{"id":8723,"date":"2018-01-25T11:46:00","date_gmt":"2018-01-25T11:46:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8723"},"modified":"2026-04-14T08:20:41","modified_gmt":"2026-04-14T08:20:41","slug":"whats-the-difference-between-total-revenue-and-ltv","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/whats-the-difference-between-total-revenue-and-ltv\/","title":{"rendered":"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa T\u1ed5ng doanh thu v\u00e0 LTV l\u00e0 g\u00ec?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><br>C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt ng\u1eef \u201ct\u1ed5ng doanh thu\u201d v\u00e0 \u201cLTV\u201d m\u1ed9t c\u00e1ch thay th\u1ebf cho nhau.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u00ednh x\u00e1c. C\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t quan tr\u1ecdng gi\u00fap ph\u00e2n bi\u1ec7t c\u00e1c thu\u1eadt ng\u1eef n\u00e0y. Vi\u1ec7c kh\u00f4ng t\u00ednh \u0111\u1ebfn nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t n\u00e0y s\u1ebd khi\u1ebfn c\u00e1c c\u00f4ng ty hi\u1ec3u sai v\u1ec1 hi\u1ec7u su\u1ea5t \u1ee9ng d\u1ee5ng v\u00e0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kinh doanh sai l\u1ea7m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c s\u00e1ng ki\u1ebfn ph\u00e1t tri\u1ec3n c\u1ee7a qu\u00fd v\u1ecb di\u1ec5n ra \u0111\u00fang h\u01b0\u1edbng v\u00e0 hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed, ch\u00fang ta h\u00e3y l\u00e0m r\u00f5 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u00e0 xem x\u00e9t c\u00e1c v\u00ed d\u1ee5 gi\u00fap minh h\u1ecda c\u00e1ch \u1ee9ng d\u1ee5ng ri\u00eang bi\u1ec7t c\u1ee7a t\u1eebng thu\u1eadt ng\u1eef.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u1ed5ng doanh thu<\/strong><br>Thu\u1eadt ng\u1eef \u201cdoanh thu\u201d d\u00f9ng \u0111\u1ec3 ch\u1ec9 s\u1ed1 ti\u1ec1n thu \u0111\u01b0\u1ee3c t\u1eeb t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. L\u01b0u \u00fd r\u1eb1ng ng\u00e0y ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c thu h\u00fat kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ebfn \u1edf \u0111\u00e2y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV)<\/strong><br>LTV l\u00e0 t\u1ed5ng doanh thu do m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng c\u00f3 c\u00f9ng chu k\u1ef3 s\u1eed d\u1ee5ng t\u1ea1o ra trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa LTV v\u00e0 doanh thu n\u1eb1m \u1edf ch\u1ed7 vi\u1ec7c ph\u00e2n \u0111o\u1ea1n ng\u01b0\u1eddi d\u00f9ng l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi trong qu\u00e1 tr\u00ecnh t\u00ednh to\u00e1n LTV. Khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn LTV, ch\u00fang ta \u0111ang n\u00f3i \u0111\u1ebfn vi\u1ec7c ph\u00e2n nh\u00f3m doanh thu theo chu k\u1ef3 s\u1eed d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Trong khi \u0111\u00f3, khi ch\u1ec9 th\u1ea3o lu\u1eadn v\u1ec1 doanh thu, chu k\u1ef3 s\u1eed d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ebfn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1eady th\u00ec ch\u00fang ta \u0111\u1ecbnh ngh\u0129a \u201cth\u1eddi gian s\u1eed d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng\u201d nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Th\u1eddi gian s\u1eed d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/strong><br>Thu\u1eadt ng\u1eef n\u00e0y ch\u1ec9 \u0111\u1ec1 c\u1eadp m\u1ed9t c\u00e1ch nghi\u00eam ng\u1eb7t \u0111\u1ebfn kho\u1ea3ng th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. N\u1ebfu \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng ng\u00e0y, \u0111\u00e2y l\u00e0 kho\u1ea3ng th\u1eddi gian t\u00ednh t\u1eeb ng\u00e0y h\u00f4m nay \u0111\u1ebfn ng\u00e0y ng\u01b0\u1eddi d\u00f9ng l\u1ea7n \u0111\u1ea7u ti\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Trong l\u0129nh v\u1ef1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, thu\u1eadt ng\u1eef n\u00e0y h\u1ea7u nh\u01b0 lu\u00f4n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ng\u00e0y ng\u01b0\u1eddi d\u00f9ng l\u1ea7n \u0111\u1ea7u ti\u00ean kh\u1edfi \u0111\u1ed9ng \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a h\u1ecd. C\u1ea7n l\u01b0u \u00fd r\u1eb1ng th\u1eddi gian s\u1eed d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng b\u1eaft \u0111\u1ea7u t\u1eeb ng\u00e0y \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t, v\u00ec ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 ch\u1edd m\u1ed9t kho\u1ea3ng th\u1eddi gian gi\u1eefa l\u00fac c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng v\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean kh\u1edfi \u0111\u1ed9ng n\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu m\u1ed9t ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0o ng\u00e0y 1 th\u00e1ng 1 v\u00e0 h\u00f4m nay l\u00e0 ng\u00e0y 10 th\u00e1ng 1, th\u00ec th\u1eddi gian s\u1eed d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3 s\u1ebd l\u00e0 9 ng\u00e0y (10 \u2013 1 = 9). N\u1ebfu m\u1ed9t ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c thu h\u00fat v\u00e0o ng\u00e0y 2 th\u00e1ng 1, th\u1eddi gian s\u1eed d\u1ee5ng c\u1ee7a h\u1ecd s\u1ebd l\u00e0 8 ng\u00e0y, v\u00e0 c\u1ee9 th\u1ebf ti\u1ebfp t\u1ee5c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo logic n\u00e0y, m\u1ed7i ng\u00e0y \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng, n\u00f3 s\u1ebd t\u1ea1o ra m\u1ed9t ph\u00e2n kh\u00fac v\u00f2ng \u0111\u1eddi ng\u01b0\u1eddi d\u00f9ng m\u1edbi. Do \u0111\u00f3, m\u1ed7i ng\u00e0y \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng, n\u00f3 c\u0169ng t\u1ea1o ra m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng m\u1edbi m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ednh to\u00e1n LTV. Vi\u1ec7c n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch c\u1ed9ng t\u1ed5ng doanh thu do ph\u00e2n kh\u00fac \u0111\u00f3 t\u1ea1o ra t\u1eeb ng\u00e0y ph\u00e2n t\u00edch (h\u00f4m nay) \u0111\u1ebfn ng\u00e0y thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n, h\u00e3y c\u00f9ng xem x\u00e9t kh\u00e1i ni\u1ec7m n\u00e0y t\u1eeb m\u1ed9t g\u00f3c \u0111\u1ed9 kh\u00e1c b\u1eb1ng c\u00e1ch xem x\u00e9t c\u00e1ch ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c thu h\u00fat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea5t k\u1ec3 Ng\u01b0\u1eddi d\u00f9ng A \u0111\u01b0\u1ee3c thu h\u00fat v\u00e0o ng\u00e0y 1 th\u00e1ng 1 hay Ng\u01b0\u1eddi d\u00f9ng B \u0111\u01b0\u1ee3c thu h\u00fat v\u00e0o ng\u00e0y 10 th\u00e1ng 1, c\u1ea3 hai ng\u01b0\u1eddi n\u00e0y, t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m n\u00e0o \u0111\u00f3, \u0111\u1ec1u ch\u1ec9 t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m trong m\u1ed9t ng\u00e0y duy nh\u1ea5t. Do \u0111\u00f3, c\u1ea3 hai \u0111\u1ec1u thu\u1ed9c v\u1ec1 m\u1ed9t ph\u00e2n kh\u00fac m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng g\u1ecdi l\u00e0 \u201cDay-0 LTV\u201d. Tuy nhi\u00ean, n\u1ebfu h\u00f4m nay l\u00e0 ng\u00e0y 10 th\u00e1ng 1, th\u00ec ch\u1ec9 c\u00f3 Ng\u01b0\u1eddi d\u00f9ng A m\u1edbi thu\u1ed9c ph\u00e2n kh\u00fac c\u00f3 t\u00ean l\u00e0 \u201cDay-9 LTV\u201d. Ng\u01b0\u1eddi d\u00f9ng B ch\u01b0a s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c 9 ng\u00e0y, \u0111\u01a1n gi\u1ea3n v\u00ec h\u00f4m nay l\u00e0 ng\u00e0y 10 th\u00e1ng 1, v\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m trong kho\u1ea3ng th\u1eddi gian d\u00e0i nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 l\u00e0m cho v\u1ea5n \u0111\u1ec1 tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n n\u1eefa, ch\u00fang ta h\u00e3y xem x\u00e9t m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2018\/Revenue.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bi\u1ec3u \u0111\u1ed3 tr\u00ean th\u1ec3 hi\u1ec7n doanh thu h\u00e0ng ng\u00e0y c\u1ee7a m\u1ed9t \u1ee9ng d\u1ee5ng trong su\u1ed1t n\u0103m 2017. V\u00e0o b\u1ea5t k\u1ef3 ng\u00e0y n\u00e0o, c\u00f3 th\u1ec3 (hy v\u1ecdng l\u00e0 v\u1eady!) s\u1ebd c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa doanh thu \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb c\u00e1c ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau, nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c thu h\u00fat v\u00e0o c\u00e1c th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau, t\u1ee9c l\u00e0 c\u00f3 th\u1eddi gian s\u1eed d\u1ee5ng kh\u00e1c nhau. V\u00ed d\u1ee5, s\u1ed1 ti\u1ec1n doanh thu t\u1ea1o ra v\u00e0o ng\u00e0y 13 th\u00e1ng 1, nh\u01b0 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong ch\u00fa th\u00edch \u1edf tr\u00ean, c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c thu h\u00fat trong kho\u1ea3ng th\u1eddi gian t\u1eeb ng\u00e0y 1 th\u00e1ng 1 \u0111\u1ebfn ng\u00e0y 13 th\u00e1ng 1. N\u00f3i c\u00e1ch kh\u00e1c, doanh thu c\u1ee7a ng\u00e0y 13 th\u00e1ng 1 c\u00f3 th\u1ec3 bao g\u1ed3m ng\u01b0\u1eddi d\u00f9ng \u201cNg\u00e0y-12\u201d ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng \u201cNg\u00e0y-0\u201d. Kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t quan tr\u1ecdng nh\u1ea5t gi\u1eefa doanh thu v\u00e0 LTV.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2018\/LTV.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bi\u1ec3u \u0111\u1ed3 tr\u00ean ph\u00e2n t\u00edch c\u00f9ng m\u1ed9t kho\u1ea3ng th\u1eddi gian (to\u00e0n b\u1ed9 n\u0103m 2017), nh\u01b0ng ch\u00fang t\u00f4i kh\u00f4ng v\u1ebd c\u00e1c m\u1ed1c th\u1eddi gian d\u1ecdc theo tr\u1ee5c X. Thay v\u00e0o \u0111\u00f3, ch\u00fang t\u00f4i s\u1eed d\u1ee5ng tr\u1ee5c n\u00e0y \u0111\u1ec3 ph\u00e2n lo\u1ea1i doanh thu theo c\u00e1c ph\u00e2n kh\u00fac th\u1eddi gian s\u1eed d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ch\u00fa th\u00edch hi\u1ec3n th\u1ecb \u201cLTV ng\u00e0y th\u1ee9 12\u201d \u0111\u1ec1 c\u1eadp \u0111\u1ebfn to\u00e0n b\u1ed9 doanh thu \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u201cng\u00e0y th\u1ee9 12\u201d trong n\u0103m 2017.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a lo\u1ea1i ph\u00e2n t\u00edch n\u00e0y l\u00e0 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra doanh thu cho \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd t\u00f9y theo th\u1eddi \u0111i\u1ec3m h\u1ecd \u0111\u01b0\u1ee3c thu h\u00fat, v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u00f3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c tr\u01b0\u1edbc v\u00e0 sau giai \u0111o\u1ea1n ph\u1ec5u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ed5ng doanh thu c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed9ng theo t\u1eebng ng\u00e0y do \u1ea3nh h\u01b0\u1edfng t\u1eeb nhi\u1ec1u y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn h\u00e0nh vi c\u1ee7a c\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng, nh\u01b0ng b\u1eb1ng c\u00e1ch \u0111\u1ed3ng b\u1ed9 h\u00f3a th\u1eddi gian s\u1eed d\u1ee5ng c\u1ee7a m\u1ed7i ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00f9ng m\u1ed9t thang th\u1eddi gian, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi c\u0169ng nh\u01b0 doanh thu t\u1eeb ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 nh\u00e0 ph\u00e1t h\u00e0nh \u1ee9ng d\u1ee5ng n\u00e0o \u0111ang t\u00ecm c\u00e1ch m\u1edf r\u1ed9ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng, v\u00e0 \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf trong nh\u1eefng g\u00ec m\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u t\u0103ng tr\u01b0\u1edfng c\u1ee7a Tenjin c\u00f3 th\u1ec3 mang l\u1ea1i. H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam ho\u1eb7c y\u00eau c\u1ea7u m\u1ed9t bu\u1ed5i demo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Developers use the terms \u201ctotal revenue\u201d and \u201cLTV\u201d interchangeably too often. This isn\u2019t accurate. There are crucial differences that set these terms apart. Failing to consider these differences leads companies to misinterpret app performance and make poor business decisions. In order to keep your growth initiatives on-track and cost-effective, let\u2019s clarify the differences and look&#8230;<\/p>","protected":false},"author":8,"featured_media":8724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-8723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Total Revenue vs LTV | Tenjin<\/title>\n<meta name=\"description\" content=\"Understand the difference between total revenue and lifetime value (LTV) and why both metrics are essential for measuring app performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/whats-the-difference-between-total-revenue-and-ltv\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Total Revenue vs LTV | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Understand the difference between total revenue and lifetime value (LTV) and why both metrics are essential for measuring app performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/whats-the-difference-between-total-revenue-and-ltv\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-25T11:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:20:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iStock_493830691-1516904374721.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"769\" \/>\n\t<meta property=\"og:image:height\" content=\"454\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Farm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Farm\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/whats-the-difference-between-total-revenue-and-ltv\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/whats-the-difference-between-total-revenue-and-ltv\\\/\"},\"author\":{\"name\":\"Chris Farm\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/2a08b3eb1707d172ac3d5f44e45f0b58\"},\"headline\":\"What\u2019s The Difference Between Total Revenue and LTV?\",\"datePublished\":\"2018-01-25T11:46:00+00:00\",\"dateModified\":\"2026-04-14T08:20:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/whats-the-difference-between-total-revenue-and-ltv\\\/\"},\"wordCount\":791,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/whats-the-difference-between-total-revenue-and-ltv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/iStock_493830691-1516904374721.jpg\",\"articleSection\":[\"Metrics\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/whats-the-difference-between-total-revenue-and-ltv\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/whats-the-difference-between-total-revenue-and-ltv\\\/\",\"name\":\"Total Revenue vs LTV | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/whats-the-difference-between-total-revenue-and-ltv\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/whats-the-difference-between-total-revenue-and-ltv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/iStock_493830691-1516904374721.jpg\",\"datePublished\":\"2018-01-25T11:46:00+00:00\",\"dateModified\":\"2026-04-14T08:20:41+00:00\",\"description\":\"Understand the difference between total revenue and lifetime value (LTV) and why both metrics are essential for measuring app performance.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/whats-the-difference-between-total-revenue-and-ltv\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/whats-the-difference-between-total-revenue-and-ltv\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/whats-the-difference-between-total-revenue-and-ltv\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/iStock_493830691-1516904374721.jpg\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/iStock_493830691-1516904374721.jpg\",\"width\":769,\"height\":454,\"caption\":\"Dachshund dog wearing glasses and mortar board on green board background\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/whats-the-difference-between-total-revenue-and-ltv\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What\u2019s The Difference Between Total Revenue and LTV?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/2a08b3eb1707d172ac3d5f44e45f0b58\",\"name\":\"Chris Farm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/30748f500b10155f238ea10982772f9b0e1893c90a11b65ba1a2e26a520bd5f0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/30748f500b10155f238ea10982772f9b0e1893c90a11b65ba1a2e26a520bd5f0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/30748f500b10155f238ea10982772f9b0e1893c90a11b65ba1a2e26a520bd5f0?s=96&d=mm&r=g\",\"caption\":\"Chris Farm\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/vi\\\/blog\\\/author\\\/farmchristopher\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u1ed5ng doanh thu so v\u1edbi LTV | Tenjin","description":"Hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa t\u1ed5ng doanh thu v\u00e0 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV), c\u0169ng nh\u01b0 l\u00fd do t\u1ea1i sao c\u1ea3 hai ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec1u r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a \u1ee9ng d\u1ee5ng.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/vi\/blog\/whats-the-difference-between-total-revenue-and-ltv\/","og_locale":"vi_VN","og_type":"article","og_title":"Total Revenue vs LTV | Tenjin","og_description":"Understand the difference between total revenue and lifetime value (LTV) and why both metrics are essential for measuring app performance.","og_url":"https:\/\/tenjin.com\/vi\/blog\/whats-the-difference-between-total-revenue-and-ltv\/","og_site_name":"Tenjin","article_published_time":"2018-01-25T11:46:00+00:00","article_modified_time":"2026-04-14T08:20:41+00:00","og_image":[{"width":769,"height":454,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iStock_493830691-1516904374721.jpg","type":"image\/jpeg"}],"author":"Chris Farm","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Chris Farm","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"4 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/whats-the-difference-between-total-revenue-and-ltv\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/whats-the-difference-between-total-revenue-and-ltv\/"},"author":{"name":"Chris Farm","@id":"https:\/\/tenjin.com\/#\/schema\/person\/2a08b3eb1707d172ac3d5f44e45f0b58"},"headline":"What\u2019s The Difference Between Total Revenue and LTV?","datePublished":"2018-01-25T11:46:00+00:00","dateModified":"2026-04-14T08:20:41+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/whats-the-difference-between-total-revenue-and-ltv\/"},"wordCount":791,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/whats-the-difference-between-total-revenue-and-ltv\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iStock_493830691-1516904374721.jpg","articleSection":["Metrics"],"inLanguage":"vi"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/whats-the-difference-between-total-revenue-and-ltv\/","url":"https:\/\/tenjin.com\/blog\/whats-the-difference-between-total-revenue-and-ltv\/","name":"T\u1ed5ng doanh thu so v\u1edbi LTV | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/whats-the-difference-between-total-revenue-and-ltv\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/whats-the-difference-between-total-revenue-and-ltv\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iStock_493830691-1516904374721.jpg","datePublished":"2018-01-25T11:46:00+00:00","dateModified":"2026-04-14T08:20:41+00:00","description":"Hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa t\u1ed5ng doanh thu v\u00e0 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV), c\u0169ng nh\u01b0 l\u00fd do t\u1ea1i sao c\u1ea3 hai ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec1u r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a \u1ee9ng d\u1ee5ng.","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/whats-the-difference-between-total-revenue-and-ltv\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/whats-the-difference-between-total-revenue-and-ltv\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/blog\/whats-the-difference-between-total-revenue-and-ltv\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iStock_493830691-1516904374721.jpg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iStock_493830691-1516904374721.jpg","width":769,"height":454,"caption":"Dachshund dog wearing glasses and mortar board on green board background"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/whats-the-difference-between-total-revenue-and-ltv\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"What\u2019s The Difference Between Total Revenue and LTV?"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Th\u1ea7n Tenjin","description":"Ph\u00e1t tri\u1ec3n \u0111\u01a1n gi\u1ea3n","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Th\u1ea7n Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/2a08b3eb1707d172ac3d5f44e45f0b58","name":"Trang tr\u1ea1i Chris","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/secure.gravatar.com\/avatar\/30748f500b10155f238ea10982772f9b0e1893c90a11b65ba1a2e26a520bd5f0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/30748f500b10155f238ea10982772f9b0e1893c90a11b65ba1a2e26a520bd5f0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/30748f500b10155f238ea10982772f9b0e1893c90a11b65ba1a2e26a520bd5f0?s=96&d=mm&r=g","caption":"Chris Farm"},"url":"https:\/\/tenjin.com\/vi\/blog\/author\/farmchristopher\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/comments?post=8723"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8723\/revisions"}],"predecessor-version":[{"id":17280,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8723\/revisions\/17280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/media\/8724"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/media?parent=8723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/categories?post=8723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/tags?post=8723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}