{"id":8715,"date":"2018-03-08T11:28:00","date_gmt":"2018-03-08T11:28:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8715"},"modified":"2026-04-14T08:21:26","modified_gmt":"2026-04-14T08:21:26","slug":"the-2017-tenjin-ad-monetization-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/the-2017-tenjin-ad-monetization-report\/","title":{"rendered":"B\u00e1o c\u00e1o v\u1ec1 vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o Tenjin n\u0103m 2017"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Khi s\u1ef1 \u0111\u1ed5i m\u1edbi trong l\u0129nh v\u1ef1c di \u0111\u1ed9ng ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c ki\u1ebfm ti\u1ec1n ch\u00ednh. C\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn s\u1eb5n c\u00f3 cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n mu\u1ed1n tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p c\u01a1 b\u1ea3n, nh\u01b0ng \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng doanh thu qu\u1ea3ng c\u00e1o, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ki\u1ebfm ti\u1ec1n c\u1ea7n theo k\u1ecbp xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. Trong th\u1ebf gi\u1edbi \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng c\u1ee7a ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng, \u0111i\u1ec1u n\u00e0y d\u1ec5 n\u00f3i h\u01a1n l\u00e0 l\u00e0m.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game\/\u1ee9ng d\u1ee5ng casual \u0111\u00e3 ng\u00e0y c\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u1ec3 b\u00f9 \u0111\u1eafp cho t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p. Nhi\u1ec1u nh\u00e0 ph\u00e1t h\u00e0nh game midcore hi\u1ec7n nay ph\u1ee5 thu\u1ed9c v\u00e0o qu\u1ea3ng c\u00e1o c\u00f3 th\u01b0\u1edfng \u0111\u1ec3 th\u00fac \u0111\u1ea9y n\u1ec1n kinh t\u1ebf trong \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd. Th\u1eadm ch\u00ed m\u1ed9t s\u1ed1 nh\u00e0 ph\u00e1t h\u00e0nh game hardcore ban \u0111\u1ea7u t\u1eeb ch\u1ed1i s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o ho\u00e0n to\u00e0n c\u0169ng b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o cho c\u00e1c ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng c\u00f3 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n cao nh\u01b0ng ch\u01b0a chuy\u1ec3n \u0111\u1ed5i. M\u1ed7i ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec1u c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 th\u00e1ch th\u1ee9c ri\u00eang, v\u00e0 vi\u1ec7c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng \u0111i\u1ec3m tinh t\u1ebf v\u00e0 ph\u1ee9c t\u1ea1p v\u1ed1n c\u00f3 c\u1ee7a t\u1eebng ph\u01b0\u01a1ng ph\u00e1p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi suy ngh\u0129 \u0111\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e2n t\u00edch h\u01a1n&nbsp;<strong>$300.000.000 doanh thu qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi h\u01a1n 1.400 \u1ee9ng d\u1ee5ng.<\/strong>&nbsp;\u0110\u1ec3 cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng hi\u1ec7n \u0111\u1ea1i. Sau m\u1ed9t ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng, ch\u00fang t\u00f4i \u0111\u00e3 distill c\u00e1c ph\u00e1t hi\u1ec7n c\u1ee7a m\u00ecnh th\u00e0nh s\u00e1u \u0111i\u1ec3m ch\u00ednh, mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c, m\u00e0 m\u1ecdi nh\u00e0 qu\u1ea3n l\u00fd ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh cho nh\u1eefng n\u0103m t\u1edbi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Nh\u1eefng m\u1ea1ng l\u01b0\u1edbi n\u00e0o \u0111ang mang l\u1ea1i doanh thu qu\u1ea3ng c\u00e1o cao nh\u1ea5t cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n?<\/u><\/strong><br>C\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n kh\u00f4ng thi\u1ebfu l\u1ef1a ch\u1ecdn khi n\u00f3i \u0111\u1ebfn vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng. T\u1ea5t c\u1ea3 c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o l\u1edbn ti\u1ebfp t\u1ee5c \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh trong n\u0103m nay, kh\u00e1m ph\u00e1 c\u00e1c \u0111\u1ecbnh d\u1ea1ng m\u1edbi nh\u01b0 qu\u1ea3ng c\u00e1o \u0111a ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ed3ng th\u1eddi t\u1eadp trung v\u00e0o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u1eafm m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3. Sau th\u1ecfa thu\u1eadn mua l\u1ea1i chuy\u1ec3n th\u00e0nh t\u00e0i tr\u1ee3 v\u1edbi Orient Hontai Capital, AppLovin v\u1eabn l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n di \u0111\u1ed9ng, t\u1ea1o ra 18.98% doanh thu qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ghi nh\u1eadn c\u1ee7a ch\u00fang t\u00f4i. Theo sau l\u00e0 Google, Unity Ads, Tapjoy v\u00e0 Adcolony, t\u1ea5t c\u1ea3 \u0111\u1ec1u chi\u1ebfm th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng trong th\u1ecb tr\u01b0\u1eddng ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AppLovin \u2013 18.98%<\/li>\n\n\n\n<li>Google \u2013 18.791 TP3T<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o Unity 11.99%<\/li>\n\n\n\n<li>Tapjoy \u2013 11.48%<\/li>\n\n\n\n<li>AdColony \u2013 10.51%<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/top-10partners-by-ad-revenue2.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Qu\u1ed1c gia n\u00e0o \u0111ang mang l\u1ea1i doanh thu qu\u1ea3ng c\u00e1o cao nh\u1ea5t cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n?<\/u><\/strong><br>V\u1edbi ph\u1ea7n l\u1edbn chi ti\u00eau trong \u1ee9ng d\u1ee5ng xu\u1ea5t ph\u00e1t t\u1eeb Hoa K\u1ef3, kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi c\u00e1c l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o d\u00e0nh cho ng\u01b0\u1eddi d\u00f9ng Hoa K\u1ef3 t\u1ea1o ra ph\u1ea7n l\u1edbn doanh thu cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n. V\u1edbi con s\u1ed1 kh\u1ed5ng l\u1ed3 60.93%, l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o t\u1ea1i Hoa K\u1ef3 chi\u1ebfm h\u01a1n t\u1ed5ng c\u1ee7a 9 qu\u1ed1c gia ti\u1ebfp theo c\u1ed9ng l\u1ea1i. Anh, Canada v\u00e0 Nh\u1eadt B\u1ea3n chi\u1ebfm t\u1ef7 l\u1ec7 \u0111\u00e1ng k\u1ec3 trong t\u1ed5ng doanh thu \u0111\u01b0\u1ee3c theo d\u00f5i. Nh\u00ecn chung, c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 th\u1ec3 an t\u00e2m \u01b0u ti\u00ean Hoa K\u1ef3 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c qu\u1ed1c gia kh\u00e1c khi l\u1eadp k\u1ebf ho\u1ea1ch cho c\u00e1c s\u00e1ng ki\u1ebfn ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hoa K\u1ef3 60.93%<\/li>\n\n\n\n<li>V\u01b0\u01a1ng qu\u1ed1c Anh 8.66%<\/li>\n\n\n\n<li>Trung Qu\u1ed1c 6.24%<\/li>\n\n\n\n<li>Nh\u1eadt B\u1ea3n 5.84%<\/li>\n\n\n\n<li>Canada 4.95%<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/top-10countries-by-ad-revenue2.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>M\u1ea1ng l\u01b0\u1edbi n\u00e0o mang l\u1ea1i eCPM cao nh\u1ea5t cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n?<\/u><\/strong><br>T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y cao l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c d\u1ef1 b\u00e1o v\u00e0 m\u1edf r\u1ed9ng b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o n\u00e0o, nh\u01b0ng c\u00e1c chuy\u00ean gia c\u00f3 kinh nghi\u1ec7m s\u1ebd cho b\u1ea1n bi\u1ebft r\u1eb1ng \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t trong nhi\u1ec1u y\u1ebfu t\u1ed1 quan tr\u1ecdng. T\u1ef7 l\u1ec7 eCPM trung b\u00ecnh c\u1ee7a m\u1ea1ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00fd c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u. D\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y Tapjoy, ironSource, Vungle v\u00e0 AdColony l\u00e0 nh\u1eefng nh\u00e0 d\u1eabn \u0111\u1ea7u m\u1ea1nh m\u1ebd v\u1ec1 eCPM trung b\u00ecnh. Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng b\u00e1o c\u00e1o n\u00e0y t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng kh\u00e1c nhau, bao g\u1ed3m t\u01b0\u1eddng \u0111\u1ec1 xu\u1ea5t v\u00e0 th\u1ecfa thu\u1eadn tr\u1ef1c ti\u1ebfp, d\u1eabn \u0111\u1ebfn eCPM cao h\u01a1n \u1edf c\u00e1c m\u1ea1ng nh\u01b0 Tapjoy cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 n\u00e0y.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tapjoy $13.62<\/li>\n\n\n\n<li>ironSource-Nh\u00e0 xu\u1ea5t b\u1ea3n $6.76<\/li>\n\n\n\n<li>Vungle $6.01<\/li>\n\n\n\n<li>AdColony $5.94<\/li>\n\n\n\n<li>AppLovin $4.13<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/top-platform-ecpms2.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>N\u1ec1n t\u1ea3ng n\u00e0o c\u00f3 ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra eCPM cao nh\u1ea5t?<\/u><\/strong><br>Nh\u1eefng nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 kinh nghi\u1ec7m \u0111\u1ec1u bi\u1ebft r\u1eb1ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u gi\u1ed1ng nhau. D\u1eef li\u1ec7u h\u00e0nh vi t\u1ed5ng h\u1ee3p c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean Android v\u00e0 iOS cho th\u1ea5y hai nh\u00f3m ng\u01b0\u1eddi d\u00f9ng ri\u00eang bi\u1ec7t, m\u1ed7i nh\u00f3m \u0111\u00f2i h\u1ecfi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn ri\u00eang. M\u1eb7c d\u00f9 th\u1ecb ph\u1ea7n t\u1ed5ng th\u1ec3 nghi\u00eang h\u1eb3n v\u1ec1 ph\u00eda Android, ng\u01b0\u1eddi d\u00f9ng iOS chi ti\u00eau g\u1ea5p 2,5 l\u1ea7n cho c\u00e1c giao d\u1ecbch trong \u1ee9ng d\u1ee5ng. K\u1ebft qu\u1ea3 l\u00e0, c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 th\u1ec3 t\u1ea1o ra eCPMs cao h\u01a1n 20% t\u1eeb c\u00e1c l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean iOS so v\u1edbi tr\u00ean Android.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>iOS $2.33<\/li>\n\n\n\n<li>Android $1.88<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/platform-iosVandroid.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Qu\u1ed1c gia n\u00e0o c\u00f3 t\u1ef7 l\u1ec7 eCPM cao nh\u1ea5t cho c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh \u1ee9ng d\u1ee5ng?<\/u><\/strong><br>Bi\u1ebft \u0111\u01b0\u1ee3c m\u1ee9c eCPM d\u1ef1 ki\u1ebfn t\u1eeb c\u00e1c l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u1edf b\u1ea5t k\u1ef3 khu v\u1ef1c \u0111\u1ecba l\u00fd c\u1ee5 th\u1ec3 n\u00e0o c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i th\u1ebf l\u1edbn khi d\u1ef1 b\u00e1o doanh thu cho danh m\u1ee5c \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. D\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y m\u1ee9c eCPM trung b\u00ecnh tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ecbnh d\u1ea1ng cao nh\u1ea5t \u1edf \u00dac v\u00e0 Hoa K\u1ef3, ti\u1ebfp theo l\u00e0 Nh\u1eadt B\u1ea3n v\u00e0 V\u01b0\u01a1ng qu\u1ed1c Anh. C\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i casual ho\u1eb7c b\u1ea5t k\u1ef3 ai ph\u00e1t tri\u1ec3n c\u00e1c t\u1ef1a game ph\u1ee5 thu\u1ed9c n\u1eb7ng v\u00e0o doanh thu qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng n\u00ean c\u00e2n nh\u1eafc ra m\u1eaft th\u1eed nghi\u1ec7m t\u1ea1i \u00dac tr\u01b0\u1edbc khi ch\u00ednh th\u1ee9c ph\u00e1t h\u00e0nh t\u1ea1i Hoa K\u1ef3.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00dac $3.20<\/li>\n\n\n\n<li>Hoa K\u1ef3 $3.17<\/li>\n\n\n\n<li>Nh\u1eadt B\u1ea3n $2.82<\/li>\n\n\n\n<li>V\u01b0\u01a1ng qu\u1ed1c Anh $2.40<\/li>\n\n\n\n<li>Canada $2.31<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/top-country-ecpms.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Nh\u1eefng th\u1ec3 lo\u1ea1i \u1ee9ng d\u1ee5ng n\u00e0o mang l\u1ea1i eCPM cao nh\u1ea5t cho nh\u00e0 xu\u1ea5t b\u1ea3n?<\/u><\/strong><br>\u0110\u1ed3ng b\u1ed9 h\u00f3a s\u1edf th\u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o eCPM cao, nh\u01b0ng c\u0169ng h\u1eefu \u00edch khi bi\u1ebft th\u1ec3 lo\u1ea1i n\u00e0o mang l\u1ea1i doanh thu cao nh\u1ea5t tr\u00ean m\u1ed7i l\u01b0\u1ee3t hi\u1ec3n th\u1ecb. C\u00e1c th\u1ec3 lo\u1ea1i th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn h\u00e0nh vi chi ti\u00eau cao ch\u00ednh l\u00e0 nh\u1eefng th\u1ec3 lo\u1ea1i mang l\u1ea1i doanh thu cao nh\u1ea5t cho nh\u00e0 xu\u1ea5t b\u1ea3n. \u1ee8ng d\u1ee5ng s\u00f2ng b\u1ea1c \u0111\u1ee9ng \u0111\u1ea7u danh s\u00e1ch, ti\u1ebfp theo l\u00e0 \u1ee9ng d\u1ee5ng S\u00e1ch &amp; Tham kh\u1ea3o v\u00e0 tr\u00f2 ch\u01a1i nh\u1eadp vai. H\u00e3y ghi nh\u1edb nh\u1eefng con s\u1ed1 n\u00e0y l\u1ea7n sau khi b\u1ea1n \u0111\u00e0m ph\u00e1n m\u1ed9t th\u1ecfa thu\u1eadn tr\u1ef1c ti\u1ebfp ho\u1eb7c duy\u1ec7t qua s\u00e0n giao d\u1ecbch.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>S\u00f2ng b\u1ea1c $5.47<\/li>\n\n\n\n<li>S\u00e1ch &amp; T\u00e0i li\u1ec7u tham kh\u1ea3o $4.92<\/li>\n\n\n\n<li>Tr\u00f2 ch\u01a1i nh\u1eadp vai $4.19<\/li>\n\n\n\n<li>Tr\u00f2 ch\u01a1i (Chung) $2.33<\/li>\n\n\n\n<li>Th\u00f4ng th\u01b0\u1eddng $2.19<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/top-genre-ecpms.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea1i Tenjin, ch\u00fang t\u00f4i h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 quy m\u00f4 kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap ch\u00fang t\u00f4i hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u1eefng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, trong vi\u1ec7c khai th\u00e1c h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a danh m\u1ee5c \u1ee9ng d\u1ee5ng. C\u00e1c xu h\u01b0\u1edbng li\u00ean quan \u0111\u1ebfn \u0111\u1ecba l\u00fd, th\u1ec3 lo\u1ea1i, n\u1ec1n t\u1ea3ng v\u00e0 m\u1ea1ng l\u01b0\u1edbi \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. Ch\u00fang t\u00f4i hy v\u1ecdng nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 trong t\u01b0\u01a1ng lai, gi\u00fap b\u1ea1n v\u00e0 \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh lu\u00f4n \u0111i tr\u01b0\u1edbc xu h\u01b0\u1edbng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u t\u0103ng tr\u01b0\u1edfng c\u1ee7a Tenjin c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ed1i \u0111a h\u00f3a doanh thu qu\u1ea3ng c\u00e1o, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i t\u1ea1i&nbsp;<a href=\"mailto:sales@tenjin.io\">sales@tenjin.io<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>As mobile innovation drives ahead, in-app advertising remains a staple of monetization. There are plenty of options available for publishers looking to implement basic solutions, but in order to realize the maximum potential ad revenue, monetization managers need to keep up with market trends. In the rapidly evolving world of mobile ad monetization, this is&#8230;<\/p>","protected":false},"author":7,"featured_media":8716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2017 Ad Monetization Report | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore Tenjin&#039;s 2017 ad monetization report with insights into eCPMs, ad revenue trends, and mobile app monetization performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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