{"id":8736,"date":"2017-09-28T11:53:00","date_gmt":"2017-09-28T11:53:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8736"},"modified":"2026-04-14T08:18:09","modified_gmt":"2026-04-14T08:18:09","slug":"5-questions-to-help-find-your-indie-niche","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/5-questions-to-help-find-your-indie-niche\/","title":{"rendered":"5 C\u00e2u h\u1ecfi gi\u00fap b\u1ea1n t\u00ecm ra ng\u00e1ch th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c l\u1eadp c\u1ee7a m\u00ecnh"},"content":{"rendered":"


T\u1ea1o ra m\u1ed9t t\u1ef1a game \u0111\u00ecnh \u0111\u00e1m l\u00e0 \u01b0\u1edbc m\u01a1 c\u1ee7a m\u1ecdi nh\u00e0 ph\u00e1t tri\u1ec3n, nh\u01b0ng \u0111i\u1ec1u n\u00e0y x\u1ea3y ra qu\u00e1 hi\u1ebfm hoi \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau c\u1ee7a \u0111a s\u1ed1 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp.<\/p>\n\n\n\n

C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp th\u00e0nh c\u00f4ng, ng\u01b0\u1ee3c l\u1ea1i, t\u00ecm c\u00e1ch ph\u00e1t tri\u1ec3n m\u00e0 kh\u00f4ng bao gi\u1edd l\u1ecdt v\u00e0o top \u0111\u1ea7u c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng. \u201cC\u00f3 th\u1ec3 b\u1ea1n kh\u00f4ng bi\u1ebft \u0111\u1ebfn c\u00e1c tr\u00f2 ch\u01a1i c\u1ee7a t\u00f4i, nh\u01b0ng t\u00f4i v\u1eabn ki\u1ebfm \u0111\u01b0\u1ee3c thu nh\u1eadp kh\u00e1 \u1ed5n,\u201d nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp Folmer Kelly chia s\u1ebb t\u1ea1i m\u1ed9t s\u1ef1 ki\u1ec7n g\u1ea7n \u0111\u00e2y. H\u1ed9i ngh\u1ecb PocketGamer<\/a>Thay v\u00ec c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh Rovio m\u1edbi, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n n\u00ean h\u01b0\u1edbng \u0111\u1ebfn kho\u1ea3ng tr\u1ed1ng gi\u1eefa th\u00e0nh c\u00f4ng vang d\u1ed9i v\u00e0 th\u1ea5t b\u1ea1i th\u1ea3m h\u1ea1i - m\u1ed9t ph\u00e2n kh\u00fac cho ph\u00e9p h\u1ecd l\u00e0m \u0111i\u1ec1u m\u00ecnh y\u00eau th\u00edch: ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i. \u0110\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00fang \u0111\u1eafn c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n t\u00ecm ra v\u1ecb tr\u00ed \u0111\u00f3.<\/p>\n\n\n\n

Ng\u01b0\u1eddi ta \u0111ang t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec?<\/strong>
M\u1ed9t ng\u00e1ch th\u1ecb tr\u01b0\u1eddng, d\u00f9 nh\u1ecf \u0111\u1ebfn \u0111\u00e2u, c\u0169ng ph\u00e1t tri\u1ec3n t\u1eeb h\u1ea1t gi\u1ed1ng c\u1ee7a nhu c\u1ea7u. C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n n\u00ean t\u1ef1 h\u1ecfi li\u1ec7u tr\u00f2 ch\u01a1i c\u1ee7a m\u00ecnh c\u00f3 th\u1ef1c s\u1ef1 l\u00e0 \u0111i\u1ec1u m\u00e0 ng\u01b0\u1eddi ch\u01a1i mong mu\u1ed1n b\u1eb1ng c\u00e1ch ki\u1ec3m tra m\u1ecdi t\u00edn hi\u1ec7u c\u00f4ng khai c\u00f3 s\u1eb5n: v\u00ed d\u1ee5 nh\u01b0 Google Adwords ho\u1eb7c Google Trends, ho\u1eb7c duy\u1ec7t qua top 500 tr\u00f2 ch\u01a1i tr\u00ean App Annie \u0111\u1ec3 l\u1ea5y c\u1ea3m h\u1ee9ng ho\u1eb7c nghi\u00ean c\u1ee9u c\u1ea1nh tranh. \u0110i\u1ec3m \"l\u00fd t\u01b0\u1edfng\" c\u1ee7a m\u1ed9t ng\u00e1ch \u0111\u00f4i khi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong c\u00e1c th\u1ec3 lo\u1ea1i tr\u00f2 ch\u01a1i ho\u1eb7c \u1ee9ng d\u1ee5ng ch\u1ec9 xu\u1ea5t hi\u1ec7n ngo\u00e0i top 100 x\u1ebfp h\u1ea1ng \u2014 kh\u00f4ng bao gi\u1edd \u0111\u1ee7 cao \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n l\u1edbn.<\/p>\n\n\n\n

B\u1ea1n c\u00f3 \u0111ang nh\u1eafm \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00f4ng?<\/strong>
T\u00ecm hi\u1ec3u xem ai c\u00f3 kh\u1ea3 n\u0103ng tham gia \u2014 v\u00e0 quan tr\u1ecdng h\u01a1n, chi ti\u00eau \u2014 trong m\u1ed9t ph\u00e2n kh\u00fac ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Truy c\u1eadp v\u00e0o c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch xem danh s\u00e1ch ng\u01b0\u1eddi theo d\u00f5i, c\u0169ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a h\u1ecd. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1c k\u00eanh YouTube \u0111\u00e3 ph\u00e1t s\u00f3ng c\u00e1c tr\u00f2 ch\u01a1i c\u1ea1nh tranh \u2014 th\u01b0\u1eddng th\u00ec c\u00e1c streamer hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh kh\u00f4ng k\u00e9m, th\u1eadm ch\u00ed c\u00f2n h\u01a1n c\u1ea3 nh\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n

N\u00f3 kh\u00e1c bi\u1ec7t nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i kh\u00e1c trong c\u00f9ng th\u1ec3 lo\u1ea1i?<\/strong>
C\u00e1c b\u1ea3n sao v\u00e0 b\u1ea3n l\u00e0m l\u1ea1i kh\u00f4ng ch\u1ec9 nh\u00e0m ch\u00e1n khi ph\u00e1t tri\u1ec3n, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh kinh doanh k\u00e9m hi\u1ec7u qu\u1ea3, do chi ph\u00ed \u0111\u1ea7u t\u01b0 cao c\u1ea7n thi\u1ebft \u0111\u1ec3 v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c b\u1ea3n sao kh\u00e1c trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n. H\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o cho tr\u00f2 ch\u01a1i c\u1ee7a b\u1ea1n \u2014 d\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c ki\u1ebfm ti\u1ec1n m\u1edbi hay m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c bi\u1ec7t \u0111\u1ed1i v\u1edbi m\u1ed9t c\u01a1 ch\u1ebf \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp trong th\u1ec3 lo\u1ea1i. N\u1ebfu kh\u00f4ng, b\u1ea1n ch\u1ec9 \u0111ang l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean.<\/p>\n\n\n\n

Vi\u1ec7c ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i s\u1ebd m\u1ea5t bao l\u00e2u?<\/strong>
Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi nh\u00e0 ph\u00e1t tri\u1ec3n. C\u00e1c th\u1ec3 lo\u1ea1i nh\u01b0 RPG, chi\u1ebfn thu\u1eadt ho\u1eb7c b\u1ea5t k\u1ef3 tr\u00f2 ch\u01a1i \u0111a ng\u01b0\u1eddi ch\u01a1i n\u00e0o \u0111\u1ec1u n\u1ed5i ti\u1ebfng l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e1 s\u1ea3n v\u00ec kh\u00f4ng th\u1ec3 \u01b0\u1edbc t\u00ednh ch\u00ednh x\u00e1c th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u00e1t h\u00e0nh tr\u00f2 ch\u01a1i. \u201cT\u00f4i th\u1ea5y qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1eb7t c\u01b0\u1ee3c t\u1ea5t c\u1ea3 v\u00e0o m\u1ed9t tr\u00f2 ch\u01a1i; kh\u1ea3 n\u0103ng th\u1ea5t b\u1ea1i l\u00e0 r\u1ea5t cao. H\u00e3y gi\u1eef quy m\u00f4 nh\u1ecf v\u00e0 th\u1eddi gian ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng,\u201d Vladimir Roth c\u1ee7a Qwiboo cho bi\u1ebft trong m\u1ed9t... Ph\u1ecfng v\u1ea5n v\u1edbi Chartboost<\/a>.<\/p>\n\n\n\n

Cu\u1ed1i c\u00f9ng, b\u1ea1n c\u00f3 th\u00edch n\u00f3 kh\u00f4ng?<\/strong>
M\u1ed9t ngu\u1ed3n thu nh\u1eadp \u1ed5n \u0111\u1ecbnh th\u01b0\u1eddng l\u00e0 \u0111i\u1ec1u m\u1ecdi ng\u01b0\u1eddi ngh\u0129 \u0111\u1ebfn khi nghe \u0111\u1ebfn kh\u00e1i ni\u1ec7m b\u1ec1n v\u1eefng. Nh\u01b0ng n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ea5y tr\u00f2 ch\u01a1i c\u1ee7a m\u00ecnh th\u00fa v\u1ecb, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd kh\u00f4ng th\u1ea5y nh\u01b0 v\u1eady. Th\u1ec3 lo\u1ea1i Match-3 c\u00f3 th\u1ec3 tr\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t th\u1ec3 lo\u1ea1i qu\u00e1 \u0111\u00f4ng \u0111\u00fac, nh\u01b0ng n\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 y\u00eau th\u00edch vi\u1ec7c t\u1ea1o ra ch\u00fang, b\u1ea1n c\u00f3 th\u1ec3 v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi m\u1ee9c trung b\u00ecnh. T\u01b0\u01a1ng t\u1ef1, n\u1ebfu b\u1ea1n c\u00f3 \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch t\u1ea1o ra m\u1ed9t tr\u00f2 ch\u01a1i trong m\u1ed9t th\u1ec3 lo\u1ea1i ch\u01b0a \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn \u2014 nh\u01b0 tr\u00f2 ch\u01a1i m\u00f4 ph\u1ecfng v\u0103n minh c\u1eebu \u0111\u1ed9t ph\u00e1 c\u1ee7a b\u1ea1n ho\u1eb7c tr\u00f2 ch\u01a1i k\u1ec3 chuy\u1ec7n h\u00e0i \u0111en \u2014 th\u00ec c\u00f3 th\u1ec3 \u0111\u00e1ng \u0111\u1ec3 th\u1eed. \u201cC\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 kh\u00f4ng ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n l\u00e0 t\u1ea1o ra th\u1ee9 m\u00e0 b\u1ea1n kh\u00f4ng tin t\u01b0\u1edfng. H\u00e3y t\u1ea1o ra tr\u00f2 ch\u01a1i c\u1ee7a b\u1ea1n. H\u00e3y t\u1ef1 tin,\u201d nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp Rami Ismail c\u1ee7a Vlambeer chia s\u1ebb trong m\u1ed9t... Ph\u1ecfng v\u1ea5n v\u1edbi GamesIndustry.biz<\/a>.<\/p>\n\n\n\n

Ng\u00e0y c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n \u0111\u1ec3 b\u01b0\u1edbc ch\u00e2n v\u00e0o ng\u00e0nh c\u00f4ng nghi\u1ec7p game v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp. Tuy nhi\u00ean, b\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00fang \u0111\u1eafn ngay t\u1eeb khi m\u1edbi b\u1eaft \u0111\u1ea7u, b\u1ea1n s\u1ebd t\u0103ng \u0111\u00e1ng k\u1ec3 c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh.<\/p>","protected":false},"excerpt":{"rendered":"

Creating a massive hit is every developer\u2019s hope, but it happens far too rarely to be a goal for the majority of indie developers. Successful indies, instead, find ways to thrive without ever rising into the top ranks of the app stores. \u201cYou probably don\u2019t know my games, and I make a pretty good living,\u201d…<\/p>","protected":false},"author":7,"featured_media":8738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"\nIndie Niche | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover five key questions to help indie game developers identify their niche, stand out in the market, and build games players love.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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