{"id":8743,"date":"2017-09-19T11:57:00","date_gmt":"2017-09-19T11:57:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8743"},"modified":"2026-04-14T08:17:37","modified_gmt":"2026-04-14T08:17:37","slug":"how-subscriptions-are-driving-app-revenue-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/how-subscriptions-are-driving-app-revenue-retention\/","title":{"rendered":"C\u00e1ch c\u00e1c g\u00f3i \u0111\u0103ng k\u00fd \u0111ang th\u00fac \u0111\u1ea9y doanh thu v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng c\u1ee7a \u1ee9ng d\u1ee5ng"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>D\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ng\u00e1ch: c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 Spotify v\u00e0 Headspace \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng s\u1eb5n s\u00e0ng chi ti\u1ec1n cho nh\u1eefng n\u1ed9i dung m\u00e0 h\u1ecd th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d4ng Al Campa, Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb c\u1ee7a App Annie, d\u1ef1 \u0111o\u00e1n r\u1eb1ng m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n d\u1ef1a tr\u00ean \u0111\u0103ng k\u00fd&nbsp;<a href=\"http:\/\/www.gamesindustry.biz\/articles\/2016-11-22-app-annie-subscriptions-model-will-bleed-into-mobile-gaming\">s\u1ebd l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh tr\u00f2 ch\u01a1i<\/a>. C\u00e1c \u1ee9ng d\u1ee5ng kh\u00f4ng thu\u1ed9c l\u0129nh v\u1ef1c game \u0111\u00e3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nh\u1edd m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd: trong th\u00e1ng n\u00e0y, Tinder&nbsp;<a href=\"https:\/\/techcrunch.com\/2017\/09\/01\/tinder-hits-top-grossing-app-in-the-app-store-on-heels-of-tinder-gold-launch\/\">\u0111\u00e3 v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed phim c\u00f3 doanh thu cao nh\u1ea5t tr\u00ean #1<\/a>&nbsp;tr\u00ean c\u00e1c bi\u1ec3u \u0111\u1ed3 iOS. Khi ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y, ch\u00fang ta n\u00ean t\u00ecm hi\u1ec3u l\u00fd do t\u1ea1i sao h\u00ecnh th\u1ee9c \u0111\u0103ng k\u00fd l\u1ea1i l\u00e0 xu h\u01b0\u1edbng kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi \u0111\u1ed1i v\u1edbi c\u1ea3 nh\u00e0 ph\u00e1t tri\u1ec3n l\u1eabn ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gi\u1ea3m b\u1edbt s\u1ef1 c\u0103ng th\u1eb3ng trong thi\u1ebft k\u1ebf<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thay v\u00ec ph\u1ea3i li\u00ean t\u1ee5c thu h\u00fat t\u1eebng \u0111\u1ee3t ng\u01b0\u1eddi d\u00f9ng m\u1edbi, m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd khuy\u1ebfn kh\u00edch c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n t\u1eadp trung v\u00e0o vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng. Kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb x\u1ee9ng \u0111\u00e1ng v\u1edbi s\u1ed1 ti\u1ec1n h\u1ecd b\u1ecf ra, thay v\u00ec b\u1ecb r\u00e0ng bu\u1ed9c b\u1edfi c\u00e1c giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng hay c\u1ea3m th\u1ea5y h\u1ed1i ti\u1ebfc v\u00ec \u0111\u00e3 ph\u1ea3i tr\u1ea3 m\u1ee9c gi\u00e1 cao cho nh\u1eefng \u1ee9ng d\u1ee5ng kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng c\u0169ng \u0111ang ng\u00e0y c\u00e0ng \u01b0u ti\u00ean c\u00e1c d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd, \u0111i\u1ec1u n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111ang chuy\u1ec3n d\u1ecbch t\u1eeb vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi sang giai \u0111o\u1ea1n th\u00e2m nh\u1eadp to\u00e0n di\u1ec7n c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh t\u1ea1i h\u1ea7u h\u1ebft c\u00e1c qu\u1ed1c gia. Apple \u0111ang \u01b0u \u0111\u00e3i c\u00e1c \u1ee9ng d\u1ee5ng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng t\u1ef7 l\u1ec7 chia s\u1ebb doanh thu 85\/15 thay v\u00ec t\u1ef7 l\u1ec7 th\u00f4ng th\u01b0\u1eddng 70\/30 cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng duy tr\u00ec \u0111\u0103ng k\u00fd tr\u00ean m\u1ed9t n\u0103m, trong khi Google l\u1ea1i v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 l\u1edbn nh\u1ea5t c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch cung c\u1ea5p ch\u00ednh s\u00e1ch t\u01b0\u01a1ng t\u1ef1 m\u00e0 kh\u00f4ng y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i ch\u1edd \u0111\u1ee3i \u0111\u1ebfn m\u1ed9t n\u0103m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng cao h\u01a1n<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u1ed1n n\u1ed5i ti\u1ebfng l\u00e0 k\u00e9n ch\u1ecdn trong vi\u1ec7c chi ti\u00eau: ch\u1ec9 c\u00f3 d\u01b0\u1edbi 5% th\u1ef1c hi\u1ec7n giao d\u1ecbch mua h\u00e0ng trong \u1ee9ng d\u1ee5ng. Tuy nhi\u00ean, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n t\u1eeb l\u00e2u \u0111\u00e3 bi\u1ebft r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi d\u00f9ng s\u1eb5n s\u00e0ng chi ti\u00eau th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n cao h\u01a1n nhi\u1ec1u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c g\u00f3i \u0111\u0103ng k\u00fd kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng chi ti\u00eau m\u00e0 c\u00f2n l\u00e0m cho \u0111\u01b0\u1eddng cong duy tr\u00ec n\u00e0y t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3 h\u01a1n n\u1eefa. M\u1ed9t s\u1ed1&nbsp;<a href=\"http:\/\/services.google.com\/fh\/files\/misc\/subscription_apps_on_google_play.pdf\">62% ng\u01b0\u1eddi \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd nhi\u1ec1u l\u1ea7n m\u1ed7i ng\u00e0y, so v\u1edbi ch\u1ec9 48% ng\u01b0\u1eddi d\u00f9ng mi\u1ec5n ph\u00ed<\/a>. C\u00e1c c\u00f4ng ty SaaS \u2014 nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong trong m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd \u2014<a href=\"http:\/\/www.priceintelligently.com\/blog\/mobile-apps-can-learn-from-saas-pricing-models\">th\u1ea5y t\u1ef7 l\u1ec7 duy tr\u00ec h\u00e0ng th\u00e1ng g\u1ea7n 100%<\/a>, ho\u00e0n to\u00e0n tr\u00e1i ng\u01b0\u1ee3c v\u1edbi c\u00f4ng ngh\u1ec7 5% tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kh\u00f4ng ph\u1ea3i l\u00e0 v\u00f9ng k\u00e9m ph\u00e1t tri\u1ec3n v\u1ec1 doanh thu<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">X\u00e9t v\u1ec1 m\u1eb7t l\u1ecbch s\u1eed, c\u00e1c g\u00f3i \u0111\u0103ng k\u00fd \u0111\u00e3 mang l\u1ea1i thu nh\u1eadp cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n&nbsp;<a href=\"https:\/\/www.slashdata.co\/blog\/2013\/04\/which-apps-make-more-money\">xem th\u00eam<\/a>&nbsp;so v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng freemium hay \u1ee9ng d\u1ee5ng tr\u1ea3 ph\u00ed, nh\u01b0ng m\u00f4 h\u00ecnh kinh doanh n\u00e0y ch\u01b0a bao gi\u1edd ph\u00e1t tri\u1ec3n tr\u00ean hai n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng l\u1edbn. Tuy nhi\u00ean, gi\u1edd \u0111\u00e2y khi m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd \u0111\u00e3 xu\u1ea5t hi\u1ec7n, n\u00f3 d\u01b0\u1eddng nh\u01b0 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, gi\u1ed1ng nh\u01b0 tr\u00ean m\u1ecdi n\u1ec1n t\u1ea3ng tr\u01b0\u1edbc \u0111\u00f3. C\u00e1c \u1ee9ng d\u1ee5ng d\u1ef1a tr\u00ean n\u1ed9i dung \u0111ang d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng: v\u00ed d\u1ee5, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn c\u1ee7a Pandora&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/greatspeculations\/2015\/09\/04\/why-the-subscription-business-is-important-for-pandora-and-where-is-it-going\/#8e31255542b4\">\u0111\u00e3 chi\u1ebfm 20%<\/a>&nbsp;doanh thu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c c\u0169ng c\u00f3 nh\u1eefng c\u01a1 h\u1ed9i ri\u00eang; b\u1ea5t k\u1ef3 m\u00f4 h\u00ecnh kinh doanh \u1ee9ng d\u1ee5ng n\u00e0o \u0111\u00e3 th\u00e0nh c\u00f4ng v\u1edbi m\u00f4 h\u00ecnh freemium th\u00ec ch\u1eafc ch\u1eafn c\u0169ng c\u00f3 ti\u1ec1m n\u0103ng \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n mu\u1ed1n th\u1eed \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd v\u00e0o m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 theo d\u00f5i doanh thu t\u1eeb \u0111\u0103ng k\u00fd th\u00f4ng qua b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Tenjin. N\u1ebfu b\u1ea1n mu\u1ed1n d\u00f9ng th\u1eed b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd mi\u1ec5n ph\u00ed ho\u1eb7c g\u1eedi email cho ch\u00fang t\u00f4i theo \u0111\u1ecba ch\u1ec9 sales@tenjin.io \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 thi\u1ebft l\u1eadp.<\/p>","protected":false},"excerpt":{"rendered":"<p>Subscriptions are more than a niche: services like Spotify and Headspace prove that users are willing to shell out money for content they regularly use. App Annie\u2019s chief marketing officer, Al Campa, predicts that subscription-based monetization&nbsp;will be the future of games. Non-gaming apps are already seeing success with subscriptions: this month Tinder&nbsp;reached the #1 top&#8230;<\/p>","protected":false},"author":7,"featured_media":8744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Subscriptions &amp; App Revenue Retention | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover how subscription models increase app revenue, improve retention, and create sustainable long-term growth for mobile apps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subscriptions &amp; 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