{"id":8729,"date":"2017-12-07T11:49:00","date_gmt":"2017-12-07T11:49:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8729"},"modified":"2026-05-19T13:31:25","modified_gmt":"2026-05-19T13:31:25","slug":"the-beginners-guide-to-cvr-marketing","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/the-beginners-guide-to-cvr-marketing\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u1ec1 ti\u1ebfp th\u1ecb CVR"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, CVR l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Conversion Rate (T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i) ho\u1eb7c Conversion Ratio (T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i). \u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i. Ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n nh\u01b0 sau:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i \/ T\u1ed5ng s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb) \u00d7 100<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thu\u1eadt ng\u1eef \u201cchuy\u1ec3n \u0111\u1ed5i\u201d d\u00f9ng \u0111\u1ec3 ch\u1ec9 vi\u1ec7c ho\u00e0n t\u1ea5t m\u1ed9t k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng v\u00e0 mong mu\u1ed1n. \u0110\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t chuy\u1ec3n \u0111\u1ed5i, giao d\u1ecbch ph\u1ea3i \u0111\u01b0\u1ee3c ho\u00e0n t\u1ea5t. C\u00e1c h\u00e0nh \u0111\u1ed9ng th\u1ec3 hi\u1ec7n \u00fd \u0111\u1ecbnh chuy\u1ec3n \u0111\u1ed5i nh\u01b0 th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng ho\u1eb7c truy c\u1eadp trang chi ti\u1ebft thanh to\u00e1n kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 chuy\u1ec3n \u0111\u1ed5i v\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CVR) c\u1ee7a s\u1ea3n ph\u1ea9m. Ch\u1ec9 sau khi c\u00e1c th\u00f4ng tin \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn v\u00e0 \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1eb7t th\u00e0nh c\u00f4ng th\u00ec m\u1edbi \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thu\u1eadt ng\u1eef \u201cchuy\u1ec3n \u0111\u1ed5i\u201d kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c giao d\u1ecbch t\u00e0i ch\u00ednh. C\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb c\u00f3 nhi\u1ec7m v\u1ee5 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eed d\u1ee5ng thu\u1eadt ng\u1eef n\u00e0y \u0111\u1ec3 ch\u1ec9 vi\u1ec7c thu th\u1eadp th\u00e0nh c\u00f4ng th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Do \u0111\u00f3, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CVR) c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 cung c\u1ea5p th\u00f4ng tin li\u00ean h\u1ec7 sau khi ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t \u01b0u \u0111\u00e3i ho\u1eb7c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng. B\u1ed1i c\u1ea3nh s\u1ebd quy\u1ebft \u0111\u1ecbnh \u00fd ngh\u0129a ch\u00ednh x\u00e1c c\u1ee7a thu\u1eadt ng\u1eef n\u00e0y, nh\u01b0ng th\u00f4ng th\u01b0\u1eddng b\u1ea1n c\u00f3 th\u1ec3 an t\u00e2m khi gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng n\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u00e0n th\u00e0nh th\u00e0nh c\u00f4ng m\u1ed9t ph\u1ec5u ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ec l\u00e0 m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m, CVR c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u1eeb 0 \u0111\u1ebfn 100. M\u1ed9t CVR b\u1eb1ng 0 c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng ai trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 nh\u00ecn th\u1ea5y l\u1eddi k\u00eau g\u1ecdi, truy c\u1eadp trang web ho\u1eb7c s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng mang l\u1ea1i b\u1ea5t k\u1ef3 gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3 n\u00e0o. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 h\u1ecd ho\u00e0n to\u00e0n kh\u00f4ng mang l\u1ea1i gi\u00e1 tr\u1ecb b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi kh\u00e1c v\u00e0o ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i. Ch\u1ec9 l\u00e0 b\u1ea3n th\u00e2n h\u1ecd kh\u00f4ng \u0111i qua ph\u1ec5u \u0111\u00f3 m\u00e0 th\u00f4i. CVR b\u1eb1ng 100 c\u00f3 ngh\u0129a l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp x\u00fac v\u1edbi th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 \u0111\u1ec1u \u0111\u00e3 \u0111i qua ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i \u0111\u1ebfn khi ho\u00e0n t\u1ea5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ti\u1ebfp th\u1ecb CVR l\u00e0 ngh\u1ec7 thu\u1eadt n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n. Kh\u00e1i ni\u1ec7m n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng n\u1ed7 l\u1ef1c nh\u1eb1m \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng, gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00e3 \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i r\u00f5 r\u00e0ng v\u00e0 c\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a. C\u00e1c s\u00e1ng ki\u1ebfn ti\u1ebfp th\u1ecb CVR \u0111\u01b0\u1ee3c coi l\u00e0 th\u00e0nh c\u00f4ng khi ch\u00fang mang l\u1ea1i nhi\u1ec1u doanh s\u1ed1, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c k\u1ebft qu\u1ea3 mong mu\u1ed1n h\u01a1n. M\u1ed9t s\u00e1ng ki\u1ebfn ti\u1ebfp th\u1ecb CVR t\u1eadp trung kh\u00f4ng quan t\u00e2m \u0111\u1ebfn t\u00ednh lan truy\u1ec1n, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh hay th\u1eadm ch\u00ed l\u00e0 ROI. T\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y, d\u00f9 ch\u1eafc ch\u1eafn l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng, \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng ph\u1ed1i h\u1ee3p v\u1edbi ti\u1ebfp th\u1ecb CVR \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn r\u00f2ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u00e1ch c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CVR) c\u1ee7a chi\u1ebfn d\u1ecbch<\/strong><br>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p chi ph\u00ed th\u1ea5p ho\u1eb7c mi\u1ec5n ph\u00ed d\u00e0nh cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb CVR nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gi\u1eef cho n\u1ed9i dung sao ch\u00e9p d\u1ec5 ti\u1ebfp c\u1eadn<\/strong><br>C\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng kh\u00f4ng s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u thu\u1eadt ng\u1eef chuy\u00ean ng\u00e0nh. M\u1eb7c d\u00f9 ng\u00f4n ng\u1eef n\u1ed9i b\u1ed9 v\u00e0 c\u00e1c t\u1eeb vi\u1ebft t\u1eaft c\u00f3 v\u1ebb l\u00e0 c\u00e1ch hay \u0111\u1ec3 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, nh\u01b0ng ch\u00fang l\u1ea1i ti\u1ec1m \u1ea9n nguy c\u01a1 khi\u1ebfn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e1ng k\u1ec3 ng\u01b0\u1eddi xem \u2013 nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 v\u1eabn \u0111ang t\u00ecm hi\u1ec3u nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n \u2013 c\u1ea3m th\u1ea5y b\u1ecb xa l\u00e1nh. Th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t trong ti\u1ebfp th\u1ecb CVR l\u00e0 s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef di\u1ec5n \u0111\u1ea1t \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t c\u00f3 th\u1ec3 v\u00e0 tr\u00e1nh d\u00f9ng thu\u1eadt ng\u1eef chuy\u00ean ng\u00e0nh trong ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung ch\u00ednh c\u1ee7a chi\u1ebfn d\u1ecbch. N\u1ebfu b\u1ea1n bu\u1ed9c ph\u1ea3i s\u1eed d\u1ee5ng c\u00e1c t\u1eeb vi\u1ebft t\u1eaft,&nbsp;<a href=\"https:\/\/copywritematters.com\/copywriting-jargon\/\">c\u00e1c chuy\u00ean gia khuy\u1ebfn ngh\u1ecb<\/a>&nbsp;H\u00e3y gi\u1eef t\u1ef7 l\u1ec7 1 t\u1eeb kh\u00f3a tr\u00ean 10 t\u1eeb. N\u1ebfu nhi\u1ec1u h\u01a1n, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 nghe c\u00f3 v\u1ebb thi\u1ebfu t\u1ef1 nhi\u00ean, v\u00e0 \u0111i\u1ec1u n\u00e0y kh\u00f4ng bao gi\u1edd l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u1eed d\u1ee5ng c\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng<\/strong><br>The&nbsp;<a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2014\/10\/09\/call-to-action\">c\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/a>&nbsp;H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t \u0111\u1ed9ng t\u1eeb mang t\u00ednh m\u1ec7nh l\u1ec7nh, d\u1ee9t kho\u00e1t. Ch\u00fang cung c\u1ea5p cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau h\u01b0\u1edbng d\u1eabn v\u1ec1 vi\u1ec7c c\u1ea7n l\u00e0m ti\u1ebfp theo, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra nh\u1eefng k\u1ef3 v\u1ecdng r\u00f5 r\u00e0ng v\u00e0 kh\u00f4ng m\u01a1 h\u1ed3 v\u1ec1 nh\u1eefng g\u00ec s\u1ebd x\u1ea3y ra khi h\u1ecd th\u1ef1c hi\u1ec7n. C\u00e1c c\u1ee5m t\u1eeb nh\u01b0 \u201cT\u1ea3i xu\u1ed1ng ngay\u201d, \u201c\u0110\u1eb7t h\u00e0ng\u201d ho\u1eb7c \u201cHo\u00e0n t\u1ea5t \u0111\u0103ng k\u00fd\u201d \u0111\u1ec1u \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed n\u00e0y. Tr\u00e1nh s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef tr\u1eebu t\u01b0\u1ee3ng nh\u01b0 \u201cN\u1eafm b\u1eaft c\u01a1 h\u1ed9i\u201d ho\u1eb7c \u201cB\u1eaft \u0111\u1ea7u ngay\u201d khi ch\u1ecdn l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA). \u00dd ngh\u0129a c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 r\u00f5 r\u00e0ng v\u1edbi b\u1ea1n, nh\u01b0ng s\u1ebd c\u00f3 nguy c\u01a1 hi\u1ec3u l\u1ea7m \u0111\u00e1ng k\u1ec3 khi b\u1ea1n tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean quy m\u00f4 l\u1edbn. N\u1ebfu vi\u1ec7c l\u1ed3ng gh\u00e9p gi\u1ecdng \u0111i\u1ec7u th\u01b0\u01a1ng hi\u1ec7u v\u00e0o c\u00e1c CTA l\u00e0 quan tr\u1ecdng, h\u00e3y ch\u1ecdn t\u1eeb danh s\u00e1ch c\u00e1c t\u1eeb xu\u1ea5t hi\u1ec7n th\u01b0\u1eddng xuy\u00ean nh\u1ea5t trong ng\u00f4n ng\u1eef c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n. \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi n\u00f3i ti\u1ebfng Anh,&nbsp;<a href=\"https:\/\/en.oxforddictionaries.com\/explore\/oxford-english-corpus\">C\u01a1 s\u1edf d\u1eef li\u1ec7u ti\u1ebfng Anh Oxford<\/a>&nbsp;s\u1ebd l\u00e0 m\u1ed9t t\u00e0i nguy\u00ean v\u00f4 c\u00f9ng qu\u00fd gi\u00e1 n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c Nh\u00e0 xu\u1ea5t b\u1ea3n \u0110\u1ea1i h\u1ecdc c\u1ea5p quy\u1ec1n truy c\u1eadp cho b\u1ea1n. Danh s\u00e1ch mi\u1ec5n ph\u00ed&nbsp;<a href=\"https:\/\/www.ef.com\/english-resources\/english-vocabulary\/top-1000-words\/\">nh\u01b0 c\u00e1i n\u00e0y<\/a>&nbsp;Kho\u1ea3ng 1.000 t\u1eeb th\u00f4ng d\u1ee5ng nh\u1ea5t trong ti\u1ebfng Anh l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf n\u00fat b\u1ea5m hi\u1ec7u qu\u1ea3<\/strong><br>C\u00e1c chi ti\u1ebft thi\u1ebft k\u1ebf c\u1ee7a c\u00e1c n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng. Nh\u1eefng n\u00fat hi\u1ec7u qu\u1ea3 nh\u1ea5t th\u01b0\u1eddng m\u00f4 ph\u1ecfng c\u00e1c n\u00fat trong th\u1ebf gi\u1edbi th\u1ef1c. Ch\u00fang h\u1ea7u nh\u01b0 lu\u00f4n c\u00f3 h\u00ecnh tr\u00f2n ho\u1eb7c h\u00ecnh ch\u1eef nh\u1eadt v\u1edbi c\u00e1c g\u00f3c bo tr\u00f2n. \u0110i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n c\u00f3 l\u00fd do ch\u00ednh \u0111\u00e1ng.&nbsp;<a href=\"http:\/\/www.creativebloq.com\/logo-design\/psychology-logo-shapes-8133918\">Nghi\u00ean c\u1ee9u t\u00e2m l\u00fd h\u1ecdc<\/a>&nbsp;\u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng con ng\u01b0\u1eddi c\u00f3 m\u1ed9t ph\u1ea3n \u1ee9ng b\u1ea3n n\u0103ng l\u00e0 n\u00e9 tr\u00e1nh nh\u1eefng \u0111i\u1ec3m nh\u01b0 nh\u1eefng \u0111i\u1ec3m c\u00f3 trong h\u00ecnh tam gi\u00e1c hay th\u1eadm ch\u00ed l\u00e0 nh\u1eefng g\u00f3c vu\u00f4ng g\u00f3c, b\u1edfi ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c li\u00ean t\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng m\u1ed1i \u0111e d\u1ecda khi xu\u1ea5t hi\u1ec7n trong t\u1ef1 nhi\u00ean. B\u1ed9 n\u00e3o c\u1ee7a ch\u00fang ta&nbsp;<a href=\"https:\/\/www.paulolyslager.com\/call-to-action-buttons-shape-size\/\">c\u1ea3m th\u1ea5y d\u1ec5 d\u00e0ng h\u01a1n<\/a>&nbsp;C\u00e1c h\u00ecnh d\u1ea1ng c\u00f3 g\u00f3c bo tr\u00f2n. Ch\u00fang c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 nhi\u00ean thu h\u00fat \u00e1nh nh\u00ecn c\u1ee7a ch\u00fang ta v\u00e0o b\u00ean trong n\u1ed9i dung c\u1ee7a ch\u00fang. \u0110\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng m\u1ea1nh m\u1ebd h\u01a1n n\u1eefa, nhi\u1ec1u nh\u00e0 thi\u1ebft k\u1ebf s\u1eed d\u1ee5ng m\u00e0u vi\u1ec1n v\u00e0 b\u00f3ng \u0111\u1ed5 \u0111\u1ec3 t\u1ea1o \u1ea3o gi\u00e1c v\u1ec1 chi\u1ec1u s\u00e2u, m\u00f4 ph\u1ecfng c\u00e1ch m\u1ed9t n\u00fat b\u1ea5m s\u1ebd xu\u1ea5t hi\u1ec7n trong kh\u00f4ng gian ba chi\u1ec1u.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/In-Post%20Image%20-%20Practice%20Good%20Button%20Design.jpg?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Th\u1eed nghi\u1ec7m A\/B<\/strong><br>C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e0 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p khoa h\u1ecdc. Th\u1eed nghi\u1ec7m A\/B, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 th\u1eed nghi\u1ec7m ph\u00e2n t\u00e1ch ho\u1eb7c th\u1eed nghi\u1ec7m \u0111a bi\u1ebfn, cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb so s\u00e1nh hai ho\u1eb7c nhi\u1ec1u phi\u00ean b\u1ea3n c\u1ee7a c\u00f9ng m\u1ed9t chi\u1ebfn d\u1ecbch v\u1edbi nhau trong m\u1ed9t cu\u1ed9c c\u1ea1nh tranh chuy\u1ec3n \u0111\u1ed5i theo ki\u1ec3u \u201cng\u01b0\u1eddi th\u1eafng l\u1ea5y t\u1ea5t c\u1ea3\u201d. M\u1ed7i phi\u00ean b\u1ea3n chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m nh\u1ea5t \u0111\u1ecbnh trong t\u1ed5ng s\u1ed1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c t\u1ef7 l\u1ec7 n\u00e0y b\u1eb1ng nhau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh r\u00f5 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng, nh\u01b0ng trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p \u0111\u1eb7c bi\u1ec7t, ch\u00fang c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ed3ng \u0111\u1ec1u. Sau \u0111\u00f3, c\u00e1c l\u1ea7n hi\u1ec3n th\u1ecb cho t\u1ea5t c\u1ea3 c\u00e1c phi\u00ean b\u1ea3n s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ebfn c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng ri\u00eang bi\u1ec7t v\u00e0 d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t nh\u01b0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CVR) s\u1ebd \u0111\u01b0\u1ee3c thu th\u1eadp \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh phi\u00ean b\u1ea3n chi\u1ebfn th\u1eafng. Phi\u00ean b\u1ea3n chi\u1ebfn d\u1ecbch \u0111\u00f3 sau \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u1ebfn to\u00e0n b\u1ed9 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ho\u1eb7c ti\u1ebfn v\u00e0o v\u00f2ng th\u1eed nghi\u1ec7m ti\u1ebfp theo. H\u1ea7u h\u1ebft c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o l\u1edbn (nh\u01b0&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/help\/1738164643098669\">Facebook<\/a>) cung c\u1ea5p t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 t\u00edch h\u1ee3p s\u1eb5n cho th\u1eed nghi\u1ec7m \u0111a bi\u1ebfn, gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb lo\u1ea1i b\u1ecf y\u1ebfu t\u1ed1 ph\u1ecfng \u0111o\u00e1n kh\u1ecfi c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CVR).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea1i Tenjin, ch\u00fang t\u00f4i lu\u00f4n n\u1ed7 l\u1ef1c gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb di \u0111\u1ed9ng l\u00e0m vi\u1ec7c d\u1ec5 d\u00e0ng h\u01a1n. H\u1ec7 th\u1ed1ng h\u1ea1 t\u1ea7ng ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n c\u1ee7a ch\u00fang t\u00f4i t\u00edch h\u1ee3p t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb di \u0111\u1ed9ng quan t\u00e2m nh\u1ea5t. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o, ph\u00e2n t\u00edch \u1ee9ng d\u1ee5ng v\u00e0 m\u1ecdi y\u1ebfu t\u1ed1 kh\u00e1c b\u1ea1n c\u1ea7n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI) cho t\u1eebng ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam,&nbsp;<a href=\"https:\/\/www.tenjin.io\/signup?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.40.1695118029670&amp;__hsfp=2360007836\">\u0111\u0103ng k\u00fd mi\u1ec5n ph\u00ed<\/a>&nbsp;ho\u1eb7c g\u1eedi email cho ch\u00fang t\u00f4i theo \u0111\u1ecba ch\u1ec9 sales@tenjin.io. Ch\u00fang t\u00f4i hy v\u1ecdng nh\u1eefng l\u1eddi khuy\u00ean n\u00e0y h\u1eefu \u00edch cho b\u1ea1n v\u00e0 ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb nh\u1eb1m n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CVR)!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/hubs.ly\/H0gcz5x0\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/26-tips-wp-text.jpg?ssl=1\" alt=\"\"\/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>In the world of digital marketing, CVR stands for Conversion Rate or Conversion Ratio. It\u2019s a key performance indicator for digital advertising campaigns, mobile applications, and commercial websites. It looks like this: (Total Conversions \/ Total Impressions) * 100 The word \u201cconversion\u201d refers to the completion of a final and desired outcome. To be considered&#8230;<\/p>","protected":false},"author":7,"featured_media":8730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,8],"tags":[],"class_list":["post-8729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide to CVR Marketing | Tenjin<\/title>\n<meta name=\"description\" content=\"What CVR means in digital marketing, how it&#039;s calculated, and actionable tips to improve conversion rates through better CTAs and A\/B testing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/the-beginners-guide-to-cvr-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to CVR Marketing | Tenjin\" \/>\n<meta property=\"og:description\" content=\"What CVR means in digital marketing, how it&#039;s calculated, and actionable tips to improve conversion rates through better CTAs and A\/B testing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/the-beginners-guide-to-cvr-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-07T11:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T13:31:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/CVR-Marketing.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"496\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-beginners-guide-to-cvr-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-beginners-guide-to-cvr-marketing\\\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"The Beginner\u2019s Guide To CVR Marketing\",\"datePublished\":\"2017-12-07T11:49:00+00:00\",\"dateModified\":\"2026-05-19T13:31:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-beginners-guide-to-cvr-marketing\\\/\"},\"wordCount\":1026,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-beginners-guide-to-cvr-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/CVR-Marketing.jpeg\",\"articleSection\":[\"Metrics\",\"Mobile Marketing Trends\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-beginners-guide-to-cvr-marketing\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-beginners-guide-to-cvr-marketing\\\/\",\"name\":\"Guide to CVR Marketing | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-beginners-guide-to-cvr-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-beginners-guide-to-cvr-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/CVR-Marketing.jpeg\",\"datePublished\":\"2017-12-07T11:49:00+00:00\",\"dateModified\":\"2026-05-19T13:31:25+00:00\",\"description\":\"What CVR means in digital marketing, how it's calculated, and actionable tips to improve conversion rates through better CTAs and A\\\/B testing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-beginners-guide-to-cvr-marketing\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-beginners-guide-to-cvr-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-beginners-guide-to-cvr-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/CVR-Marketing.jpeg\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/CVR-Marketing.jpeg\",\"width\":1000,\"height\":496},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-beginners-guide-to-cvr-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Beginner\u2019s Guide To CVR Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\",\"name\":\"Sunny Cha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"caption\":\"Sunny Cha\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/vi\\\/blog\\\/author\\\/sunnycharoman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CVR Marketing | Tenjin","description":"CVR c\u00f3 \u00fd ngh\u0129a g\u00ec trong ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, c\u00e1ch t\u00ednh to\u00e1n ch\u1ec9 s\u1ed1 n\u00e0y, c\u00f9ng nh\u1eefng l\u1eddi khuy\u00ean thi\u1ebft th\u1ef1c \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00f4ng qua vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) v\u00e0 th\u1eed nghi\u1ec7m A\/B.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/vi\/blog\/the-beginners-guide-to-cvr-marketing\/","og_locale":"vi_VN","og_type":"article","og_title":"Guide to CVR Marketing | Tenjin","og_description":"What CVR means in digital marketing, how it's calculated, and actionable tips to improve conversion rates through better CTAs and A\/B testing.","og_url":"https:\/\/tenjin.com\/vi\/blog\/the-beginners-guide-to-cvr-marketing\/","og_site_name":"Tenjin","article_published_time":"2017-12-07T11:49:00+00:00","article_modified_time":"2026-05-19T13:31:25+00:00","og_image":[{"width":1000,"height":496,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/CVR-Marketing.jpeg","type":"image\/jpeg"}],"author":"Sunny Cha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Sunny Cha","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"5 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/the-beginners-guide-to-cvr-marketing\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/the-beginners-guide-to-cvr-marketing\/"},"author":{"name":"Sunny Cha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52"},"headline":"The Beginner\u2019s Guide To CVR Marketing","datePublished":"2017-12-07T11:49:00+00:00","dateModified":"2026-05-19T13:31:25+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/the-beginners-guide-to-cvr-marketing\/"},"wordCount":1026,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/the-beginners-guide-to-cvr-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/CVR-Marketing.jpeg","articleSection":["Metrics","Mobile Marketing Trends"],"inLanguage":"vi"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/the-beginners-guide-to-cvr-marketing\/","url":"https:\/\/tenjin.com\/blog\/the-beginners-guide-to-cvr-marketing\/","name":"CVR Marketing | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/the-beginners-guide-to-cvr-marketing\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/the-beginners-guide-to-cvr-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/CVR-Marketing.jpeg","datePublished":"2017-12-07T11:49:00+00:00","dateModified":"2026-05-19T13:31:25+00:00","description":"CVR c\u00f3 \u00fd ngh\u0129a g\u00ec trong ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, c\u00e1ch t\u00ednh to\u00e1n ch\u1ec9 s\u1ed1 n\u00e0y, c\u00f9ng nh\u1eefng l\u1eddi khuy\u00ean thi\u1ebft th\u1ef1c \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00f4ng qua vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) v\u00e0 th\u1eed nghi\u1ec7m A\/B.","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/the-beginners-guide-to-cvr-marketing\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/the-beginners-guide-to-cvr-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/blog\/the-beginners-guide-to-cvr-marketing\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/CVR-Marketing.jpeg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/CVR-Marketing.jpeg","width":1000,"height":496},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/the-beginners-guide-to-cvr-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"The Beginner\u2019s Guide To CVR Marketing"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Th\u1ea7n Tenjin","description":"Ph\u00e1t tri\u1ec3n \u0111\u01a1n gi\u1ea3n","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Th\u1ea7n Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52","name":"Thanh Xu\u00e2n","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","caption":"Sunny Cha"},"url":"https:\/\/tenjin.com\/vi\/blog\/author\/sunnycharoman\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/comments?post=8729"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8729\/revisions"}],"predecessor-version":[{"id":17278,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8729\/revisions\/17278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/media\/8730"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/media?parent=8729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/categories?post=8729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/tags?post=8729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}