{"id":8741,"date":"2017-08-31T11:56:00","date_gmt":"2017-08-31T11:56:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8741"},"modified":"2026-04-14T08:17:09","modified_gmt":"2026-04-14T08:17:09","slug":"guest-post-scaling-your-freemium-app-business-knowing-when-youre-ready-and-how-to-do-it","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/guest-post-scaling-your-freemium-app-business-knowing-when-youre-ready-and-how-to-do-it\/","title":{"rendered":"M\u1edf r\u1ed9ng m\u00f4 h\u00ecnh kinh doanh \u1ee9ng d\u1ee5ng Freemium: Bi\u1ebft khi n\u00e0o b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng v\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n"},"content":{"rendered":"<p class=\"wp-block-paragraph\">B\u1ea1n \u0111\u00e3 g\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. \u1ee8ng d\u1ee5ng c\u1ee7a b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 ra m\u1eaft, b\u1ea1n \u0111\u00e3 th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook v\u00e0 Google \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v\u00e0 b\u1ea1n \u0111\u00e3 ti\u1ebfn h\u00e0nh ra m\u1eaft th\u1eed nghi\u1ec7m t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 chi ph\u00ed c\u00e0i \u0111\u1eb7t v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 ki\u1ebfm ti\u1ec1n ban \u0111\u1ea7u. B\u1ea1n \u0111ang b\u1eaft \u0111\u1ea7u c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c v\u00e0 s\u1eb5n s\u00e0ng k\u00edch ho\u1ea1t \"m\u00e1y t\u0103ng tr\u01b0\u1edfng\". Tuy nhi\u00ean, c\u00f3 m\u1ed9t b\u01b0\u1edbc cu\u1ed1i c\u00f9ng b\u1ea1n n\u00ean th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc khi k\u00edch ho\u1ea1t c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng quy m\u00f4 l\u1edbn. H\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 \u0111\u1ea7y \u0111\u1ee7 ni\u1ec1m tin v\u00e0o d\u1eef li\u1ec7u b\u1eb1ng c\u00e1ch m\u00f4 ph\u1ecfng c\u00e1c ch\u1ec9 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng ban \u0111\u1ea7u v\u00e0 tr\u1ef1c quan h\u00f3a kinh t\u1ebf \u0111\u01a1n v\u1ecb c\u1ee7a c\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng ban \u0111\u1ea7u n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o chi ph\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n mang l\u1ea1i l\u1ee3i nhu\u1eadn (ROI) d\u01b0\u01a1ng. \u0110o l\u01b0\u1eddng ROI c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng trong t\u01b0\u01a1ng lai (v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c gi\u1ea3 \u0111\u1ecbnh d\u1ef1a tr\u00ean s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng) l\u00e0 y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c quy m\u00f4 m\u1ed9t c\u00e1ch c\u00f3 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh \u1ee9ng d\u1ee5ng, c\u1ea7n \u00e1p d\u1ee5ng hai h\u01b0\u1edbng ti\u1ebfp c\u1eadn: li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh ph\u1ec5u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ed3ng th\u1eddi t\u00ecm c\u00e1ch ki\u1ebfm ti\u1ec1n t\u1eeb ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i v\u00e0 c\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng lai tr\u00ean quy m\u00f4 l\u1edbn khi chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ng\u1eebng t\u0103ng theo th\u1eddi gian. L\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 b\u1ea1n c\u00f3 hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 kinh t\u1ebf \u0111\u01a1n v\u1ecb t\u1eeb s\u1edbm, nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 m\u00f4 ph\u1ecfng c\u00e1c k\u1ecbch b\u1ea3n v\u1ec1 chi ph\u00ed c\u00e0i \u0111\u1eb7t t\u0103ng cao v\u00e0 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) \u0111\u01b0\u1ee3c hi\u1ec3u r\u00f5 h\u01a1n khi c\u00f3 th\u1ec3 quan s\u00e1t hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh. Nhi\u1ec1u c\u00f4ng ty d\u1ef1a v\u00e0o\u76f4\u89c9 \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng, nh\u01b0ng t\u00f4i khuy\u00ean b\u1ea1n n\u00ean s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng do c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u cung c\u1ea5p \u0111\u1ec3 x\u00e1c nh\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh th\u00f4ng qua m\u1ed9t l\u01b0\u1ee3ng c\u00e0i \u0111\u1eb7t nh\u1ecf trong giai \u0111o\u1ea1n ra m\u1eaft th\u1eed nghi\u1ec7m. H\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c qu\u1ea3ng c\u00e1o \u0111\u1ec3 x\u00e1c nh\u1eadn tr\u1ef1c gi\u00e1c c\u1ee7a b\u1ea1n ho\u1eb7c kh\u00e1m ph\u00e1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n thu h\u00fat, sau \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh \u1ee9ng d\u1ee5ng \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Khi hi\u1ec7u su\u1ea5t c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y b\u1eaft \u0111\u1ea7u tr\u1edf n\u00ean \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c theo th\u1eddi gian, b\u1ea1n s\u1ebd c\u00f3 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f3 th\u1ec3 nh\u00e2n r\u1ed9ng c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 tr\u00ean c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c nhau, c\u00f3 th\u1ec3 v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec3m t\u1eadp trung ti\u1ebfp theo c\u1ea7n l\u00e0 t\u00ednh hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t l\u1ee3i nhu\u1eadn c\u1ee7a chi ph\u00ed qu\u1ea3ng c\u00e1o. N\u1ebfu \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n kh\u00f4ng mang l\u1ea1i l\u1ee3i nhu\u1eadn th\u00f4ng qua IAP, doanh thu qu\u1ea3ng c\u00e1o ho\u1eb7c \u0111\u0103ng k\u00fd, b\u1ea1n \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng v\u00e0 vi\u1ec7c m\u1edf r\u1ed9ng quy m\u00f4 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o. Tuy nhi\u00ean, n\u1ebfu chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n c\u00f3 v\u1ebb mang l\u1ea1i l\u1ee3i nhu\u1eadn, \u0111\u00e3 \u0111\u1ebfn l\u00fac ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u \u0111\u1ec3 xem ti\u1ec1m n\u0103ng m\u1edf r\u1ed9ng quy m\u00f4 c\u00f3 th\u1ec3 l\u00e0 g\u00ec.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t (CPI) ho\u1eb7c chi ph\u00ed tr\u00ean m\u1ed7i h\u00e0nh \u0111\u1ed9ng (CPA) l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 c\u01a1 b\u1ea3n m\u00e0 m\u1ecdi \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng n\u00ean t\u1eadp trung v\u00e0o. CPI th\u1ec3 hi\u1ec7n chi ph\u00ed \u0111\u1ec3 b\u1ea1n mua m\u1ed9t l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t m\u1edbi, trong khi CPA l\u00e0 chi ph\u00ed \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 trong \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 ho\u00e0n t\u1ea5t qu\u00e1 tr\u00ecnh \u0111\u0103ng nh\u1eadp ho\u1eb7c th\u1ef1c hi\u1ec7n mua h\u00e0ng trong \u1ee9ng d\u1ee5ng. Chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng n\u00e0y l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a m\u1ecdi chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, v\u00e0 \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u r\u1eb1ng c\u00e1c chi ph\u00ed n\u00e0y s\u1ebd t\u0103ng l\u00ean khi b\u1ea1n b\u00e3o h\u00f2a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ban \u0111\u1ea7u v\u00e0 vi\u1ec7c \u0111\u1ea5u th\u1ea7u cho ng\u01b0\u1eddi d\u00f9ng m\u1edbi tr\u1edf n\u00ean c\u1ea1nh tranh h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c game.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t: Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV). LTV l\u00e0 th\u01b0\u1edbc \u0111o t\u1ed5ng doanh thu d\u1ef1 ki\u1ebfn t\u1eeb m\u1ed9t ng\u01b0\u1eddi d\u00f9ng trong su\u1ed1t th\u1eddi gian h\u1ecd s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng. LTV th\u1ec3 hi\u1ec7n ti\u1ec1m n\u0103ng ki\u1ebfm ti\u1ec1n c\u1ee7a \u1ee9ng d\u1ee5ng v\u00e0 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n hi\u1ec3u r\u00f5 tr\u01b0\u1edbc khi xem x\u00e9t m\u1edf r\u1ed9ng quy m\u00f4 cho b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ea3 ph\u00ed n\u00e0o. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee9ng minh r\u1eb1ng LTV c\u1ee7a b\u1ea1n cao h\u01a1n chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CPI, CPA, v.v.), th\u00ec b\u1ea1n c\u00f3 m\u1ed9t c\u00e1ch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi cho \u1ee9ng d\u1ee5ng v\u1edbi t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn d\u01b0\u01a1ng (ROI). M\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 t\u00ednh to\u00e1n LTV c\u1ee7a b\u1ea1n l\u00e0 th\u1eed s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 c\u1ee7a Pollen.&nbsp;<a href=\"https:\/\/ltvcalculator.pollen.vc\/?utm_source=Tenjin&amp;utm_medium=Blog%20Post#\/\">C\u00f4ng c\u1ee5 t\u00ednh LTV<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ti\u1ec1m n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a \u1ee9ng d\u1ee5ng v\u00e0 nh\u1eadn ra ti\u1ec1m n\u0103ng sinh l\u1eddi. N\u1ebfu m\u1ecdi th\u1ee9 \u0111\u1ec1u thu\u1eadn l\u1ee3i v\u00e0 b\u1ea1n \u0111\u00e3 t\u00ednh to\u00e1n m\u1ed9t bi\u00ean \u0111\u1ed9 sai s\u1ed1, b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 t\u0103ng c\u01b0\u1eddng chi ti\u00eau cho vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, v\u1edbi m\u1ee5c ti\u00eau t\u0103ng \u0111\u00e1ng k\u1ec3 c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng v\u00e0 n\u00e2ng cao doanh thu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu\u1ed1i c\u00f9ng, khi b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng m\u1edf r\u1ed9ng quy m\u00f4, h\u00e3y xem x\u00e9t c\u00e1ch b\u1ea1n s\u1ebd t\u00e0i tr\u1ee3 cho s\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y. C\u00e1c l\u1ef1a ch\u1ecdn th\u00f4ng th\u01b0\u1eddng bao g\u1ed3m th\u1ebb t\u00edn d\u1ee5ng c\u00e1 nh\u00e2n ho\u1eb7c v\u1ed1n \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m, nh\u01b0ng c\u0169ng n\u00ean xem x\u00e9t c\u00e1c gi\u1ea3i ph\u00e1p t\u00e0i ch\u00ednh thay th\u1ebf nh\u01b0 nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi Pollen VC, cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n s\u1eed d\u1ee5ng thu nh\u1eadp t\u1eeb c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd nh\u01b0 m\u1ed9t c\u00e1ch t\u00e0i tr\u1ee3 hi\u1ec7u qu\u1ea3 v\u1ec1 v\u1ed1n cho s\u1ef1 ph\u00e1t tri\u1ec3n, \u0111\u1ed3ng th\u1eddi kh\u00f4ng l\u00e0m pha lo\u00e3ng c\u1ed5 ph\u1ea7n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi \u0111\u00e3 b\u1eaft \u0111\u1ea7u chi ti\u00eau, h\u00e3y xem x\u00e9t c\u00e1c \u0111\u1ed1i t\u00e1c kh\u00e1c \u0111\u1ec3 gi\u00fap \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng. C\u00e1c c\u00f4ng ty nh\u01b0 Tenjin r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft th\u00f4ng qua ph\u00e2n t\u00edch v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00e0 nh\u1eefng g\u00ec kh\u00f4ng. Thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch \u0111\u1ec3 hi\u1ec3u h\u00e0nh vi c\u1ee7a nh\u00f3m ng\u01b0\u1eddi d\u00f9ng v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch, \u0111\u1ed3ng th\u1eddi kh\u00f4ng ng\u1eebng \u0111o l\u01b0\u1eddng v\u00e0 th\u1eed nghi\u1ec7m m\u1ecdi y\u1ebfu t\u1ed1 li\u00ean quan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu\u1ed1i c\u00f9ng, vi\u1ec7c m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh \u1ee9ng d\u1ee5ng ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng th\u1ef1c thi v\u00e0 s\u1ef1 ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd c\u00e1c con s\u1ed1. Gi\u1ed1ng nh\u01b0 m\u1ed9t c\u00e2y tr\u1ed3ng, s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e0nh m\u1ea1nh c\u1ee7a \u1ee9ng d\u1ee5ng c\u1ea7n c\u00f3 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc, trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 cho th\u1ea5y ti\u1ec1m n\u0103ng. \u0110\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee7a \u1ee9ng d\u1ee5ng, l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c \u0111\u1ed3ng h\u00e0nh v\u1edbi m\u1ee5c ti\u00eau th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n v\u00e0 xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng t\u00e0i ch\u00ednh, b\u1ea1n s\u1ebd kh\u00e1m ph\u00e1 ra ngh\u1ec7 thu\u1eadt m\u1edf r\u1ed9ng quy m\u00f4 trong n\u1ec1n kinh t\u1ebf \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Screen%20Shot%202017-08-31%20at%201.21.08%20PM.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00e1c gi\u1ea3 kh\u00e1ch m\u1eddi:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Martin Macmillan<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u00e0 s\u00e1ng l\u1eadp v\u00e0 Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh (CEO) c\u1ee7a Pollen VC, m\u1ed9t c\u00f4ng ty fintech gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n ti\u1ebfp c\u1eadn nhanh ch\u00f3ng v\u1edbi doanh thu t\u1eeb c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd, cho ph\u00e9p h\u1ecd t\u00e1i \u0111\u1ea7u t\u01b0 thu nh\u1eadp c\u1ee7a m\u00ecnh v\u00e0o doanh nghi\u1ec7p m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. V\u1edbi h\u01a1n 20 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c kh\u1edfi nghi\u1ec7p v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7, c\u00f9ng v\u1edbi vi\u1ec7c tr\u1ef1c ti\u1ebfp tr\u1ea3i qua nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 t\u0103ng tr\u01b0\u1edfng v\u00e0 thi\u1ebfu h\u1ee5t c\u00e1c l\u1ef1a ch\u1ecdn t\u00e0i ch\u00ednh d\u00e0nh cho nh\u00e0 ph\u00e1t tri\u1ec3n, Martin \u0111\u00e3 ph\u00e1t tri\u1ec3n Pollen VC \u0111\u1ec3 k\u1ebft h\u1ee3p kinh nghi\u1ec7m c\u1ee7a m\u00ecnh trong th\u1ecb tr\u01b0\u1eddng t\u00e0i ch\u00ednh truy\u1ec1n th\u1ed1ng v\u00e0 kh\u1edfi nghi\u1ec7p, t\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh kinh doanh \u0111\u1ed9t ph\u00e1 m\u1edbi nh\u1eb1m th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf \u1ee9ng d\u1ee5ng.<\/p>","protected":false},"excerpt":{"rendered":"<p>You\u2019re almost there. Your app is ready for the limelight, you\u2019ve tested user acquisition campaigns with platforms like Facebook and Google to figure out your audience and measure conversions, and you\u2019ve soft-launched in test markets to get a sense of install costs and initial monetization metrics. You are starting to get some traction, and you\u2019re&#8230;<\/p>","protected":false},"author":7,"featured_media":8749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scale a Freemium App | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover how PSV Game Studio scaled its mobile games using Tenjin&#039;s attribution, analytics, and user acquisition insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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