. \u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean khi chi ph\u00ed c\u00e0i \u0111\u1eb7t tr\u00ean iOS cao h\u01a1n so v\u1edbi Android do th\u00f3i quen chi ti\u00eau cao h\u01a1n \u0111\u00e3 \u0111\u01b0\u1ee3c ghi nh\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng iOS.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Android $1.08<\/li>\n\n\n\n<li>iOS $1.30<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Avg%20CPI%20iOS%20Android-02%20%281%29.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Chi ph\u00ed trung b\u00ecnh cho m\u1ed7i l\u1ea7n c\u00e0i \u0111\u1eb7t tr\u00ean c\u00e1c th\u1ec3 lo\u1ea1i ch\u00ednh<\/u><\/strong><br>Th\u00f3i quen chi ti\u00eau trong n\u0103m qua \u0111\u00e3 cho th\u1ea5y s\u1ef1 ch\u00eanh l\u1ec7ch l\u1edbn v\u1ec1 chi ph\u00ed c\u00e0i \u0111\u1eb7t gi\u1eefa c\u00e1c th\u1ec3 lo\u1ea1i h\u00e0ng \u0111\u1ea7u. C\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh c\u1ed1 g\u1eafng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb cao \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 c\u1ea1nh tranh gay g\u1eaft tr\u00ean th\u1ecb tr\u01b0\u1eddng. Trong s\u1ed1 \u0111\u00f3, c\u00e1c \u1ee9ng d\u1ee5ng du l\u1ecbch \u0111\u1ee9ng \u0111\u1ea7u, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi x\u00e9t \u0111\u1ebfn gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) cao m\u00e0 vi\u1ec7c m\u00f4i gi\u1edbi c\u00e1c giao d\u1ecbch du l\u1ecbch mang l\u1ea1i. Ti\u1ebfp theo l\u00e0 c\u00e1c th\u1ec3 lo\u1ea1i game nh\u1eadp vai, s\u00f2ng b\u1ea1c v\u00e0 chi\u1ebfn thu\u1eadt, r\u1ea5t c\u00f3 th\u1ec3 do ti\u1ec1m n\u0103ng doanh thu cao v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra m\u1ed9t s\u1ed1 ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng gi\u00e1 tr\u1ecb nh\u1ea5t trong ng\u00e0nh.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Du l\u1ecbch $5.55<\/li>\n\n\n\n<li>Tr\u00f2 ch\u01a1i nh\u1eadp vai (RPG) $3.57<\/li>\n\n\n\n<li>S\u00f2ng b\u1ea1c $3.50<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c $3.44<\/li>\n\n\n\n<li>Th\u1ef1c ph\u1ea9m &amp; \u0110\u1ed3 u\u1ed1ng $2.12<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Avg%20CPI%20Across%20Major%20Genres-01.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Chi ph\u00ed trung b\u00ecnh cho m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t tr\u00ean c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn nh\u1ea5t trong ng\u00e0nh.<\/u><\/strong><br>CPI trung b\u00ecnh c\u1ee7a m\u1ed9t m\u1ea1ng l\u01b0\u1edbi ph\u1ea3n \u00e1nh kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a n\u00f3. CPI trung b\u00ecnh th\u1ea5p cho th\u1ea5y m\u1ea1ng l\u01b0\u1edbi \u0111\u00f3 c\u00f3 kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft t\u1ed1t h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 cung c\u1ea5p c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u1ea5y h\u1ea5p d\u1eabn. M\u1eb7c d\u00f9 m\u1ed7i m\u1ea1ng l\u01b0\u1edbi c\u00f3 quy m\u00f4 \u1ea3nh h\u01b0\u1edfng kh\u00e1c nhau tr\u00ean c\u00e1c l\u0129nh v\u1ef1c, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb di \u0111\u1ed9ng c\u1ea7n xem x\u00e9t CPI trung b\u00ecnh khi l\u1ef1a ch\u1ecdn m\u1ea1ng l\u01b0\u1edbi n\u00e0o \u0111\u1ec3 tin t\u01b0\u1edfng giao ph\u00f3 ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh. D\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y v\u00e0o n\u0103m 2017, AppLovin cung c\u1ea5p cho nh\u00e0 ti\u1ebfp th\u1ecb CPI trung b\u00ecnh th\u1ea5p nh\u1ea5t, nh\u01b0ng kh\u00f4ng ch\u00eanh l\u1ec7ch nhi\u1ec1u. Facebook v\u00e0 Chartboost x\u1ebfp sau v\u1edbi m\u1ee9c ch\u00eanh l\u1ec7ch 8 xu. C\u1ea3 ba m\u1ea1ng l\u01b0\u1edbi n\u00e0y t\u1ea1o th\u00e0nh m\u1ed9t \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u tuy\u1ec7t v\u1eddi cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb mu\u1ed1n x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>AppLovin $0.98<\/li>\n\n\n\n<li>Facebook $1.06<\/li>\n\n\n\n<li>Chartboost $1.07<\/li>\n\n\n\n<li>ironSource $1.22<\/li>\n\n\n\n<li>Tapjoy $1.52<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Top%2010%20Networks%20by%20Ad%20Spend-01.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Chi ph\u00ed trung b\u00ecnh cho m\u1ed7i l\u1ea7n c\u00e0i \u0111\u1eb7t theo qu\u1ed1c gia<\/u><\/strong><br>Hi\u1ec3u r\u00f5 ch\u1ec9 s\u1ed1 CPI trung b\u00ecnh \u1edf nhi\u1ec1u qu\u1ed1c gia l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n ROI cho c\u00e1c d\u1ef1 \u00e1n \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a v\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn xu\u1ea5t b\u1ea3n to\u00e0n c\u1ea7u kh\u00e1c. Trong h\u1ec7 sinh th\u00e1i Tenjin, ng\u01b0\u1eddi d\u00f9ng Nh\u1eadt B\u1ea3n c\u00f3 chi ph\u00ed cao nh\u1ea5t, cao h\u01a1n ng\u01b0\u1eddi d\u00f9ng M\u1ef9 kho\u1ea3ng 25 xu m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t. \u00dac, \u0110\u1ee9c v\u00e0 Canada ti\u1ebfp theo, m\u1ed7i qu\u1ed1c gia c\u00f3 chi ph\u00ed gi\u1ea3m d\u1ea7n kho\u1ea3ng 25 xu. H\u00e3y l\u01b0u \u00fd c\u00e1c con s\u1ed1 n\u00e0y khi l\u1eadp k\u1ebf ho\u1ea1ch cho l\u1ea7n ra m\u1eaft th\u1eed nghi\u1ec7m ti\u1ebfp theo \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111\u00e3 d\u00e0nh \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c kh\u1ed1i l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u1ea7n thi\u1ebft nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a thi\u1ebft k\u1ebf \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Nh\u1eadt B\u1ea3n $2.51<\/li>\n\n\n\n<li>Hoa K\u1ef3 $2.25<\/li>\n\n\n\n<li>\u00dac $2.03<\/li>\n\n\n\n<li>\u0110\u1ee9c $1.72<\/li>\n\n\n\n<li>Canada $1.55<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Top%2010%20Countries%20With%20Highest%20Ad%20Spend-01.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Trong th\u1eadp k\u1ef7 qua, ng\u00e0nh qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng \u0111\u00e3 tr\u1ea3i qua nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. C\u00e1c \u0111\u1ecbnh d\u1ea1ng m\u1edbi, s\u1ef1 t\u1eadp trung th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t \u0111ang n\u1ed5i l\u00ean ti\u1ebfp t\u1ee5c khi\u1ebfn c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i lu\u00f4n c\u1ea3nh gi\u00e1c. C\u00e0ng c\u00f3 nhi\u1ec1u th\u00f4ng tin kh\u00e1ch quan, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n, th\u00ec c\u00e0ng t\u1ed1t. D\u00f9 b\u1ea1n \u0111ang l\u00ean k\u1ebf ho\u1ea1ch cho m\u1ed9t chi\u1ebfn d\u1ecbch ra m\u1eaft nh\u1eb9 nh\u00e0ng, chi\u1ebfn d\u1ecbch b\u00f9ng n\u1ed5, hay \u0111\u01a1n gi\u1ea3n l\u00e0 mu\u1ed1n m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n h\u00e0ng ng\u00e0y, ch\u00fang t\u00f4i hy v\u1ecdng nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh m\u1ed9t c\u00e1ch t\u1ef1 tin.<\/p>","protected":false},"excerpt":{"rendered":"<p>As the mobile industry evolves, paid advertising remains a cornerstone of any comprehensive growth marketing strategy, and with good reason. Networks and tool providers are constantly innovating to deliver better targeting capabilities and more engaging formats in the hopes of driving down Cost Per Install (CPI) rates. The more high-quality users they can deliver at&#8230;<\/p>","protected":false},"author":7,"featured_media":8924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App Marketing Index | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Tenjin added Apple Search Ads attribution support for iOS 10, enabling more accurate campaign measurement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/the-tenjin-app-marketing-index\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Marketing Index | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how Tenjin added Apple Search Ads attribution support for iOS 10, enabling more accurate campaign measurement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/the-tenjin-app-marketing-index\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-13T11:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:21:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2020\/09\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"Tenjin 2017 Ad Spending Report\",\"datePublished\":\"2018-03-13T11:26:00+00:00\",\"dateModified\":\"2026-04-14T08:21:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/\"},\"wordCount\":843,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png\",\"articleSection\":[\"Product Updates\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/\",\"name\":\"App Marketing Index | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png\",\"datePublished\":\"2018-03-13T11:26:00+00:00\",\"dateModified\":\"2026-04-14T08:21:53+00:00\",\"description\":\"Learn how Tenjin added Apple Search Ads attribution support for iOS 10, enabling more accurate campaign measurement.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tenjin 2017 Ad Spending Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\",\"name\":\"Sunny Cha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"caption\":\"Sunny Cha\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/vi\\\/blog\\\/author\\\/sunnycharoman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ch\u1ec9 s\u1ed1 Ti\u1ebfp th\u1ecb \u1ee8ng d\u1ee5ng | Tenjin","description":"T\u00ecm hi\u1ec3u c\u00e1ch Tenjin \u0111\u00e3 t\u00edch h\u1ee3p t\u00ednh n\u0103ng theo d\u00f5i hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Apple Search Ads cho iOS 10, gi\u00fap \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch ch\u00ednh x\u00e1c h\u01a1n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/vi\/blog\/the-tenjin-app-marketing-index\/","og_locale":"vi_VN","og_type":"article","og_title":"App Marketing Index | Tenjin","og_description":"Learn how Tenjin added Apple Search Ads attribution support for iOS 10, enabling more accurate campaign measurement.","og_url":"https:\/\/tenjin.com\/vi\/blog\/the-tenjin-app-marketing-index\/","og_site_name":"Tenjin","article_published_time":"2018-03-13T11:26:00+00:00","article_modified_time":"2026-04-14T08:21:53+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2020\/09\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png","type":"image\/png"}],"author":"Sunny Cha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Sunny Cha","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"6 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/"},"author":{"name":"Sunny Cha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52"},"headline":"Tenjin 2017 Ad Spending Report","datePublished":"2018-03-13T11:26:00+00:00","dateModified":"2026-04-14T08:21:53+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/"},"wordCount":843,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2020\/09\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png","articleSection":["Product Updates"],"inLanguage":"vi"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/","url":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/","name":"Ch\u1ec9 s\u1ed1 Ti\u1ebfp th\u1ecb \u1ee8ng d\u1ee5ng | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2020\/09\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png","datePublished":"2018-03-13T11:26:00+00:00","dateModified":"2026-04-14T08:21:53+00:00","description":"T\u00ecm hi\u1ec3u c\u00e1ch Tenjin \u0111\u00e3 t\u00edch h\u1ee3p t\u00ednh n\u0103ng theo d\u00f5i hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Apple Search Ads cho iOS 10, gi\u00fap \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch ch\u00ednh x\u00e1c h\u01a1n.","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2020\/09\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2020\/09\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Tenjin 2017 Ad Spending Report"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Th\u1ea7n Tenjin","description":"Ph\u00e1t tri\u1ec3n \u0111\u01a1n gi\u1ea3n","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Th\u1ea7n Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52","name":"Thanh Xu\u00e2n","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","caption":"Sunny Cha"},"url":"https:\/\/tenjin.com\/vi\/blog\/author\/sunnycharoman\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/comments?post=8712"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8712\/revisions"}],"predecessor-version":[{"id":17283,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8712\/revisions\/17283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/media\/8924"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/media?parent=8712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/categories?post=8712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/tags?post=8712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}